Iterating awesomeness
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Transcript of Iterating awesomeness
Iterating Awesomeness
Designing Value Through Shared Understanding
Michael Jovel- @mjovel
ba
The opinions expressed here are those of the Presenter and do not necessarily reflect the positions of the U.S. Department of Defense.
Despite his statements to the contrary he does not have the authority or capability to order a drone strike based on the geolocation data of
your snarky tweets.
http://www.comicvine.com/forums/battles-7/bugs-bunny-
vs-popeye-the-sailor-man-757492/
history of production
Courtesy Niagara Aerospace Museum
http://www.leafletprinting.co.uk/blog/printing-history-the-gutenberg-press/
Document Design Develop Test Launch
Waterfall
Exhaustive Specifications
History of the World Part I
That is not what they wanted
That is not what they wanted
Iteration
where do we start?
Focus on the Problem
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”
- Theodore Levitt
Create a sign-up form
Instead of:
Outcome
Increase User Subscriptions
create an e-mail account where Public affairs officers can submit content
Instead of:
Outcome
Increase the number of content that come in from PA shops from the fleet
Hypothesis
a tentative assumption made in order to draw out and test its logical or empirical consequences
merriam-webster
Why Hypothesis
• Rather than make assertions it puts forth a question which must be validated
• Engages Team Creativity
•What assumptions do you have that if proven false will cause your solution to fail?
Basic Hypothesis
WE BELIEVE ___________
and
if this is true we should see __________
Prioritize
Get out of the building
Low inventory
http://www.carolinabarcode.com/choosing-barcode-inventory-software-a-45.html
Design Idea Inventory
•high number of unvalidated design ideas leads to large deliverables
• leads to lag in production as team awaits deliverables
• maximizes the risk as there more time between creation and validation
Pattern Libraries
Pattern Library
• Library of UI Patterns that developers can use (i.e. buttons, fields, etc.
• Library of UI Components composed of multiple patterns (i.e. forms, video player, etc.)
focus on experience instead of just ui
helps developers when prototyping
http://danielmall.com/articles/rif-element-collages/
Design Studio
http://designforamericayale.wordpress.com/
Supplies
• Butcher paper, painters tape, sharpies and stop watch, grid template sheets
• Build small 3-4 person teams composed of designer, developers and business team.
•Give each team a persona to focus on
Sketch
• 8-10 minutes to sketch individually
• Could be flow diagrams, wireframes, etc.
Individual Pitch
• 3 minutes to pitch team
Critique
• Each member lists 1 or 2 ways in which sketch achieves goal
• each member Lists 1 or 2 ways in which sketch fails to achieve goal
Team Sketching
• Team takes 10 minutes to iterate on best aspecs of Sketch
Team Pitch
• Team selects one member to pitch teams solution to larger team
That is great but we are a distributed
team
Raise Unicorns
Mythical user experience designer with an advanced and adaptive skill range. Outstanding skills in graphic design, rapid prototyping, front end development, user testing, technical specifications, marketing and branding. It does not have an opinion, it has a process, and will harmonize with any environment.
http://uxunicorn.com/
Unicorn?
Promote Code literacy
Promote Design literacy
Promote Business literacy
literacy is not fluency
Pair Designing
Benefits of Pair Design
• Make sure designers and developers spend time working together
• saves time on implementation
• promotes ownership
http://www.flickr.com/photos/rohdesign/6131523904/
Validation
• send multi-disciplined team to meet with customer
• take a copy of the MVP to visit customers
•have one members lead the interview while the others observe and record
where Lean UX STRUGGLES
AD Agency
• Structured around deliverables
• Based on finite term of relationship
Government
• Contractor agreements based around specifications & deliverables
• Failure is subject to public scrutiny
DON’T GET CAUGHT UP ON PROCESS
“It’s easier to ask forgiveness than it is to get permission”
- U.S. Navy Rear Admiral Grace Hopper
http://nordstrominnovationlab.com/
Questions?
Michael Jovel- @mjovel