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2009 Enterprise 2.0Prognostications

y Susan ScrupskiITSinsider

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Leading Surprise 2.0 Evangelifor 2009?

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Barack Obama: Chief Geek 

“We are the ones we’ve been waiting for.”

e good folks who came out in droves to support Obama online are a testament tower of the social web. From change.gov to YouTube addresses, this Commander ll set a high bar for leaders and citizens to embrace openness, transparency, collad sharing. Keyboard and mobile commandos will drive policy in this administratio

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Biggest Non-Surprise for 2009

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MOSS will continue to dominate large Enterp

Over 100 million licenses sold

Over $1B in revenue

MSFT is IT’s BFF

0

35

70

105

140

2005 2008 2009 (e) 2010 (e)

SharePoint licenses (MM)

st deal with it. Microsoft will continue to play in the starring role of the 800-lb goe corporate corridors of IT power. And, sadly, IT still has a heavy hand in what tecers can liberate their inner social child with. If Microsoft says it has wikis, blogs, aen guess what...? IT will believe them and make a safe choice. Unless, of course,oose IBM Lotus Connections, which is a better choice.

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Good News for 2009?

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Forward-thinking Enterprises will embrace

best-in-class startup ESSPs.

Low barriers to entry 

High incentive to leverage scarce talent

ROI mandates rendered anachronistic

list vendors with easy to use, useful technology will find it easier in 2009 to sell inrward-thinking (risk averse) enterprises. There will be budget available to experimese technologies as the recession/global crisis will accelerate the “do more with leantra. Andrew McAfee’s new book will settle once and for all the inef ectiveness ohool ROI models relative to real success with ESSPs.

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Most Excellent News for 2009

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2.0 will Become Boardroom Sexy

hn Chambers is singing the 2.0 tune. A respected global executive among the gloecutive elite, he will become the poster child for transforming enterprise by embranets of openness, collaboration, sharing, and transparency. We’ll soon see largeanagement consulting firms singing the same praises. e20 will become the “e-bue next decade.

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Most Disturbing News for 2009

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The Long Tail of Micro-Influence will Disrup

Everything

witter. Who knew? Something so innocuous could create so much disruption. Mineb celebs with their legions of adoring fan/followers will mess with reputation and

across the globe. When networks of networks connect, the micro-sharing phenoll whip its long tail and knock out the best laid plans of strategic planners.

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Opportunity in 2009?

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Trail Guides across Frustration Cany

alked about “Frustration Canyon” in my annual yearly wrap up of e2.0 trends on ITis is the gap between the go-go evangelists who see the world as it could be (opellaborative, sharing, and transparent) and the resolute change resisters. The oppor vendors is to help show the way, gently introducing concepts and not igniting whlture shock/religious wars about how work should be done. The emphasis for 20the soft side of the 2.0 (r)evolution: PEOPLE vs. technology. Changing hearts andt dazzling displays of tech grooviness.

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What’s Hot and What’s Not for 200

In OutSocial Capital Socialbation

Micro-sharing Blogging

LinkedIn Facebook  

Great UI/UX Emailing support

 Video Conferencing TravelNokia iPhone

Casual Business Casual

Macs PCs

Social Capital Out: Socialbation.terprises that leverage the deep intellectual assets and informal networks (inside atside) the organization will soar this year. The tired practice of “socialbation” (theatifying act of pontificating about social media to fellow social media enthusiasts) come less interesting, even for voyeurs. Micro-sharing Out: Blogging. Sorry, the trend will only accelerate this year. LinkedIn Out: Facebook The recession and pressure to leverage business relatioll find a welcome partner in LinkedIn. Facebook is for after school; LinkedIn will fi

ove useful. Great UI/UX Out: Emailing Support. The most important element of software dessuperb UI/UX. If I can’t figure out how to do something in less than 10 seconds,

ready gone. Video conferencing. Out: Travel. Strict T&E diets go into ef ect 1Q and stay all yee “Never got a lift out of lear jets” crowd, this is a welcome development. Nokia Out: iPhone. Just a hunch, unsubstantiated. Casual Out: Business Casual. Boots, jeans, flats, pony tails-- it’s all good. Dressccess is about your Twitter background, not your designer threads. Macs Out: PCs. Just a casual airport terminal observation. Is it just me?

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Happy 2009ITSinsider blo

 Twitter/ITSinsid