IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER...

38
IV I G 1520 KC Myrtle Beach, S.C. CHARLOTTE e ii. LANCASTER CN E ST ENFIELD Lancaster CHESTERFIELD Albamarts UNION ANSON WAD ESBORO CNARLESTON RICHMOND Raeford e DILLON Lumberton The Roaring New Sound of Radio Covers Everything for Everybody in This Great and Growing Market SAMPSON horn O.SMV/M The Roar of WTGR Covers and Delivers The Diversified Industrial, Commercial and All -Year -Round Recreational and Resort Area of this Fast Growing Primary Market (0.5MV/M) with Retail Sales of $109,000,000 4 0.25MV/M Market Facts $1,000's added 0.5MV/M 0.25MVíM TOTAL SALES 108,959 463,049 Lomb'r, B l dg, Ma t' I, H dwe. 7,747 32,923 Gen. Merchandise 11,786 50,088 Food Stores 25,408 107,978 Automotive Dealers 22,253 95,844 Gas Service Stations 9,221 39,188 Apparel & Acces'y 6,310 26,817 Furniture & Home Furng's. 3,731 15,855 Elec. Appl's 1,649 7,007 Eating & Drinking 4,979 21,159 Drug & Prop'y 3,336 14,175 Other Retail Stores 9,773 41,533 Non -store Retailers 2,467 10,484 Population 87,508 381,156 Households 26,518 115,502 All figures are from the U.S. Census and other sources and are delineated and updated by Ed Felker & Associates, Inc., 207 E. Brood Street Palmyra, N.J. 08065 2'15 '67

Transcript of IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER...

Page 1: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

IV I G1520 KC Myrtle Beach, S.C.

CHARLOTTE

e

ii.LANCASTER CN E ST ENFIELD

Lancaster CHESTERFIELD

Albamarts

UNION ANSON

WAD ESBORO

CNARLESTON

RICHMOND

Raeford

eDILLON

Lumberton

The Roaring NewSound of RadioCovers Everythingfor Everybodyin This Greatand GrowingMarket

SAMPSON

horn

O.SMV/M

The Roar of WTGR Covers and Delivers The DiversifiedIndustrial, Commercial and All -Year -Round Recreationaland Resort Area of this Fast Growing Primary Market(0.5MV/M) with Retail Sales of $109,000,000

4

0.25MV/M

Market Facts $1,000's added

0.5MV/M 0.25MVíMTOTAL SALES 108,959 463,049Lomb'r, B l dg, Ma t' I, H dwe. 7,747 32,923Gen. Merchandise 11,786 50,088Food Stores 25,408 107,978Automotive Dealers 22,253 95,844Gas Service Stations 9,221 39,188Apparel & Acces'y 6,310 26,817Furniture & Home Furng's. 3,731 15,855Elec. Appl's 1,649 7,007Eating & Drinking 4,979 21,159Drug & Prop'y 3,336 14,175Other Retail Stores 9,773 41,533Non -store Retailers 2,467 10,484

Population 87,508 381,156Households 26,518 115,502

All figures are from the U.S. Census and othersources and are delineated and updated by EdFelker & Associates, Inc., 207 E. Brood StreetPalmyra, N.J. 08065 2'15 '67

Page 2: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.
Page 3: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

COVERING -NVTHE HISTORIC CAROLINA OUTERBANKS

FROM WANCHESE, NORTH CAROLINA

WOBR1530 KHz ,250 WATTS

More than 1,000,000 VisitCome a Long Way to See tand Scenic Playground andCover and Deliver a wide a

of this Unique Market.

VA

NC

SC

Che ,i Point

WASHINGTON

ELIZABETH CITYP4

SOUHertford o14d,4-

Weeksville

VIRGINIA BEACH

Shiloh

AlbemarleSound Kitty Hawk

Travis

TY

o

Fort Landing

Columbia

RELL

FairfieldEnglehard

New Holland

T ding

M .dletown

Ocracoke

Kill Devil Hill

ags Head

O A ` OWANCHE

Hatteras

GPtat

Waves

Page 4: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.
Page 5: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

WServing

Myrtle

Beach

and

the

Grand

Strand

Since

1948

Green

MARIONAynor

/Centenary/

Johnsonville' lHemingw

11

WILLIAMSBURG/

PlantersviIle Mur élls/GEORGETOWN )

r

Longs 'Homewood\,Conway

HORRY

Myrtle

1

` So astelA,,Beach AFB"i7

Georgetown

1450 Wei000 WATTSMARKET DATA: 0.5 MVM

Coverage0.1 MVMCoverage

Population 69,900 136,800Households 16,930 32,420Radio Homes 14,170 26,860Automobiles 19,220 34.530Spendable Income (CSI) $ 78,386,000 143,828,000

RETAIL DATA:Food Stores $ 14,066,000 27,366,000Drug Stores $ 2,162,000 3,767,000Gen'I. Merchandise $ 10,447,000 16,219,000Apparel Stores $ 3,042,000 5,449,000Home Furnishings $ 2,076;000 4,358,000Automobile Sales $ 13,173,000 24,423,000Service Stations $ 5,408,000 10,216,000**Total Retail Sales $ 64,842,000 111,746,000

FARM DATA:Population 25,550 41,050Gross Farm Income $ 37,647,000 57,062,000

SOURCE: SRDS Consumer Data exclusively.

