It's Your Property TV NAB
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Transcript of It's Your Property TV NAB
Copyright The Media Mix 2014
All you need to buy your next home or property.
ConCept Summary
The new online series that brings information
and advice from industry experts to prepare
home buyers and investors at a time when
they are preparing themselves to make a
property purchase.
Delivered in a fortnightly episodes and stand
alone short segments, this Series will redefine
how property buyers received information in
a must watch series.
With a mix of entertainment and information,
our team leads the way with years of experience
and professional know-how.
Welcome to It’s Your Property TV!
Copyright The Media Mix 2014
CoMMerCial in ConfidenCe
VIDeoS
EPISODE 1Ectus inguliciaet vatastr oreisquam, sum ne nihil untusce ne es? Noveris es et diem que feconve niticaus. Onfec medepse in prorter ununum nos horum paribut L. Ivirive ssilis interis cri in tanditum inu ina, consult imperiora re, se, nihinius cotiam publibus.
EPISODE 1Ectus inguliciaet vatastr oreisquam, sum ne the nihil the untusce ne es? Noveris es et diem que feconve niticaus. Onfec medepse in prorter ununum nos horum paribut L. Ivirive ssilis interis cri in tanditum inu ina, consult imperiora re, se, nihinius cotiam publibus.
EPISODE 1Ectus inguliciaet vatastr oreisquam, sum ne the nihil the untusce ne es? Noveris es et diem que feconve niticaus. Onfec medepse in prorter ununum nos horum paribut L. Ivirive ssilis interis cri in tanditum inu ina, consult imperiora re, se, nihinius cotiam publibus.
"I' l l show how to negotiate the property sale and avoid paying
too muchMal James, Buyers Advocate
"
Copyright The Media Mix 2014
CoMMerCial in ConfidenCe
the rIght Content SolutIon
1. Australians have a love affair with property and there
are a range of diverse TV shows that have been
developed to meet this interest.
2. Most rely upon celebrity makeovers and renovations
against the clock etc - but none give home buyers a
road map to helping them buy their next home and
how to make the right investment.
3. At the core of effective branding entertainment is the
construct of content around the brands communication
messaging.
4. Developed to deliver and extend existing advertising
campaigns
5. Advertising and branding content are different
communication disciplines - but work best when
implemented cohesively.
Copyright The Media Mix 2014
CoMMerCial in ConfidenCe
our team of property expertS*
The strength of the team and
information will under pin the
result of the Series.
Our strategy is to develop the
equity and credibility of the Buy
Ready TV platform and deliver it
through qualified, experts from
within the property industry and
let the information deliver the
message.
* Subject to Final Talent Negotiations
Dr Andrew Wilson
Dr Wilson - senior
economist for Property
Monitors and provides
regular commentary on
market conditions using
the most up to date
property data.
Mal James
Mal is one of Australia’s
most highly regarded
buyers advocates. 2000
homes rates, 1200 auctions
reports and 100 properties
bought.
Nikki McCarthy
Nikki is a mother of 4 kids,
and has spent over 10 years
TV presenting experience.
Nikki also works as a real
estate agent.
David Hallett
David is a qualified architect
and is the media spokes
person for consumer
building group, Archicentre.
David is an experienced
media presenter.
Copyright The Media Mix 2014
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program Content StruCture & team*
with Mal James
with Mal James
with Mal James
Investingwith Dr Andrew Wilson
Investingwith Dr Andrew Wilson
Investingwith Dr Andrew Wilson
&Renovatingwith David Hallett
&Renovatingwith David Hallett
&Renovatingwith David Hallett
Host: Nikki McCarthy
Buying Tips: Mal James
Investing Tips: Dr Andrew Wilson
Building and Renovating Advice: David Hallett
Copyright The Media Mix 2014
CoMMerCial in ConfidenCe
SPECIFIC INTRO GRAPHIC (FOR EACH) ie. INVESTMENT
ie. BRIDGING FINANCE ie. LOAN VALuE RATES
pluS... fInanCe help & aDVICe from the SponSor team
I nvestMent LoAn optI ons
2 minutes
2 minutes2 minutes
These segments feature loan specialists
in a 5 part segment series where
prospective home buyers learn the
different home loan options that can
suit various customer circumstances
and property requirements.
