Italia worldwide on web
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ITALIAWORLDWIDE.COM Made in Italy & ItalianStyle MARKETPLACE
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Vision, How it works, market, competitors, entry strategy
Transcript of Italia worldwide on web
ITALIAWORLDWIDE.COM
Made in Italy & ItalianStyle
MARKETPLACE
ItaliaWorldWide.com
Our VisionInsights and customs characteristic of Italian Style
Ecommerce platform of products made in Italy
We want to help Italian SMEs to go global, increasing exports
ItaliaWorldWide.com
How it works
Marketplace designed with the
most advanced communication and
navigation
Sales of Italian
products
Three market areas: Italy,
EU, extra-EU
B2C and B2B market
Online payment by credit card
No stores
The product goes directly from producer to consumer
ItaliaWorldWide.com
Is there MARKET ?Italian foreign trade (ISTAT) 2011
In 2011 export growth was 11,4% (+14,9% to +8,8% for non-EU and the
EU)
Largest increases occurred in 2011 export to countries like:
Switzerland +26,1%
U.S. +18,2%
Countries E.d.a. (Dynamic Asian
Economies) +15,6%
Russia +13,5%
China +12,5%
ItaliaWorldWide.com
Is there MARKET ?
Italian Report “Internet Factor” 2011/04 by
Boston Consulting GroupWith an expected annual growth between 13% and
18% from 2009 to 2015, the Italian Internet economy in 2015 will be between 3,3%
and 4,3% of GDP
The online-active SMEs reported an incidence of overseas sales by
15% compared with 8% online and 4% offline
Clothing products:
Between 2009 and 2010
grew by 43% in terms of e-
commerce
YOOX Group boasts 8 million
unique visitors per month, with 215 million eurosin
revenues in 2010 (76% exported)
LuisaViaRoma.com plans to
triple its turnover within five years thanks to salesabroad
ItaliaWorldWide.com
Is there MARKET ?
Italian Report “Internet Factor” 2011/04 by Boston Consulting Group
The e-commerce plays a leading role for the sectors in which Italy is a leader, like fashion or tourism, and international customers, the lover of Made in Italy and buying online, play a decisive role in the growth of GDP network, giving a strong boost to exports.
ItaliaWorldWide.com
Competitors
Currently MarketPlace based brokerage products Made in Italy and organized as ItaliaWorldWide are not published on the net. But we have three
different competitors:
Institute of Foreign
Commerce and Chamber
Commerce
Fashion: YOOX.COM
and LUISAVIAROMA.COM. They sell not only Made in Italy
Some sites that sell Italian
products, poorly organized:
http://www.madeinitaly.gov.it ,
http://www.italtrade.com,
http://www.made-in-italy.com...
ItaliaWorldWide.com
Entry and scale strategy
Defined process of marketing on
the web, and use of social networks
Established alliances with
institutions and Italian communities
abroad
Distribution schedule defined
products
Defined planning input
markets
ItaliaWorldWide.com
FOUNDER
[email protected]://www.linkedin.com/in/ercolepalmeri
[email protected]://www.ItaliaWorldWide.ithttps://twitter.com/#!/ItaliaWorldWide
