ITU 9-11 December, Geneva Christophe Nussli, Business Development Alcatel Space S-DMB : THE MISSING...

ITU 9-11 December, GenevaChristophe Nussli,

Business DevelopmentAlcatel Space

S-DMB : THE MISSING LINK IN 3G MOBILE NETWORKSS-DMB : THE MISSING LINK IN 3G MOBILE NETWORKS

DMB Market analysis — 2 All rights reserved © 2002, Alcatel

Programmes+ encoding

Point-to-pointtransmission

DSLAM / Central OfficeHostingon

a very powerfulserver

UserEquipment

Business model proved to be unreliable, due to transmission costs and quality issues of IP networks

Access

Lessons learned from the deployment of Home Entertainment Services on fixed network

> Initial video on demand services were based on centralised architectures


Induces significant Capex Does not solve the last mile issue


Storage on server co-located

with Central Office/ DSLAM

Access

UserEquipment

Multicast distributionto the edge

of the networkbypassing

backbone constraints

Then network architectures evolved toward edge delivery and local storage close to the end user …


At the end, storage capability in Video Set Top Box makes direct delivery of content a way to bypass both backbone and last mile bottlenecks


broadcast contentdirectly to

consumer over large coverage

Storage on PVR

Personal Video Recorder is now an essential item for TV bouquet operators to address consumer interactive video services More than 60 Movies permanently available is perceived by consumer as an acceptable trade off between cost and diversity Latest market survey show that PVR users spent 40 % of TV time on recorded programs (Sky Digital, May 2002) Latest Sony PVR product with 160 GB hard drive


Business opportunity for a direct to mobile content delivery system over mobile networks

Wide coverage broadcast/ multicast network

1

MassMemoryin the terminal

2

No majortechnical impacton the terminal

3

Providing a large choice of mobile multimedia content might then be achieved with a limited bitrate1 Gbyte is able to store 16 hours of mobile video content


> Integrating a 1 GByte flash in the User Terminal should not be an issue in mid term perspectives:• today prices of Flash EEPROM is around 0,4 $/MB• IDC forecasting Flash prices to go under 0.1 $ /Mbytes in 2006

> Based on present trends, a 1ç/ Mbyte could be reached in 2008 leading to Ex Factory Prices of 1 Gbyte card at 10$

Storage technologies should change the deal

0,001

0,01

0,1

1

10

1995 2000 2005 2010

Magnetic Storage

Solid StateStorage

Fixed networktransfer

Mobile NetworkTransfer[0,5- 5 ç ] / MB

[10 - 50 ç ] / MB

Flash [30 - 50 ç ] / MB in 2002

Mbytes price in €

DRAM 15 ç / MB in June 2002


S-DMB technical concept: a satellite based multicast layer for 3G multimedia services

Satellite network for permanent content update and refreshing

3G handset with build-in cache memory

3G network for interactivity and symmetric traffic


S-DMB terminal is for 3G mass market

“DMB enabled”3G Handset

> Handset based on 3GPP standardised multi-mode (UMTS/GSM) handset

– No need for dual tuner– No need for dual chipset

> very powerful transmission (satellite & repeater)

– No need for dedicated satellite antenna design

> Identified Impacts:– Frequency agility extension to IMT-2000 satellite

band adjacent to IMT2000 terrestrial bands– Implementation of “DMB enabled” 3GPP R6

MBMS & application software package– Local storage memory: natural trend of storage

increase with multimedia service support in terrestrial handset


S-DMB multicast architecture is designed to go along with 3G networks deployment and evolution

Very High Power Satellite

S-DMB data server

S-DMBhub

Unicast/interactivelink

3GPPCore

network

W-CDMA wave form + transmission in adjacent bands

3GPPRAN

Node B

Possible re-amplification through low powerrepeaters network

collocated with NodeB

Downlink capacity increase might go along with consumer demand and terrestrial network deployment


S-DMB system main assets

>Low cost terminal• Frequency band opportunity• Waveform technology: compliance with 3GPP

standard• S-DMB terminal is for 3G mass market• S-DMB is fully compatible with network management

constraints• Limited impact on terminal autonomy

>Ensuring full coverage with high service availability

• High content delivery capacity• Achieving indoor penetration

>Smooth integration of S-DMB in 3GPP architecture


> S-DMB will provide exciting opportunities for consumer infotainment services market• Capability to deliver more than 100 MB/Month of multimedia

content for less than 4 $ of transport fee will open real mass market perspectives

> S-DMB will help mobile operators to reduce capex while improving market differentiation, service attractiveness and customer education

> S-DMB will create appropriate conditions for a real convergence between mobile and media environment• Fair value chain• Low cost terminal• Global coverage• “Unlimited” capacity

S-DMB is a major opportunity for the Mobile Operators


Upgrading the mobile value chain to achieve global market viability

X € / Month

XX € / Month

MByte Price (Euro)

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

UMTS Business

UMTS Business

UMTS Consumer

UMTS Business

GSM Business

GSM Consumer

Prices of Usage

Subscribers Mix ( Kusers)

0

2,000

4,000

6,000

8,000

10,000

12,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

UMTS

GSM Voice only

GSM Voice& Data

# Subscribers

Individual Usage (MByte/ Month)

0

10

20

30

40

50

60

70

80

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

GSM Business GSM Consumer UMTS Business UMTS Consumer

Services Usage

RevenuesRevenues

Around $ / Mbytes

fees

RevenuesRevenues

ç / Mbytes feesusage

increased by 100

Content Service Provide

rPortal

Mobile Network

End User

Content Providers

DMBoperato

r

Content Service Provider

Portal

Mobile Networ

k

End User

Content Providers


S-DMB is under growing consideration by European authorities

ALERT !As an highly effective crisis management tool


2.5G cellularnetwork

ModiS Server

ModisTerminal

GPRSsignal

“Terrestrial repeater”

Hub

“satellite”

W-CDMAdirect signal

W-CDMAShadowed

signal

MoDiS network

IST project MoDISMoDIS (Mobile DIStribution) to deploy a pilot S-DMB network in Monaco

IST program with Alcatel, Monaco telecom, Daimler Chrysler, Agilent, Ercom, Udcast, TV files and european universities

Follow-up actions with Alcatel, Alenia, Rom Consulting, Telespazio

www.alcatel.com

ITU 9-11 December, Geneva Christophe Nussli, Business Development Alcatel Space S-DMB : THE MISSING...

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