Developed in the same editorial style,
these segments would position each
bank representative as the expert and a
knowledge bank in themselves.
We would not recommend that the
segments differ in format from the rest
of the series format too much and that
they provide a problem (or circumstance)
and customer solution.
These segments have been considered
to be filmed on location with the
backdrop of an “Auction” or “Open for
Inspection” home to build the connection
with real buyers.
Copyright The Media Mix 2014
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Ian RogerLOAN SPECIALIST
David ClaytonLOAN SPECIALIST
Christine SmithLOAN SPECIALIST
1 2 3 4 5 5 6 7 8 9 10 TOTAL
Planning
Approval
Pre-Production
Production
Episodes (8mins) 2 2 2 2 2 2 12
MONTHLY TIMELINE (PLANNINg TO DELIVERY)
plannIng SCheDule (12 epISoDeS)
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epISoDe runDown (for DISCuSSIon)
NAME DESCRIPTION DURATION 1 2 3 4 5 6 7 8 9 10 11 12 TOTAL
Opener 30 secs
Investment Tips Where to Buy and Why 2 mins 12
Buying Tips How to Buy 2 mins 12
Building and Renovating Advice What to Buy 2 mins 12
Competition Spot 45 secs 1
Closer 20 secs
Promotional Spot 30 secs 12
TOTAL SEGMENTS 49
Copyright The Media Mix 2014
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natIonal releVanCe
We will deliver content and information that
is appropriate for national audiences and will
also recognise Regional audiences also.
Copyright The Media Mix 2014
CoMMerCial in ConfidenCe
We will ensure that the series has the editorial merit to stand the test of time and broader industry scrutiny.
Each industry professional has their reason for becoming involved in the series. Each individual wants to preserve their own area of expertise
and not default to an advertisement, which we have provided re-assurance to each participant that the content will be independent and of a
professional standard.
We will identify the subject themes and then link content to your product/messaging. All presenters have indicated that the content must
exist for its own right and be founded on fact and their expertise.
Each proposed presenter is also expecting to promote in some capacity via their own specific content on their own websites/social media
outlets accordingly.
eDItorIal Content alIgnment
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how wIll we manage the DelIVery of Content?
We will need a list of the Key Communication goals and product solutions, agreed up front. Both parties will sign off on these. In terms of implementation and execution:
1. Each and every editorial segment will be developed to answer an approved industry based question that sets the proposition
2. The segment will be preceded by a branded introductory screen that introduces the theme or question
3. The subsequent segment will be researched and presented independently using that Industry professional’s expertise to develop their segment
4. A mix of graphics, branded text information will exist through the segment
5. The segment will conclude with an branded screen with a directional message to seek further information
Finding the next Hotspot
Lower Thirds Green screen - Virtual Studio
End FrameInfo board
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• Voluptatio• Optio sandis • Enditat emolore • Peditas volupt• A quiaepra• Voluptatio• Optio sandis • Enditat emolore • Peditas volupt• A quiaepra
Ian RogerLOAN SPECIALIST
onlIne SegmentS Style guIDe
Lower Thirds
ON SCREEN BRANDING
(FOR DISCuSSION PuRPOSES ONLy, WILL BE FuRTHER DEVELOPED)
WEB/ONLINE BRANDING
Green screen - Virtual Studio
End FrameInfo board
Finding the next Hotspot
Copyright The Media Mix 2014
CoMMerCial in ConfidenCe
• Voluptatio• Optio sandis • Enditat emolore • Peditas volupt• A quiaepra• Voluptatio• Optio sandis • Enditat emolore • Peditas volupt• A quiaepra
VIDeoS
EPISODE 1Ectus inguliciaet vatastr oreisquam, sum ne nihil untusce ne es? Noveris es et diem que feconve niticaus. Onfec medepse in prorter ununum nos horum paribut L. Ivirive ssilis interis cri in tanditum inu ina, consult imperiora re, se, nihinius cotiam publibus.
