It's all about content, sharing and socialising
7
Click here to load reader
-
Upload
marco-derksen -
Category
Business
-
view
1.954 -
download
0
Transcript of It's all about content, sharing and socialising
Communication in the digitale ageIt’s all about content, sharing and socialising
Page 2
Changing relationships between institutes and individuals
Page 3
From traditional to connected consumers
TraditionalConsumer
OnlineConsumer
ConnectedConsumer
Page 4
Context – not content – is king
TraditionalConsumer
contentis king
OnlineConsumer
contentbecomes a commodity
ConnectedConsumer
contextis king
Page 5
Disruptive innovation
TraditionalConsumer
contentis king
OnlineConsumer
contentbecomes a commodity
ConnectedConsumer
contextis king
disruption incontent creation
disruption incontent distribution
and consuming
Page 6
It’s all about content, sharing and socialising
TraditionalConsumer
contentis king
OnlineConsumer
contentbecomes a commodity
ConnectedConsumer
contextis king
disruption incontent creation
disruption incontent distribution
and consuming
Content Sharing Socialising
Page 7
Social media strategie
www.upstream.nl