Little River

Inlet

Litchfield Beach

Pawleys Is.

Ocean

Tabor CitySea COLUMBUS

Loris(} Exuml

BRUNSWICK

Shallotte

Drive Beach

MYRTLEBEACH

WMYBMYRTLE BEACH, SOUTH CAROLINA

18 Hours Daily - Non -Directional

MUSIC...NEWS...

SPORTS.

GOLDEN STRAND BROADCASTING CO.Wade H. Alley, General Manager

P. W. Smith, Sales ManagerP. 0. Box 1497 Phone (803)448-3180

PREPARED BY MARKET DATA ASSOCIATES MYRTLE BEACH, SOUTH CAROLINA 29577

Page 6: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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Page 7: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

LANCASTER

Kershaw

Bethjine

KERSH N

CAMDEN ¡

.~ .. 011~ChesterfléÍd.ti

CHE5iÉRFIELDiiMcBee

Patrick

Hartsville DARLINGTON

DARLINGTON

Bishopvilleamaríí'

Timmonsville Florence

Pinehurst

Aberdeen

RICHMOND

Rockingham

) SCOTHamlet LAND Red Springsp

/

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SOUTHERN PINES ,N

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FAYE TEVILLE HOKE

Raeford

«. .,LAURINBURG**fMaxton/

X ROeZ+ONBENNETTSVILLE

,Row19,d

DILLON Farrmont

ChadbourneDILLON Ss

Fair Bluff

MARLBOROfe

Society Hill

LEE

Florence, S.C.

*1000 Watts Nighttime

IIIIIMIDr

CHESTER

Great Falls

Winnsboro

FAIRFIELD

RICHLAND

UNION

MONROE

1

With 5,000 Watts of Power daytime*-With complete programmingof National, Regional, and Local News, Weather, Sports, and AdultMusic-CBS Radio Network-Key Station for the Largest SportsNetwork originated in the South, the Broadcasts of the "SOUTHERN500" and the "REBEL 300" Stock Car Races.

STANLY/ Troy MOORE

Norwood_ MONTGOMERY

A NSO N

Marshville

Wadesboro

.MI MOM up MEW MIPageland

Lancaster

COLUMBIA

CALHOUN

0 M

St. Matthews

ORANGEBURGORANGEBURG

South Carolina Holly Hill

SUMTER

SUMTER

CLAUENDON `.

FLORENCEOlanta

CUMBERLAND

BLADE

MULLINS

MARION

MARION

LAKE CITY

WILLIAMSBURGHemirrgw,aiy

KINGSTREE____ .

Greeleyville

St. Stephen

Moncks Corner

AynoiHORRY

CgAWAY

Johnsonvilel `\

LUMBERTON North CarolinaBladenboro

WHITEVILLE

COLUMBUS

GEORGETOWN

Andrews

GEORGETOWN

BERKELEY x

WJMX Total Programming covers and influencesa Highly Diversified Industrial and AgriculturalArea with an Influential Voice that gets GoodR ults from a Primary Market Of $343,000,000aiiir a Secondary Market of $1,300,000,000

CBSWHEREW HAT YOU WANT TO KNOW COMES FIRST

`r Tabor City

Loris*i

ál1 rdperry Grove Beach

MYRTLE BEACH

WJMX RADIO, Florence, S. C.

MARKET FACTS

TOTAL RETAIL SALESLumbr., BIdg.Mat'I, Hdwe.Gen. MerchandiseFood StoresAutomotive DealersGas Service StationsApparel, Acces'yFurniture, Home Furng'sEating, Drinking PlacesDrug & Propy. StoresNon -store RetailersFarm Products -Sold

$1,000's added

0.5MV/M

343,02725,77740,51087,10661,03230,12620,05217,46415,03429,975

4,271157,723

0.1 MV/M

1,299,98097,688

153,530330,104231,295114,169

75,99166,18256,974

113,59716,183

392,864

PopulationHouseholds

436,921 1,485,042134,571 457,393

Market Facts are from U.S. Census and othersources and are delineated and updated by EdFelker & Associates, Box 141, 1-D Forrest Gar-dens, Ambler, Pa. 19002 (215) 643-0637 1/1/69

Page 8: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

9

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Page 9: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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Page 10: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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Page 11: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

R''CCP Serves . . .

CLEMSON CENTRAL

PENDLETON SENECA

ANDERSON LIBERTY

WESTMINSTER WALHALLAPICKENS EASLEY

Plus . . .

More than 7,000 Clemson Univers-ity students (not included in officialcensus).

C/e,mpcon (Inirersi.l(J . . .

A major 'recession proof industry'.

7,465 on -campus students.

2,800 employees.

1971 operating budget $36,432,586.

CENTRAL WESLEYAN COLLEGE

TRI-COUNTY TEC

ulahills

41

Highlan

B U

Clayton

FRAN

Carnesville

WN/TEWATERFALLS

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Page 12: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

Sales RepresentativesJack Moore

In Anderson, call:Matt Phillips .

654-5400

. 226-2501

Southeastern Representative .. .

Dora -Clayton . . . . Atlanta

RATE CARD No. 2Effective April 1, 1971

Annou.neements .. .60 Sec. 30 Sec. 15 Sec.

1.80 1.50 1.0025 or moreper week 1.60 1.35 .80

Programs ..Per Week /1 Hr. 1/a Hr. 5 Min.

