ITC finalised

ITC. Touching your life. Everyday

Indian Tobacco Company (ITC).

Presented bySubrata MahapatraSupratik MukherjeeSurya Sarthi Ghosh

Suvadip SahaTithi Ray

ITC

• ITC market capitalisation- $ 30 billion with a turnover more than $ 6 billion.• Has been highly acclaimed for its mode of business and growth by various

magazines like – FORBES, business today, business world ,business week and the economic times

• ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports

• it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery, Information Technology, Personal Care and Stationery and FMCG.

• ITC is one of the country's biggest foreign exchange earners (US $ 3.2 billion in the last decade) through its agri-business and e-choupal.

• ITC employs over 26,000 people at more than 60 locations across India and consistently rewarding more than 4,15,000 shareholders .

HISTORY AND EVOLUTION

• ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. The name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. The Company now stands rechristened 'ITC Limited'.

• It initially started with Cigarettes and Leaf Tobacco businesses.• ITC's Packaging & Printing Business was set up in 1925 as a strategic

backward integration for ITC's Cigarettes business.• ITC's Packaging & Printing Business was set up in 1925 as a strategic

backward integration for ITC's Cigarettes business. Since then ITC's Hotels business has grown to occupy a position of leadership, with over 100 owned and managed properties spread across India.

• In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards Limited, which today has become the market leader in India.

http://www.itcportal.com/about-itc/itc-profile/ad.aspx

• It has also made an immense contribution to the development of Sarapaka, an economically backward area in the state of Andhra Pradesh. It is directly involved in education, environmental protection and community development.

• In 2004, ITC acquired the paperboard manufacturing facility of BILT Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil Nadu.

• In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture. In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was changed to Surya Nepal Private Limited (Surya Nepal).

• In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company and a major supplier of tissue paper to the cigarette industry.

• In 1990, leveraging its agri-sourcing competency, ITC set up the Agri Business Division for export of agri-commodities and they have reached out to 4 million farmers in 10 states.

• A line of premium range of notebooks under brand “Paperkraft”was launched in 2002. Classmate” over the years has grown to become India’s largest notebook brand.

• In 2008, ITC repositioned the business as the Education and Stationery Products Business and launched India's first environment friendly premium business paper under the “Paperkraft” Brand and entered new categories in the office consumable segment with the launch of Textliners, Permanent Ink Markers and White Board Markers in 2009.

• ITC also entered the Lifestyle Retailing business with the Wills Sport, Wills Classic formal wear (2002), Wills Clublife evening wear (2003), John Players. In 2006, Wills Lifestyle became title partner of the country's most premier fashion event - Wills Lifestyle India Fashion Week.

• In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC Infotech India Limited.

• It began in August 2001 with the introduction of'Kitchens of India' ready-to-eat Indian gourmet dishes. In 2002, ITC entered the confectionery and staples segments with the launch of the brands mint-o and Candyman confectionery and Aashirvaadatta (wheat flour), introduction of Sunfeast as the Company entered the biscuits segment and snacks category with Bingo!

• In eight years, the Foods business has grown to a significant size with over 200 differentiated products under six distinctive brands.

• ITC now markets popular safety matchesbrands like iKno, Mangaldeep, Aim, Aim Mega and Aim Metro.(2002)

• ITC's popular agarbattis brands include Spriha and Mangaldeepacross a range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Sambrani and Nagchampa.(2003)

• ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath & body care products for men (Inizio Homme) and women(Inizio Femme) in July 2005. 'Fiama Di Wills‘ and Vivel are its vivid products.

