ITC's Branded Packaged Foods business is one of the fastest growing foods businesses in India, driven by the

market standing and consumer franchise of its seven popular brands - Aashirvaad, Sunfeast, Bingo!, Kitchens of

India, mint-o, Candyman and Yippee! The Foods business is today represented in 4 categories in the market -

Staples, Snack Foods, Ready To Eat Foods and Confectionery.

ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels

of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned

manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all

manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality

standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.

(Know more about ITC's Food Policy)

ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products

developed by leveraging ITC's in-house R&D capabilities, relevant consumer insights, a deep understanding of the

Indian palate gained from its Hotels business, its agri-sourcing & packaging strengths, exciting, innovative

communication and an unmatched distribution network.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can

leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of Branded Packaged

Foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa,

Middle East and Australia.

AASHIRVAAD The Aashirvaad Experience 

ITC entered the branded Atta market with the launch of Aashirvaad Atta in May 2002 and within a short span became

the number one in branded packaged atta across the country.

'Aashirvaad' promises the Indian housewife the joy of providing her family with the most delightful home-made rotis,

made from the finest quality atta. ITC uses the sourcing strength of its e-Choupals to buy wheat directly from the

farmers to deliver happiness to the Indian consumer - Khushiyaan Chun Chun ke (Happiness handpicked).

'Aashirvaad' is made from finest quality wheat that ITC has the unique capability to source through its e-Choupal

network.

Staples

Aashirvaad Atta Plain Pack Aashirvaad Select Aashirvaad Atta with Multigrains

Aashirvaad Salt

Spices

ITC forayed into the branded spices market with the launch of Aashirvaad Spices in May 2005. The offering currently

consists of Chilli, Turmeric and Coriander powder in SKUs of 50g, 100g, 200g and 500g each. Aashirvaad Spices,

operating in selected markets of south and east, have spread to a large consumer base and have emerged as a

major player in basic spices in most regional markets.

Aashirvaad Pickle Mirch

Powder

Aashirvaad Chilli Powder

Aashirvaad Coriander Powder

Aashirvaad Turmeric Powder

Instant Mixes

Convenience and authentic taste now has a new name

with the Aashirvaad Instant Mix range. This range,

launched in March '06, now includes Gulab Jamun,

Rava Idli, Rice Idli and Rice Dosa. Aashirvaad Instant

Mixes promise the discerning Indian homemaker perfect

tasting dishes, consistently. The Rava idli Mix is

available in 500g pack and rest of the products are

available in 200g packs.

Aashirvaad Ready Meals

Aashirvaad Ready Meals - a range of ten of the most popular Indian dishes in a ready-to-eat format. This range

endeavours to provide the consumer an experience of authentic, home-made food at an affordable price. These are

100% natural and have zero preservatives.

Aashirvaad Instant Mixes & Ready Meals

Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married

with exciting innovations has helped drive this category. Dark Fantasy Choco Fills has wowed the Indian consumer

with its innovative centre-filled format and high-quality packaging.

In addition, the launch of the Dream Cream range of biscuits in two exciting and innovative dual cream formats further

reinforces ITCs commitment to continuously delight the consumer.

Sunfeast FarmliteSunfeast Dark Fantasy

Choco Fills

Sunfeast Dark Fantasy

Choco Fills Luxuria

Sunfeast Dark Fantasy

Choco Meltz

Sunfeast Delishus

Nuts & Raisins

Sunfeast Delishus

Nut Biscotti

Dark Fantasy Chocolate 

and VanillaSunfeast Dream Cream

Sunfeast Bounce

Creme Biscuits

Sunfeast Marie Light Sunfeast Nice Sunfeast Snacky

Sunfeast sweet 'n salt Sunfeast Special Cookies Sunfeast Special Creams

Sunfeast Milky Magic Sunfeast Glucose

The Sunfeast product portfolio was expanded in early 2005 to include healthy snacking options as well. Sunfeast

Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young

adults. Sunfeast pasta is available in four flavours - Masala, Tomato Cheese, Cheese and Sour Cream.

