Jabouin jean louis-brand

DragonmarkADVERTISING AGENCY

Dragonmark

DRA.GON-noun1. a mythical monster generally represented as a huge, winged reptilewith crested head and enormous claws and teeth, and often spouting fire.2. Archaic . a huge serpent3. a fierce and violent person-etymologyearly 13c. strong aorist stem of derkesthai “to see clearly” or “one with deadly glance”

Brand Name

ADVERTISING [email protected]

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Dragonmark DRAGONMARK STUDIOS-why did we chose the name, and how do we convey the brand through the name.Dragonmark Studios is an ad agency of pure ambition. Drive. Passionto make sure that we leave our mark wherever we go, via solid design. -how we ended up with the name.

Brand Name


407.529.4764

Founder Jean-Louis Jabouin sketched up to 5 pages for brand namesin his undergrad. At the end of the session, he looked at himself in themirror and remembered what brought him to the dance. Art, sure. Butpure ambition. If he didn’t care, he wouldn’t do this. Taking that driveand compiling that into a brand name was a challenge. Sketched outthe terms that equaled his ambition and intention without coming off as boring, whilst looking simple, IE: Heavenspot studios. He came up with Dragon (fire; intensity; desire) and mark (design; goal; achievement), and thus Dragonmark Studios was born.

Dragonmark DRAGONMARK STUDIOS-what concerns to you have with the name?We have considered the concerns with the name. For example, while itis completely safe for trademark, and protectable on USPTO, there arethings that exist with a similar name. We have discovered thatDungeons& Dragons have a term called “dragonmarking”, though it isnot a trademarked term.-what trademark category our brand name falls under.

Brand Name


407.529.4764

Fanciful, simple. It is a word you won’t find within a thesaurus.

DragonmarkADVERTISING [email protected]

407.529.4764

Logo

Taking color theory into account,Jean-Louis decided to make thebrand colors green and white.

Conveys ambition. The bark andthe bite of the mentality of thestudio must be sharp.

Utilizing the law of shape,Jean-Louis wanted a figure withslither and angle. The emblemfits this.

To be vectorized withmotion hairs.

Must be renderablein Grayscale.

Must be editable.

Pictoral

DRAGONMARK STUDIOS-why we chose the color and shapeIn the beginning, Jean-Louis wanted a brand color that emphasizes passionRed was the obvious choice, and he felt that it was overused. He decidedto go with a soft green because, not only does it fit with the dragon aspect,but it also conveys a sense of contemporary design, a style that Jean-Louisrenders his 3D interiors. The shape of the pictoral had to be slanted, toconvey rapid movement and progress.-what logo category our brand logo falls under.Pictoral. We sketched out some ideas, like a flame within a spherical shape, and ended up with a dragon’s head. It’s to the point, and if the style guide is followed, is a beauty.


407.529.4764

Logo

MLB CREATIVE-why they chose the color and shapeMLB CREATIVE is a very lax agency, similar to a Barnes and Noble. Thecolors convey a sense of professionalism and growth. The bold sans-seriffonts (most possibly Helvetica) were probably used to tell consumers thatthe brand is “with it”, which they are. The added touch of the brown wordbubble displaying the tagline proves my point further.-what logo category their brand logo falls under.Wordmark. There is little, if any, graphical display.


407.529.4764

Logo

HEAVENSPOT-why they chose their color and shapeThe term “heavenspot” is used within graffiti. Normally for a great work ofart. This LA-based design studio’s attitude is on-edge design. Their web-designis normally out of wack, which is just how they love it. The colors of black and white were probably chosen to convey a sense of mental craziness, whichthey succeed in doing. The shapes are anything but rectangular. They do thisbecause they are not corporate or “professional”. They are just a couple ofguys who do what they love.-what logo category their brand logo falls under.Pictoral. The emblem is a rather literal translation of their brand message.


407.529.4764

Logo

OUR CORPORATE CULTURE-what our primary objectives will beDragonmark Studios maintains a corporate vision that won’t change in a while.To utilize the skills we have and giving our 150% to giving the consumer whathe demands. The vision we see is that of an established network of clientslooking to build their business and brand.-what dragonmark studio’s beliefs are.Simply, no company should be given a half-assed composition. Jean-Louis has encountered this problem too many times with ad agencies. The belief instilled within Dragonmark Studios is that the China Hut will be given a proper brand change, just as much as the Orlando Museum of Art. An example of how we will maintain this belief, is to place a contem-porary collage of small businesses within our lobby. Our employees will believe, and so will our customers.


407.529.4764

Corporate Culture

AMBITION TO ACTION™-how we’ll communicate this mantraDragonmark Studios maintains a corporate vision that won’t change in a while.To utilize the skills we have and giving our 150% to giving the consumer whathe demands. The vision we see is that of an established network of clientslooking to build their business and brand.-who our mantra is directed towards and how it instills direction and passion.Simply, no company should be given a half-assed composition. Jean-Louis has encountered this problem too many times with ad agencies. The belief instilled within Dragonmark Studios is that the China Hut will be given a proper brand change, just as much as the Orlando Museum of Art. An example of how we will maintain this belief, is to place a contem-porary collage of small businesses within our lobby. This mantra will be directed for our employees to believe in, so that our customers believein us..


407.529.4764

Mantra

AMBITION TO ACTION™-how it tells dragonmark™’s storyOur founder, Jean-Louis Jabouin was a student of both spectrums of the artworld, fine art and graphic design. He was heavily influenced by theaeshtetics around him and how they influence others. That ambition turned toaction when he enrolled and graduated college, whilst building a portfolio ofhis own. This concise mantra shares all of that in less than 30 seconds.-how our mantra is uniqueSimple. The passion is for all to see. The average mission statement of Dentsu Inc. or Omnicom for example, comes off as redundantand overrun. Jean-Louis simply took his passion and, took out the word blocks, and retained the consistency of the message.


407.529.4764

Mantra

DARE TO DESIGN™

DARE TO DESIGN™

DARE TO DESIGN™

-how it speaks to our employees and clientsThis specific tagline is unique and effective in that it demands action, from boththe client and the employee, as well as engages the consumer in the type ofbusiness we do, and what our brand message personifies. Our competitors,like Royale Studios, just say “we are Royale”, which is cute, but doesn’treinforce the message as much.


407.529.4764

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Jabouin jean louis-brand

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