ITALY & INDIA BUSINESS FORUM - Italia Food Tecfood+processing+to+In… · n Many, by importing...

ITALY & INDIA BUSINESS FORUM

New Delhi, 15 February 2005

“Food Processing”Prof. Roberto Massini

University of ParmaDepartment of Industrial EngineeringFood Technology Section [email protected]

Roberto Massini Food Processing 2

In this Forum, which is attended by very distinguished people, I represent the Italian food industry and I am particularly proud to do so.

Food Industry, that is the first industrial sector in the European Union, also in Italy has a very important role, being second only to metalworking.


The Italian food industry

n Second sector of the Italian industryn 6 800 companies with at least 20 employeesn 270 000 total employeesn A turnover of more than € 105 billionsn Exports which amount more than € 14 billions

The Confederationof Italian Industry

The Italian Federationof Food Industries


What is conspicuous for this sector is not just data, but indeed its significance in terms of image and “lifestyle”.

Today, in the world, eating Italian food is a deliberate choice, as in the case with wearing Italian clothes.

However, because also Italian food machinery is widely very appreciate, undoubtedly Italy has an unique relation with the food concerns.

But the question is: why such a large and important country as India should be interested in food products and food processing coming from a little country that is on the other side of the world ?


Why Italian Food to India ?

Hey elephant !Do you want to taste

Italian food ?


Why Italian food technology to India ?

Marco Polo

The old spice routes


Of course, the door to India was open for Italy by Marco Polo with his trips from Venice to the India subcontinent.

Moreover, our countries were connected by the old spice routs.

But this cannot be very important for the Indian food businessmen.

What is Italian food for Indian consumers ?


The icons of Italian food

to the very popular Pasta and Pizza

from the very rare White Truffles

Some lucky and rich Indians may have tasted white truffles and most Indians may have experienced the Pasta and Pizza.

Pasta and Pizza that, I am afraid, may have not been made using authentic Italian ingredients.

However, Italian food is much more than some folkloristic symbols.

It is a key part of a good way of life



Italian food is a key part of a good way of life

Food to Italians is not only a physiological needfor an healthy life

but also an enjoyable part of life

Italian Food evokes the Italian landscapeand artistic expression

I am sure you have heard the saying: Italians live for food.

There is some truth to it.

Food to Italians is a reason for happiness and socialising, and the same Italian culture well testifies a special role of food.



The food heritage in Italian culture

Since the Etruscan civilisation, banqueting marks the most important events of Italian life.

Food has also a strong association with the concept of sensuality and hedonism, as wonderfully represented by Caravaggio in his paint Bacchus.

But it is not only a matter of an idealised lost time.



Italian food: present and future

Coming to our days, Italian young people still prefer the traditional Italian Diet.

Moreover, we can see a distinct future for Italian food millions of kilometres away from home, since some typical Italian foods have functional properties particularly suitable for long duration space missions.

My research group is involved in this type of research, with projects funded both by the Italian Government and the European Union.

More in particular, we are attempting to enhance the functional properties of traditional food by applying novel process technologies.

Also for the common Italian food, a great part of his success came from the continuous improvement of the Italian food technology: a continuous innovation to actualise the tradition.



The unique spirit of Italian food engineers

When you look at the Italian manufacturers of food machinery and equipment you can clearly see the heritage of the innovative spirit of the great artist and scientist Leonardo da Vinci.


Italian Food Machinery Industry

Ø number one exporter in the world of food machinery

Ø world-wide leadership for vegetables processing, as well as for other important food sectors

Why the Italian food machinery are widely running in all the continents?

Because Italian food machinery industry still matches engineering aspects with the humanistic culture.

The key of success is technical innovation and continuous improvement, but also a tailor-made approach to the customer, and even a beautiful design.