One 21.00 11.00 6.50Three . . 17.00 9.00 5.50Five 7.00 4.50Six 11.50 6.5013. 4.00Seven . . 10.25 6.00 3.60

City Population .. .

CLEMSON 5,561(Plus over 7,000 students)

PENDLETON 2,615

CENTRAL 1,550

SENECA 6,027

ANDERSON 27,556

wccP WCCPServes A Total Population

Of More Than

200,000Ten percent discount on 13 -weekcontracts. In The 3 -County Area

P. O. Box 322Clemson, South Carolina

1,000 WATTS 1560 Kt'Telephone 654-5400

Serving .. . PICKENS OCONEE

ANDERSON COUNTIES

Page 13: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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Page 14: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.
Page 15: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

Bi shop ille z florenc-1, yvV,Pro-rz

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Represented by ROBERT EASTMAN CO.

Atlantic Coast Croadcasting Corporation of Charleston133 Church Street, Charleston, South Carolina A/C 803. 722-2961

Page 16: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.
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f

oCCo

F{ortwei"5

MA ISO N

101

C9REEitdvIL E

Her{ordton

The Big "Q -Land"with the Happiest Sound in Town for the

Young Lively at Heart and Newswhen it Happens

Kings 'Moun'a-n

eÑkHoa", E

;

Wney

NORTH CAROLINA

*Greenville

1 T0.2MV/M . SOUTH`' H

CARD'LINAr

GEORGIA

MARKET FACTS

TOTAL. SALES 358,254Lurnb't Bldg,Mat'I & Hdwe. 26,200Gen. Merchandise 92,284Food !soresAutomotive DealersGos Service StationsAp po relFurn'te House Furng'sAppliancesEating & DrinkingCrag 6 Prop'ytither RetailIsom store Retail crs

, 28,92+9

53,70m31,44520,93092,18'6,1)42'

95,69212,19231,288

4,458

716,83854,:01884,.890

132,535127,8965313242,10120

34.59792,12831.50424.48562,814

8,948

40.7,727 8'19 045 -1123:554- -2487146

All (icures from 1960 U.S. Census projected toJune '5, 1967 by Ed Felker &.As:sociotes 207E. Brood St:.,Potmyro, N.J. 08065

Page 18: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.
Page 19: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

radio coverage

Clrnc p I.Marion Wine i aebe

OR, Landis Grove

Boger Clty Dav OKannapor

re Ogilt Fletcher

oeek MCr BIIBUNCOMBE

Weavervill°O

á Asheville Otee Old Fort¡ Emma OS Ogr MCDOWELLacMt

Ió0® IEnka() OakleY Groeóa RUTIiERFORD ODaniels RhyneClydettandlerFO st °Skylan r Lawlldale

, e I

HENDERSONRuthC f6r4ton.m,IForest C ty LAND

Hendersonville '../"Druid Hills Balfour0®. E. Flat Rock Al

Pisgah Forest° Barkerark r

titsRockÓO Lynn

3revord.®. ru><edTRANS`rLVAN1A S1

o O Ros an GREENVxaway . Slater

PICKENSTravelers Resta

iCkP.ns 6 Brandon"ó ArÍalJudson

Cibe.ejyoe

CNeór a°r O yconesteeO Central

°Ga®o Clemson ° Pied

a°vaate`p° OW. Pellet m Pelze

Qeo la WilliamAnderson.Equinox.á,o0°ToxmBylton

Appleton Mills1Qrr Mills ()Gluck ®Hon

FART `ANDERSON //Ware Shoals

Iva ® / l

enboro

oLKCaroleenm ®ShelbyAvondale iitlside8o;tl Grog:.Ii... YMin

Granite Qnanew® MooreseCni o Roc

Columbus..`O Colo iesneLandrum

LE Inma

man Mills 'é Co

.0.

Hartwell

5.000 WATTS DAY1.000 WATTS NIGHT

;

SPARTANBURGSOUTH CAROLINA

+ O

orgu,,,.,.. . , - o . ., -o._htield EManonGleOn a\de5e y/00 Troutmans\ '° a IS

CATAWBA O wton .

()O na

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Spindale CLEVE

Lincolnt

E.Gaffney eGaffney,®m 0 BlacksburgAso\Cherokee Falls ,tb,

O idsonon ()Gn°dso^Onle\`uSoCóeord ' () /(). . pGASTON O

Arl¡Annngton Stanley

n®© Belmo

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ove

F

CHEROKEE YorkEbert

Arlington° e. art nburgreer IDyictor mwtoodburn Hill

tjiillS

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ABBEVILLEóBowman f Abbeville®,

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YORK D

ARTANBURG (}oncesville ockhartreenville Buffalo , Monarch

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Simpsonville® O O tiBatdr ,te

n

o

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t Fountain Eilóree UNIONcH

®. o e ° ()Calhoun FallsGREENWOODL,Elkierton Mc

/InnWattsvitle

Carlisle

urens.e° Clintonhitm'r

Path elydia ills0

AURENS 0 dvill',rocs Hill ERRY

,Newoer.Gre - nwood Prosperityo

.©. ()Nin ty Ix®

S.Greenwood

0Hunter vine ® MteAi

Brown.NorcStt MillsPaw Creek \ CABAR-

t°®Chadwick R"50akboroC

Chalott$-URG

.

