IT Director (CIO)How can IT contribute to JA Companies’ operation?

Erwin Huang, Vice-Chairman HK IT FederationOct 11

What does IT Director do?

•Traditional role: Technical support??

•Using IT to Transform business

•Know better

•Learn faster

•Operate more effectively

•Communicate clearer

IT as a Marketing toolWeb:

• Where is your Website?

• eBrochure, email + sms marketing

• advertising Intra+Inter school

Print:

• Brochure, Poster

Annual Report

Facebook, Blogging, Twitters

Technology as a Communication tool• Team building: Virtually and Physically

• Intranet:

• Discussion forum

• File sharing

• Shared Library

• Graphics and Corporate ID

• MSN + Email + Groups

• SMS

• Blogging + Wiki

IT as a Research Tool

•What’s out there? using Google

•Knowing your competitor,

• Market Intelligence?

• learning from them

•What’s the best Pricing?

•email Survey

Modeling your business for success

•Finding the Breakeven Model

• what is the right sales price?

• what is the right fixed cost, what is the variable cost?

• at what price can we breakeven and optimize Profit?

•Keeping track of Expenses and Sales

•Inventory Control

IT as Digital Graphics

•Brand building

•Designing a Logo, reports format, Powerpoint templates

•Web and Print

Thinking Out of the Box• Facebook

• Xanga

• Discuss.com.hk

• youtube.com

• Digital Coupon

• e-IPO

• Service center

• Online FAQ