It Pays to Allow your Workers to Socialize
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Transcript of It Pays to Allow your Workers to Socialize
© IGLOO Inc. 2010. All rights reserved.
It Pays to Allow Your Workers to SocializeIn the 21st Century, Business Efficiencies are Achieved Through Social Activity
Rob Koplowitz, ForresterDan Latendre, IGLOO SoftwareGrant Sojnocki, Arrow Enterprise
March 30, 2010
Webinar Agenda
Forrester Market Analysis– Rob Koplowitz, Principal Analyst, Forrester
Business Value of Social Software– Dan Latendre, CEO IGLOO Software
Case Study – Arrow Electronics– Grant Sojnocki, Business Development, Arrow ECS
Q & A– Please enter your questions in the chat window at anytime during the
session
– Questions will be answered at the end of the session
Our Presenters
Rob KoplowitzPrincipal Analyst, Forrester
Rob serves Information & Knowledge Management professionals. He leads Forrester's research in the areas of
how basic content management, instant messaging, blogs, and wikis relate to enterprise usage and the
emerging trend of using Microsoft Office as a front end for line-of-business information and processes.
Dan LatendreCEO, IGLOO Software
Dan has been a technology innovator for the past 20 years working with such pioneering companies as MKS,
Delrina and Open Text Corporation. He has played significant roles in the development and marketing of
numerous leading edge internet-based technologies and applications.
Grant Sojnocki
Business Development, Arrow Enterprise
Grant has many years of experience in information technology sales, sales management, channel management
and strategy. As marketing & business development manager for Arrow Enterprise Computing Solutions
(ECS) Canada, Grant Sojnocki oversees marketing for the IBM Group and leads new business
development for Arrow ECS' Canadian business.
Forrester – Collaboration and Social Driving Competitive Advantage
Rob KoplowitzPrincipal Analyst. Forrester
Organizations are investing in collaboration and social to
drive competitive differentiation. The landscape of options is rich. Invest with
an eye toward driving business value.
Tapping the power of the knowledge worker
Structured human activities &system-intensive
processes Ad hoc, messy, chaotic human activities
Tapping the power of the knowledge worker
Collaboration will get even hotter in 2010
Base: 1007 IT decision-makers
Source: 2009 Enterprise Software Survey
Increase deployment and use of collaboration technologies
Social will play a major role in knowledge continuity
Disparate Systems
Operations in Europe
Your company
Email, IM
English
IM, Email, other collaboration
Customer support in Asia
Your partners, suppliers
Workspaces, Social networking
German, Mandarin
Cross-Geography
Cross- Organization
Generational Communications
Multiple Languages
World’s best worker works for you
World’s best worker leaves for competition
Employee Turnover
Knowledge Continuity
ERP, CRM, other LOB apps
What’s driving Web 2.0 investments?
For which of the following activities is your firm currently using Web 2.0 tools and technologies? (Select all that apply)
Base: 603 North American and European IT decision-makers
Source: Enterprise And SMB Software Survey, North America And Europe, Q4 2009
Enterprise 2.0 Vendors will differentiate in 2010
Expect greater specialization and domain expertise
Drive Efficiency
A game plan to consider
Understand the changing competitive dynamics and harness them
Focus on knowledge worker efficiency
Reach beyond IT as you plan your strategy to move forward
Don’t throw tools at the opportunity; look to solve business problems
Leading this effort will drive IT relevance to the business bottom line
Question for the Audience
How important is it to increase your company’s investment and use of social networking to accompany your existing collaboration solution?
a) Very important
b) Important
c) Somewhat important
d) Not at all Important
e) We do not have a collaboration solution
f) We have just begun to investigate collaboration & social networking solutions together
IGLOO Software – Finding the Business Value in Social Software
Dan LatendreCEO, IGLOO Software
Some Context - Web 2.0 Phase…
In a phase the experts call web 2.0
Made popular by consumer tools like Facebook, LinkedIn and Twitter
Free, easy to use tools that allow us to collaborate, network and share like never before
Web 2.0
Business is both a personal and social activity...
Companies don’t build products, do deals or make service calls...
...People do!
17
A New Business Paradigm
Not a NEW Concept…
Business Social Networking (BSN) has been around for over 100 years
– “Face to Face” meetings, conference calls, water cooler conversations are all early forms of CSN
Email now takes on average over 20% of a knowledge workers day.
Leading Analyst Group
Beware - Not the Same…
Consumer Social Software
FUN FREE YOU SELF REGULATED
BusinessSocial Software
WORK ACTIVITIES BUDGET COMPANY CORPORATE
COMPLIANCE
IGLOO SOFTWARE
Focus– Inside the organization
Audience– Employees
Business Value– Improving productivity, agility
and innovation with a more connected & knowledgeable workforce
How?– Creating “team driven”
corporate social networks that connect employees to the people, information and processes they need in order to get their jobs done effectively and efficiently
Focus– Outside the organization
Audience– Customers, partners,
suppliers, members and alumni
Business Value– Getting closer to your markets
to increase responsiveness to changing conditions
How?– Extending social networking
beyond the corporate firewall to connect with your partners, customers and suppliers to create deeper, stronger & more trusted relationships
Why Should We Care?