Wingate

MAD \ ,icem0orlee°6 o11 ll Monroe

Oeindustrial Waxhaw UNION`l kp, in Mills

LANCASTER.®.Lancaster

FAIRFIELD

SALUDA

MEGKLENB

()' Benton Hts

Pingville o

-Winnsboro)

Winnsboro Mills Camden®

BsyJ°°° T7

SEAW.Columbia

..Saluda Lexington b,

®lancaster MillsSpringdale t

0 0SpringHeath Sprs. Kershaw

KERSHAWBethur

laire® Forest Acres

o\: columbefethur astov r

su

source MEASURED ENGINEERING CONTOURS population key Q Over 100,000 ©50,000 to 100,000 ©25,000 to 50,0000 20,000 to 25,000 0 10,000 to 20,000 O 5,000 to 10,000 o Under 5,000 Copyright, American Mop Co., N.Y., License No. 11966

PopulationHouseholdsEff. Buying IncomeTotal Retail SalesFood SalesAuto SalesGas Station SalesDrug Sales

WORD MARKET FACTS

SpartanburgMetro Area

163,70045,000

$314,073,000$196,479,000$ 46,280,000$ 46,822,000$ 16,708,000$ 9,607,000

WORD0.5 MV 'M Area

772,400210,900

$1,252,074,000$ 894,127,000$ 241,442,000$ 188, 712, 000$ 73,411,000$ 32,528,000

Serving Spartasi!ri urlourlding Piedmont Area

Page 20: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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Page 21: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

1 FII' 1.. r1 ATIO1iAREA &POPULATION 337,600 (January 1, 1967) Trident Counties. Source

and Charleston Trident Chamber of Commerce.

99th Market in the USA

CHARLESTON COUNTY258,900 69.3% Urban67,100 Households

WEALTH, INCOME,INDUSTRY & TRADE$98,598,836 Real and

PersonalProperty

$504,634,000 EffectiveBuying Income

$7,521 Average IncomePer Household

$1,949 Per CapitaIncome

$303,049,000 Total RetailSales 1966

$34,281,399 Value of 1966Building Permits

354,359 Commercial AirPassengers 1966

$446,000,000 Value of 1966Foreign CommercePort of Charleston

1,736 Vessels birthed atPort of Charleston

nri.

BERKELEY COUNTY49,700 15.9% Urban11.500 Households

This Is A Wonderful Woke RadioMarket. Only 5% of Charleston'stotal retail sales come from therural trading zone, outside ofWoke' s coverage area.

$9,493,380 Real andPersonalProperty

$64,876,000 EffectiveBuying Income

$5,641 Average IncomePer Household

$1,305 Per CapitaIncome

$17,177,000 Total RetailSales 1966

of Data: June, 1967 Sales Management

DORCHESTER COUNTY29,000 14.8% Urban7,400 Households

$10,339,440 Real andPersonalProperty

$40,507,000 EffectiveBuying Income

$5,474 Average IncomePer Household

$1,355 Per CapitaIncome

$29,821,000 Total RetailSales 1966

METRO CBIRLESTON308,600 60.9% Urban78,600 Households

$108,092,216 Real andPersonalProperty

$569,510,000 EffectiveBuying Income

$7,246 Average IncomePer Household

$1,845 Per CapitaIncome

$320,266,000 Total RetailSales 1966

a0 utawr.11e

Holly Hill

C..nm

Cottaaerju

B rein'

yWlaams

óV

Head I.

N

Molla!

Cros

19

M,ddiGo'd.ry2,

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>--{lorlesto3

Raniowle, , I

RuateRvRle`.]

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Moultrie

dle Kiawah I.Seaó.o0k I.

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wader Air

tonneau

HoneyMiil,' 'r

ay

ra I.Prra beltk'-nln

He of PalmePalms

.-SWhvans Island311._ Sullivan I.

aNOlieh S..1.'oarI Mon

oMosen/-FPM.,

ally 1..oily Buck

'Sr"52I le»

,GaOe I.

MAP OF SOUTH CAROLINASHOWING

LOCATION OF THE 0.5 AND 0.25 MV/M CONTOURS

W Vb' K C.CHARLESTON, SOUTH CAROLINA

1340 KC - 1000 WATTS(250 NIGHT) NON -DIRECTIONAL

HOME PORT OF THE POLARIS SYSTEM

o S /0 20 20m.1eScale:

Page 22: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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Page 23: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

P'.'.Kz'45

Pickens()

Central

OCa horn

Pendleton

La France

Monaghan

Easley() Liberty

ANDERSO

Pel zers

Williamstor®

BeltoAndersonQ

Rl~EiV'lIi.L1

Mariettao

Travelers Rest

Greere

Taylor

m0Ireenville

Branwood

Simpsonvilleo

PiedmontFountain Inn

Forkshoallss

Hon\ Pat

0.2 MVM

Iva onaldsO0Due West

ABBEVILLEOLowndesville

Abbeville

Calhoun Falls

MCCORMICK

£ Nrfii.{si

Campobello

Lym

Tuca

a

Gaffney Inman

CowpensLDrayton

0 °Clifton Converse

e 0GiéndaleOSpartanburg Pacolet°o ills

FairmontMills Glenn

Springs

LAURENS

°Owingsiei1Princeton

VareShoals

0 Hodges

Coronaco°

Greenwoodo

Goldville®

OMountville

OWaterico

®Woodruff

EnoreeO ross Anchor

UNIONe

Jone vile leLockhart

nion

Hickory Gc,v,

Buffalo

Santuc0

ICarlisle0

'hitmíre

NEWBERY

pKinards

N wberry

Po/ m0.5 MVM Helena

.

