It depends - theory of relativity in interface design - Front Row Conference
41
1 It Depends THEORY OF RELATIVITY IN INTERFACE DESIGN
description
UI patterns are beloved by developers. Yet there is no design perfect for every situation. “It depends” should be the most frequently used answer to all design questions. Iga will talk about how theory of relativity should be applied to interface design.
Transcript of It depends - theory of relativity in interface design - Front Row Conference
1
It Depends THEORY OF RELATIVITY IN INTERFACE DESIGN
2
How many of you are developers?
3
How many of you had to design UI?
4
Use patterns & libraries!
4
5
Designing = merging patterns
6
7
Pop-ups are evil
8
Are they always?
9
Mega drop down menu works well
10
Does it always?
11
OK or cancel?
12
It depends.
http://measuringuserexperience.com/SubmitCancel/index.htm
OK or cancel?
13
Context is important 1
14
Red is for error
15
Is it always?
16
logo
How to search seeds? Categories or advanced search?
17
How do users search seeds? What are the most important information?
18
Ask „for whom” 2
19
What’s the right tab order?
1 2
Yoke messenger app
20
Arabic culture Western culture
What we ended up with :)
Ctrl + P
Everyone knows how to print Do they really?
22
Listen to your users? 3
23
News feed on Facebook
within 24 hours a protest group had grown to 750,000 members
Facebook has grown from 15 million active users in September 2006 to over 100 million active users in September 2008, „despite” news feed
Don’t create fatware a software with too many features
Remember: less is more 4
26
Looks difficult = is difficult
Apperance has a strong impact on functionality: an application that appears cluttered or illogical is hard to understand and use.
/iPhone human interface guidelines/
Paradox of choice: more is less
28
How to reduce paradox of choice?
First step
of color choice
Second step
of color choice
Third step
of color choice
Ask about bussines goals 5
30
Gallery: dynamic or page reloads?
31
When making money off of advertising on page views – choose page reloads
When a highly visited Website launched a new design, page views dropped 40% but they made money off of advertising.
/Jared Spool/
32
Experiment and test results 6
33
Traditional web form layout vs. Mad Libs format
34
Traditional web form layout vs. Mad Libs format
Vast.com
increased conversion by 25-40%
35
Clicking unclickable
Designing = thinking
about users
about business goals
about context of use
about simplicity
37
Are patterns evil?
38
As designers, sometimes we need a little inspiration to get our creative juices flowing. Looking at examples of different user interface patterns could give us the ideas we need to design something amazing.
/Anthony Tseng/
Ask questions!
more on 37signals blog
40
WHAT FOR?
ux & usability studio Polish UX blog
Iga Mościchowska
› UX designer › WitFlow co-owner › UXbite initiator & co-author
