it’s a new day. - INSP...opportunities for viewers to participate in global outreaches. This...

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Available direct via Galaxy 12 T-17, Olympusat’s “Faith & Family” pack or CMC Total Digital Solution. 3000 WorldReach Drive Indian Land, SC 29707 800.725.4677 insp.com/affiliates it’s a new day.

Transcript of it’s a new day. - INSP...opportunities for viewers to participate in global outreaches. This...

Page 1: it’s a new day. - INSP...opportunities for viewers to participate in global outreaches. This underserved demographic encompasses more than 35 million Americans who embrace traditional

Available direct via Galaxy 12 T-17,Olympusat’s “Faith & Family” packor CMC Total Digital Solution. 3000 WorldReach DriveIndian Land, SC 29707800.725.4677insp.com/affiliates

it’s a new day.

Page 2: it’s a new day. - INSP...opportunities for viewers to participate in global outreaches. This underserved demographic encompasses more than 35 million Americans who embrace traditional

We’re committed to giving our viewers what they’re looking for. We believe it is important to encourage people in their spiritual journeys while meeting their desire to be entertained. We’ve added more family entertainment, movies & music to our lineup. As a result, ratings in key dayparts have increased by as much as 1400% in the past 12 months!

INSP At A Glance Our Programming

n Celebrating our 20th anniversary in 2010

n New family-friendly lineup fall 2010

n No license fee

n Nielsen rated

n Distributed on Cable, Satellite, Telco & IPTV

One of America’s fastest-growing networks, currently available in more than 62 million homes.*

Series & Specials

Family-Friendly | Encouraging | Entertaining | Uplifting

INSP is designed to appeal to one of the country’s largest & most influential demographic groups – America’s 78 million Baby Boomers, & especially the cross-section of this group who self-identify as “socially conservative”.

n 43% of Baby Boomers self-identify as socially conservative. (Source: Pew Research Center Report 2010)

Who’s Watching INSP

n Primarily married, educated women with older kids at home

n Nielsen ratings show strength in Adults 50+ & Women 45+

n White/African American 64/34% (Source: MRI 2010)

Our viewers are a diverse group of people with varied interests and passions. Our programming is developed with an eye toward widespread appeal for the following psychographic groups, drawn from Nielsen’s Prizm® Analysis:

Pools & PatiosMature couples at the top of their professional careers who have prospered in life & gravitated to stable neighborhoods where they enjoy the comfort of large patios & backyard pools.

Conservative ClassicsCollege educated, typically childless, singles & empty-nesters who live in older suburban homes with two cars in the driveway & a wooden deck out back.

Cautious CouplesLargely working-class & white, with some college education & a high rate of homeownership, today’s Cautious Couples pursue a quieter lifestyle & have a proclivity for reading & travel.

HeartlandersA mix of Cautious Couples & Conservative Classics residing in the largely rural areas of America’s heartland.

Highway to HeavenMichael Landon stars as Jonathon Smith, an angel sent down by God to partner up with ex-Oakland cop Mark Gordon, to deliver hope, understanding & even humility to people they encounter. This show captured the hearts of millions & continues to be an audience favorite.

The WaltonsThis saga transports us to the Blue Ridge Mountains of Virginia during the Great Depression. Follow the Walton family through depression & war, & through growing up, school, courtship, marriage, employment, birth, aging, illness & death. The story is told through the eyes of John Boy (Richard Thomas), who wants to be a novelist, goes to college, & eventually fulfills his dream.

Our HouseThere’s never a dull moment as three generations of Witherspoons learn to get along. Wilford Brimley stars as Gus Witherspoon, a man in his middle 60s who is ready for a little peace & quiet. Then, his daughter-in-law (Diedre Hall) & three grandchildren move in with him after the death of his son. Guest stars include Cloris Leachman, Patrick Duffy & many more.

Hope for the Holidays & The Price of FreedomOriginal specials resonate with viewers as they celebrate their favorite times of the year.

Music & Movies

Gospel Music Southern StyleThis original series features exclusive performances & interviews with some of Southern Gospel’s most legendary performers.

Gaither Gospel HourJoin Gospel legend Bill Gaither & his homecoming friends as they bring you a variety of gospel music styles from Sandi Patty, The Oak Ridge Boys & many more of your favorite gospel artists.

Reel InspirationEnjoy the best in family-friendly movies starring many of your favorite Hollywood names. These true story, comedy & drama films are encouraging, thought provoking & celebrate the triumph of the human spirit.

Faith

Bishop T.D. JakesRenowned as one of the most prolific & compassionate men of our day, Bishop Jakes’ ministry encourages people to change their lives with hope, comfort & peace.

Joyce MeyerAs one of the world’s leading practical Bible teachers & New York Times bestselling author, Joyce Meyer has helped millions of people find hope & restoration.

Rev. James & Betty Robison Innovative talk show that touches people’s hearts & presents opportunities for viewers to participate in global outreaches.

This underserved demographic encompasses more than 35 million Americans who embrace traditional family values & moral beliefs. Our new program schedule taps into their desire to be able to experience once again a simpler & less stressful time in America & to share some of those experiences with their children & grandchildren.

n Walmart and Proctor & Gamble commissioned a recent study that found that 85% of adults said they would go out of their way “to find and watch quality family-friendly programming.” (Source: Wal-Mart Stores, Inc. 2010)

Our programming reflects timeless values & celebrates themes of Faith & Family. Classic series, top rated ministries, family-friendly movies & specials, speak to common values & inspire audiences.

*Source: MediaBiz