IT Media - Oracle CRM On Demand
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Transcript of IT Media - Oracle CRM On Demand
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How businesses are using social media to spark sales Michel van WoudenbergGeneral Manager CRM On Demand Oracle Asia Pacific
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Oracle Confidential - Not For Distribution 2
Shifting Innovation within Businesses
IT Innovates You InnovateLOB Innovates
1990’s 2000’s Now
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Oracle Confidential - Not For Distribution 3
Adoption of Corporate Technologies
• Source: McKinsey Quarterly Feb 2009
June 2009: 3 out of 4 Australians
visited a Social Networking Site
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Innovation at the EdgeWe ‘all’ as individuals use (some) of this . . .
Social structures form the base of most of these apps
They blur the line between professional and personal.
Imagee: http://www.fredcavazza.net/2008/06/09/social-media-landscape
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What are Companies using Social Apps for ?*
*Source: July 2008 McKinsey Quarterly Survey on web 2.0
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How Can YOU Use Social Applications ?
• Do you Mr Sales Exec have a LinkedIn, Facebook and Twitter Account ? Get one !
• Then do what you do in the offline world;• Meet People• Build Relationships• Ask & Answer Questions• Build Trust, Build a Reputation
• Convert your leads, Measure
http://tinyurl.com/yjwgs48
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Many have gone before you…
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Applying Social App Principles:
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Contribution
Accelerate Innovation
Community
ValueCollaboration Content
Combine the Power of Social Networks with CRMAccelerate Growth & Innovation
Customers, Partners, Suppliers
Employees
Social Networks CRM
Tagging
Rating
Sharing
Leads
Opportunities
Orders
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Social Sales Applications
Shared library to facilitate finding and
sharing of sales content; PowerPoint, Word, Excel, PDF etc
Create sophisticated html campaigns in email, share and
track the results of their campaigns
Insight on what to sell next based on analysis of buying
patterns of customers with
similar attributes
Sales LibrarySales CampaignsSales Prospector
Oracle Social CRM
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