iYogi Insights Windows 8 Survey

7/31/2019 iYogi Insights Windows 8 Survey

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INTRODUCTION

iYogi Insights is a research initiat ive launched by iYogi to help understand the i ssues that

people face with technology and how they adapt tech solutions to enhance their lives. A

subscriber base that is among the largest in the tech support industry gives iYogi a unique

vantage point to observe how technology is impacting people's lives and habits. Frequent

interaction with this wide database of subscribers gives us a privileged peek into how people

are forging a partnership with technology, sorting out the occasional issue, and on the

whole, positively embracing technology to empower themselves.

I N S I G H T S

consumer researchWINDOWS 8LAUNCH WILL ACCELERATE SHIPMENTS

OF TABLETS

DETAILED FINDINGS METHODOLOGY


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INTRODUCTION

WILL IT RIDE THE MULTIPLE DEVICE WAVE

8WI

NDOWS

iYogi, one of the leaders in the remote tech support industry, today released its first edition of

iYogi Insights focused on Windows 8 and Microsoft's strategy targeted at the increasing consumer

trend towards using multiple devices. The significance of the Windows 8 launch this year is

amplified by the proliferation of tablet devices that are currently dominated by the iOS and Android

platforms. Based on the results of the survey, iYogi Insights predicts that Windows 8 will drive new

adoption and shipment of tablets from Microsoft's existing PC user base.

Entrenched partnerships with original equipment manufacturers will help Microsoft to galvanize th

entire ecosystem into launching new products, some already announced on Windows 8. Some of

the new product announcements at the recently held CES 2012 include the Nokia Lumia 900

smartphone, Samsung and AT&T's Windows 8 ready tablets, and Acer's Timeline Ultrabook. These

are likely to result in further revision of the projections on shipments of tablets, smartphones,

ultrabooks, etc. The buzz is that Windows 8 will help tablets provide a real alternative to Apple' s

iPad, by getting the community of app developers motivated and delivering, before the launch.

Microsoft has already released its developer preview and beta is expected shortly.

Our research shows that the awareness of the upcoming launch of Windows 8, is very high (95 %)

and increasing consumer preference for a single user interface can prove a winner. Windows 8

presents another option for Tablets with new features and a dazzling user interface that pieces

together your digital life in a singular interface, called Metro. For this edition of Insights, iYogi

surveyed more than 1400 customers on the Windows platform.

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consumer researchWINDOWS 8LAUNCH WILL ACCELERATE SHIPMENTSOF TABLETS

INTRODUCTION DETAILED FINDINGS METHODOLOGY


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DETAILED FINDINGS

69% OF PC USERS ENDORSE MICROSOFT'S

STRATEGY FOR A SINGLE INTERFACE ACROSS MULTIPLE DEVICES85% tablet users would like their tablet and PC to have the same look and feel

MULTIPLE DEVICE USAGE TREND

69%OF PC USERS

ENDORSE

MICROSOFT'S

85% tablet users would like their tabletand PC to have the same look and feel

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A signi ficant majori ty of PC users, 69% would l ike to have a s ingle i nterface across

multiple devices and not surprisingly, an overwhelming 85% of current tablet users

would like their PC and tablet to offer synergy in functionality, look and feel. Given

that there is a rising trend towards using multiple devices, this appears to be key to

Microsoft's winning strategy for Windows 8, aiming to provide users with an

integrated experience across mobiles, tablets and PCs. Already, 2011 saw more

mobiles than PCs being shipped. As the tablet market grows, Windows 8 has thepotential to become a preferred platform as a unified operating system across all

the three devices PCs, tablets, and smartphones. Moreover, the tiled Metro

interface has been specially designed for touch-screen devices and will play a major

role in Windows 8 adoption across tablets and phones.



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DETAILED FINDINGS

Windows 8 has succeeded in conjuring up a

sizeable hype factor with near 95% of

respondents aware that Windows 8 is soon due

to be launched. In comparison, an earlier survey

conducted by iYogi before the launch of the

much-touted Windows 7 reveals that only about

40% respondents knew about the Windows 7release. This is in sharp contrast to the

awareness built around Windows 8. The

'Building Windows 8' community initiative

launched earlier this year has generated its fair

share of hype. The community serves to engage

both users and developers in an open dialogue

to further the development of the Windows 8

platform by incorporating feedback.

I know about

Windows 8

Windows 8

is gonna

be awesome

Windows 8!

Yeah!

Looking

forward to

Windows 8

Its going be

only about

Windows 8

Its all

about

Windows 8.

Cant wait for

Windows 8.

