PROMOTION

PROMOTIONAny form of communication a business or company uses to inform, persuade, or remindpeople about products and to

improve its image

Purposes of Promotion

• Convince potential customers to buy

• Explain features/benefits of products

• Tell where products are sold

• Advertise sales on products

• Answer customers’ questions

• Introduce new products

• Create a favorable image of the company or product

Product Promotion

Businesses use to convince consumers to

select its product and services.

Institutional Promotion

Used to create a favorable image of the company, rather than

to directly sell products

Types of Promotion• Advertising • Sales Promotion

• Personal Selling • Publicity/ Public Relations

• Visual Merchandising

ADVERTISING

The non-personal

presentation of ideas and products by an identifiedsponsor.

**PAID FOR**

SALES PROMOTION

• stimulate purchases• increase store traffic

2 for 1 Sale

Buy One, Get One Free

$2 off after 8PM on Tuesday

PERSONAL SELLINGThe PERSONAL presentation of a

product or company to one or more potential buyers

PUBLICITYPUBLIC RELATIONS

Creating demand

for a business or

product by placing

news about it in the media

Visual Merchandising

The coordination of all physical elements in a place of business so that it projects the right image

to its customers

Can you name a type of business that…

• Uses a lot of advertising and sales promotion, but very little personal selling?

• Uses very little advertising, but lots of personal selling?

What types of promotion do you think the following businesses use?

• Hayes Chrysler/Jeep

• Ruby Tuesday

• Cigarette manufacturers

• Avon Corporation

• ebay