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1/10

INNOVATION &

TECHNOLOGYMANAGEMENT

UNIT-V

DISHA INSTITUTE OFMANAGEMENT AND TECHNOLOGY

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2/10

Technology-Business Connection

PO!UCT TECHNOLOGY MATI" # $us%el '()*+,

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3/10

The !o.ins o% TechnologyChoice

Firms make myriad technoo!y choices as they com"ete in the market"

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4/10

TechnologyA//0o/0i.tionA 102s technology .//0o/0i.tion ecision lie .t t

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5/10

!e/loyent V.lue Ch.in

A 'rm(s acti)ity )a%e chain may occ%r aon! t

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6/10

!e/loyent in P0oucts

Incrementa inno)ationsIncrementa inno)ations

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7/10

Lin4.ge Bet5een Technology ChoicesAn Co/etiti6e A6.nt.ge

Technoo!y De)eo"ment and De"oymentCreate +%ndamentay ne* ,%sinessAter the r%es o+ ri)aryS%""ort e-istin! ,%siness

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8/10

Technology 7t0.tegy

Technology strategy is the revealed pattern in the

technology choices of rms. The choices involvethe commitment of resources for theappropriation, maintenance, deployment andabandonment of technological capabilities.

.inds o+ technoo!y /e)eaed "attern Ca"a,iity Hard*are 0 so+t*are eement o+ technoo!y

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9/10

A 7chee $o0 A00.ying TheP0inci/les

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Technology Ty/es