ITC_ e-choupal-RM case study by CIMP's student
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Transcript of ITC_ e-choupal-RM case study by CIMP's student
04/13/2023 e-choupal 1
Group- 2Alok Raj
Saquib AhmadSamar ReyazSaurav Navin
About ITC-Inter Business
13/04/2023 e-choupal 3
Dude… it’s over !!!
ITC : e-Choupal
Q. 1 What according to you are essential conditions for ITC e-choupal centreto be successful at village level and for the project to be successful at
state/national level.
• Farmers should be literate• Infrastructure should be good (transport, electricity,
telephone, internet connectivity)• There should be central updating point for a state as well
as country as a whole• Customized agriculture information about the state• Comprehensive knowledge of rural market.• Designing a win win transaction model. • Leveraging the logistics channels. • Selection of sanchalak. • Evolving an appropriate user interface.• Bottom up model for entrepreneurship.
Q. 2 What’s in it for ITC
• Better supply chain for ITC’s Food & Agri-Businesses – Costs, Quality, Traceability
• Access to the Rural Markets – Through a Virtuous Cycle created by “Larger Incomes”, and founded on “Trust” that is built
• New ITES Business Opportunities – Health, Education, Entertainment, e-Governance
• Shareholder Value through Serving Society – Also, the infrastructure serves as a reliable delivery mechanism for resource development initiatives (e.g. water management)
•Rural market research
Benefits to IBD
• Due to good quality, increase customer loyalty in other countries
• Can utilize same system for many commodities for export
• Bring up IBD in ITC’s realm as well as in global commodities exporting market
Q. 3 Challenges
• Familiarizing first time user• Regulatory barriers due to APM Act• Infrastructure bottleneck• Build personalized content, catering to
individuals with a wide range of income level and information needs.
• Resistance from traditional middleman
• The sanchalaks are ITCs partners in the community, and as their power and numbers increase, there is a threat of unionization and rent extraction.
• The scope of the operation: the diversity of activities required of every operative and the speed of expansion create real threats to efficient management.
• If ITC fails to fulfill the aspirations of farmers, they will look elsewhere for satisfaction.Risk and challenges
Q. 4 Stakeholder AnalysisStakeholder Benefits
Farmers Community
•Access to information-Empowered decision-Improved agriculture•Better information timing•Economic benefit through lower transaction cost & process efficiencies•Less transaction duration•Knowledge bundled sale of goods & services•Weighing accuracy•professionalism
ITC •Lower procurement cost•Direct interaction with farmers- control on quality & Supply security•Low cost distribution channel•Access to market intelligence
Commission agent
•Gain access to global market through ITC and commission to compensate some of the loss revenue
Q. 5 Future plans
•Promoting eco-tourism, eco-medicine, traditional crafts
•joined hands with monster jobs to provide jobs for rural youth
•ensure product quality
•develop rural market to promote other products i.e. expanded FMCG distribution capability•NEW BUSINESSES: 1) Rural jobs and employability 2) Personalised agri services.
NEW TECHNOLOGY: Use of especially enabled mobile phones analytics, use of VPN providing SCM, ERP & CRM capabilities, new partner