It’s (not) Only a Game (Focker)
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Transcript of It’s (not) Only a Game (Focker)
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It’s (not) Only a Game (Focker)
Itzik Ben Bassat
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Online Is Everywhere
• Fast (not enough)
• Multi function (text, voice, video)
• Now available everywhere
• Multiple devices
• Global
• Anarchistic (will become Democratic)
• User Play (power to the people)
He Who Goes Online
“…in 2008 ... consumers will almost certainly begin to demand more from their online functionality - and not just hardcore consumers. . .
the major battleground is likely to be in console OS functionality, not game functionality." (Rob Fahey, GameIndustry.Biz, January 4th, 2008)
Wins
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Online Revenues
Online Video Gaming out of Total Video Gaming Annual Spending
Source: PWC LLP, Wilkofsky Gruen Associates
Online Games revenues grow faster than the entire games market
62% of all gamers play online (Online Gaming 2007: The Virtual Landscape,
NPD”)
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Why Online Wins?
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Yet…We’re still simple creatorsWe evolved through the years
Associate
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Gentlemen Club in the beginning of the 20th century
Associate
Hundreds of thousands of gamers self-manage their associations – spending money, efforts and time into running their communities.
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Associate
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What would have happened if
Hasamba was written today?
How many people would be
members of that guild?
Socialize
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Socialize
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Socialize
Sharing with others…the ability to socialize before,
during and after the game.
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Show Off
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Show Off
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Show Off
$949 for the rare Spectral Tiger for your WOW character.
Where’s the fun if you have nothing to show!
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Compete
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Compete
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Compete
Hundred of thousands participants.
Millions of viewers online and satellite.
Worldwide phenomena.
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Personal identity
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Personal Identity
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Personal Experience
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Personal Experience
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Personalized Experience
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Wannabee
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Wannabee
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We Have Needs