Sunfeast Pasta cheese Sunfeast Pasta tomato cheese Sunfeast Pasta Masala

Sunfeast Pasta sour cream onion

   

The portfolio has been further expanded with Sunfeast Yippee! instant noodles. Three years of exhaustive

developmental work has gone into the creation of Sunfeast Yippee! The product has two intrinsic components - the

noodle block and the masala mix. Wheat is a key ingredient of the noodle block. The sourcing and blending expertise

that has made Aashirvaad India's No 1 branded Atta has been leveraged to make a truly delightful noodle block.

Sunfeast Yippee noodles do not lump even 30 minutes after cooking.  Sunfeast Yippee! is available in three lip

smacking variants - Classic Masala, Magic Masala and now the newly introduced Chinese Masala which is a

unique combination of Chinese and Masala flavours giving consumers tasty Chinese in minutes.

Sunfeast Yippee! Magic Masala Sunfeast Yippee! Classic Masala Sunfeast Yippee! Chinese Masala

 

Tricolor Pasta

Sunfeast Yippee! expanded its product portfolio with launch of Instant Pasta. Sunfeast Yippee! Tricolor Pasta is a

unique first to market product, with Instant Pasta in three exciting colours. It is buttery smooth pasta in 2 mouth-

watering flavours - Masala and Creamy Corn. The unbeatable combination of wheat and tasty veggies makes it the

complete snack.

Sunfeast Yippee! Creamy Corn Sunfeast Yippee! Masala

The Bingo! Experience 

Bingo! was launched in March 2007 with a wide range of exciting packaged salted snacks. The range includes

multiple flavor variants of Potato Chips & Finger Snacks.

The brand is associated with youth, fun and excitement. It fulfils the consumers need for variety and novelty in snacks. At present Bingo! has 4 sub-brands in its portfolio, each of which have unique values based on consumer need differentiation.

Bingo! Yumitos - 'Take a Yumitos Break'

Bingo! Yumitos Potato Chips are the best partner for break. Bingo! Yumitos is very tempting and yummy account the

full bodied flavours. These flavors range from traditional favourites like Salted to innovative ones such as Red Chilli.

There are in total 7 exciting flavours.

Premium Salted International Cream & Onion Red Chilli Bijli

Masala Remix Juicy Tomato Ketchup Fiery Red Tomato

Oye Pudina

Bingo! Mad Angles - "Har Angle se Mmmm..."

One of the biggest successes from the Bingo! Portfolio, Bingo! Mad Angles has carved a niche for itself in the

consumers mind and is synonymous with the perfect triangular snack.

A combination of innovative flavours on a traditional khakra base, Mad Angles is a snack that is true to taste with

perfect flavour delivery as well as shape, making it a snack that's truly "Har Angle se Mmmm ..."

Mad Angles Tomato Mischief Mad Angles Chilli Dhamaka Mad Angles Achaari Masti

Mad Angles Masti Chaat

Bingo! Tedhe Medhe - "Har Stick mein alag twist..."

Bingo! Tedhe Medhe is the popular spindle shaped format from Bingo! that is a delicious blend of handpicked spices

with an aroma that makes one crave for more. The taste of fiery sparks which masalas leave on ones tongue is an

experience with savouring!

Just like no two things in life are the same, Bingo! Tedhe Medhe provides a unique experience to the consumer each

time he consumes it from the pack, making him go beyond stereotypes and celebrating the eccentricities in life!

Bingo! Tedhe Medhe

Bingo! Tangles - "Khaoge to Khilaoge..."

Bingo! Tangles is one of the most innovative snacks available in the market. Each piece of this innovative crunchy

snack is made out of strands loaded with lip smacking masala or tantalizing tomato or simply salted flavours. Once

bitten, they break into many more delicious strands in the mouth. It is so tasty that you can’t resist sharing it with

others.

Masala Tangle Salted Tangle

KITCHENS OF INDIA The Kitchens of India Experience 

- Ready-to-eat gourmet cuisine Kitchens of India specialises in bringing to life age-old Indian dishes from across

the country crafted by the Master Chefs of ITC's hotels, especially from the gourmet cuisines of Dum Pukht, Bukhara

and Dakshin. All Kitchens of India products help consumers recreate an exclusive fine-dining experience in their own

homes.

The Kitchens of India delectable treats are crafted with 100% natural ingredients and free of any preservatives. The

age-old cooking techniques used by our Master Chefs add a unique taste that captures the essence of a meal that is

nothing short of a royal Indian treat. Kitchens of India meals are packaged in 'keep fresh' packs, so that you can enjoy

in an instant, what has taken centuries to perfect. Kitchens of India has a strong presence in both the Indian and

overseas markets. So, no matter which part of the globe you are in, you can always savor the taste of authentic

Indian gourmet cuisine.