ariaSilverstreet o

ros Per iPty Peako

OLittle Mour tai

FAIRFIOSheltcn

0 BlairOStrot"

NinetySix

EENWOODDyson

Chappell

S L DA

0 Saluda

Chapin\LEXINGTON

Affiliated With THE MUTUAL RADIO NETWORK

AM FM

1000 Wafts860 KCDAYTIME SERVICE

SERVING

S9 Watts100.5 MegDAY and NIGHT

LAURENS-CLINTON, SOUTII CAROLINA

THE DOMINANT VOICE OF LAURENS COUNTYserving the heavy -industrialized Piedmont area o+South Carolina since 1948.WLBG is the Station that puts INTEREST in CommunityInterest Programs.

1000 WATTS - 860 KC - DaytimeFM4 VATTS - 100.5 Meg - Day and Night

THE LAURENS-CLINTON BROADCASTING CO., INC.Bill Hogan, General Manager

P. 0. Box 269 Phone (803) 981-5216LAURENS, SOUTH CAROLINA

MARKET DATA:Within Within

0.5 M1V,'M 0.2 MV/MCoverage Coverage

Total Population 179,600 626,800Total Households 52,640 180,999Total Radio Homes 50,534 176,500Total Passenger Cars 52,114 178,200Spendable Income $231,648,000 828,749,000

RETAIL DMA:Food Sales $ 45,137,000 163,120,000Drug Sales $ 5,074,000 23,357,000Eat -Drink Places $ 9,000.000 53,223,000Gent. Merchandise Sales $ 10,227,000 60,481,000Apparel Sales $ 9,603,000 34,359,000Home Furnishing Sales $ 10,415,000 36,132,000Automotive Sales $ 36,769,000 144,154,000Filling Station Sales $ 15,230,000 51,392,000Building Materials $ 19,037,000 64,240,000TOTAL RETAIL SALES $166,847,000 659,283,000TOTAL WHOLESALE SALES $ 96,771,000 382,354,000TOTAL SERVICE RECEIPTS $ 33,369,000 131,357,000

FAE:M DATA:Total Farm Population 42,600 156,400Farm Households 9,630 39,100Farm AM Radio Homes 9,300 38,318Farm Passenger Cars. 9,650 35,190Total Farm Income $ 88,776,000 176,333,000

SOURCE: SR DS Consumer Market Daa; Sales Management; U. S.Department of Commerce; U. S. Department of Agriu:lture; RETMA.

Page 24: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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Page 25: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

y 1e / Loris C: s,fcffinghm LucilieO Pee Dee , HORRY i BRUNSWICKalSUifTER v

Olanta

, / =ayBennettsaillej

-` Mccoll--t9 Pembrokr.0ROBESON

CHESTERFIELD{, ,`tARLBORO owland

>árbertort`-ciety Hil R®\ / D."RLINGTON rsa r F ()FairmontDillon.., J ;Bethunc ' _ ' i "'/ \ Hartsville / DILLONU /-411, Chadbourn_i ty % I Latta Lake View ®

e

(¡_ 'Camden LEE D^r1.ngton ") c - 1 ' i1,a,..... Fair BluffY- NTullinse-c.r:SNAIY/! mar /!"` Sellers __....._.._fi:-,

`, it,1 IS CiY.t:^ . ---- - - y vrl Timmonsvilie Marion / 0Tab;ir City

FLORENCE 1 MARION / L `

/ o~

RIMayesvillcO

LÁND

. 6 j ;°°'

Sh.lotte( $li:iftite:"%fielu-%yled9 / ` t Little Riv r

r BeachCoward

Pamplico JAyneor

Lrke CI \ Che ry Gr ve B acTurbevtfle ® 7 \ ; q t Ocean Dnveeach *L+;;:. . `^ `'^"i Johnsonville Nizonville t Sea4idéL. , : way ®J / Alcolu

"V. f Túnning } r. --T-.

. . r>5-1 Crescent BeachCt Atlantic Beach

(Outlan? I ( '/Windy Hill BeachN. CLARENDON / k WIC L lA ^ 1SBURG 1 Y h nnah " '.:Myrtle Beach

' KingstreeIL Cameron0 í r GEORGETOWR e' Garden City\SummertonpGreeleyville

/ .t..z Laney OPlantersville ir.:y¡'urrells Inlet THE GRAND STRANDi

/.1 ® ,

E loree /

,

©hiteville

u ^as __.

s>1\,.^,

r

CALHOU° au a

j % / Oatland

St. Stephens® Andrews o`S.\ ®ANGEBURG 1 1 BERKELEY Georgetown''.)Bowman 1 Ho!iyHi!! / ` 1

. É y t,i4' ' /;\

St. George i .DORCHESTER

1\ Ridgeville --6

N.

Nioncks Corner

Summerville-- - j,, "%.

Jamesto wnSignal along

n f.rcrn

e G our di n

Surf side Beach

;iiUntin ton BeachState ark. Litchfield Beach

ATLANTIC OCEANawleys Island Beach,

y \Ct.drteston3` t,S

<<`D.^'..t , :- 4..!..