Vision and Mission

• Vision:-Sustain ITC's position as one of India's most valuable corporationsthrough world class performance,creating growing value for the Indian economy and the Company’sstakeholders

• Mission:-To enhance the wealth generating capability of the enterprise in a globalizing environment,delivering superior and sustainablestakeholder value

Chairman’s speech

Issue of bonus shares in the ratio 1:1.Vision, vitality and valuescontinuously invest in existing and new capabilitiesadoption of environment friendly technologies is expected to triple in size in FMCG sector to over Rs 3,55,000 crores by 2018 thus creating investment opportunity for ITC of up to Rs. 8,000 crores over the next 7 to 10 years to drive growth in this sector.an investment opportunity of up to Rs. 6,000 crores in Paper, Paperboards & Packaging industry by increasing the per capita consumption.ITC’s Hotels carries an investment opportunity up to Rs. 9,000 crores in the next 7 to 10 years to fuel its growthAgri-business will be progressively leveraged to widen Company’s FMCG distribution network.R & D : Investing in the game changers of tomorrow

ITC’s corporate strategies are

• Create multiple drivers of growth by developing a portfolio of world class businesses that best matches organizational capability with opportunities in domestic and export markets.

• Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri Business and Information Technology.

• Benchmark the health of each business comprehensively across the criteria of Market Standing, Profitability and Internal Vitality.

• Ensure that each of its businesses is world class and internationally competitive.• Enhance the competitive power of the portfolio through synergies derived by

blending the diverse skills and capabilities residing in ITC’s various businesses.• Create distributed leadership within the organization by nurturing talented and

focused top management teams for each of the businesses.• Continuously strengthen and refine Corporate Governance processes and systems to

catalyze the entrepreneurial energies of management by striking the golden balance between executive freedom and the need for effective control and accountability.


Strategy of Organization to manage diversity of Portfolio

Formal 3-tiered governance structure: Board of Directors :

Comprising executive (4) and non-executive directors (11) Strategic supervision

Corporate Management Committee : Comprising executive directors and senior managers Strategic management

Divisional Chief Executive & Divisional Management Committee : Executive management


Board of directors

Chairman

Y.C Deweshwar

Executive Director

Anup Singh K.vaidyanath

Non Executive Director

Anil Baijal, R.K.Kaul,s.H Khan, S.B.Mathur, D.K Mehrotra, H.G.

Powell, P.B Ramanujam, Anthony , B Vijayraghwan, Basudev Sen

Key persons

of tobacco divison

•Kurush N Grant, T.V Ramaswamy, Hemant Malik, R Tandon


INTERNAL ENVIRONMENT ANALYSIS

• HRM POLICY• R&D• OPERATIONS & LOGISTICS• SUPPLY CHAIN


CORPORATE SOCIAL RESPONSIBILITY

Healthcare services have been provided to over

45,000 mothers-at-risk and children below 5

Women join their ITC supported self-help

cow artificially inseminated at ITC’s cattle development

centreITC assists rural families to construct low cost sanitary

units for their homes

develop water and forest resources to enhance soil

fertility,adopt soil and water

management practices,the teachers at village ITC Supplementary Learning

Centre persuaded parents to send children to evening

coaching classes at the Centre

ITC offers facilitation to farmers to form agri-

business societies, pool knowledge and resources, improve productivity and

qualityOver 8 years, ITC has assisted nearly 2,700

families to construct their own sanitary units.

apply superior farming methods to improve quality and quantity of farm yields.


BusinessHotel

Cigarettes

Incense Sticks

Personal Care

Safety Matches

Agricultural

Industry

Information

Technology

Paperboards

Packaged Foods

Stationery

Branded Apparel


FMCG• It is ITC's strategic intent to secure long-term growth by synergizing and

blending the diverse pool of competencies residing in its various businesses to exploit emerging opportunities in the FMCG sector

• Over the last few years, ITC has rapidly scaled up presence in its newer FMCG businesses comprising Branded Packaged Foods, Lifestyle Retailing, Education and Stationery products, Personal Care products, Safety Matches and Incense Sticks (Agarbatti) with Segment Revenues growing at an impressive compound annual growth rate of 38% during the last 5 years.

• The Company’s unwavering focus on quality, innovation and differentiation backed by deep consumer insights, world-class R&D and an efficient and responsive supply chain will further strengthen its leadership position in the Indian FMCG industry


ITC’s FMCG Portfolio

• Cigarettes & Cigars• Foods• Lifestyle Retailing• Personal Care• Education & Stationery• Safety Matches• Agarbattis


Cigarettes & Cigars• ITC is the market leader in cigarettes in India. It commands 70% of

India’s Rs.1300 bn domestic market. With its wide range of invaluable brands, it has a leadership position in every segment of the market. It's highly popular portfolio of brands includes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake. Out of the top 10 brands in India, 6 belong to ITC.

