IWWF Congress 2013

Des Burke-Kennedy - Marketing & Media ChairmanDes Burke-Kennedy - Marketing & Media Chairman

NEW MEDIA &YOU & YOUR FEDERATIONNEW MEDIA &YOU & YOUR FEDERATION

STARTING POINT .....

7 Billion – Earth’s population

• 5 Billion – Have a Mobile Phone

• 2 Billion – Connected to the Internet


100 hrs uploaded every minute6 Billions hrs viewed per month

3 Billion Searches per mthONLY GOOGLE IS BIGGER !

Has your Federation got a YouTube Channel ?


1.1 Billion active Facebook Users680 Million Mobile Facebook Users

50% Log on EVERY day 75% live outside the USA

Fastest growing Demographic – 45/54 age group !


555 million active Users1 Billion Tweet every 5 days2.1 Billion searches every 24

hrs3 million Websites have a Tweet

button


THE STARTING POINT .....

63,850,000 - Active Participants in our Sport ! (Est 2013)

• 88 – National Affiliated Federations

• 7 - Sports Disciplines represented

• 100% - Volunteers make it happen

1959 - Long Well Established History since our foundation

Are we using the Power of our own Are we using the Power of our own Numbers ?Numbers ?

We need all to help promote our Sport via the We need all to help promote our Sport via the following …… following ……


EVENT IDENTITY

Webcasting to build our fan baseWebcasting to build our fan base

World Cup Virtual StudioWorld Cup Virtual Studio

Des Burke-Kennedy - Marketing & Media ChairmanDes Burke-Kennedy - Marketing & Media ChairmanEvent Promotion to Event Promotion to build our fan basebuild our fan base


Expand recognition to Expand recognition to strengthen our Olympic strengthen our Olympic

ambitionsambitions


NEW MEDIA & YOUR FEDERATION NEW MEDIA & YOUR FEDERATION & supporters& supportersHow do we rate ?How do we rate ?

NEW MEDIA & YOUR FEDERATIONNEW MEDIA & YOUR FEDERATIONOur Own Federation WebsitesOur Own Federation Websites

TAGS & Search Engines progressTAGS & Search Engines progress______________________

Many Federations have Websites but …Many Federations have Websites but …


Is your Federation URL listed on Is your Federation URL listed on thethe www.iwwfed.com site ?site ?

Does your Federation Website have Links to our other relevant Federation sites ?Does your Federation Website have Links to our other relevant Federation sites ?Does your Federation have an active FaceBook page ?Does your Federation have an active FaceBook page ?Does your Federation Website have FB & Twitter buttons / connections ?Does your Federation Website have FB & Twitter buttons / connections ?Did your Federation Website have recent Search Engine Optimisation ?Did your Federation Website have recent Search Engine Optimisation ?

How about the How about the following : following :

http://www.iwwfed.com/


IS YOUR FEDERATION LISTED ON IWWFED.COM ? IS YOUR FEDERATION LISTED ON IWWFED.COM ? IN FACT - ONLY 47% OF 88 FEDERATIONSIN FACT - ONLY 47% OF 88 FEDERATIONS

HAVE A FACEBOOK LINK SHOWN ON IWWFED.COM ? HAVE A FACEBOOK LINK SHOWN ON IWWFED.COM ? IN FACT - ONLY 17% OF 88 FEDERATIONSIN FACT - ONLY 17% OF 88 FEDERATIONS


NEW MEDIA & YOUR FEDERATIONNEW MEDIA & YOUR FEDERATION

THE NEXT STEP FOR MAJOR THE NEXT STEP FOR MAJOR SPORTS : SPORTS :

Social Media Contract Clauses for Social Media Contract Clauses for AthletesAthletesOO Promote Sponsor on Twitter / FaceBook Promote Sponsor on Twitter / FaceBook

OO Athletes rewarded for endorsements per 1,000 Athletes rewarded for endorsements per 1,000 followers ?followers ?OO Monthly Tweet quotas for Athletes ? Monthly Tweet quotas for Athletes ?OO Flickr & Instagram possibilities ! Flickr & Instagram possibilities !•Morality Clauses in contracts / Tiger Woods, Morality Clauses in contracts / Tiger Woods, etc ?etc ?


