ITB Social Media Presentation - March 2013
20
Our Digital Journey By Mariette du Toit-Helmbold (CEO)
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Transcript of ITB Social Media Presentation - March 2013
Our Digital JourneyBy Mariette du Toit-Helmbold (CEO)
Our world has changed fundamentally forever
A new breed of traveller has arrived
The story has become the unique selling point, not a place
Travel in the Digital Age
eMarketing Strategy focused on using citizens and fans of Cape Town
One of the world’s Top 25 tourist boards online
I Cape Town - 278 000 fans ♥
@CapeTownTourism – 20 855 followers
www.capetown.travel/blog
Cape Town’s iAmbassadors
#LoveCapeTown
The bloggers’ instagram, twitter and facebook photos were shared more than 17,000 times during the duration of their itinerary
Reaching1,193,086
people
Over 37,053,224impressions
#LoveCapeTown
We spent R261,710 and our ROI was
R5.6 million.
That’s a ROI of 21:1
“The engagement of Capetonians in the #LoveCapeTown campaign was really impressive, I haven’t seen this in any other blog trip campaign so far”
Melvin Boecher (@Traveldudes and traveldudes.org)
best-practise in first ‘International White Paper for Travel Bloggers’ launched at WTM 2012
7870 people travelled
virtually to Cape Town
Over 14,800
increase in likes to our facebook page
www.mycapetownholiday.com
How to connect with us…Website: www.capetown.travelTel: +27 (0)861 322 223E-mail: [email protected]: @CapeTownTourismFacebook: www.facebook.com/capetown.travelBlog: www.capetown.travel/blog
THANK YOU