• The Company has been able to build on its leadership position because of its single minded focus on value creation for the consumer through significant investments in product design, innovation, manufacturing technology, quality, marketing and distribution

• ITC's pursuit of international competitiveness is reflected in its initiatives in the overseas markets. In the extremely competitive US market, ITC offers high-quality, value-priced cigarettes and Roll-your-own solutions. In West Asia, ITC has become a key player in the GCC markets through growing volumes of its brands.

• ITC's cigarettes are produced in its state-of-the-art factories at Bengaluru, Munger, Saharanpur and Kolkata. These factories are known for their high levels of quality, contemporary technology and work environment.


COMPETITOR ANALYSIS The cigarette market in India has 3 other major players• Godfrey Phillips India (GPI), a Philip Morris affiliate,13%

of market share • Vazir Sultan Tobacco (VST), a BAT affiliate, 13% of the

total market share• Golden Tobacco Company (GTC) with 8% of the market

share. Domestic competitors• Kanhayya tobacco• MR tobacco• Sapna enterprises• Sudarshan tobacco ITC still attains a gigantic market share of 66%


Foods

• The Foods business is today represented in 4 categories in the market- Ready To Eat Foods, Staples, Confectionery, Snack Foods.

• ITC made its entry into the branded & packaged Foods business in August 2001 with the launch of the Kitchens of India brand

• In order to assure consumers of the highest standards of food safety and hygiene, ITC is engaged in assisting outsourced manufacturers in implementing world-class hygiene standards through HACCP certification

• The unwavering commitment to internationally benchmarked quality standards enabled ITC to rapidly gain market standing in all its 6 brands- Kitchen’s of India, Aashirvaad, Sunfeast, mint-o, candyman and Bingo!

•


Lifestyle Retailing

• ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores.

• With a distinctive presence across segments at the premium end, ITC has also established John Players as a brand that offers a complete fashion wardrobe to the male youth of today.

• With its brands, ITC is committed to build a dominant presence in the apparel market through a robust portfolio of offerings.


Personal Care

• In line with ITC's aspiration to be India's premier FMCG company, recognised for its world-class quality and enduring consumer trust, ITC forayed into the Personal Care business in July 2005.

• ITC's Personal Care portfolio under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel Di Wills' 'Vivel UltraPro', 'Vivel' and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally.

• Extensive insights gained by ITC through its numerous consumer engagements have provided the platform for its R&D and Product Development teams to develop superior, differentiated products that meet the consumer's stated and innate needs. The product formulations use internationally recognised safe ingredients, subjected to the highest standards of safety and performance.

• ITC's Packaging & Printing Business is the largest value added converter of paperboard packaging in South Asia.

• Its client list includes several well-known national and international companies like Nokia, Colgate Palmolive, Pernod Ricard, Diageo, British American Tobacco, Philip Morris International, Agio Cigars, UB Group, Tata Tetley, Tata Tea, Reckitt Benckiser, Radico Khaitan,etc

• Product Lines

ITC's Packaging Business has 3 major product lines• Carton Board Packaging• Flexible Packaging• Tobacco Packaging• ITC Packaging has also pioneered offering of Green Packaging which

includes usage of raw material from sustainable sources and converting it in a facility which is 100% powered by renewable WIND ENERGY.

Packaging

PRODUCT LINES OF ITC’S PACKAGING BUSINESS

• FLEXIBLE PACKAGING

• TOBACCO PACKAGING

• CARTON PACKAGING

• GREEN PACKAGING

CLASSMATE-an ITC product

• ITC launched its Classmate brand in 2003 with the notebooks category. By 2007, Classmate became the largest Notebook brand in the country.

• The papers used in Classmate and Paperkraft notebooks are superior in quality and environment-friendly.

