IT AND PROCUREMENT:OPPORTUNITIES AND IMPLEMENTATION OF

NEW ANALYTICS TECHNOLOGIES FOR

BIGDATA

Ivan Gruer MBA23 Candidate

MIB School of Management

AGENDA (MENU)

Ivan Gruer MBA23 Candidate - MIB School of Management

1. Aperitif (2 slides):

OVERVIEW

2. Main Course 1 (2 slides):

METHODOLOGY

3. Main Course 2 (1 slide):

RESULTS

4. Side orders (1 slides):

BUSINESS IMPLICATIONS

5. Desserts:

QUESTION TIME…before Enjoying the Meal,

a «STARTER» TIP!

Content

(words)

Context

(NW)SEO

…SEARCH ENGINE OPTIMIZATION (SEO)

Ivan Gruer MBA23 Candidate - MIB School of Management

“Semantic” SEO TIP

Where IS the PROBLEM:

CONTENT or CONTEXT?

CANDIDATE?

Where IS…?

ADVs

Banners

…A GOOGLE SEARCH: MIB?

A CASE

FACTS

OVERVIEW(1/2): WHY BIGDATA?

Ivan Gruer MBA23 Candidate - MIB School of Management

Source: McKinsey Global

Institute – “Bigdata the next

frontier for innovation,

competition and productivity”

…

BIGDATA: Top Mislead Tech

Buzzword 2013!

M&A

OVERVIEW(2/2): OBJECTIVES

Ivan Gruer MBA23 Candidate - MIB School of Management

THE QUESTION: which are opportunities and threats of unlocking the value

behind “bigdata” thanks to new IT technology improvements?

Research purpose (IT)

Others' objectives

(WE)

Author's objectives

(I)

OBJECTIVES: IT(facts):

• clarify buzzword BIGDATA

• Procurement (research, new trends)

• IT and Procurement: IT vendor selection (KPIs)

I(author):

• new knowledge\competence (procurement, supply

chain,…)

• leverage expertise (IT) to provide something

useful and original (ideas for a start up?!?)

WE(others):

• a methodology for companies to fix specific

problems (IT complexity, innovations,…)

• Stimulate new researches, ideas, courses,…

“Shot” a Convergence!

METHODOLOGY(1/2): RESEARCH

Ivan Gruer MBA23 Candidate - MIB School of Management

RESEARCH: books, articles (HBR, MIT, MGI, BCG, Gartner,…), blogs and…

… engagement with experts!

SEO & Semantic

Author\Expert

Data Scientist1° BigDatainfluencer

Who am I?

“Semantic” SEO

SEO = CONTENT + CONTEXT

ASSUMPTION: NO BIASES

METHODOLOGY(2/2): AN INVENTED CASE

STUDY FOR A REAL BUSINESS ISSUE

Ivan Gruer MBA23 Candidate - MIB School of Management

FAKE REVIEWS, NEGATIVE SEO,… OR ?

Validation

HOW?

User ID Card

Card Reader, RFID,

Magnetic Band

(smartphone)Review

Data

Base

3

1

2

NEW DATA AVAILABLE:

RECEIPT (ID, Position, Time)How to Gain Value

From DATA?

4

Ivan Gruer MBA23 Candidate - MIB School of Management

RESULTS (1/1)

1) IT VENDOR PROCUREMENT:

Business Intelligence, Analytics,…

Which IT Vendor\Solution to Chose?BIGDATA (KPIs)

SOURCES

INFORMATION THEORY

STATISTIC

MACHINELEARNING

PSYCHOLOGY

2) BigData Opportunities Selection: A Revised Methodology…

Why NOT NPD?

NEEDS

BigData

(IT)

PUGH Matrix QFD Matrix KJ Method

New Product Development

1

2

Ivan Gruer MBA23 Candidate - MIB School of Management

BUSINESS IMPLICATIONS (1/1)

Will See…

1) Double Side of IT: efficiency, complexity,

Change Management, IT Innovations…

TO Disrupt

OR

TO BE Disrupted?

2) How to Innovate with BIGDATA?

Is BIGDATA Only a Question

of «Predictions»?

What about BIGDATA for

Value Creation?

3) Will NPD Applied to BIGDATA work?

Ivan Gruer MBA23 Candidate - MIB School of Management

THANK YOU!!!

Research purpose (IT)

Others' objectives

(WE)

Author's objectives

(I)

OR

TURNITIN Originality Report: 3%

At Least it’s Original…

…Unless Data and Algorithm of

TURNITIN are Slanted!