J Lashua Content Marketing at Intel
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Transcript of J Lashua Content Marketing at Intel
Social Content Marketing at Intel
Jennifer Lashua
Intel Social Media Center of Excellence
@runningjen
Who we are (socially speaking … )
• 1 Global Facebook page – 51 country pages
• 1 Primary Twitter Handle – 30 supporting handles
• 1 Global YouTube Channel – 14 International Channels
• 1 Google+ Page – 7 circles
• Support for local networks – Weibo, RenRen, Vkontakte, etc
> 13M global fans/followers
INTEL CONFIDENTIAL 3
Social Content Publishing Model
Time >
Re
sou
rce
s >
Constant content stream, “Always On”
Stories, mini-campaigns, events
Campaigns, feature content
Content Case Studies
Campaign-Driven
News & Insights
Informational
Think Global,
Act Local
Create centrally, Share globally
COE
Create locally, extend globally
11
A sneak peek into what’s next for Intel: Branded Content and Storytelling
INTEL CONFIDENTIAL
Thank you!
@runningjen