AETA’s Buyer Incentive Workbook

It’s a no-brainer! Check here for the best August trade show deals!

Hundreds of Deals Worth Hundreds!

Table of ContentsExhibitor Booth

n Abbey England 617n Arenus 1213n Arthur Court 1210n AWST International 732n Back on Track 717n Curvon/5A Baker 1138n Dark Horse Chocolates 1104n Designs by Loriece 202n The Engraver 817n Equi In Style 930

n Equine Comfort Products 143n Equine Edibles 1129n Essex Classics 709n European Saddlery Assoc.1303n Fabiano Mitchell 847n Finishing Touch 207n Forever Fork 1608n Frederique’s Studio 210n German Equestrian Mfgrs1510n Great Lakes Agra 1503n G.T. Reid Equestrian 1316n Happy Valley Studio 1423

n Harmany Products 1212n Hilton Herbs 1010n Horseware of Ireland 1601n Huntley Equestrian 1220n Intrepid International 1338n JoJoSox 1030n JPC Equestrian 1526n JT International 534n Kelly Herd Jewelry 1310n Kerrits 1006n Kingsland Equestrian 1245

Continued next page

Exhibitor Booth

n KL Select 517n KRC Industries 1302n Lilo Collections 821n Mini Britches 342n Model Horse Jumps 1323n Montana West 601n Navika Girl Equestrian 1130n Noel Asmar Equestrian 1221n Northrun Saddlery 120n Nunn Finer 537n Outback Trading Co. 214

n Parlanti Roma 1345n Partrade Trading Co. 1026n Perri’s Leather 1032n Shires Equestrian Prod. 1044n Smith-Worthington 1029n Smooth Stride 1433n Spiced Equestrian 1332n Stirrups Clothing 1321 n Tackroom Essentials 742n Telesis Equiderma 1522n Thornhill Enterprises 638n Toklat 1417

n Tory Leather 726n Trafalgar Square Books 1421n Triple E Mfg & Design 826n Troxel 113n Tucker Tweed 1204n Waldhausen 218n Walsh Products 1019n Wyo-Horse Jewelry 707

BOOTH# 617ABBEY England Ltdn Open to All: Buy 10 pairs of standard Equus OverreachBoots in black or white and get 5 pairs free! This offer also extends to Equus Cheek Guards. Buy 10 pairs of black or white and get 5 pairs free. n AETA Member Only: Stop by our booth to receive yourAbbey England badgewww.abbeyengland.com

BOOTH# 1213

n Open to All: Get 10% off your order of Sore No-More Performance Ultra when you order $300 or more of Sore No-More Performance Ultra

n AETA Member Only: Get 15% off your order of Sore No-More Performance Ultra when you order $500 in any combination of Equilite Herbals.

www.arenus.com

BOOTH# 1210

n Open to All: 10% freight cap on all show ordersn AETA Member Only: 5% freight cap on all show orders

www.arthurcourt.com

BOOTH# 732AWST International

n Open to All: Free shipping on orders over $500 (USA only)n AETA Member Only: Free neoprene Smartphone case when you stop by our booth!www.awstintl.com

BOOTH# 717

n Open to All: Free Shippingn AETA Member Only: Free Pair of Riding Gloves, value $69.00

www.backontrackproducts.com

BOOTH# 1138

n Open to All: Buy an Introductory Assortment Pack of every Dog Collar, Dog Leash & Dog Harness in our new line at HALF the usual wholesale cost.

n AETA Member Only: FREE SHIPPING on Introductory Assortment Packs for AETA members.

www.curvon.com

n Displays & Selling Jewelry with Kelly Herd from Kelly Herd Jewelry

n Selling More Saddleswith Ruth Hanks from Smith Worthington

n Marketing That Works with Jordan Manfredi

SATURDAY: 8:00AM SUNDAY: 8:00AM

Join us for our FREE Education Seminars!