• Classmate papers are safe and certified non-toxic.• Classmate added new products to its portfolio which now consists of

notebooks, pens, pencils, mechanical pencils, math instruments, erasers and sharpners.

http://www.itcportal.com/itc-business/fmcg/education-and-stationery-products/classmate.aspx

http://www.itcportal.com/itc-business/fmcg/education-and-stationery-products/colour-crew.aspx

http://www.classmateideasforindia.com/

• CLASSMATE SHARPNERS • CLASSMATE PENS

• CLASSMATE NOTEBOOKS • CLASSMATE GEOMETRY BOX


http://www.classmateideasforindia.com/

http://www.itcportal.com/itc-business/fmcg/education-and-stationery-products/colour-crew.aspx

PAPERKRAFT

• Paperkraft Paper Stationery

• Paperkraft Markers

• Paperkraft is the lead provider of all premium executive stationery needs.• The Paperkraft range of products aims at satisfying the stationery and office

consumables needs of office executives and working professionals.• The current Paperkraft portfolio includes Premium Business Paper, Paper

Stationery, Markers and Highlighters.

• Paperkraft Premium Business Paper


ITC's Agri-Business

One of India's largest exporters of agricultural products

Farm linkages in 14 states covering Soya, Wheat, Marine products,

Coffee etc.

Focus on value added agri commodities

Unique CRM program in commodity exports

Leveraging IT for the transformational ‘e-Choupal’ initiative

Rural India’s largest Internet-based intervention

Over 40,000 villages linked through 6500 e-Choupals

servicing over 4 million farmers

Distinctive sourcing capability for ITC’s Foods business.


e-Choupal• ITC's Agri Business Division has conceived e-Choupal as a more efficient supply

chain aimed at delivering value to its customers around the world on a sustainable basis.

• Launched in June 2000, 'e-Choupal', has already become the largest initiative among all Internet-based interventions in rural India

• The Value Chain-Farm To Factory Gate


e-Choupal(contd)

The Model in Action• 'e-Choupal' leverages Information Technology to virtually cluster all the value

chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA.

• Real-time information and customized knowledge provided by 'e-Choupal' enhance the ability of farmers to take decisions and align their farm output with market demand and secure quality & productivity.

• With a judicious blend of click & mortar capabilities, village internet kiosks managed by farmers - called sanchalaks - themselves, enable the agricultural community access ready information in their local language on the weather & market prices, disseminate knowledge on scientific farm practices & risk management, facilitate the sale of farm inputs and purchase farm produce from the farmers' doorsteps.

• 'e-Choupal' services today reach out to over 4 million farmers growing a range of crops - soyabean, coffee, wheat, rice, pulses, shrimp.


Comparison with Haryali Kisan Bazar


Hariyali kisaan bazaar

Farmers

DSCL

ICICI Bank

Other companiesOther companies

Extension service

Produce procurementRepayment of loan with interest

Loan for pass through to farmers


ITC Hotels

•ITC Welcomgroup, India's premier chain of luxury hotels was launched on October 18, 1975, with the opening of its first hotel - Chola Sheraton in Chennai

•Over 100 hotels in more than 80 destinations

•Second largest hotel chain in India

•The group today operates under several distinct brands:ITC - Luxury Collection HotelsWelcomHotel Sheraton HotelsFortune Hotels, which has 54 hotels with 4446 rooms in 41 cities across IndiaWelcome group of Heritage Hotels

•Its restaurants Bukhara, Peshawari, Dakshin, DumPukht and Kebabs & Kurries are well known cuisine brands today.


Achievements

•ITC’s new luxury hotel in Bengaluru, the ITC Hotel Royal Gardenia was conferred the highest rating for green buildings in the world –the LEED India Platinum Rating.

•This recognition makes it the world’s largest platinum rated hotel and is yet another manifestation of ITC’s leadership in Sustainability Practices

•It is the only company in the world to be carbon positive, water positive and solid waste recycling positive.


