IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record...
Transcript of IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record...
![Page 1: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/1.jpg)
IT & Communications
Solving Business Problems Together
Chris Demery, Bloomin’ Brands, GVP and General Manager
OFF PREMISES DININGRagan Communications | Digital Communications Conference | Las Vegas 2016
![Page 2: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/2.jpg)
Have you ever heard this?
“Can you just ‘pretty this up’ for us?
“Why does it take you so long?”
“We need it by tomorrow.”
“I wrote a term paper once—I could do it myself if I had a couple of days.”
![Page 3: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/3.jpg)
• More CIOs are hiring dedicated IT communications specialists to help build and nurture the IT brand.
• IT teams lack the talent to communicate.
• Storytelling trend in corporations.
I’m Not Alone
• “Having and telling a compelling story is the most important thing you can do as a leader.”
![Page 4: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/4.jpg)
Who Am I?
![Page 5: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/5.jpg)
Data
Data
Data
DataData
Data
DataData
IT & Communications Teams Need Each Other
![Page 6: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/6.jpg)
This is a Technical Product
![Page 7: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/7.jpg)
My Domino’s Pizza® Story(How a skunk works project changed
the nature of internal communications)
![Page 8: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/8.jpg)
I Had a Problem
• New computer system
• 10,000 stores worldwide
• Major shift in Operations
• Step 1: IT & Comms parternship
• Step 2: Better Content
• Step 3: Better Content Delivery
![Page 9: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/9.jpg)
Much of Our Content Looked Like This
![Page 10: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/10.jpg)
Count Units
per
Order Unit
Portion
Unit
Count
Unit
Order
Unit
Portion Units
per
Count Unit
1234567890
Vendor Code
(P)Topping?
PEPPInventory Code
Pricing
Better Storytelling
![Page 11: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/11.jpg)
Better Storytelling
![Page 12: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/12.jpg)
Count Units
per
Order Unit
Portion Units
per
Count Unit
Vendor
Code
Topping?Pricing
Inventory
Code
Portion
Unit Count
Unit
Order
Unit
Count Units
per
Order Unit
Portion Units
per
Count Unit
Vendor
Code
Topping?Pricing
Inventory
Code
Portion
Unit Count
Unit
Order
Unit
Count Units
per
Order Unit
Portion Units
per
Count Unit
Vendor
Code
Topping?Pricing
Inventory
Code
Portion
Unit Count
Unit
Order
Unit
Count Units
per
Order Unit
Portion Units
per
Count Unit
Vendor
Code
Topping?Pricing
Inventory
Code
Portion
Unit Count
Unit
Order
Unit
Count Units
per
Order Unit
Portion Units
per
Count Unit
Vendor
Code
Topping?Pricing
Inventory
Code
Portion
Unit Count
Unit
Order
Unit
Count Units
per
Order Unit
Portion Units
per
Vendor
Code
Topping?Pricing
Inventory
Code
Portion
Unit Count
Unit
Order
Unit
Count Units
per
Order Unit
Portion Units
per
Count Unit
Vendor
Code
Topping?Pricing
Inventory
Code
Portion
Unit Count
Unit
Order
Unit
Better Storytelling
![Page 13: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/13.jpg)
We Needed a Better Way to Deliver Better Content
![Page 14: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/14.jpg)
We Needed a Better Way to Deliver Better Content
![Page 15: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/15.jpg)
Humble Beginnings
Domino’s LIVE!
![Page 16: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/16.jpg)
A better communications platformmeant we needed more content. Quickly.
![Page 17: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/17.jpg)
3 Sources for Content
1. Subject-matter experts from IT & Ops
2. The Community of End-users
Handled more “polished” content: videos, docs, contests, knowledge checks, site curating.
Video blogs, Khan-academy lessons, live discussion.
Posted to forums, questions/answers, shared how-to’s, participated in contests, wrote and edited wiki articles.
3. Our IT Communications Team (of 2)
![Page 18: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/18.jpg)
Subject Matter Experts as Content Developers
![Page 19: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/19.jpg)
Sample of Community-generated Content
![Page 20: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/20.jpg)
The Evolution of Content
Community/SME content
Better Communication
![Page 21: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/21.jpg)
![Page 22: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/22.jpg)
Results
• Lowered Help Desk Calls Significantly.
• Created a culture of knowledge-sharing.
• Helped to launch new products.
• Ushered in a new way of communicating.
• Better content.
• Awards.
Results
![Page 23: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/23.jpg)
Results
• Lowered Help Desk Calls Significantly.
• Created a culture of knowledge-sharing.
• Helped to launch new products.
• Ushered in a new way of communicating.
• Better content.
• Awards.
• Record donations for St. Jude.
Results
Record breaking$2.4 Million Raised
![Page 24: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/24.jpg)
My Bloomin’ Brands® Story(Storytelling to Manage Change &
Explain Complex Ideas)
![Page 25: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/25.jpg)
My Bloomin’ Brands Story
Déjà vu all over again: organizational change
Best way to communicate this?
![Page 26: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/26.jpg)
Fast Draw Animated Video: Demo
![Page 27: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/27.jpg)
Training
Documentation
Central Role in an Entire Campaign
But, not the only piece.
The Centerpiece
Social/Word of Mouth
Digital Signage
Email Communication
E-learning
Regional Meetings
![Page 28: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/28.jpg)
• Quickly told the entire story (benefits and issues).
Results
• Grabbed attention and spurred discussion.
• Our employees felt more prepared for the coming change.
• Won 4 Awards in 2014 for excellence in employee communications.
• We used similar approaches to communicate other topics.
![Page 29: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/29.jpg)
Additional Challenges for IT
• Growing number of “business projects” driven by IT. Managing restaurant inventory.
Customer loyalty program.
The Digital Customer Experience.
• Needed: a variety of internal Communications
Explainer videos.
Digital Signage.
Intranet and learning content.
![Page 30: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/30.jpg)
• Animation hijacks the brain to hold attention and increase the ability to recall.
• Increase comprehension and retention by using visual metaphors.
• The animation plays a supporting role; it’s about context and story: the script.
www.neurosciencemarketing.com
![Page 31: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/31.jpg)
The collaborative process can be messy.
![Page 32: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/32.jpg)
• Don’t get caught up in the “Millennial” hype—EVERYONE likes a engaging content vs. boring documentation.
What I’ve Learned.
• Animation engages the audience. It’s conceptual. It allows us to tell stories that defy physical limitations.
• Crowdsourcing content makes it better. Are you using social enterprise tools to allow your audience to shape the content?
• Keep it short. Got more to say? Say it in a series.
• Be mindful of file types! Large files, bit rates, bandwidth, etc.
![Page 33: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/33.jpg)
Internal Communications professionals need to sit at the grownups’ table.
You’re too critical to company growth to be relegated to “window dressing” or an afterthought.
Your roles are BUSINESS roles.
Key Takeaway
![Page 34: IT & Communications Solving Business Problems …...•Record donations for St. Jude. Results Record breaking $2.4 Million Raised My loomin’ rands® Story (Storytelling to Manage](https://reader033.fdocuments.us/reader033/viewer/2022041521/5e2ebccbf86a4668434cdb1a/html5/thumbnails/34.jpg)
QUESTIONS?