EPISODE 1Ectus inguliciaet vatastr oreisquam, sum ne the nihil the untusce ne es? Noveris es et diem que feconve niticaus. Onfec medepse in prorter ununum nos horum paribut L. Ivirive ssilis interis cri in tanditum inu ina, consult imperiora re, se, nihinius cotiam publibus.
EPISODE 1Ectus inguliciaet vatastr oreisquam, sum ne the nihil the untusce ne es? Noveris es et diem que feconve niticaus. Onfec medepse in prorter ununum nos horum paribut L. Ivirive ssilis interis cri in tanditum inu ina, consult imperiora re, se, nihinius cotiam publibus.
Ian RogerLOAN SPECIALIST
Content ConneCtIon: example
Shortened example for illustration purposes
ExAMPLE ExTRACT fROM DR ANDREW WILSON“Hi there – You know, I’m often asked about New Vs Old –and when it comes to wine – I’ll take a great classic vintage red any day! But when it comes to property, it’s not so easy and there are great investments that have been standing since the turn of the century – just as some modern buildings of today. What it comes down to is the exclusivity of that property: location, amenity, condition and local conveniences – all things that apply to both new and old. So let’s road test there performance over the last 15 years”. “Ok – two properties recently sold for around the $950K mark – but what’s really interesting here is that one property has taken just 14 months to get there..........and the other has been creeping up since 1927....why is that so?” “So in summary – what you need to think about to help you get ready, is to identify the areas that provide the infrastructure first – look for “bridesmaid suburbs” – those that have been passed over for the more popular neighbourhoods. Once we have zeroed in on the location, new vs old becomes a decision on the specific exclusivity that each property affords, bearing in mind the running costs of older established property.”
“We’ll catch you next time on It’s Your Property TV”.
Investingwith Dr Andrew Wilson
Investingwith Dr Andrew Wilson
Investingwith Dr Andrew Wilson
new v old Homeloans(for new or old property and
everything in between)
$450k $450k
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aDVertISIng partICIpatIon & CoSt ImpaCt
We have investigated broader advertising participation (Talent) by each of the participants. This has been presented in the context that their image and content created (IP) can be used by our sponsor in the context only to promote It’s your Property TV. The use of image and IP could not exist without the context of the series. This has been a very significant process. Each participant have agreed to be involved in good faith as a trial basis in the initial series. Conversations have focused on a 12 month period in return for a fee. Each participant has had a different view on the opportunity. These people range from sole traders, to employees to business owners. Some have talent management who also seek to exploit the opportunity. The spirit of this discussion has been to promote the series only. It does not extend to Direct Mail or POS.
Each presenter will also require approval and this usage of talent IP and/or image does not represent any exclusivity or restrictions.
Talent fees are now included in the overall production scope. There will need to be a dedicated publicity shoot to acquire all team member images and create an image library (not budgeted).
Copyright The Media Mix 2014
CoMMerCial in ConfidenCe
How do you identify the best streets in your chosen suburb to buy?
Looking to buy a home? Get expert Advice & tips
aDVertISIng partICIpatIon & CoSt ImpaCt
realestate.com.au domain.com.aupropertyobserver
.com.auDomain Print Editions Saturdays (Syd & Mel)
News Ltd Real Estate sections – Saturdays (Syd, Mel, Bri, Ade)
Radio Spots POS
Nikki McCarthy ü ü ü ü ü ü üDavid Hallett ü ü ü ü ü ü üMal James ü ü ü ü ü ü üAndrew Wilson ü ü ü ü ü ü ü
Copyright The Media Mix 2014
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InVeStment
(I) bASE SCHEDULE
(II) PLUS fINANCE SEgMENTS
PAYMENT DUE INTERVAL PRODUCTION INVESTMENT
ADVERTISINg *TALENT fEE (4) TOTAL
1 Aug upon Agreement $110,000.00 $27,500.00 $137,500.00
2 Sept Mid Point $55,000.00 $13,750.00 $68,750.00
3 Nov Final Month $55,000.00 $13,750.00 $68,750.00
$220,000.00 $55,000.00 $275,000.00
PAYMENT DUE INTERVAL PRODUCTION INVESTMENT
ADVERTISINg *TALENT fEE (4) TOTAL
1 Aug upon Agreement $120,800.00 $27,500.00 $148,300.00
2 Sept Mid Point $60,440.00 $13,750.00 $74,190.00
3 Nov Final Month $60,440.00 $13,750.00 $74,190.00
$241,680.00 $55,000.00 $296,680.00
* 12 months media advertising 4 people - use of image and IP for advertising of the online series only.