,. _.. ...,...r...

`J:

cr;,:.ort, /dorth CarolinavlcClellanvi!!c ! "

,So. ,t- rC olirra

®Welch SC/70

Southport

Contours by -ROBERT O. JRConsulting EngineerColumbia, South Carolina

1'. O. Fox 1' ''"J- ü

:f =fti,. .,... . . - _ .~1~ ~^1

1

1 Population 563,5370 828,790 IHousehold,s 135,Lú0 200,650AM Radio Homes 134,700 203,úC0 5,

1 Auto Ownership 174,560 264,870 rzFarm Population 124,330 198,000 ,Spendable Income $003,853,000 1,386,854,E3Total Retail Sales $702,833,000 998,096,000 rFood Stores S161,943,000 236,633,600 iDrug Stares S 28,830,030 34,901,000Department Stores $ 97,065,000 131,094,000Apparel Shops S 39,663,600 52,836,010Homefurnishings S 43,993,000 58.934,680

¡IAuto Dealers 5154,8ó3,O.;011 Service Stations S 58 044,C:30

Gross Farm Income 5224,530,000

0.5 MVM 0.25 MVi;1Coverage Coveraga

208,997,0 392,126,(.:1

378,936,010Source: SRDS Consumer Market Data

Page 26: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

-

Page 27: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

4-9-70Re -issued 4-23-70

W F B C A M & F M

Greenville, South '' CarolinaMultimedia Broadcasting Stations

WFBC-AM: 5,000 watts at 1330kcWFBC-FM: 100,000 watts at 93.7rnc

Coverage

to .t¡ca. ,\ ºJ bOtdph ¡\ mow Mó bC Óu

.I,WA` $HIHGTON Dpestoy ÍndependencOeN Geles'; ARROLL J_,,.Stuart®

MCCREARY g LEE Joneswll °T. ^w,^ey.....i r'! « W. v"' P; p SUIIIVAN / A ; ALLEGHANY M`' I STOKESSCOTj iJellico \ 0 Lo.q t '^ B/ nn,lr. r/JOHNSON SHE ónó It Rockd.0 / \ CLAIBORNE Tezewell Sne dville HA VI .' 4d DobsonFE

1

CAMDBELL \\ J . ... . s h \ \ Sparta t 09..dn...-' :Ac ,.ount«n N 1 d 1j,` f r! eºi+r.t.r.....\21....P,lot Mount. D..bvy

( o 1'\ f ' en Ilr" lohnson t eEl,.b J.I¡«wn 1 \ suRRr I Walnut (.nr,..14r ItLeFollette lr iGRA.t+ . I Csi

e,eon .. ¡ I Eilin I Cow O- e ! } / Je.`.b«ee .+ .b,.wJlJcr. \ WATA .... I WILKES //- _,,,.,,..+.

UNION .>"..\ / Nnv,,. .. rtJ.r4non I FopsttM1.4i Ruthf ^f V GREEN (WASHING t ° : N. Wilkesboro Í Jones. RwdM.uO OWe}

vc¡B,..JM A r ..i.rOBLEN,itown eTusculwTON- !\URTERf \

Boone/.:. e0 I wlley.d.,1,10 O_'.M ner

AN ,rlllO 1 Q

Greeneville E^"i, AVERY __l` i "bow I YADKIN f Winston-

Corr

pDFFQ. r WEn. . &..e. H,II. 1-_ .. y«'t{: G(ren JFFersan\ \ r MITCNELL i -t`-

S. CCC:nron / - `s` . JEFFER. L /NICOI/, \ \ 7- --» .411,11t10.,-.1 Jr..eGt \ Newland ULDWELL \ IREDELL I DAVIEORaiounu n of `N 0 fA \ L' Bkemrille , / : svdle I

s pAVIDS°N/ .Dedri . 1 r ( . J homervilleD nsÑiH dºe \ YANCEY B. s r 1 I \ T: Hnimn s , NewportL

O l 1 penon /,LE7UN`'171`1"5/..Mocksvil e,- eY Z MADISON e l 1 k e' Gnn.te w, P«M f- éeK,.quoA -q \ COCKE lBumsvillet / O -T oole Lesfnptonwood 1 ó,rr Sevierville M«s N:n O Tpi«/ BURKE sidro^ d s f,Y N' ' ¡.. e \JT'' ) d.eI L.

ry m0 SLtiv" E sM «NE ... OLótld' `°.2,0°E"'" Vdlg sEVIER

t Mwshll AM 1 eo0 Lo 0,0 OÑ,<bn t._ s. S,Lrb..ry It' p \¡ 101/DON" .yvJIPI«^6 O 1 HAY- \ dta0W..r.aliA J EO1AWro..

banton VIdti Ndo7Ó Conoi\ Pei.. M,IbOp°SGmao«'v- Gtl.b.q \ r' BUNCOMBE'7M °O \ Ntswton (S, S.I.ev.r O

ROWAN',

°_,./9.7

'$swit BLOUNT a WOOD E 3 "O" M.e l..m.webr i :., "Oe0 O MCDOWELL \ 1 'f.t^b Moore+: IdLd E Chin Grove -I,

\ A\ Md:'vtlle ytt,,iFjj

ns \ + SWAIN 1 AND \4.col ton u,d N

O\ Me; ROE ("Waynesville e F ` P{ / STA ó InCOr

vrood\GRAHAM Forest ity \ a es w,W.áJprrrAlbem+'cr / 1 \ / e.Ile r°or.,e Nr o' a se.Qao e« ,., ¿ ro rN1 $Ylve .. N.d.....,,... / blK I ; O t ti rl0....;;14,.....-te / N

\Robbinsvt.l 1 -.,. ,, uoleenOl OB ,,,nq K,. Q{ SjsCiOB.I..ent . s*.( /.^ ` ` - .., . glum s Se... g. ^n4. NECKe......".

