ITS Florida

Intelligent Transportation Society of Florida www.itsflorida.org

Presented to:

ITS AmericaState Chapters Strengthening Workshop

Presented by:

Anita Vandervalk, ITS Florida President

ITS FloridaOutreach and Advocacy

Intelligent Transportation Society of Florida

2Presentation Outline

Chapter overview

Why is outreach important?

How does ITS Florida accomplish outreach?

Resources

Lessons learned


3ITS Florida Overview

Formed in 1992, affiliated with ITSA in 1994

Fifteen years of advocacy for innovation in transportation technology for a safer Florida

Currently 116 members

Five committees (Events, Member Services, Management, Outreach, Professional Capacity Building) plus ITS Advisory Council

PrioritiesProvide our partners with improved access to technology and institutional relationships

Work with partners to promote and demonstrate value to ITS (saving lives, time, money)


4ITS Florida Mission

To foster the application of ITS solutions in Florida by sharing ideas and timely information with our membership,

stimulating public/private partnerships, advocating ITS deployment, offering guidance to policy managers, and

encouraging interest and support of ITS throughout Florida.

To foster the application of ITS solutions in Florida by sharing ideas and timely information with our membership,

stimulating public/private partnerships, advocating ITS deployment, offering guidance to policy managers, and

encouraging interest and support of ITS throughout Florida.


5Furthering Mission and Goals

All programs offered by ITS Florida are specifically tailored toward meeting its mission and goals

At our annual retreats – we review and update goals and objectives

All members of the board are very aware of the goals and meeting these goals is consistently emphasized in monthly board meetings


6External Goals

Advocate ITS on behalf of our members

Promote the development and expansion of ITS markets

Provide members with information on current ITS markets and opportunities

Provide the premier forum for ITS information exchange among public, private and academic sectors

Promote collaboration among ITS stakeholders (Advisory)

Advise the FDOT ITS program on ITS issues


7Internal Goals

Show leadership in regional and national ITS activities

Expand membership

Provide services responsive to member needs

Engage membership in chapter activities

Maintain a strong chapter structure

Maintain financial stability in all accounts

Provide effective Professional Capacity Building/Training


8How We Accomplish Outreach

Consistently and systematically

Events

Legislative program

Communication

Awards program

Speakers bureau


9Events

Biennial Transpo ConferenceCo-hosted with ITE, FDOT and FHWA350 to 500 in attendance4 tracks of technical sessionsSignificant networking and exhibiting opportunitiesKeep track of lessons learned


10Events, continued

Capacity building courses

ITS Florida Members Forum

Annual Meeting

“How we help our members meet and grow

as professionals”

“How we help our members meet and grow

as professionals”


11Legislative Program

Legislative/media outreach package being developed

Systematic legislative plan

Monitoring bills

Local delegation meetings

“Adopt-A-Legislator” program


12Communication

Interactive website

DisseminatorCoordination with FDOT in publishing news

News releases

Regular committee meetings

E-mail updates

E-Newsletters

Outreach and training series – Professional Capacity Building


13Awards Program

Annual awardsPresident’s AwardOutstanding Achievement AwardsITS Florida Member of the Year ITS Professional of the Year ITS Champion of the YearHonor Roll Members

Scholarship program

“Recognizing our members and their accomplishments”

“Recognizing our members and their accomplishments”


14Speaker’s Bureau/Team of Experts

Team of experts profiled in newsletters and web

Identification of sister agency speaking opportunities

Ready made PowerPoint and other materials

George Gilhooley

George Gilhooley, PE, Florida ITS Leader/Associate Vice President of HNTB Corporation. Click the following link to view his impressive resume: George Gilhooley. Contact Mr. Gilhooley via email.


15Other

Biennial member surveys

Liaisons/reciprocal membership with other organizations

Membership exhibitAt all major related conferences in Florida and ITSA

Materials and give-aways


16

Goal: Advocate ITS on behalf of our members

Speakers Bureau – Complete MPO presentations and find other opportunities

Identify university speakers and opportunities

Develop articles for media and invite media to special events

Develop white papers on board-determined hot topics for distribution to media

Maintain existing and obtain new reciprocal membershipsFBT Annual Retreat – Continue to collaborate with FBT annuallyIBTTAITEIEEEFL League of CitiesFL Association of CountiesNational Conference on Minority Transportation OfficialsTranspoITS Florida Annual Meeting

Outreach to legislators and administrative

executivesOutreach to the public Outreach to other

professional associations

Adopt a legislator – Update list and identify a representative for each legislator

Transportation Commission – Meet with Mark Reichert to identify ideas


17

Goal: Promote the development and expansion of ITS markets

Prepare for VII

Develop information exchange with vendors

Support ITS/TIM performance measures through articles, presentations, and website

Target MPOs for materials and presentations; prioritize MPOs where there is no ITS Florida member

Foster development of ITS performance

measures

Advocate the use of new ITS technologies

Advocate the mainstreaming of ITS


18Goal: Provide members with information on current ITS markets and opportunities

Up-to-date member profiles

More industry info

Improve website functionality and appearance

Put articles on website

Write updates for Disseminator

Assign and maintain an ITS America liaison

Assign and maintain a liaison with other associations

Include in agendas to keep informed

Support each other’s events and publications

Provide periodic informational newsletters

Provide a dynamic and diverse Web site

Share information from ITS America and other

associations


19ITS Florida Calendar

Lists monthly planning activities for committee chairs, administrator and Board

When to start planning scholarship, annual event, elections, awards etc.


20Latest Outreach Activities

Two new subcommitteesBenefits of ITSITS technical solutions

Renewed targeted membership drive

Presentations to MPOs


21New & Improved Website

The Harrington Group


22Outreach Resources/Materials

Brochure

Business card with benefits of ITS Florida

PowerPoint presentations – in versions from 10 to 60 minutes

Legislative package


23Lessons Learned

Tap into the experts

Be consistent

Find and keep the best

Times are changing – be flexible

Be sensitive to members needs

Have fun!

“It is amazing how much can be accomplished if no one cares who gets

the credit.”

“It is amazing how much can be accomplished if no one cares who gets

the credit.”

ITS Florida

Documents

Transcript of ITS Florida