It’s all about the user. - Localyticspages.localytics.com/rs/650-CZQ-842/images/Big in Mobile...
Transcript of It’s all about the user. - Localyticspages.localytics.com/rs/650-CZQ-842/images/Big in Mobile...
Let’s take a look back at the major mobile moments of 2016. But don’t get too nostalgic; they’re set to make an impact in 2017, too.
There were big risks.The Mobile Engagement Crisis
The industry reached a tipping point in 2016. Mobile tech was
racing forward. The audiences businesses wanted to reach were
on mobile. But businesses weren’t meeting user
expectations--and risked being left behind.
What we said then: The Mobile Engagement Crisis Infographic
A new way to stand out.Rich Push Notifications
The arrival of iOS10 brought images, gifs, and video to iPhone
push notifications--and gave marketers a more powerful tool
than ever to drive users back into their apps.
What we said then: 4 Ways to Rich Push It Real Good
Messaging influenced everything.Messenger Apps
Messenger apps serve about 12%-15% of the world, and see a
12% annual growth rate. That’s why brands are increasing their
presence on apps like Viber and WhatsApp, and bringing
messaging capabilities into their own apps.
What we said then: Why Messaging Apps are Mobile
Marketer Gold
Cash-free, please. Mobile Payments
In the era of the user/consumer, there’s no ignoring that your users
want to pay on their phones, and it has to be seamless. Services like
Apple & Samsung Pay took o�, and Venmo processed more than $1
billion payments in January 2016 alone. Mobile payments are on
every marketer’s radar (or should be).
What we said then: Mobile Payments Are the Future
10%of marketers consider themselves to be mobile-savvy organizationsForrester Research,2015
User discovery mattered.App Store Optimization (ASO)
There’s over 2 million apps in the Apple app store right now. You
have about a 0% chance of ranking there. In 2016, optimizing
your app’s listing became more critical to reaching users than
ever (luckily, it’s still relatively easy to do).
What we said then: Mobile Growth with iOS10: Organic App
Store Optimization (ASO) + Search Ads
Localization took o�. Geofencing
This year, marketers realized users were okay with handing out
their location--if brands used it in ways that truly enhanced user
experience. Think JetBlue sending a push notification with your
boarding pass as soon as you arrive at the airport: relevant,
helpful--not intrusive.
What we said then: The Right & Wrong Ways to Use
Geofencing (Cheatsheet)
Japanese “pocket monsters” put the spotlight on AR. Augmented Reality
Pokemon Go is the augmented reality success story of the year,
but brands like Ikea and Converse are proving that letting
customers see how your product fits into their life can be a
powerful mobile selling tool.
What we said then: Mobile Marketers, You Should Be Excited
About Pokemon Go
More Tech Talk.Voice-Activated Apps/Virtual Assistants
We’ve known Siri for a while, but we also got to know Alexa,
Cortana, and Google Assistant (let’s call it Jerry?) and with better
app integration, they became a regular part of our everyday lives.
Next? Voice-activated features in everything from mobile banking to
fitness apps.
What we said then: Voice-Activated Apps are Changing
Everything. Here’s How.
It’s all about the user.Individualization
This one’s first because it’s behind just about everything else here.
In 2016, the best mobile marketing was triggered by a user’s own
actions in app, making them more relevant to users--and driving
more engagement--than ever.
What we said then: The Beginning of Individualized
Push Notifications
2MILLION
Next in 2017?Even more opportunity. Here’s to a new year of
taking advantage of everything mobile has to o�er.
Inspired to get your 2017 mobile strategy underway? Check outour blog and resources page for all the help you need.