Industry food products are very complex items


Food processing requires specific know-how

Effectiveness and efficiency of a food process depend on:

v Deep knowledge of all the chemical, biological, biochemical, physical and structural changes (both wanted and unwanted), that the incoming materials undergo during the process (characterised by a variability of the applied operative parameters).

v Planning of machinery and plants, keeping in mind that a careful process control is needed to maximise the wanted effects and to minimise the unwanted ones, as well as the discards.

v Planning and organising of all the production and supply chain phases to obtain the wanted food product at the lower direct and indirect costs

Nowadays, to bring a food product to the global market, the food must fully satisfy all the basic requirements enforced by laws and by the market.

However, to bring a winner food to the market, very peculiar skills and very deep scientific and technological knowledge are needed.

To realise an optimal food product, we need to have a deep and multidisciplinary scientific background, and also specific technological skills.

The key problem to solve is to develop a fully automated, but flexible and smarty, process control system.



Requirements to play in the global food market

Extra-Skills to win:n Enhanced Scientific Know-hown High Technological Know-hown Creativity and Leadershipn Pleasure & Convenience

Prerequisites to participate:n Full Hygienic Qualityn High Acceptabilityn Total food chain Competitive Prices


Italian food products: Prerequisites

Safetyn The European Food Safety Agency (EFSA) is placed in Italyn GHP, HACCP and Traceability implementation is compulsory and

subjected to a strict Official Controln Italian food and food machinery are exported to countries having

the most strict food rules (U.S.A., Canada, Japan)Healthinessn Italian food is the best example of the Mediterranean DietCommercial Qualityn Italian food enterprises are certified for ISO 9001 normEconomicsn Italian food plants are highly automatedn Italian enterprises have well organised supply chain management

Italian food products are present in all the major markets of the world because they fully comply with international safety regulations, they meet the latest consumer quality demands and they have a right quality-price ratio.

In particular, the Italian version of the Mediterranean diet is scientifically proved to be the best answer to the consumer demand, focuses more and more on the healthiness.



Italian diet vs. USDA food guide pyramid

Italian diet proved to be more healthy


Indian Food Pyramids

For Vegetarians For Non-Vegetarians


Why both Italian food and food machinery behaves as to winning players in the global market.

The main reason is the organized interaction among many highly specialized actors.

To clarify this point, I would like to present to you the example of my town, Parma that is considered “the heart of the Italian food valley” and that well exemplified the excellence of Italian food system.


Parma: a small beautiful town


Parma: “The heart of the food valley”

A District Structure for the Excellenceq A rich and well-established food industry for the production and

processing of Italian and European goods, as well as for the manufacturing of food processing equipment and of food packaging

q Headquarters of EFSA, the European Food Safety Authority

q University, highly qualified research study, and professional training in the scientific – technologic – medical – economical - legal, and humanity food sectors

q Headquarters of the Experimental Station for the Food Preserves Industry, a prestigious research institute studying food conservation

q “Cibus” and “CibusTec”, some of the most prestigious International Fairs for food products and food technology


Food-related courses at the University of ParmaUndergraduate degrees:n Food Science and Technologyn Gastronomy Sciencen Animal Production Technologies and Food Safetyn Herbalist and Healthy Food Sciencen Packaging Science and TechnologyPostgraduate specialized degrees:n Food Science and Technologyn Mechanical Engineering for the Food IndustryPostgraduate Master degrees:n Technologies for Food Safety and Qualityn Promotion and Protection Strategies for Children Feeding Safety and Qualityn Marketing and Logistic of Agri-Alimentary ProductsPhD Courses:n Food Science and Technologyn National and European Rules on Food Production and Controln Agri-Alimentary Economyn Animal production, Veterinary Biotechnologies, Food Quality and Safety


International Food Exhibition in Parma


Conclusions

Hey lady beetle !You made me fall in love with Italian food, but now how I can do it ?


Conclusions

Indian people can enjoy Italian Food:n A few, coming to Italy n Many, by importing genuine Italian foodsn Most, also by importing Italian food machinery and know-how

But to develop an Italian food import to reach a relevant part of the Indian consumers, the following requisites must be met:

Ø Reasonable custom duty

Ø Absence of non-tariff barriers

Ø Suitable distribution (cold chain and large surface retail)

Ø Adequate financial and insurance services


Thank you very much for your attention

Indian students in food science and technologyare very welcome at the University of Parma

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