Windows 8

is coming

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AWARENESS ABOUT

WINDOWS 895% of the respondents

were aware of Microsoft's

new development

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AWARENESS ABOUT WINDOWS 8

95% of respondents were aware of Microsoft's new development



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DETAILED FINDINGS

EXPANDING THE MARKET FROM PCS TO TABLETS AND PHONES

57% of tablet users would like to upgrade to Windows 8

EXPANDING

THE MARKET FROM

PCS TO

TABLETS AND

PHONES

57%of tablet users would

like toupgrade toWindows 8

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The survey reveal s that 57% of tablet users

like the idea of Windows 8 touch-screen

interface. Given an opportunity, they would

upgrade their tablets to Windows 8.

Interestingly, 19% of users who do not use

tablets said that they would like to upgrade.



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DETAILED FINDINGS

Accord ing to the resul ts of the survey, 85% of tablet tablet sales, the app market wil l continue to grow. Windows 8. This could gi ve Microsoft a cri tical edge over

owners already use apps and 57% of them would like to Microsoft is ready to take advantage of this trend Android Market both, in terms of the quality and

use the live Tiles interface for apps in Windows 8. Of the through its Windows Store and provide customers a reliability of the apps developed for Windows 8. Also this

remaining respondents who are yet to convert to tablet platform with a variety of apps to choose from. The is likely to pose a serious challenge to Apple's current

usage, 20% felt that the Tiles would make their PC developer preview released by the company has tools for dominance of the app market.

experience better. It is predicted that with increasing building apps that support the Metro interface of

TILES AND APPS FOR A BETTER USER EXPERIENCE57% of tablet users would like to use the Tiles interface for apps

TILES AND APPS FOR A BETTER USER EXPERIENCE

57%of tablet users

would like to use

the Tiles interfacefor apps

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I N S I G H T S




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DETAILED FINDINGS

TABLET FRIENDLY SINGLE WINDOW METRO INTERFACE

53% of tablet users would want to work on the Metro interface

53%OF TABLET USERS

would want to work on the

METRO INTERFACE

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The survey reveal s that 53% of table t users

would like to use the Metro interface of

Windows 8. Of the remaining respondents,

18% felt that they wanted the single window

interface being offered by Windows 8 Metro.

A sing le window inter face impl ies tha t a

program would open in full screen mode when

a tile is double clicked. This would mean a

cleaner interface that would be more tablet

friendly. To open two or more programs side

by side, a split screen has to be created.



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DETAILED FINDINGS

USERS IN A DILEMMA ABOUT USING APPSMany users are still new to and therefore ambivalent about apps

ABOUT

Many users are still new to

and therefore ambivalent about apps.

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APPS

APPSAPPS

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Accord ing to the findi ngs of the survey, a

majority of the users are unsure about using

apps. However, the appetite for apps

continues to grow. Christmas week alone, of

2011, saw a staggering 509 million app

downloads in the US, out of a 1.2 billion apps

downloaded worldwide. Microsoft plans to

launch Windows Store to offer apps to

customers to counter the current leadership

of Apple and Android. App usage would

generally be far higher (near 90%) amongst

tablet users than on phones, another aspect

that Microsoft would be looking to build on.

But till the time the store is launched, users

are still unsure whether they will be u sing any

apps on Windows 8 computers, tablets, and

phones. However, the 'Building Windows 8'

community is an attempt on the part of

company to dispel such doubts and to

introduce to users and developers alike, to

the Windows App Store.



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DETAILED FINDINGS

Out of the

1400 respondents

only about one-sixthare currently

tablet users.

T A R G E T I N G

as a key

THRUST AREA1/6

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Currently 15% of the respondents are tablet users. International Data Corporation (IDC), a leading analyst of the technology scene, has also raised its forecast for the number of

tablets that will be shipped out this year from 53.5 Million to 62.5 Million, a rise of 17%, which means that the market for Windows 8 tablet is g rowing already. Current findings

indicate that adoption of tablets across the US currently stands at about 13% or approximately 40 million users, and is slated to increase to nearly 30% by 2015.

RIDING THE TABLET WAVE

Out of the 1400 respondents only 15% are currently tablet users.

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The burgeoning market for smartphones, tablets and other newgen devices has the consumer struggling with

different operating systems, interfaces and platforms. With Windows 8, Microsoft seems to have come up with a

winning strategy to integrate user experience across multiple devices. Also, realizing that apps are the way of the

future, it has engaged with the app developer community and created the Windows Store to be able to entice

users with a wide range of apps in place before launch. Will this astute marketing gambit work? This iYogi

Insights Consumer Research on Windows 8 Microsoft's new interface strategy reveals what the current PC and

tablet user thinks. Has Microsoft been able to reach out to him or her?

METHODOLOGY I N S I G H T S


METHODOLOGY

This survey covered iYogi subscribers through an online form following their support sess ions. A total of 1400 respondents on the Windows

platform filled the online survey form cons isting of 9 questions requesting detail s on PC and tablet usage, app usage, user interface

experience and preferences among others, to determine how they see this new development. The data collected was collated, analyzed and

compared to identify, assess and quantify trends and patterns.


iYogi Insights Windows 8 Survey

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