+ L_^- \w JACKSON J Clllsrde tito C '^+ t BU ' I CNERO O Frenklin 1 / & "' ; i.s.lts.r.Ti

UNION 1

J KFE Máw S \\ j iRA NIA 3 Ln \ CHEROKEE OBI«4bug O Pinewl AN./ CLAY MACON A t1c GREENVLIE SPARaL URG\ OE Gb, Cleer (` . Mrshvllel

Mwphy / ti r . , ác.......9"^"',' F«t M,RO \ no . O wdFS, Ininn0 We, .. OHeyesvillel \ "1/Zr a ro. s IICKENS «7 C S.o. .' ( , York Ol.dn . + Wi^9+te I.eeT e' " O ` \ R«10M. Grer A. M.I. Ie e McCysville aTOWN$g , imbuewill º1^

FANNIN\ L pHiwpsee . ¡,rlwO. Spa bur-\f YORK uNaN / Pickens0 ' r' O _k s;

I-- *Elk. 1 e l ! e OCONT ¡ p k Greenville ' t Jansvill .lá..:. \ LANCA R OP.lele

hwezrth et-\Q'dpeBl6sville .r -N---- berty0 Eer y + ` 1...Mdl. pEv'lL.<.n ppL.l.t« `\ Chests. S W F B CeAM 1 /aim ornille OW- if oOMy,Ñ,sMdt. C M.6 O -O «.gd.r.j GILM \\ r---1-1! \ S.« 1p /Diedmon O / w, - Wet Union Í CHESTFR 1. ".g Mdr. \ CNCStf

%HABÉR S ° Fountu flnr ^yI *. t . / ¡\r/HITEISNAN \V tir0 . íDendletonQ\pelzer UNION \ GetFlls \ \I Elli¡, ' v Cal ao.. LAURENS - -? ' l

Cleviltsnd \ ClsrlesviÍle VV,IIirnstan N.k,_r?51 1 LUNPKIN DA'«e r Tocc OB.h 1tr«nM.0 ,i, t FAIRFIELO / i arshw `t

I BKKEN51`S \ f.Q+neli ¡STfPNENS M': v/ Lwn... hnton Y $HAW N N«rDehlonep ,/- º:__ lvonn i 4'\ L.e. .Ci1 / Wr.. ,n,re 1 .11.%r

^} Je+Po WY i (FRANKLIN pt HARTAHD Hones JO+nu./NEWBERRY \\WinnsboroCb WFBCFMI T--- eDww.sv.11 BANKS Cernesvills 1 `Shoals ' W....t.. _ LEE

. l L / Iw.,,..M''.... / L ,ll. 1 ®

II CHEROKEE : --'G«ke`^II 1 L e r Htrewell °// D . W... \ / 0 \Y I ' ' SttN \ Homer R ton / / \ / Newberry \ .er' / Btshodal

I ON. t,..s 3 I .:..,Ih-, g! ,,d ABBE- Gresnwod A £Ste. e Can« M,n. >; /NAWSON r /' vILLF Abbeville p ON ñetS C.` F,nt et?r Qy1....

Camden

le ICanton a m HALL /

JACKSONl I ELBERT Calhoun J»C^. ) N. K. \_ B. i l --\

yAtr«yteOa*,,; Fptd r./fi O ¡ . \ 10FII__t' i SALUDA rIExINGtÓtf ..ForntÁcrsy \óA.w.'rri'4 FjLTO: wN,u _FFerson Dn.elswlle\ Elberton GREENWOOD/ t.

1

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Page 28: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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Page 29: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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Page 30: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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Page 31: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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Eastover

Gadsdentere

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MARKET DATATOTAL POPULATION -___.____ ._.__________-___ 271,100

TOTAL HOUSEHOLDS 65,690

TOTAL CONSUMER SPENDABLE INCOME $404,946,000CONSUMER SPENDABLE INCOME, PER HOUSEHOLD S 6,164

81,920TOTAL PASSENGER CARS

FOOD SALESDRUG SALES

RETAIL DATAS 53,211,000

8,770,000

GENERAL MERCHANDISE SALES _._.._ . .. -__.__ .__..__ ..... _._-_.. 34,404,000

APPAREL SALES _ _. 18,465,000

HOME FURNITURE SALES 11,139,000

AUTOMOTIVE SALES 53,025,000

FILLING STATION SALES 26,324,000

TOTAL RETAIL SALES 255.270,000

RETAIL SALES, PER HOUSEHOLD 3.886

SOURCE SRDS - U S. CENSUS - S M.

LOCI LRETAIL RATE CARD

No. 4EFFECTIVE MARCH 1, 1963

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CORNELL ARMS BUILDING

TELEPHONE: AL 2.2177

COLUMBIA, S. C

Page 32: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.
Page 33: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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Field Contours . byWILLIAM E. BENNS, IR.

