Jack Media Group Buying Summit Sydney Presentaion
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Transcript of Jack Media Group Buying Summit Sydney Presentaion
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Who is Jack Media?
Jack Media launched in April 2011
A solution for deal sites to display live deals and for publishers to integrate deals as content
Technology and marketing partner for our clients and publishers
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Group Buying Summit Sydney
New York Deal Summit warp up
Aggregation Space
Localisation
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New York Deal Summit
Market Climate
Deal Sites and Merchants
Future
Hot Opportunities
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New York Deal Summit
Market ClimateWhat’s next?
Proactive problem solving is key
Stop thinking Daily Deals start thinking eCommerce
Venture Capital - 95% decrease in funding to deal sites in the last 12 months
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New York Deal Summit
Merchants need more support for deal sites
• Delivery strategies and voucher delivery
• Loyalty systems to bring users back
Merchant Interaction & Deal Sites
Who owns the customer?
• Does a local merchant rent or buy a customer
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New York Deal Summit
Travel and product deals will grow
Don’t copy Groupon, innovation is key
Local commerce
• $8 lunch customers
• Improving customer satisfaction is key
Engaging those who still have not entered the market
Future
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New York Deal Summit
Big brands and integration with Daily Deal sites
Cinemas/Movies
AMF Bowling: $19 for a full summer of bowling
What’s Hot - Deals
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New York Deal Summit
Mobile• Apps/Mobile sites• Fast/One-click check outs
What’s Hot - Deals
Social Logins• Higher return rates• Higher sharing
Rural Markets• Hungry for deals & big opportunities• First to market is key
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Aggregation1000s of Deals 100s of Deal Sites How to Choose?
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Aggregation
• Credit Cards• Health Insurance• Life & Income Insurance• Savings Accounts• Home Loans• Mobile Phones• Pay TV• Shopping Comparison Engines• Flights• Hotels• Real Estate
Not unique to the deal space
Aggregation is not a dirty word
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Australian Aggregators How many?
• Over 250 publishers now publishing deal content
Who?
• True aggregators
• Buyii.com.au & AllThedeals.com.au
• Content Integration
• TrueLocal.com.au & GoodReceipes.com.au
Aggregation
High quality content that is sticky and an additional way to monitise users
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Created to help digest the volume of deals and information available; compare and make the right choice.
Users are more considered, shopping rather than making impulse purchases.
Like deals, done this before
Understand how deals work and have expectations for the delivery of them
Aggregation
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• No, users who have good experiences and get good deals will return to make additional purchases.
• Will users who go to a restaurant at 50% off only go back for another discount?
• Service and experience is key
AggregationDo Aggregator users return?
Will listing on an aggregator mean I loose my brand?• Yes.
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AggregationWhy engage aggregators?
• Introduce people to your brand
• Bring back users and re-engage old users
• Your competitors are there
• Growing number of consumers who want to be able to compare deals and it’s important to be in the consideration pool
• Access to quality traffic at highly competitive rates
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Localisation
80% of disposable income is spent within 15-20km of the home
$16B/Year in the US $35B by 2014
63% of Smart Phone users frequently use apps that require them to give location information
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Challenge with Localisation - Local Businesses
Lack of understanding of lead generation and lifetime value of a customer
How do you get Yellow Pages, Shopping Docket customers to run deals?
Self serve
Put the merchant back in control
Localisation
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Localisation
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-Facebook OffersHuon Resorts
Localisation
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Localisation
Facebook has empowered the merchant
Leveraging their existing audience
Solves social sharing problem
Potential to create deal sites out of any local group
Cost per redemption
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Sign PostLocalisationAdsence of local business deals $3.75m in Funding
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Contact Details
• Andrew Crawley
• http://www.jackmedia.com.au
• 0425 213 727