It starts with you! Turning communication & promotion into an organizational group effort.
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Clinical and Translational Science Institute / CTSI at the University of California, San Francisco It starts with you! Turning Clinical Research Services Promotion into a CTSI Group Effort Katja Reuter, PhD; Mgr, Online Communications July 2011, CTSI Clinical Research Services Retreat
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Transcript of It starts with you! Turning communication & promotion into an organizational group effort.
Clinical and TranslationalScience Institute / CTSIat the University of California, San Francisco
It starts with you!Turning Clinical Research Services Promotion into a CTSI Group Effort
Katja Reuter, PhD; Mgr, Online CommunicationsJuly 2011, CTSI Clinical Research Services Retreat
What would you do?
?
An investigator who used CTSI Clinical Research Services mentions what a difference the service made for him/her. S/he also tells you about the interesting findings of his/her study that s/he is about to publish...
How would you leverage this feedback for the promotion of CTSI Clinical Research Services at UCSF?Would you do it at all?
Text
?
Feedback
What does the CTSI Communications team do
?
We’re here to support you and amplify your messages...
CTSI Communications
Websites
CTSI organizational Services-oriented portal
E-Mail InformationService
Presenting and Distributing Information + Branding
Integrating Tools to Catalyze and Enable New Ways to:
- Communicate - Interact - Collaborate - Support Community
Print Materials
Blogs
Social Media
Twitter, LinkedIn, Youtube, Flickr, Slideshare
Open Forums
UCSF ProfilesExpertise discoveryResearch networking
CrowdsourcingOpen brainstormingCollaborative idea generation
Research educationBrainstorming
6 things you can do to promote CTSI Clinical Research
Services and messages...
Promotion starts with you!
Twitter200 million users
(March 2011)
https://twitter.com/#!/CRSatCTSI
Your Twitter activity enriches your program page...
You do one thing...
and contribute automatically to other CTSI communications
efforts.
http://www.slideshare.net/CTSIatUCSF
SlideShare
- 50 million+ monthly visitors - 90 million+ monthly pageviews- amongst the most visited 250 websites worldwide
…presentations, documents, PDFs, videos and webinars.
Your self-promoted achievements
can turn into featured success stories....
Text
UCSF.edu promotesClinical Research
Services...
UCSF.edu: 70,000-100,000
visits/month
About 20 children were enrolled (...) with care provided
by the Clinical Research Services (...) “This service made our work so much easier,” Rosenthal said.
10,160+ visits 7,600+ clicks
Days of highest traffic:Tuesdays and Wednesdays
We know where they come from - the top 3:32% CTSI website22% Google5% UCSF.edu41% Other
(June 2010-June 2011)
We post your events on the Virtual Home for Research Services and send email announcements to various listservs...
Access at http://biomed20.ucsf.edu/
200+-650+ visits/month
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We’d like to hear from you!
How do you think we can help you?