INTEGRATIONINTEGRATIONESSENTIALESSENTIAL

Lady GaGa : 40,662,786Ronaldo : 22,847,207Tiger Woods: 3,701,339Usain Bolt : 3,146,291Prof Green : 1,916,537Lewis Hamilton: 1,794,986Mark Webber : 825,201Rory McIlroy: 700,000

NEW MEDIA & YOUR FEDERATIONNEW MEDIA & YOUR FEDERATION

EXAMPLEEXAMPLE

TWITTER FOLLOWERS CREATE VALUE : TWITTER FOLLOWERS CREATE VALUE :

Phil Soven 32,016Harley Clifford: 22,179 Felipe Miranda: 20,894Rusty Malinoski: 8,309Rodrigo Miranda: 4,666Will Asher: 2,148Freddy Krueger: 1,569Whitney McClintock 1,229Thomas Degasperi: 1,097Ryan Dodd: 1,009Jaret Llewellyn: 868Clementine Lucine: 775Adam Sedlmajer: 665MappleSkis: 280

Lady GaGa 40,662,786Ronaldo : 22,847,207Tiger Woods: 3,701,339Usain Bolt : 3,146,291Prof Green : 1,916,537Lewis Hamilton: 1,794,986Mark Webber : 825,201Rory McIlroy: 700,000

NEW MEDIA & NEW MEDIA & YOUYOU

““FOLLOWERSFOLLOWERS””

SNAPSHOT - FOLLOWERS CREATE IMPACT SNAPSHOT - FOLLOWERS CREATE IMPACT

Kelly Slater : 852,000Shaun Murray : 6,768 Frederic von Osten: 6,189Harley Clifford : 5,866Austin Hair : 4,711Angelika Schriber : 4,210IWWF 3,013Freddy Krueger: 1,465 SkiFly.com 622

Lady GaGa : 61,976,939U2 : 16,318,434Usain Bolt: 12,911,463Maria Sharapova 11,000,000Tiger Woods : 2,947,718Lewis Hamilton: 1,687,977Nautique : 111,659Malibu : 94,619MasterCraft : 60,404

NEW MEDIA & YOUNEW MEDIA & YOU““LIKESLIKES””

SNAPSHOT – LIKES INCREASE AWARENESS SNAPSHOT – LIKES INCREASE AWARENESS


DEFINE YOUR SOCIAL MEDIA DEFINE YOUR SOCIAL MEDIA STRATEGY STRATEGY

CLEAR VISIONCLEAR VISION

EACH FEDERATION

APPOINT OFFICIALFor

EVERY MAJOR EVENT

CAUTIONCAUTION

DON’T UNDERESTIMATE DON’T UNDERESTIMATE THE POWER OF THE THE POWER OF THE

CROWDCROWDGOOD & BAD NEWS GOOD & BAD NEWS TRAVELS QUICKLYTRAVELS QUICKLY

WATCH OUT FOR WATCH OUT FOR INFLUENTIAL BLOGGERS INFLUENTIAL BLOGGERS

AND REACT QUICKLYAND REACT QUICKLY

IGNORE SPAMMERS IGNORE SPAMMERS THEY DON’T SURVIVE THEY DON’T SURVIVE

LONGLONG

USE CONSERVATIVE USE CONSERVATIVE MAILINGSMAILINGS

ADDRESS COMPLAINTS ADDRESS COMPLAINTS QUICKLYQUICKLY

SOCIAL MEDIA SOCIAL MEDIA

BASIC FIRST STEP BASIC FIRST STEP


‘‘PleasePleaseAthletes FB & Twitter your news & updatesAthletes FB & Twitter your news & updates

Please Please

Update your IWWF Federation online detailsUpdate your IWWF Federation online details

‘‘Please Please Appoint your Federation Social Media OfficerAppoint your Federation Social Media Officer

‘‘Please Please Actively support all our Major Events Actively support all our Major Events

MANY OTHER SPORTS HAVE ALREADY PASSED THIS MANY OTHER SPORTS HAVE ALREADY PASSED THIS POINT POINT


Good Luck to all in 2014Good Luck to all in 2014

LIFT YOUR SOCIAL LIFT YOUR SOCIAL MEDIA EFFORT TODAYMEDIA EFFORT TODAY ! !

Let’s take another look Let’s take another look at the end of the year at the end of the year

and see the and see the improvement improvement

des@[email protected]

IWWF Congress 2013

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Transcript of IWWF Congress 2013