Reports on ITC Hotels for the year 2010

• The aftermath of the terrorist attack in Mumbai in

November 2008, the swine-flu pandemic and the general squeeze on corporate travel combined to adversely affect the performance of the Indian hotel industry during the year 2010

• The impact was particularly severe during the first half with occupancies and average room rates witnessing steep declines

• Given the adverse business environment, Company’s hotels business posted a 9% decline in Net Revenues during the year though the business maintained its leadership position in terms of operating efficiency

• The chairman is still hopeful about investing in this sector because The World Travel and Tourism Council (WTTC) estimates that the Indian travel and tourism industry will grow at 12% annually until 2019, requiring an additional 50,000 rooms over the next 2 to 3 years


Future Plan of Action• The company is planning to invest $2 billion in hospitality

business in next few years which is one of the thrust areas for investment of ITC along with FMCG and paper. It may be noted that the hotel division of ITC has a turnover of over Rs 1,000 crore.

• Construction activity of the new super luxury properties at Chennai and Kolkata are progressing satisfactorily

• In pursuit of Company’s ‘Triple Bottom Line' objectives, the business has and will be investing in wind energy to provide clean power to its Mumbai property, the ITC Maratha. Additionally, solar energy is being used to produce steam at the ITC Maurya, New Delhi and the ITC Royal Gardenia, Bengaluru.

• ITC Hotels , is foraying into retail mall and service apartments. Most of the new mega hotel projects of the company will have luxury retail space and service apartments. It will be part of ITC's strategy to de-risk the hotel business as hospitality is highly seasonal business. The company would introduce the new business model in ITC Grand Chola in Chennai(40,000 square feet of luxury retail space).



ITC info-tech

•Formed in 2000, ITC Infotech has today carved a niche for itself in the arena of global IT services and solutions.•The company services industries including, Banking Financial Services & Insurance (BFSI), Consumer Packaged Goods (CPG), Retail, Manufacturing, Engineering Services, Media & Entertainment, Travel, Hospitality, Life Sciences and Transportation & Logistics.•ITC Infotech's leadership capabilities also accrue from business critical engagements with leading organisations across five continents, and a service delivery footprint spanning over 140 countries.•This section also aims at the motive of people first and has got many awards and recognition under its belt.•The company became the first Indian IT company to receive the prestigious Social Accountability (SA) 8000:2008 certification. SA8000 is widely accepted as the most viable and comprehensive international workplace management system.



Group of CompaniesSUBSIDIARIES

1. ITC INFOTECH

2. SURYA NEPAL PRIVATE LIMITED.

3. LANDBASE

4. WIMCO LIMITED

5. KING MAKER MARKETING INC.,USA

6. TECHNICO PTY LIMITED.,AUSTRALIA

7. RUSSELL CREDIT LIMITED.

8. SRINIVASA RESORTS LIMITED

9. FORTUNE PARK HOTELS LIMITED

10.BAY ISLANDS HOTELS LIMITED

11.GOLD FLAKE CORPORATIONS LIMITED



JOINT VENTURES

1. MAHARAJA HERITAGE RESORTS LIMITED

2. ITC FILTRONA

ASSOCIATE COMPANIES

3. GUJRAT HOTELS LIMITED

4. INTERNATIONAL TRAVEL HOUSE

ITC Ltd - BCG Matrix

MARKET SHARE

GROWTH

•FMCG-Cigarettes

•FMCG-Foods•Agri Business•Hotels•Paperboards &Packaging

•ITC Infotech

•Branded apparel•Packaged foods


STRENGTHS

1. Managing diverse business. ITC has 105 subsidiaries connected with its various operations.

2. Wealth of local knowledge & international expertise helps it to be globally competitive.

3. High quality standard products & services

4. Excellent export earnings

5. ITC used its experience of transporting and distributing tobacco products to remote and distant

parts of India to the advantage of its FMCG products

6. Excellent brand making capability helping it to diversify it into retailing ,it & hotels segments

7. Agri-export segment showing excellent growth of 28 %

WEAKNESS

1. Diversification into various lines which are unrelated

2. High competition from established brands which has resulted in reduction in profit margins.

3. Steep increase in cigarette taxes has adversely affected the revenue earned as the revenue is mainly earned from cigarettes

4. Due to high price of cigarette, consumers are switching to other cheaper forms of tobacco

5. Its hotel industry has still not created a big share in the market size


OPPORTUNITIES

1. Big untapped market available for cigarettes , hotels , it, retail garment, packaging & agricultural products

2. Core brands such as Aashirvaad, Mint-o, Bingo! And Sun Feast (and others) can be developed using strategies of market development, product development and marketing penetration.

