Middleware Deployment Issues Jack Suess, CIO, UMBC [email protected] jack.
Jack myerssandiegointeractivedaypresentaton2010
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Transcript of Jack myerssandiegointeractivedaypresentaton2010
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Full Contents Copyright 2010 Jack Myers. May not be copied or redistributed without written permission.
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Business
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Business
Four Questions
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Business“First, are advertising agencies prepared to innovate –to respond to the radically altered environment in which they are operating?”
Are They?
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Business“Second, are media companies prepared to innovate –to react to the explosion of technological advances, the expanding universe of media opportunities and the impact of interactivity?”
Are They?
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Business“Third, are marketers prepared to innovate –to capitalize on the resources now available to make marketing decisions more focused on return-on-investment?”
Are They?
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Business“Finally, are you prepared to innovate --to make interactivity a priority throughout your organization?”
Are You?
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Organizational Resources
0% to 30% Innovation
60% to 90%Survival and Maintenance
10% to 40%Growth
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Business
Four Answers
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BusinessAdvertising agencies are innovatingand responding to the radically altered environment in which they are operating!
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BusinessMedia companies are innovating –and reacting to the explosion of technological advances, the expanding universe of media opportunities and the impact of interactivity!”
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BusinessMarketers are innovating –and capitalizing on the resources now available to make marketing decisions focused on return-on-investment.
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Business“Marketers are:• Seeking out non-traditional media
opportunities, • Asking media to do business in new
ways and at lower costs, • Demanding new forms of research
focused on sales effectiveness.”
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Business
“Can we shift from a measurement base dependent on cost efficiency to one based on effectiveness in meeting marketers’ corporate objectives?”
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Business
Do You Have Any Choice But to Innovate?
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Business
“We must address the basic structural foundations that support advertising as a marketing tool.”
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Ten Core Industry Issues• Privacy and Data Ownership/Value• Media Marketplaces and Exchanges• Who Owns the Media Deal?
• Client or Agency or Media Company• Deal Transparency & Arbitrage: Inventory & Data
• Organizational Restructuring• Globalization & International Markets• In-Store Battleground • Hyper-Localism • Cause Marketing• Where is Management Coming From?
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[email protected]: jackmyerscom