J Gioglio sxsw2015 W2O
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Transcript of J Gioglio sxsw2015 W2O
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From Meh to Marvelous: Standing Out in the Era of Infobesity
Jessica Gioglio
W20 Pre-Conference Summit 2015
@savvybostonian
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The Era of Infobesity is a lot like SXSW…
@savvybostonian
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© 2015 Sprinklr. All rights reserved. 3
The same amount of information that has been created from the
beginning of time until the year 2003 is now being produced every 48 hours.
The Same Can Be Said For Social Media…
@savvybostonian
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So, How Do You Stand Out?
4@savvybostonian
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Embrace Visuals To Tell Your Story
5@savvybostonian
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Visuals Are Processed 60,000x Faster Than Text
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90% of information transmitted
to the brain is visual
@savvybostonian
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Content Personalization – Personalize, Don’t Spray:
7@savvybostonian
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© 2015 Sprinklr. All rights reserved.
Content Personalization – Personalize, Don’t Spray:
8@savvybostonian
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Be Timely & Relevant – In A Way That Adds Value:
9@savvybostonian
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Co-Create Content with Brand Advocates:
Dunkin’ Donuts + Shark Week
10@savvybostonian
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© 2015 Sprinklr. All rights reserved.
Surprise & Delight: Create Remarkable Experiences
11@savvybostonian
Try tweeting @BenefitBeauty and #BeautyBoost for a pick-me-up!
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At Sprinklr, We Also Practice What We Preach
12@savvybostonian