If HP knew, what HP
knows, we would be
300% more
productive. Lou Platt
Former CEO, HP
PEOPLE
ACTIVITIES
INFORMATION
Workplace: Benefits of Social Software
Connecting your dispersed employees & teams to improve productivity
– Departments, Lines of Business, Geographies, Company-wide
1.Learning & Collaboration– On average, 70% of learning occurs informally– Real-time, continuous, on-the-job training and
knowledge-sharing for your workforce– Eliminate redundancy - projects and tasks
2.Talent & Expertise Location– Finding and connecting with top talent across the
organization is critical for organizations to effectively and efficiently respond to daily workplace initiatives
3.Leadership Development– Creating an environment for bottom up innovation – Motivating leaders to become enablers, not
gatekeepers– Involving employees in the enterprise strategy and
collaborative decision-making, as well as supporting innovation and idea generation
PEOPLE
ACTIVITIES
INFORMATION
Marketplace: Benefits of Social Software
Building your brand & reputation management– Across all of your key external stakeholder groups
including prospects, customers, partners, suppliers and influencers
1.Market Responsiveness– Social organizations are closer to their markets, act
faster, and acquire the valuable survival skill of learning to swerve when market conditions change
2.Recruit & Hire Top Talent – Use the power of social networks and talent
communities to find, connect, and eventually hire top talent into the organization
3.Reinforce & Build Corporate Brand– Online communities and social networks can help to
build trust and loyalty with existing customers– Be more responsive– Be more transparent– Be more engaging
Motorola product experts blog and moderate
product forums while members post upcoming meeting, conferences and
events.
Account Managers can now support GG1
320+ retailers online – answering questions,
promoting thousands of products and managing
incentive programs.
Social Business Software In Action
www.blackberrypartnersfund.comPartner Portal
www.officiating.atpworldtour.comwww.tournaments.atpworldtour.com
Intranet & Partner Portal
www.themeafordgroup.comWebsite
www.remaxalpinerealty.igloobusiness.net
Web site
www.pivotryconsulting.comWebsite & Customer Portal
www.pcdsolutions.igloocommunities.comWebsite & Customer Portal
www.maverickpr.comWebsite & Customer Portal &
Intranet
www.medicalmeetings.ca
Website
www.ideaconnect2.comInnovation Portal & Website
www.community.fast50.caCustomer Portal & Website
www.canadianolympicfoundation.caWebsite-Fundraising
www.climateprojectcanada.orgIntranet
How it Pays to Socialize
“Employees”• know-how• skills• ideas• conversations• experience• expertise• relationships
MarketingCommunity
CustomerCommunity
PartnerCommunity
ServicesCommunity
R & DCommunity
“Teams”• focus• control• buy-in• collaboration• knowledge sharing• efficiency• reduced duplication• learning
• knowledge• capacity• productivity• innovation• trust • loyalty• culture
“Enterprise”
RECOMMENDATION: START WITH A PLAN
Step 1: Goals - What do you want social software to
do for your business?
Step 2: The Plan - How will the goals be achieved?
Budget? Resourcing?
Step 3: Implementation – Timing, Training,
Marketing, Technology, Ownership? Roles?
Sustainability, Growth?
Step 4: Measuring results – What are your
measures of success? How will they be measured?
Communicated?
Step 5: Revisit/Refine/Redeploy - You've gathered
information now it's time to look at what's working
and what isn't.Source: WWW.IGLOOSOFTWARE.COM/PLAYBOOK
Measuring ROI
1. Do you get new products or services to market - faster?
2. Are their resulting cost reductions in existing business units because of improved processes and communications?
3. Has the community improved knowledge sharing? (i.e., best practices and tools that improve the quality of processes, products, or services)
4. Are you better connected to your customers? And are they more satisfied? Resulting in higher customer retention and/or minimized support costs.
5. Has knowledge sharing increased rate of innovation? New product improvements, methodologies and/or ideas?
6. Employee satisfaction and motivation, has it improved? Have your employee retention rates gone up? Are more people applying for jobs? Have the number of sick days gone down?
ROI from a social context is not about “monetization” but measuring the incremental value it brings to your business.
It is about measuring how well an employee, team and/or even company is doing in meeting the business challenges they are
trying to address.
Question for the Audience
What is the primary reason you are investing in collaboration and social networking?
a) Knowledge share
b) Bridge disparate geographical locations
c) Improve customer support
d) Modernize company intranet
e) Reach new customers
f) Reduce email usage
g) Manage projects
h) Drive competitive advantage
i) Corporate communications
j) Foster innovation
k) All of the above
l) Unsure – just beginning to investigate alternatives
ARROW ECS – Case Study
Grant SojnockiBusiness Development, Arrow ECS
Arrow Electronics
A major global provider of products, services, and solutions to the electrical component and computer product industries– Headquartered in Melville, New York.– 70 years of computer product and component distribution – Fortune 500 company– Arrow Enterprise Computing Solutions (ECS )
• A leading value-added distributor of hardware, software, storage and security solutions.
Arrow Electronics, Inc..
Enterprise Computing Solutions (ECS)
Global Components
•Version nightmare
We need…
•Security
•Ease of use
•Self managed
•Private & Public
Resellers
Market PublicProspects
Challenges and Objectives
•Private
•Branded
•Flexible
•Live view
•Access
•Audit
•Versions
•Search
•Public
•Branded
•No IT
IGLOO Software – The Right Choice
Quick To Launch– Beta Community Launched in 72 hours
Cost Effective– Lots of standard functionality– Limited “I.T.” requirements– SaaS Model
Flexible / Met Our Needs +– Private and Public flexibility– Easy To Collaborate as individuals or groups– Strong Content Management Capabilities
Secure & Branded– Easy to manage all levels of security– Easily DC-3 Branded
IGLOO Partnership– Flexible and responsive– continued enhancements we can easily adopt
© Copyright IGLOO Inc. 2009. All rights reserved.
Q & A
Thank-you1. CREATE A FREE COMMUNITY –
WWW.IGLOOSOFTWARE.COM/FREE
2. BECOME A PLAYBOOK MEMBER –
WWW.IGLOOSOFTWARE.COM/PLAYBO
OK
3. READ WHITEPAPERS: WORKPLACE –
DOWNLOAD
www.igloosoftware.com