We love to hear suggestions for speakers at the next show!Email us: info@aeta.us

Located right at the trade show in Meeting Room #7, near the New Products Tables

BOOTH# 1104Dark Horse Chocolates

n Open to All: Free Shipping on all orders over $375n AETA Member Only: Free box of tasting samples on your order over $375www.harborsweets.com

Designs By Loriecen Open to All: Free Shipping n AETA Member Only: $25.00 off the “Saddle Up” Jewelry Packagewww.loriece.com

BOOTH# 202

The Engravern Open to All: Buy 12 of the same style of any of our belts and bracelets, get 1 freen AETA Member Only: Free trail bell with any order of $250 or more that’s placed at the show www.theengraver.us l www.greenhillcollection.us B

OOTH# 817

Equi In Style, LLCn Open to All: 10 - 19 shirts, get 5% off, 20 - 29 shirts, get 10% offn AETA Member Only: All AETA members will get achance to enter into a drawing to receive a $10 - $100credit towards a minimum purchase, details at boothwww.equiinstyle.com B

OOTH# 930

BOOTH# 143Equine Comfort Productsn Open to All: Free shipping on orders over $300. Free shipping plus 10% off orders over $500 placed at the show.n AETA Member Only: A chance to win a FREE Grip Tech Pad ($137 value) with orders placed at the show. Drawing will be on Monday.www.equinecomfort.com

BOOTH# 1129Equine Edibles

n Open to All: 5% off Candy Cane Recipe Mashn AETA Member Only: Free samples of mash and nuggetswww.equineedibles.com

BOOTH# 709Essex Classicsn Open to All: Receive a bakers dozen on all Essex andBeacon Hill Wrap Collar Performance CoolMax show shirts.n AETA Member Only: We will match 50% of the AETABucks redeemed at our booth. For example, if you give us$250 in AETA Bucks, you will receive another discount of$125 off your order.www.essexclassics.com

BOOTH# 1303European Saddlery

Associatesn Open to All: 5% off all orders over $250 placed at show n AETA Member Only: Free Pedocan Hoof Oil 500 mlwww.foxrunhorseproducts.com

BOOTH# 847Fabiano Mitchell

n Open to All: 3% off orders of $2,500 or more l 5% off orders of $5,000 or more l 5% off + free shipping for orders over $10,000

n AETA Member Only: Fabiano Mitchell Vanity Bagwww.fabianomitchell.com

BOOTH# 207Finishing Touch of KY

OPEN TO ALL: Receive free freight on orders of $200 or more shipping in the continental U.S. when you mention this ad when placing your order.OPEN TO ALL: Place orders in the amounts listed and receive additional free merchandise.$200 - $349: Select an additional $40 of merch. at wholesale ($89 Retail)$350 - $649: Select an additional $75 of merch. at wholesale ($166 Retail)$650 - up: Select an additional $110 of merch. at wholesale ($244 Retail)AETA MEMBERS ONLY: Mention this ad and receive a 5% discount off orders of $200 or more placed at the Market.www.tftofky.com

BOOTH# 1608Forever Fork

n Open to All: Buy 5, get 1 free!n AETA Member Only: Free customization and Buy 5 get 1 free!www.foreverfork.com

BOOTH# 210

Frederique’s Studion Open to All: Free 100% silk scarf on orders over $500n AETA Member Only: Free hand painted Welcome sign

with store name on orders over $500www.treasureyourhorse.com

WHOOPS! Did you just lose $250 dollars?

If you’re NOT an AETA retailer member, YES YOU DID!!

THERE’S STILL TIME TO JOIN!Stop by the AETA Booth at the show

or go to www.aeta.us now or 717-724-0204!

