It’s all here for you to use! 2015 Social Media/Publicity/Marketing Tools This tool kit is designed to help you maximize your event presence and drive more people to the event and specifically to

your booth/area.

Reinforce your participation in the show! Enhance the power of your existing marketing efforts by including the Northeast Wisconsin Craft Beer Festival (NEWCBF) logo and/or information in all of your planned radio, television, online or print advertising before and during the event. It’s a great way to let current and potential customers know they can find you at the show. To make things easy, in this document are logos and sample tag lines. Know your audience! The beer industry is changing and in terms of sales you’d be hard pressed to find a bigger standout than craft. Simply said, the word “craft” inspires consumers. Although the target audience tends to be slightly more male, women are entering the market at a growing rate as they associate craft with “handcrafted” where men associate craft with “small batch production.” In addition, local plays a very significant role in a consumer’s craft beer choice, so much so, the Northeast Wisconsin Craft Beer festival was born. What do we have for you and what can you do to help?

• TV spot and its link on You Tube • News release for you to use as a reference • Artwork for use on social media and on your website • Artwork in two sizes for you to print off and use as a poster or handout • Suggested copy/tag lines • Like us or follow us on our social media platforms Facebook, Twitter and Instagram. That will make it easier for us to share,

like or favorite your posts when you talk about your business at the show. • Tag us on our social media platforms so we know when you’re talking about the show and we can favorite, like or re-tweet

TV Spot The TV spot is available on You Tube

Artwork Social Media & Website Facebook Cover Photo 1200 x 627 - Facebook Post

 

Facebook Ad

Facebook and Instagram

Website

Website

Artwork Poster, Handout & Other Art Poster (prints as 11x17)

Handout (prints as 8.5x11)

Other Art

Logo and artwork use disclaimer. By downloading these logos, you agree to the following: These event logos are trademarked property of PMI Entertainment Group Inc. – Expo and Event Production and are strictly intended for exclusive use by PMI Entertainment Group Inc., its sponsors, exhibitors, suppliers and various media outlets for marketing purposes only. These logos cannot be altered in any way other than proportionate sizing.

 

 

Suggested Copy and Taglines

General talking points

Please note: Our social media handles are (we use @ReschCenter for all events in all buildings):

• @ReschCenter – Twitter • @ReschCenter – Instagram • Facebook.com/ReschCenter

• “Northeast Wisconsin Craft Beer Festival, Saturday, October 3 at Shopko Hall, Green Bay is a craft beer lover event.

Everyone will receive a commemorative sampling glass and have access to unlimited two-ounce samples of more than 200 craft beers, light fare hors d’oeuvres and entertainment. A VIP experience is also available and includes early access, an exclusive beer selection not available to the general public and complimentary food. Designated driver tickets are also available.”

• Sample over “200 craft beers from local area breweries, Saturday, October 3 at Shopko Hall, Green Bay. Visit craftbeerfestivalgb.com for more information.”

• “Visit YOUR BREWERY NAME HERE when you are at the Northeast Wisconsin Craft Beer Festival, Saturday, October 3 at Shopko Hall, Green Bay.”

• “Visit one of the largest craft beer events in Northeast Wisconsin! Sample over 200 craft beers in your very own commemorative sampling glass, enjoy light-fare hors d’oeuvres and entertainment.”

• “Join us Saturday, October 3 at Shopko Hall, Green Bay for the Northeast Wisconsin Craft Beer Festival.” Sample Twitter posts

• “Check us out at the #CraftBeerGB Festival as we sample…… @ReschCenter” • “We’re going to be sampling at the #CraftBeerGB festival Oct. 3 at @ReschCenter, are you? • “More than 200 craft beers to sample, including ours, at the #CraftBeerGB festival Oct. 3 @ReschCenter! Join us!

Instagram – post and share photos of your craft beer using following hash tag:

• Visit us and sample this at #CraftBeerGB Festival @ReschCenter Oct. 3!

News Release

Local brewers to highlight Oct. 3 festival with firkins

Green Bay (August 25, 2015) – More than 200 craft beers will be available for sampling at the second annual Northeast Wisconsin Craft Beer Festival presented by Festival Foods Saturday, October 3 from 6pm-9pm at Shopko Hall. Beer lovers will receive a commemorative sampling glass and have access to unlimited two-ounce samples of beer and light fare hors d’oeuvres. VIP ticketholders will have access one hour early at 5pm to sample all beers including an exclusive selection not available to the general public. VIP ticketholders will also enjoy complimentary food from The Marq.

At least five breweries will add a special touch to firkins they are producing for the event. Hinterland Brewing Company, Titletown Brewing Company, Stillmank Brewing Company, Badger State Brewing Company and Ahnapee Brewery will bring the firkins with a twist. Several other Northeast Wisconsin breweries will be bringing firkins to the festival for sampling including Door County Brewing and Stone Arch Brew House.

The festival will also feature entertainment, including Bernie’s Polka Band and Sam Adams stein hoisting competitions involving regional pre-qualifiers as well as people at the event who want to participate.

Advance prices: General admission tickets are $40, VIP tickets are $75. General admission designated driver tickets are available for $10, VIP designated driver tickets are $45. Prices are $5 more at the door for all ticket levels. Tickets on sale now online at www.CraftBeerFestivalGB.com, at the Ticket Star box office in the Resch Center, by phone at 800.895.0071 and will be available at select Festival Foods locations.

The Northeast Wisconsin Craft Beer Festival is a beer tasting event that encourages responsible drinking and not mass consumption. Local taxi cab companies will be made aware of the event in advance, and taxi service phone numbers will be listed prominently in the festival guide.

Sponsors include Festival Foods, The Marq, Dean Distributing, Kay Distributing and Triangle Distributing.