It's not eavesdropping; it's listening!
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It’s not EAVESDROPPING; it’s RESEARCH! Potent methods for using social media to listen to your target demographic. #NACCAP2012 Andy Welfle, Reusser Design @awelfle // @reusserdesign Monday, June 4, 12
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Potent methods for using social media to listen to your target demographic.
Transcript of It's not eavesdropping; it's listening!
It’s not EAVESDROPPING;
it’s RESEARCH!
Potent methods for using social media to listen to
your target demographic.
#NACCAP2012
Andy Welfle, Reusser Design@awelfle // @reusserdesign
Monday, June 4, 12
“Social media is having conversations with people online.”
—Marta Kagan
WHAT IS SOCIAL MEDIA?
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“Give the lady what she wants”
—Marshall Field
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LISTENto your customers!
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How, if at all, do these tweets help youresearch for your job?
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• A captive audience• Detailed demographics• A curated space•Well formatted, easy to navigate
• Reach a broad audience• Listening tool as well as
broadcasting• Indexed, searchable terms
(hashtags)
QUANTITATIVE QUALITATIVE
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Know your keywords!
“going to college” “christian college”
“[your college’s name]”“admissions”
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What you want to know
What your keywords might be
What people are saying about my institution [your college’s name]
Hopes and thoughts from students about leaving for
college“going to college”
Specific Christian college tweets “christian college”
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Twitter Lists
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Twitter Lists
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Twitter Lists
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Quantitative Data with Facebook
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Social Dashboard
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Team assignments and internal notes
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Datamining
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Measuring
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TIPS• Be vigilant.• Be consistent.• If it requires follow-up, do so in a timely
manner.• Sometimes, passive listening is best.• Get good at filtering irrelevant content.
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Thank you!
Slideshare.net/ReusserDesign
Twitter.com/ReusserDesign
Monday, June 4, 12