German Equestrian Manufacturer’s, Inc.n Open to All: AETA Only Show Specials at Booth #1510n AETA Member Only: Stop by for a German treatwww.GemTack.com

BOOTH# 1510

Great Lakes Agran Open to All: Buy or order $200 or more at show and receive a box of 6 x 3lb bags of milled Flax Seedn AETA Member Only: Either a 5 lb. bag of Hay Cubesor a key chain from Animatwww.greatlakesagra.com

BOOTH# 1503

G.T. Reid Equestrian Salesn Open to All: A free gift with every ordern AETA Member Only: Use your AETA bucks and be entered in our free drawingwww.gtreidsales.com

BOOTH# 1316

Happy Valley Studion Open to All: Free Shot with a $300.00 ordern AETA Member Only: Free penEmail: hhappyvalleystudio@yahoo.com

BOOTH# 1423

Harmany Products, LLCn Open to All: An additional 5% off wholesale pricing (a total of 40%) on minimum orders of $400 or moren AETA Member Only: Microfiber cleaning cloth for computer screenwww.harmanymuzzle.com

BOOTH# 1212

BOOTH# 1010

n Open to All: Hilton Herbs Goodie Bag with every ordern AETA Member Only: 20% show discount

www.hiltonherbsusa.com

BOOTH# 1601

n Open to All: Orders placed for AW15 or booking orders for SS16 will be entered into a drawing to win a blanket or cooler.

n AETA Member Only: Holiday selected special. Stop by booth for details. *Restrictions Apply – stop by our booth for details.

www.horseware.com

BOOTH# 1220

n Open to All: Free shipping for all orders over $500n AETA Member Only: 5% discount for AETA Members

www.huntleyequestrian.com

Intrepid Internationaln Open to All: FREE freight at $500. All existing accounts which are on a tier discount will receive an additional 3% off of their order. If not yet on a tier discount, their order will receive a 6% discount. We also are offering free freight at just $500.00 versus our usual $1000.00 to receive the same benefit. Orders over $1800.00 we will offer a 30, 60 dating AND free freight.(Please note that there is a $10.00 handling fee even on free freight orders and that a small percentage of our products are not eligible for the discount program offered above.)

n AETA Member Only: Show us your AETA member badge when placing an order of any size and receive a free gift that you will be proud to take home.

www.intrepidintl.com BOOTH# 1338

BOOTH# 1030JoJoSox

n Open to All: Free shipping on all orders of $350 or more n AETA Member Only: Free shipping PLUS 5% off all orders of $500 or morewww.jojosox.com

JPC Equestriann Open to All: Free freight for all orders placed at AETA over $1500. 5% off AETA orders up to $2500. 10% off AETA orders of $2500+. All AETA orders of $5000+ receive 10% off AND free freight for all orders until the next AETA Trade Show!(Expires January 30, 2016. Applies to all regular ground orders in the USA. Foreign orders are excluded from the free freight offer.)

n AETA Member Only: AETA Members! Stop by booth #1526 for a free gift! www.jpcequestrian.com B

OOTH# 1526

JT International Dist., Inc.n Open to All: 10% off NEW Tough Timber Print Mesh Fly Sheet n AETA Member Only: Free sample grooming product when you stop by our boothwww.jtidist.com B

OOTH# 534

Kelly Herd Jewelryn Open to All: All orders receive FREE freight, 10% discount on orders over $500 n AETA Member Only: Get 10% bonus using AETA Buckswww.kellyherdjewelry.com

BOOTH# 1310

n Open to All: Free shipping and extended dating on booking orders placed at the show

n AETA Member Only: Make an appointment to watch the fashion show and get a Free Kerrits Cap

www.kerrits.com BOOTH# 1006

BOOTH# 1245

n Open to All: 10% Off Stock Orders Placed During Trade Shown AETA Member Only: 5% Off Required Deposit for Pre-Orders

www.kingslandequestrian.com l webstore: www.kingslandstore.com

KL Selectn Open to All: Baker's Dozen on Bridles, Breeches, Browbands & more. Buy 12 and get the 13th FREE! FREE SHIPPING on orders over $2,000! n AETA Member Only: Special Gift for all AETA Memberswww.klselect.com B

