It’s all about the message. They are looking for something, that is, to find out who you are....

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It’s all about the message Building an Effective Website

Transcript of It’s all about the message. They are looking for something, that is, to find out who you are....

Page 1: It’s all about the message. They are looking for something, that is, to find out who you are. Because you have a product they want.

It’s all about the message

Building an Effective Website

Page 2: It’s all about the message. They are looking for something, that is, to find out who you are. Because you have a product they want.

They are looking for something, that is, to find out who you are.

Because you have a product they want.

Why do people visit?

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By telling people who you are.

By providing resources that help them in their Christian walk.

Satisfying their needs

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People who already know about your church and search for it by name.

People searching for a church in your city or region.

Where the come from

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Clearly convey who you areAnswer questions people might have about you

Help people understand whether they will fit in

Being effective means…

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You must identify a relevant and compelling message to communicate to your audience. Without a message there is no need to create a website.

Before you start…

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Before you can identify your message, you must know who you are at your very core and what you are good at.

Before you start…

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So who are you?

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We are a Christian church.

We worship Jesus and acknowledge him as our head.

So who are you?

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Trinitarian theology.So who are you?

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We are a Christ-centered fellowship worshipping our loving God, who is Father, Son and Holy Spirit…

So who are you?

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The real question is what makes you different than every other church. Why would I want to visit or be a part of what you’re doing? Are you really doing anything?

So who are you?

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We want to:Help more people enjoy new life through faith in Jesus Christ,

Help more people accept this new life Jesus offers,

So who are you?

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Help each other enjoy the life He gives us,

Help each other through our pains and difficulties, and

Encourage each other as we live for Christ.

So who are you?

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Connecting this world to the “Living Hope”… Jesus Christ

So who are you?

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It’s all about Relationship.Pursuing an intimate

relationship with Jesus Christ.Deepening our Relationship

with each other.Reaching out to those in need.

So who are you?

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Because people want to identify with:Your organizational DNA

and core valuesYour mission and visionYour beliefs

Why the fuss about identity?

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Because people will evaluate whether you are what you say you are.

Why the fuss about identity?

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Figure out who you are and what your focus is as a church

Develop that into a storyWrite the text with search in mind

The Basic Process

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Start with your mission statement.

Short. 1 sentence or phrase.

Easy to remember

Figure out who you are

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Your organizational DNAWhat is it all about?How are you getting it

done?Short, easy-to remember

main points.

Figure out who you are

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What is your vision for your church?

Ideally, how does it live out it’s mission and DNA?

Figure out who you are

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PurposeCore valuesPlanWork Goals

Figure out who you are

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The story you create needs to be compelling. It should generate interest in your church.

It should be consistent.It needs to be authentic.

Developing your story

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Your home page is your most important page for attracting new people.

Writing the content

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Your home page needs to tell a clear story about your church.

It doesn’t need to tell ALL about your church

Writing the content

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The story on your home page needs to take into account how people will find your website.

Writing the content

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Your church nameWhat kind of church you are—”Christian church”, “community church”

Your location

Key home page info

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We are a community of real people attempting to come alongside one another in this faith journey as we seek to know God in a deeper way and participate with what Jesus is doing in this world through the Spirit who lives in us.

Home Page Example

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Add a sentence to the top:Cornerstone Community Church is a Christian church in Lemon Grove, California serving the eastern San Diego area.

Making it better…

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Hope Community Fellowship is a Spirit-led body that welcomes new members. We are exhorted to, "Grow in the grace and knowledge of our Lord and Savior Jesus Christ" (2 Peter 3:18). Jesus promised that the Holy Spirit would lead his followers into all truth (John 6:13). Join us in this journey into grace, knowledge, and truth.

Home Page Example

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Hope Community Fellowship is a Christian church in The Colony, Texas serving the northern Dallas area. We are a Spirit-led community that welcomes new members…

Making it better…

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Welcome to Christian Family Fellowship, a Christian community church located in Jacksonville, Florida. CFF is a diverse group of individuals, united in Christ.

Home Page Example

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A clear link for new people

Where and when you meet

Home Page Content

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Welcome from the pastor

About the pastor/staffGetting connectedA way to contact you

Other content

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Coming eventsEvent calendarWeekly bulletin/program

Other content

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Audio/video sermonsArticlesDevotionals

Other content

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Clearly convey who you areAnswer questions people might have about you

Help people understand whether they will fit in

Effectiveness recap - musts

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Give details on current eventsProvide resources to help people in their Christian walk

Help people connect to your church community

Effectiveness recap - mights

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Bret [email protected]

Contact Info