itek Energy Building Solar. Building the Future.

2016 Marketing Plan

Solar in Washington State

The Competition

Differentiation Advantages

Goals

IncreaseBrand Awareness

ImproveCustomerService

EnhanceStaff

Expertise

IncreaseMarketShare

Create a Culture ofCollaboration,

Innovation & Urgency

ImproveProductionEfficiency

Homeowners  Installers

Contractors

Segment DensityKing County 

Portland Metro 

Minneapolis­SaintPaul Metro 

Anchorage­Fairbanks 

POSITIONING STATEMENTItek is the solar panel manufacturer that

fulfills savvy exurbanites need to feel

environmentally responsible and

culturally connected.

HOW TO REACH THEM

EventsCommunity Sales Force

Digital

THE BUDGET

THANK YOU!