J. Stewart Black on Leading Change

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1 J. Stewart Black, Ph.D. President, Global Leadership Institute Professor of Global Leadership and Strategy Email: [email protected]

Transcript of J. Stewart Black on Leading Change

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J. Stewart Black, Ph.D.President, Global Leadership Institute

Professor of Global Leadership and Strategy

Email: [email protected]

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60% - 80% of organisational

change initiatives

fail

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The high failure rate

can be reversed.

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To change organizations, you first have

to change individuals.

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Keys to Effective Change

Barrier #1

30% stop here

Barrier #2

20% stop here

20% fully

succeed

Barrier #3

30% stops here

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Failure to See the Need

•  Why, even when a truck is headed for us, do we fail to see?

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Failure to Move

•  Why, even when we see, do we fail to move?

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Failure to Finish

•  Why, even when we move, do we fail to finish--not going far or fast enough?

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Failing to See the Need•  People fail to see because they are blinded by

the light--of what they already see.•  They already have mental maps of how

things work.•  They have those maps precisely because they

have worked in the past.•  The longer the maps have worked, the more

reasonable it is to hang on to them and not see or refuse to see alternatives.

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Well

Poor

WrongRight

Environment changes

1. People first deny that the right thing has become the wrong thing.

2. Then they try to do more of what they know.

Fundamentals of Change

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Breaking through Barrier #1:���Helping People See•  Change can’t get started unless people can

see the need.•  Helping them see the need requires contrast

and engagement.

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Contrast

Confrontation

High

Low

Low High

Parade

Old ShoeWaste

Conceiving: The Wake Up and Shake Up Phase

Breakthrough

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Barrier #1 Summary•  If people don’t see the need, they won’t

change.•  They don’t see the need because they are

blinded by something that has worked in the past.

•  If you do not provide sufficient contrast and engagement to breakthrough this first barrier, your chance of failure is 70%+.

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Barrier #2: Failure to Move

•  Why, even when we see, do we fail to move?

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Failure to Move•  People fail to move even when they see

because they know they will do poorly at first.

•  Many would rather be competent at the wrong thing than incompetent at the right thing.

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Well

Poor

WrongRight

Fundamentals of Change

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Breaking through Barrier #2: Motivating People to Move

– Clarity of Success•  People are motivated when they know what the target is.

– Outcomes of Success•  People are motivated when they believe outcomes they

value will likely follow from success.

– Chance of Success•  People are motivated when they believe they have the

abilities, skills, knowledge, etc. to hit the target.

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Barrier # 2 Summary

•  Even when people see the need to change, they fail to move.

•  Primarily because they know they will not be instantly good at the new right thing, many would rather be competent at the wrong thing than incompetent at the right thing.

•  They have to see and believe there is a path from doing the new right thing poorly to doing it well.

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Barrier #3: Failure to Finish

•  Why, even when we move, do we fail to finish--not going far or fast enough?

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Barrier #3: Failure to Finish•  People get tired. Why do people get tired?

– They get tired of trying but getting poor results.•  They get poor results at first because they are never

perfect at the new thing (customer service, quality, remote management, teamwork, whatever).

Time

Results

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Breaking through Barrier #3: Putting Champions in Place•  Champions

–  If people get tired of poor results from early change efforts, then you must ensure that there are champions at critical points.

Example: Customer Encounter

BA = Bloody Awful to

The World’s Favorite Airline Customer 1st Training

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Barrier # 3 Summary

•  Even when people see the need to change and start to move, they often fail to finish.

•  Primarily because early poor proficiency at the new right thing initially leads to poor results, and poor results kills motivation to press on.

•  Change champions are needed “where the rubber meets the road” so that they can spot and encourage early, correct attempts.

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Change Process Map

1. Articulate what has changed that requires change.

3. Build the leading team.

5. Provide the tools and resources.

2. Paint the picture of the vision.

4. Layout the path and bridges.

7. Chart and communicate progress.

6. Reinforce early attempts and small successes.

8. Align and celebrate.