IT in India – Opportunities for German companies › ... ›...
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QSO Technologies Paying attention to details
IT in India – Opportunities for German companies
Roland E. Haas
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CURRENT SITUATION Overview
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India’s Economy – Facts & Figures
The rise of India’s IT industry
Opportunities for German IT companies
Outsourcing/Offshore services
Recruiting and retaining talent
6 Conclusions
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India’s Economy – Facts & Figures
Area : 3.3 Million Square Km Languages : Hindi - Official English - Business 14 Other official languages 2000 + dialects
Age Percentage Male Female
0-14 30.8 188,208,196 171,356,024
15-64 64.3 386,432,921 364,215,759
65 + 4.9 27,258,259 30,031,289
The average age is only 25.1 year
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QSO Technologies Paying attention to details
India‘s Economy – Facts & Figures
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QSO Technologies Paying attention to details
India’s Economy – Facts & Figures
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QSO Technologies Paying attention to details
India’s Economy – Facts & Figures
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QSO Technologies Paying attention to details
India’s Economy – Facts & Figures
Germany ranks 6th as export destination for India (volume >USD 6 billion)
GDP at current market prices is 1.16 Trillion USD in 2008
Per capita income is estimated at US$ 1,021
India’s GDP at PPP (purchasing power parity) is estimated at USD 5.16 trillion
India ranks 24th as export destination for German goods and services (volume > USD 5 billion)
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The rise of India‘s IT industry
The phenomenal growth rate of India’s software exports, with (ten-year rolling) average annual growth never dropping below 30%, and overall exports exceeding US$36bn in 2008/09
Azim Premj, Wipro
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%Growth
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Indian So6ware Export (1980-‐2009)
Export
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The rise of India‘s IT industry
Bangalore
Mysore
QSO Technologies
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Opportunities for German IT companies in India – PLM – Automation & Manufacturing – Infrastructure Management – Telematics – Logistics – Medical – Embedded Automotive Systems Outsourcing to
offshore service provider
IT products
Captive center
Joint Ventures
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Outsourcing/Offshore Services
• 40-50% of all E&D processes offshorable with 50-60% savings
• 40% of F&A, 30-50% of IT and 50% of HR processes are typically offshorable and can generate up to 50% savings
• 30-50% of all contact center processes offshorable with 20-30% savings potential
• 20%-30% of R&D and analytics can be offshored with 50-60% savings
Offshoring
Engineering & Design
Support Functions
Customer Contact
Business Intelligence
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QSO Technologies Paying attention to details
Outsourcing/Offshore Services
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Outsourcing/Offshore Services - Issues
Trend of colocation
Lack of Domain knowledge
Fear of job losses
Resistance
Attrition
Processes need to be
ready
Complexity Intercultural
issues
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Outsourcing/Offshore Services - Success factors
• Clear roadmap & strategy
• Strong quality systems and processes
• Strong commitments from top management
• Avoid process re-engineering in flight
• Availability of talent
• Manage attrition carefully
• Look at total cost and not only per hour rates
• Infrastructure
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Outsourcing/Offshore Services - Voith & QSO
Lalitha Mahal Hotel
QSO Technologies Office in Mysore
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Recruiting and retaining talent
Challenges • Huge number of applications can come in • Top candidates might be overlooked • Paper qualifications have to be checked thoroughly • Soft skills and communication skills are often poorer than in Europe or US
• Equal opportunites
• Role clarity
• Honest appraisal
• Fair compensation & competitive benefits
• Training
• Rewards
• Models to integrate work and family life
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Conclusion • Friendly political framework (tariffs, labour law, company law) encourage foreign
direct investments and triggered a phenomenal economic growth. India’s huge demand for infrastructure has created an interesting market for high-tech and IT companies
• India’s IT industry has grown tremendously. Indian offshore service providers started to challenge established players
• India is a huge market for the products of German IT companies
• Joint Ventures, captive centers, and partnerships with offshore service providers allow German companies to tap into the Indian talent pool
• Outsourcing and offshoring have to be planned carefully - there are a lot of lessons learned and best practices available
• Recruiting and retention of talent has to be planned carefully