Our range spans gastronomic delights of India in its entirety, from the far-flung regions of the northwest frontier to the

coastal regions of the south. From exotic vegetarian and non-vegetarian dishes, to authentic Biryanis and delicious

halwas, Kitchens of India assures a complete dining experience.

Kitchens of India Ready-to-Dine Range

Each Kitchens of India product lives up to its promise of anytime gratification. With a preparation time that lasts only a

few instants, Kitchens of India ensures that all you need to enjoy some mouthwatering food is to be in the mood for it.

Vegetarian Curries Non-Vegetarian Curries Biryanis

Halwas Kitchens of India Masala Mixes

Across the Globe - SHELF-STABLE RANGE

The range captures the best of Indian Cuisine from all corners of the country. These dishes are recreated by ITC

Master Chefs following the traditional methods of preparations and made available to you in convenient shelf stable

Ready-to-Eat packs.

These creations are 100% natural and contain no preservatives. Preserved without using any chemicals, Kitchens of

India combines the science of pasteurization with traditional preservation techniques using oil and salt. Kitchens of

India present the world with a range that has been passed through the most stringent quality checks to ensure the

safest of products. The Kitchens of India range has the necessary FDA registrations.

Connoisseurs of Indian food in the US, UK, Switzerland, Bhutan, Bangladesh, Hong Kong, Tanzania, Canada and

Australia now have the opportunity to taste these delicious recipes.

Ready-to-Eat Dishes Biryanis Desserts

Curry Pastes Cooking Sauces Chutneys

Frozen Range

mint-o The mint-o Experience 

ITC currently has two brands in the confectionery segment - 'mint-o' and 'Candyman'.

ITC launched 'mint-o Fresh' in October 2004. An 'active' mint deposited candy, mint-o Fresh is available in a

refreshing mint flavour - mint-o Fresh Eucalyptus. Its launch extended the footprint of the 'mint-o' brand in line with

the strategy of adding excitement and contributing to the growth of the confectionery category. 'mint-o Fresh' is

especially targeted at the adult consumer creating a basket of mint-based products across price points.

Another offering in the adult mint confectionery segment is mint-o GOL, in the 'Chews' sub-segment. A brand for

young adults, mint-o GOL appeals to both men and women, offering a never before "refreshing indulgence".

Recently, a Green Mango variant of mint-o Gol was launched which has been well received by consumers.

The latest addition to the mint-o portfolio is the 'mint-o Ultra mintz'- a sugar-free extra-strong mint. Available in select

markets, mint-o Ultra mintz has received encouraging consumer response.

Mint-o Gol Mint-o Fresh Ultra mintz

CANDYMAN The Candyman Experience 

ITC launched the 'Candyman' range of confectioneries in August 2002. Led by the 'Candyman Fruitee Fun' range of assorted fruit flavours ('Wild Banana', 'Pineapple Punch', 'Orange Josh' and 'Mango Delite'). The coffee toffee segment also saw the successful launch of 'Candyman Cofitino' in November 2005. The brand was further strengthened with the launch of 'Candyman Natkhat Mango' and 'Candyman Maha Mango'.

Candyman Choco Double eclairs launched in 2007 further extended the successful trend of the brand. Choco Double eclairs has choco on the outside and inside expected to delight your senses.In line with the strategy to provide innovative flavours and formats to consumers Candyman Lacto Creme Centre was launched in June 2008 and Candyman Toffichoo Strawberry in early 2009. Candyman Lacto Creme Center is the only Lacto with a yummy cream filled Center, and Candyman Toffichoo is a luscious fruit flavored soft and chewy toffee. The newest launch to the portfolio in 2013 is Candyman Crème Lacto with a crunchy Caramel shell filled with rich crème center to take the consumer on a rider FULL of CRÈME. FULL of FUN.

www.mycandymanclub.com was launched in July 2004 and now has a loyal, young user-base. Targeted at young children, the website is populated with games, quizzes, downloads and other fun activities.

Choco Double Eclairs Creme Lacto Toffichoo

Candyman 50P eclairsCofitino