OOTH# 517

n Open to All: 20% off any order placed at the trade show and up to 5 days after the last full show date

n AETA Member Only: 25% off any order placed at the trade show and up to the end of August 2015

www.krcindustries.com BOOTH# 1302

Leather Goods of Spain/LILO Collectionsn Open to All: FREE Custom Wood Belt display with 36belts and FREE Domestic Shipping on orders over $2,000n AETA Member Only: Receive 6 Rio Key Rings with orders over $750www.lilocollections.com B

OOTH# 821

Mini Britchesn Open to All: Start-Up Package Discountn AETA Member Only: 5% off orders over $1500www.minibritches.com

BOOTH# 342

nWine & Cheese - Sponsored by HopperExpositions: Stop by, sip some wine, nosh onsome cheese and get to know everyone. We havemany new exhibitors and new retailers. If you seesomeone you don’t know, stick your hand out andsay “HI and welcome to the show!”

Time: Saturday 5:00 PM. Place: In the halls of the trade show.

n AETA Membership Meeting: We talkabout AETA, what is planned, what we can do better. And we want to hear from you. All are welcome (members and non-members)!

Time: Monday 8:00 AM Place: Where the education seminars are held, right

by the entrance to the trade show.

SATURDAY EVENING MONDAY MORNING

Two great must-attend events!!

Model Horse Jumpsn Open to All: 10% off orders over $200n AETA Member Only: 50% off set up fee for custom jumpswww.modelhorsejumps.com

BOOTH# 1323

BOOTH# 601

n Open to All: $500 order 10% offn AETA Member Only: $1000 order 15% off

www.montanawestusa.com

Navika Girl EquestrianCollectionn Open to All: 5% off of $300 order; FREE freight on $500 ordern AETA Member Only: Inspirational Cuff Bracelet when you stop by our boothwww.navikagirl.com/equestrian B

OOTH# 1130

Noel Asmar Equestriann Open to All: Signing incentive for ordering at the shown AETA Member Only: All members receive a Noel Asmar tote bagwww.asmarequestrian.com B

OOTH# 1221

BOOTH# 120

n Open to All: Free Shipping for orders over $500.00n AETA Member Only: Free shipping for orders over $300.00

www.northrun.com

Nunn Finer Productsn Open to All: 6% off orders less than $1,000, 8% off orders $1,000 - $2,499, 10% off orders$2,500 or moren AETA Member Only: New Nunn Finer Product Giveaway!www.nunnfiner.com B

OOTH# 537

Exhibitors:Did you miss out on this issue of the AETA’s Buyer Incentive Workbook?

Join AETA as a Manufacturer Member and get your coupon in the next Workbook for FREE!!! Stop by the AETA booth and join today!

Outback Trading Companyn Open to All: Early Buy Incentive - Ad Allowances - Gift with purchases n AETA Member Only: Buy 12 Dusters, get the 13th Free!www.outbacktrading.com

BOOTH# 214

n Open to All: 10% on any order at the shown AETA Member Only: Free Parlanti pen to each AETA member

coming by our boothwww.passioneq.com B

OOTH# 1345

Partrade Trading Co.n Open to All: Free Freight at $500. Freight rules apply.n AETA Member Only: 5% off Show Order. $500 minimum order requirement.www.partrade.net B

OOTH# 1026

BOOTH# 1032

n Open to All: Free Freight on all orders $500 or more given at the shown AETA Member Only: Coupon for Free Freight for any future order

of $250 or more placed on our website. Coupon expires 12/31/15.www.perrisleather.com

Shires Equestrian Products, Inc.n Open to All: Free ship on orders over $750; raffle on 1 year, 6 month, 1 month of free shipping. Drawing at end of show. n AETA Member Only: Mention socks at booth, receive free pair of Shires Performance Socks while supplies last.www.shop.shiresequestrian.com B

