IT PULP Ecommerce Consultancy
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Transcript of IT PULP Ecommerce Consultancy
IT PULP Ecommerce consulting division
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We help you maximize your ecommerce success by accelerating your online store, consistently.
IT PULP: E-commerce ecosystem explained
E-commerce success equation
Technology
Design
Promotion
Operations
Customer Experience
Conclusion
Summary
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IT PULP: E-commerce ecosystem explained
E-commerce success equation
Technology
Design
Promotion
Operations
Customer Experience
Conclusion
Summary
© All Rights Reserved at IT PULP IT PULP
IT PULP: E-commerce ecosystem explainedCreating customer-centric web commerce solutions to expand the reach of your online business with our ecommerce ecosystem.
1.•Drive
traffic to your store
2.
•Ensure superior shopping experience
3.•Deliver
WOW customer service
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Drive Visitors To Your Store
• Identify the target market
• Hand pick the right media resource
Identify
• Launch a campaign and interact with customers
• Publicize & establish your presence
Attract• Drive traffic to your
store• Measure & assess the
effectiveness• Re-plan & improvise
Measure
For us, driving traffic is not one time, but constant impressive campaigns that attract visitors and ensure they continue to engaging with your store.
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Manage Customer Life Cycle
Our customer life cycle framework includes metrics for reach, acquisition, conversion and retention.
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Provide Exceptional Customer Service
We judge our success upon, how happy our customers are? That is why, nothing makes us happier than satisfied buyers.
Customer Service
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IT PULP: E-commerce ecosystem explained
E-commerce success equation
Technology
Design
Promotion
Operations
Customer Experience
Conclusion
Summary
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Ecommerce Success Equation
We follow a 3600 approach to involve all the important aspects which brings success for your online store.
With IT PULP you get superior technology, intelligent design, seamless operations, effective promotional tools and memorable experience that your customers will relish.
TechnologyDesign &
development Operation PromotionCustomer
experience
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IT PULP: E-commerce ecosystem explained
E-commerce success equation
Technology
Design
Promotion
Operations
Customer Experience
Conclusion
Summary
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Deliver quick and safe shopping from your online store to ensure repeat conversions.
Superior Technology•A
ccelerates your customers shopping online
Speed
•Develops confidence in customers
Safety
•Lets you handle high traffic smoothly
Scalability
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We deliver safe and quick shopping from your online store to ensure repeated visits. Plus a layer of high scalability cover is added to handle never-ending traffic.
Superior Technology
Objective Key Performance Indicators
Provide a quick and safe shopping experience and build confidence in customers
Performance reports Customer navigation Speed tests Reduced cart abandonment
Guidelines
Use advanced hosting to
ensure 99.99% uptime
guarantee for your store
Ensure safe shopping
environment with SSL
encryptions
Speed up your store
performance by optimizing code,
database & rendering of
pages
Implement intelligent
faceted search for better query
results
Integrate third party
applications to enhance browsing
experience
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We ensure the highest standards for a safe shopping experience for your customers
Security and Safety
1. Secure Sign in2. Advanced encryption and
Firewall technology3. VeriSign security seal
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Some of the third party applications to enhance your online business.
Third Party Applications
Olark live chart, create loyal and happy customers
The best way for email marketing
The fastest way to great customer support
A great online customer community that allows you to interact and engage your target audience
Most advanced analytics platform for your store which analyses in real time
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An effective and user-friendly search page is crucial to the success of an e-commerce website. Since that is the means by which most users will attempt to find content.
Search
Ebay's search, based on customer preference
Amazons search result page based upon sorting on a variety of methods
Ebay's search result page allows for easy filtering via tabs at the top
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Faster browsing creates happy users & helps in getting quick response
Speed
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Page tests: We do page test to lower page load speed which optimize the performance of your web pages
CDN: Redistributing the data strategically using CDNs which speeds-up your server performance and faster rendering of pages
Optimizing application: Applications need optimization to perform store operation quickly. We use advanced technical tools to optimize applications and increase page speed
IT PULP: E-commerce ecosystem explained
E-commerce success equation
Technology
Design
Promotion
Operations
Customer Experience
Conclusion
Summary
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Create a look and feel of your store by balancing user expectations and business requirements.
Intelligent Design
• Designing ecommerce presence with “less is more” approach that allows your brand to take centre stage along with the catalogue
Simple
• Offer visitors to easily find exactly what they need and ensure they complete the trade cycle processUsability
• Create a lasting impact of store design that impresses visitors with your products and offerings so that they make purchase decision with confidence
Attractive
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By embracing current standards and utilising the latest technologies, we create highly engaging cross-browser compatible ecommerce design that works for your business. It’s not just about what you say; it’s how you say it.
Intelligent Design
Objective Key Performance Indicators
Architect your store to make it attractive & simple and ensure its usability
Engaging/retaining customer ratio High conversion rate Improved effectiveness on customer
behaviour Measure target customer group
Guidelines
Understand ‘design’ as our
thought process for global appeal
Symmetrical balance
between on page illustration & content flow
Personalized product
recommendation
Intuitive navigation &
well-distributed product
catalogue
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Innovate and Simple Design
An innovative ecommerce design connects & engages visitors to your store by simplifying their online shopping experience. Keep your store clean and represent only what user needs.
