Business IntelligenceWeb Analytics

Omniture SiteCatalyst

Sengdaloune Smith

AgendaAgenda

Definition of Web Analytics History of Web Analytics Introduction to Omniture Omniture Products & Tools Introduction to Site Catalyst Features and advantages Services provided by a Data Analyst Sample of Excel & Omniture Dashboards Conlusion Questions & Comments

Definition of Web Analytics

Study of user behavior on Web sitesThere are two categories; off-site and on-

site web analytics Off-site - measurement and analysis

whether you own or maintain a website On-site - measures the performance of

your website in a commercial context

History of Web Analytics

Start of the web analytics industry was credited to the founding of WebTrends Inc.web

WebTrends started the Web Analytics Association

Their definition:Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.

Introduction to Omiture

Omniture launched products in 1996Omniture named to Fast Company

magazine’s Fast 50 List of The World’s Most Innovative Companies.

Omniture ranked # 30 above Wal-Mart (#32), Intel (#34), Microsoft (#41).

66% of the “Fast 50” are Omniture customers.

Omniture Products & ToolsOmniture Products & Tools

Introduction to Site Catalyst

Measure, analyze and automate customer interactions to optimize your business

Real-time data to make timely decisionsA quick snapshot of the key performance

indicators (KPIs) for your online efforts in a reader-friendly dashboard

Automatic alerts anytime a KPI moves to a dangerous or impressive level

Features and advantages

Efficient navigation quickly puts the most relevant reports at your business’ fingertips, including

Contextual Knowledge Base articles and bubble help.

Speedy delivery—send a good-looking report across hundreds of report suites in less than a minute.

Easily build and customize reports that everyone in your organization can use.

Services provided by a Data Analyst

Web trafficReportsAnalysis

Excel DashboardsExcel Dashboards Sample of a Dashboard

Excel DashboardsExcel Dashboards Another sample of a Dashboard

Omniture DashboardsOmniture Dashboards Weekly reports mailedout

Conclusion

Why do you need Web Analytics? Track the trend of user behavior online Collect data and create reports from trends

Help grow your business by show casing your products and services online

Use Web Analytics as an effective way in measuring your site's visitors.

Question & Comments?Question & Comments?

Thank You!Thank You!