IT Marketing that Turns Legacy Technology Dangers into an Opportunity (Slides)

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http://ITMarketingIdeas.com SUMMARY SLIDES: Smart IT marketing helps customers see why hanging onto legacy systems is counter-productive, and investing in new technology is profitable. Copyright (C) SP Home Run Inc.

Transcript of IT Marketing that Turns Legacy Technology Dangers into an Opportunity (Slides)

Page 1: IT Marketing that Turns Legacy Technology Dangers into an Opportunity (Slides)

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Courtesy of the

Small Business Computer Consulting Blog

http://blog.sphomerun.com

IT Marketing that

Turns Legacy

Technology Dangers

into an Opportunity

Creative Commons Image Source: Flickr BUILDWindows

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Your IT Marketing

Has to Give Your

Customers Good

Arguments to

Move on

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Here’s a Selection

of Discussion

Points

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That You Can

Adapt to Specific

Customers and

Their Needs:

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Legacy

Technology

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Point Out These

Often-overlooked

Hidden Costs and

Risks:

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• Poorer

Performance

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• Less

Functionality

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• Lower Level of

Support

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• More Exposed

to Breakdown

and Security

Threats

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• Higher Ongoing

Costs

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• More Difficult to

Attract Talented

Employees

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New Technology

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Focus on How New

Technologies Help

a Company to be

More Efficient and

Profitable

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Tablets, for

Example, Allow

Employees to,

Regardless of

Their Location:

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• Work on the

Move

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• Take Notes

Easily

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• Create Content

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• Get Deals

Signed

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• Process

Credit/Debit

Card Payment

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How Many of Your

Customers are

Stuck in a Legacy

Technology Rut?

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Which of the

IT Marketing

Arguments Above

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Would Best Help

Them to Embrace

New Technology?

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Please Help Us Do

a Quick Poll by

Putting Your

Remarks in the

Comments Section

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Download this

Free Special Report Now at

ITMarketingIdeas.com

Recommended Reading:

Top 10 IT Marketing Strategies

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