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A Well Designed Catalog
Etsy is a great example of how to place more information on a page without it being cluttered. The smart distribution of catalog allows you to browse goods and make purchases with ease
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Personalized Product Recommendation
Best buy interests visitors with daily deals, offers of the week, best selling products, related products etc. The products are displayed so that it attract visitors and encourage them to make a purchase
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IT PULP: E-commerce ecosystem explained
E-commerce success equation
Technology
Design
Promotion
Operations
Customer Experience
Conclusion
Summary
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Reach out to the right audience with the right information at the right time.
Effective Promotion
• Grabs your customer’s attention and drives traffic to your storeAttract
• Develops interest in the customers mind to explore your storeEngage
• Turns your store visitors to buyers and increase store salesConvert
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We create a buzz to engage your target audience which drives never ending traffic to your store.
Effective Promotion
Objective Key Performance Indicators
To maximize your online presence and drive traffic to your store
Number of store visits Actual conversions taking place Number of unique visits on your store
Guidelines
Make you presence active
on multiple social media
platforms
Use Advanced SEO techniques
for allowing customers to
find you easily
Launch online campaigns to
drive more traffic on your
store
Promote and sell your products on different
market place to increase your
visibility
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Promotion on Social Networks
The most visited social networking site to stay in touch with your fans and followers
A micro blogging social site for latest updates about what’s happening around you
A social photo sharing paltform with complete online photo management
Easiest way to discover new, interesting and unfound web pages across the web
…And many more
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Promotion Through Blogs
Blog helps you to stay connected with your customers and showcase your products in a completely new way
Use blogs to drive traffic to your store
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Promotion Through Search Engines
Increase your online presence through search engines with advanced SEO techniques. This helps customers to find you and increase the number of people visiting your store.
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IT PULP: E-commerce ecosystem explained.
E-commerce success equation
Technology
Design
Promotion
Operations
Customer Experience
Conclusion
Summary
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Intuitive interface to manage your store with ease and efficiency, always.
Seamless Operations
• Streamline product catalog management process to find right product at the right place with right information easily
Catalog management
• Deliver orders to the customers with express & secure delivery system with integrated order fulfilment process
Order fulfilment
• Process safe & fast checkout to receive order payments from buyers with custom payment gateway integration
Payment processing
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Offering an end to end solution for managing operations involved in e-commerce business from maintaining the online catalog, receiving payment for an order and delivering the product to the customer.
Seamless Operations
Objective Key Performance Indicators
Provide operational excellence with powerful product catalog management, fast and secure payment processing and order fulfillment.
Product and service quality Evaluating our customer base Store profitability Order payment, cancellation and
chargeback ratio
Guidelines
Enhanced order delivery system Prepare for risk
and crisis management
Fast and secured checkout
Ensure quick and safe order
delivery of goods
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Streamlined Checkout Process
Easy and fast checkout process ensures higher conversion and reduced cart abandonment rate.
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Order fulfillment
Delivery of goods is as important as selling them. That is why we offer your customers a safe, convenient and fast product delivery
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Attractive Product Display
Ikea.com display its product with attractive product images with neat display of product price and product description
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Detailed and Structured Catalog
A well structured and detailed catalog allows users to navigate your store smoothly
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IT PULP: E-commerce ecosystem explained.
E-commerce success equation
Technology
Design
Promotion
Operations
Customer Experience
Conclusion
Summary
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Build and retain customer loyalty by providing an exceptional experience, consistently.
Wow Customer Experience
• With an increased customer base you also get benefited with repeat visits
Increased loyalty
• Every satisfied customer shares his experience with fellow members which results in a enhanced and organic promotion
Promotion
• A more focused approach towards customers resulting in rich customer satisfaction
Understanding user behavior
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We enhance your store to provide your customers with a wow experience, to build and retain their loyalty & maintain high service standards.
Wow Customer Experience
Objective Key Performance Indicators
To maintain and build strong customer loyalty by proactively offering them quality service
Time spend on your store Number of repeat visits Products added to cart and wish list Customer reviews and feedbacks
Guidelines
Identifying various
customer points of interactions
and understanding
their needs
Offer real time support through
live chat
Notifying customers on
multiple actions they perform on
your store through
personalized notifications
Ensure customer satisfaction by taking regular
interaction and feedback
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Engaging with Customers
Engage your customers with offers and support on different social networks. Create your niche market with your effective presence right among your target audience
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Multiple Support Options
1
2
3
4
1. Dedicated self help support through commonly faced problems2. Independent Amazon community to get practical solutions from
other experienced users3. Direct “Contact us” button for personal attention4. Multiple support platforms catering to niche requirements
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Enhanced Customer Experience through Live Chat
Live chat lets you to reach out to a customer visiting your store in a one-on-one interaction to offer assistance or to push promotional offers..
Offer real time support with Live Chat
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IT PULP: E-commerce ecosystem explained.
E-commerce success equation
Technology
Design
Promotion
Operations
Customer Experience
Conclusion
Summary
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E-commerce businesses and online sales channels of traditional retailers are on the rise, with a growth rate almost 6 times higher than overall retail industry
Despite such fast growth rate and considerable investments, there still exist vast untapped opportunities in online stores
over 90% of visits do not result in shopping carts.
about 60% of shopping carts are abandoned
about 80% of customers do not have repeated orders
Companies should focus on end-to-end management of customer lifecycle to leverage this untapped opportunities and boost bottom-line results.
Conclusion
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