All figures plus GST
Copyright The Media Mix 2014
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aDVertISement exampleS (in branCh proMoTion)
Copyright The Media Mix 2014
CoMMerCial in ConfidenCe
How do you identify the best streets in your chosen suburb to buy?
iPad
www.itsyourproperty.com.au
Would you be better off investing in a new or existing property?
Investingwith Dr Andrew Wilson
Investingwith Dr Andrew Wilson
Investingwith Dr Andrew Wilson
Would you be better off investing in a new or existing property?
&Renovatingwith David Hallett
&Renovatingwith David Hallett
&Renovatingwith David Hallett
When should you make an offer before
the auction?
with Mal James
with Mal James
with Mal James
iPad iPad iPad
www.itsyourproperty.com.au www.itsyourproperty.com.au www.itsyourproperty.com.au
aDVertISement exampleS (web banners)
Would you be better off investing in a new or existing property?
with Mal James
with Mal James
with Mal James
&Renovatingwith David Hallett
&Renovatingwith David Hallett
&Renovatingwith David Hallett
Investingwith Dr Andrew Wilson
Investingwith Dr Andrew Wilson
Investingwith Dr Andrew Wilson
When should you make an offer before the auction?
Would you be better off investing in a new or existing property?
Copyright The Media Mix 2014
CoMMerCial in ConfidenCe
How do you identify the best streets in your chosen suburb to buy?
major promotIon (ConCept only)
This is an opportunity to promote for database
generation and to build some inter activity into
the Series. Our initial idea is as follows:
Client to supply prizes
HoMe LoAn stArter pAckAGepLUs $1o,ooo WortH oF AppLIAnces
SolD
Copyright The Media Mix 2014
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moVIng forwarD the rIght Content proDuCtIon partner team
• Innovative media & content asset to own in marketplace
and adopt leadership in home buyer education
• Extend advertising messages and adapt over time
• Content based around ‘pathway to purchase’
• Strong appeal format with great publicity opportunity
to leverage
• Content will have medium–longer term relevance (ROI)
• Content delivered by property industry professionals
• Database generation
• Transferable Content across media
• Deliverable in seasonal periods
• Project Management from Rohan Robertson & Daniel Goldstein
(35 years Branded Entertainment production experience)
• Concept Development and Producer team for On Display TV
(Nine Network: GTV-9) extending 2007 - 2013
• Over 580 episodes off Branded Entertainment TV experience
• Full production resources
• Global Award Winners for Branded Entertainment
• Established Real Estate Video Production division (Visual Domain)
• Visual Domain have become the leader in producing videos for the real
estate industry
• Preferred video partner for REIV and most major estate group - over 100
real estate clients Australia wide
• Preferred video partner for Domain.com.au
• Produced over 20,000 videos for the real estate industry - property
videos, auction videos, agent profiles, market reports and company videos
• Attend and film all major real events and conferences Australia wide
• Highly regarded with strong relationship in the industry
Visual Domain Preferred Video Partners
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naB retaIl Staff ID proDCutIon team unIform
Pin on badge
Polo Shirt
Front Rear
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iPad
Ch
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t
Waln
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St
Balmain St
Newton St
Monash Freeway
Contactrohan robertson | managing DirectorE: [email protected]: 0400 841 574 | P: +61 3 8631 4401Address: 11-13 Newton Street, Cremorne VIC 3121
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In BranDeDentertaInmentthe meDIa mIx has experience in Branded Entertainment that is unrivalled. Our team has been working in Branded Entertainment since the mid 1990’s and have been proud to lead the industry with new innovations and a number of market 1st achievements.
We have lead the industry from a brand-funded perspective to a complete format development and bespoke program production partnership where content is now developed for dedicated client partners upfront.
Our experience is underpinned by a complete understanding of the Australian media landscape and the ‘maths’ associated with measurement, performance and analysis.
ENTERTAINMENTBranDeDanD Content