OOTH# 1044

BOOTH# 1029Smith-Worthington Saddlery

n Open to All: Free shipping for all saddles ordered at AETA show n AETA Member Only: Leather and brass key fobwww.smithworthington.com

n Open to All: Free Shippingn AETA Member Only: 5% off Starter Kits

www.smoothstride.com BOOTH# 1433

Spiced Equestriann Open to All: Free US & CND freight on orders of $600+n AETA Member Only: Free phone case with every orderwww.spiced.ca

BOOTH# 1332

BOOTH# 1321Stirrups Clothing.com

n Open to All: FREE SHIPPING on all show orders over $1,000n AETA Member Only: AETA Retailers can stop by our booth for one of our Great Looking New FREE KOOZIESwww.stirrupsclothing.com

Tack Room Essentialsn Open to All: Visit booth for free gift

n AETA Member Only: Spend $400 or more & get a $50 discountwww.tackroomessentials.com B

OOTH# 742

BOOTH# 1522

n Open to All: Place an order of $750 or more and receive 5% off your ordern AETA Member Only: Free grooming sample product when you stop by our booth

www.equiderma.com

Thornhill Enterprises, Inc.n Open to All: All $5000+ orders receive FREE freightn AETA Member Only: We DOUBLE your AETA bucks, PLUS receive 5% off $2000 orders, 7% off $3500 orders and FREE freight on orders over $5000.www.thornhillusa.com B

OOTH# 638

n Open to All: Free Freight on orders $1000 or moren AETA Member Only: Free Cavallo Hoofpick!

www.toklat.com BOOTH# 1417

Tory Leather Companyn Open to All: Place an order of $750 or more and get the show discount of 5% off your ordern AETA Member Only: Free Freight on orders of $750 or more. (Additional savings, see flyer at the booth.)www.toryleather.com B

OOTH# 726

Tear this page out and save AETA’s info so it’s always handy!

Phone: 717-724-0204 l Fax: 717-238-99852207 Forest Hills Dr., Harrisburg, PA 17112Website: www.aeta.usEmail: info@aeta.us

BOOTH# 1421

n Open to All: Extra 2% for all orders over $300 placed at the shown AETA Member Only: Stop by Booth 1421 for a free gift

www.horseandriderbooks.com

BOOTH# 826

n Open to All: Free freight on $500 ordern AETA Member Only: Free hat when placing order

www.tripleemfg.com

BOOTH# 113

n Open to All: $2.00 Freight Anywhere! FREE FREIGHT 32+ helmets. Free helmet with orders of $500+

n AETA Member Only: Stop by and get a FREE graphic headlinerwww.troxelhelmets.com

Tucker Tweed Equestriann Open to All: Free shipping on all orders over $500 n AETA Member Only: Free iPad cover for all orders over $800www.tuckertweed.com

BOOTH# 1204

Waldhausenn Open to All: Free Goodie Bag for stopping by and liking WaldhausenUSA on FaceBookn AETA Member Only: 10% off your order of $500 or more and a free goodie bagwww.waldhausen.com B

OOTH# 218

Walsh Productsn Open to All: FREE freight on an order of $1500 at the AETA Trade Shown AETA Member Only: 10% off the purchase of 10 Beris Bits at the AETA Trade Showwww.walshproducts.com

BOOTH# 1019

BOOTH# 707Wyo-Horse Jewelryn Open to All: FREE Piece of Jewelry with all orders - buyers choice. FREE displays with qualifying orders. Cash & Carry - NO Minimumsn AETA Member Only: Free greeting card for all AETA members.www.Wyo-Horse.com

Exhibitors I plan to see: Booth:

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Exhibitors I plan to see: Booth:

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Phone: 717-724-0204 l Fax: 717-238-99852207 Forest Hills Dr., Harrisburg, PA 17112Website: www.aeta.usEmail: info@aeta.us

American Equestrian Trade Association