It’s all about the message. They are looking for something, that is, to find out who you are....
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Transcript of It’s all about the message. They are looking for something, that is, to find out who you are....
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It’s all about the message
Building an Effective Website
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They are looking for something, that is, to find out who you are.
Because you have a product they want.
Why do people visit?
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By telling people who you are.
By providing resources that help them in their Christian walk.
Satisfying their needs
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People who already know about your church and search for it by name.
People searching for a church in your city or region.
Where the come from
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Clearly convey who you areAnswer questions people might have about you
Help people understand whether they will fit in
Being effective means…
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You must identify a relevant and compelling message to communicate to your audience. Without a message there is no need to create a website.
Before you start…
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Before you can identify your message, you must know who you are at your very core and what you are good at.
Before you start…
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So who are you?
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We are a Christian church.
We worship Jesus and acknowledge him as our head.
So who are you?
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Trinitarian theology.So who are you?
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We are a Christ-centered fellowship worshipping our loving God, who is Father, Son and Holy Spirit…
So who are you?
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The real question is what makes you different than every other church. Why would I want to visit or be a part of what you’re doing? Are you really doing anything?
So who are you?
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We want to:Help more people enjoy new life through faith in Jesus Christ,
Help more people accept this new life Jesus offers,
So who are you?
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Help each other enjoy the life He gives us,
Help each other through our pains and difficulties, and
Encourage each other as we live for Christ.
So who are you?
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Connecting this world to the “Living Hope”… Jesus Christ
So who are you?
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It’s all about Relationship.Pursuing an intimate
relationship with Jesus Christ.Deepening our Relationship
with each other.Reaching out to those in need.
So who are you?
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Because people want to identify with:Your organizational DNA
and core valuesYour mission and visionYour beliefs
Why the fuss about identity?
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Because people will evaluate whether you are what you say you are.
Why the fuss about identity?
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Figure out who you are and what your focus is as a church
Develop that into a storyWrite the text with search in mind
The Basic Process
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Start with your mission statement.
Short. 1 sentence or phrase.
Easy to remember
Figure out who you are
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Your organizational DNAWhat is it all about?How are you getting it
done?Short, easy-to remember
main points.
Figure out who you are
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What is your vision for your church?
Ideally, how does it live out it’s mission and DNA?
Figure out who you are
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PurposeCore valuesPlanWork Goals
Figure out who you are
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The story you create needs to be compelling. It should generate interest in your church.
It should be consistent.It needs to be authentic.
Developing your story
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Your home page is your most important page for attracting new people.
Writing the content
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Your home page needs to tell a clear story about your church.
It doesn’t need to tell ALL about your church
Writing the content
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The story on your home page needs to take into account how people will find your website.
Writing the content
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Your church nameWhat kind of church you are—”Christian church”, “community church”
Your location
Key home page info
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We are a community of real people attempting to come alongside one another in this faith journey as we seek to know God in a deeper way and participate with what Jesus is doing in this world through the Spirit who lives in us.
Home Page Example
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Add a sentence to the top:Cornerstone Community Church is a Christian church in Lemon Grove, California serving the eastern San Diego area.
Making it better…
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Hope Community Fellowship is a Spirit-led body that welcomes new members. We are exhorted to, "Grow in the grace and knowledge of our Lord and Savior Jesus Christ" (2 Peter 3:18). Jesus promised that the Holy Spirit would lead his followers into all truth (John 6:13). Join us in this journey into grace, knowledge, and truth.
Home Page Example
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Hope Community Fellowship is a Christian church in The Colony, Texas serving the northern Dallas area. We are a Spirit-led community that welcomes new members…
Making it better…
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Welcome to Christian Family Fellowship, a Christian community church located in Jacksonville, Florida. CFF is a diverse group of individuals, united in Christ.
Home Page Example
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A clear link for new people
Where and when you meet
Home Page Content
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Welcome from the pastor
About the pastor/staffGetting connectedA way to contact you
Other content
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Coming eventsEvent calendarWeekly bulletin/program
Other content
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Audio/video sermonsArticlesDevotionals
Other content
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Clearly convey who you areAnswer questions people might have about you
Help people understand whether they will fit in
Effectiveness recap - musts
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Give details on current eventsProvide resources to help people in their Christian walk
Help people connect to your church community
Effectiveness recap - mights