Consulting Engineer

10,000 Watts DaytimeMutual Network News1550 KC FulltimelAgri Weather Wire22 Hrs. C&W Weekly6 Hrs. Farr,t News Weekly

BSSSERVING THE CENTRAL CAROLINAS

BENNETTSVILLE, SOUTH CAROLINA

10,000 Wafts DayFor POWERFUL "Sounds that SE`I"your product, write or call us!

A. K. Harmon, General ManagerP. O. Box 639 Phone (803)479-40

BENNETTSVILLE, SOUTH CAROLINA

MARKET DATA:

PopulationHouseholdsRadio HomesAutomobilesSpendable Income

RETAIL SALES -Food StoresDrug StoresGen'l MerchandiseApparel StoresHome FurnishingsAuto Sales$ervio, Stations

Total Retail Sales _.

0.5 MVMCoverage

315,40074,52069,06081,230

$315,173,000

$ 60,683,000$ 6,957,000$ 32,337,000$ 10,280,000$ 8,205,000$ 42,287,000$ 27,927,000$222,488,000

0.25 MVMCoverage

957,300231,850210,34(.255,260

1,144,582,000

191,106,00022,856,000

108,217,00039,632,00034,231,000

164,830,00080,374,000

854,803,000

FARM DATA:Farm Population ___ 102,400 245,200Farm Income $134,717,000 373,919,000

SOURCE: SRDS Market Data exclusively.

Page 34: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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Page 35: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

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© Design by Appalachian

1000 WATTS

1270 KC

MEMBER OF

KEYSTONE

NETWORK

'Inc"... Serving South Carolina's Most Prosperous Farming

Region ...."Major News Casts

DAILY Major Weather ForecastsFarm Programs in Depth

NEWS on -the -Hour / Capsule News on Half-hourThe Home of Westinghouse Micarta; Riechold Chem-ical Co.; United Door Co. and Hampton Apparel Com-pany.

1270 KC Non -Directional Daytime"The Bright Refreshing Sound ..."

Owned and Operated byHAMPTON COUNTY BROADCASTERS, INC.

P. O. Box 666 Phone Hampton 2831HAMPTON, SOUTH CAROLINA

MARKET DATA:Total PopulationTotal HouseholdsRadie HomesPassenger CarsSpendable Income

Primary Se:ondaryCoverage Coverage

100.10024.08024.60035.800

$84.930.000

275,40063.49066.03089,300

261,535,000

RETAIL SALES:Food Stores $17.409.000 49.310,000Drug Stores S 2,323,000 7,057.000General Merchandise $ 6,071,000 18,050.000Apparel Stores ... $ 3,013,000 9,750,000Home Furnishings .. $ 2,078,000 7.122.000Auto Sales $ 9,755,000 34,754,000Filling Stations $ 8,864,000 20,475,000Building Materials $ 8,330.000 24,360,000

TOTAL RETAIL SALES $68,919,000 191,486,000

FARM DATA:Farm Population 46,800 127,500Farm Households 13,090 32,040Farm Radio Homes 12,860 31,890Gross Farm Income $34,193,000 103,705,000

SOURCE: United States Census Reports on Population, Hous-ing, Agriculture, Retail Trade; SRDS Consumer Data; REAFarm Survey Reports; RETMA.

Design by Appalachian Advertising Associates.

Page 36: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.
Page 37: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.

WBBR RADIO - Serving Metropolitan Greenville from Travelers Rest

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Belton \\` /° PRINCETON

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WBBRPiedmont Broadcasting Co., Inc.

Box 456

TRAVELERS REST,SOUTH CAROLINA

Tel: 834-6265

1580 KC500 WATTS

NON DIRECTIONAL

WNWUPI WIRESERVICE

AFFILIATE

Southern Representative

Clarke Brown Co.1182 W. Peachtree St. N. W.

ATLANTA, GA.

Tel: 875-9539

.. . .. a ::. --':

MARKET DATAWithin

0.5 my/mWithin

0.1 my/mPopulation 124,435 400,930Non -White Population 21,081 69,464Households 34,778 113,449Consumer Spendable Income $226,266,764 $712,182,137Consumer Spendable Income per Household

(Average) $ 6,506 $ 6,278Total Retail Sales $136,725,657 $424,946,099Total Retail Sales per Household

(Average) $ 3,931 $ 3,745Food $ 33,666,106 $105,174,034Drug $ 5,820,455 $ 19,164,300General Merchandise $ 20,137,990 $ 58,071.431Apparel $ 6,574,971 $ 26,420,974Home Furnishings $ 6,651,367 $ 20,681,800Automotive $ 28,635,283 $ 76,515,690Filling Station $ 12,513,146 $ 39,702,696Passenger Cars 47,736 152,510Bank Deposits $'19,168,734 $193,706,712Farm Population 4,592 21,538Farm Households 1,394 6,547

Sources: U. S. Department of Commerce, Rand McNally CommercialAtlas and Marketing Guide, and Standard Rate and DataService

o / \ MOUNTAIN HOMEO "

o r HEN D E@kFo N OBLUE/ IDLE

Page 38: IV I G · South Carolina Holly Hill SUMTER Johnsonvile SUMTER CLAUENDON `. FLORENCE Olanta CUMBER LAND BLADE MULLINS MARION MARION LAKE CITY WILLIAMSBURG Hemirrgw,aiy KINGSTREE ____.