3. Per capita consumption of personal care products in India is the lowest in the world offering an opportunity for ITC's soaps, shampoos and fragrances under their Wills brand

4. Proper publicity of the hotels would increase its brand image & revenue.


THREATS

1. Negative publicity Ban on smoking, could affect its cigarette segment

2. Excise duty on unfiltered cigarettes less than 60mm in length was increased 387% last year, Hike was 142% for those between 61mm and 70mm long.

3. High competition from established brands on all fields be it hotels, FMCG, Agribusiness

4. Competition from unbranded products

5. Due to terrorist attacks the tourism industry has taken a back seat which would affect the hotel segment



FROM ANNUAL REPORT 2010


45%

4%

15%

20%

16%

FMCG - CigarettesHotelsPaperboards,Paper & Packag-ingAgri BusinessFMCG - Others

Segment wise Revenue during FY 2008-2011

Segment wise Gross and Net Sales from operations

Quarter ended

31.12.2010Quarter ended

31.12.09

Twelve Monthsended

31.03.2010

Segment Revenue (Rs. in Crores) (Rs. in Crores) (Rs. in Crores)

a) FMCG - Cigarettes - Gross 5236.26 4422.53 17283.03

- Net 2772.60 2398.95 9321.15 - Others - Gross 1104.19 891.75 3641.68 - Net 1102.13 890.01 3633.90

Total FMCG - Gross 6340.45 5314.28 20924.71 - Net 3874.73 3288.96 12955.05

b) Hotels - Gross 303.25 264.51 910.81 - Net 281.63 247.65 850.71

c)Agri Business - Gross 1066.74 905.16 3862.14 - Net 1066.74 905.16 3862.14

d)

Paperboards, Paper & Packaging - Gross 916.67 845.31 3233.61 - Net 877.33 811.80 3107.79 Total - Gross 8627.11 7329.26 28931.27 - Net 6100.43 5253.57 20775.69

Less : Inter-segment revenue - Gross 661.84 667.82 2671.67

- Net 646.94 654.01 2622.50

Gross sales / Income from operations 7965.27 6661.44 26259.60 Net sales / Income from operations 5453.49 4599.56 18153.19



Segment Results(Rs. in Crores)

(Rs. in Crores)

(Rs. in Crores)

a) FMCG - Cigarettes 1532.95 1309.84 4938.12

- Others (73.60) (86.03) (349.51)

Total FMCG 1459.35 1223.81 4588.61

b) Hotels 88.60 76.29 216.64

c) Agri Business 141.08 104.08 436.36

d)

Paperboards, Paper & Packaging 191.42 201.41 684.26

Total 1880.45 1605.59 5925.87

Less : i) Interest (Net) 22.96 10.87 53.36 ii) Other un-allocable income net of un-

allocable expenditure(173.78) (106.30) (142.80)

Profit Before Tax 2031.27 1701.02 6015.31

Tax Expense 642.19 556.85 1954.31

Profit After Tax 1389.08 1144.17 4061.00

Segment wise Profit



Financial analysis

Key Economic Indicators2009-10

Rs. Crores

Gross Turnover 26260

Market Capitalisation 100475*

Profit Before Tax 6015

Profit After Tax 4061

EPS – Rs 10.73

Net Worth 14064

Book Value per Share (Rs.) 36.8

Capital Employed 14957

* Market Capitalisation as on 31/3/10



Ratio analysis


CONCLUSION

• ITC promoting their brands through advertisement campaign as well as door to door promotion.

• ITC is also focusing on Retailers and Wholesalers to promote their brand.• The demand for some of their product is low, because people don’t

know about their brands very well. • ITC knows their strength and weakness in the personal care market, so

they are applying new concept to overcome their weaknesses.• ITC now offering more margins, exiting offers and long credit period to

retailers and wholesalers.



THANK YOU


ITC finalised

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