It all starts with a measurement framework
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It all starts with a measurement framework
Transcript of It all starts with a measurement framework
It all starts with a measurement framework
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Starting with data-driven decisions is like starting with home insolation.
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What to measure
What answers do you need?
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Product saleBlog post
read
Product
researchSupport
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Why do you do what you do?
What is a success for
you?
When was your year
successful?…
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“We already have reporting.”
Do the report-read test
Measurement Framework
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Why a measurement framework?
How do you measure?
What you want to know?
What is your ambition?
Roadmap
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Step by step
GoalsWhat are the goals we would like to reach
Success factors
which questions (answers) take our closer to our goals?
KPI’sWhat do we need
to measure to answer your
questions
Data Triggers
What triggers provide the figures for our
measurable items
ReportingLet the figures
form the triggers tell a story
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Implementation roadmap
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What is already measured?What can be easily implemented?What can and should be implemented shortly?What is currently impossible?
How do we do it?
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Riverwoods Gain insight in (online) cus-tomer beha-
viour.
Follow up on actions & suc-
cess Focus on conversion
Attract new cus-tomers
Increase sales
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De Bibliotheken Gain insight in (online) cus-tomer beha-
viour.
Follow up on actions & suc-
cessDifferent audi-
ences, goals & tar-gets
1 e-books rental plat-
form 60 differ-ent web-
sites
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Provide an additional on-line offer to
the digital read-
ers.
How can we stimulate the e-book rent-
als?
…
% e-book renters/visit-ors# e-book renters/ incom-ing channel…
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VacatureFrom guessing to data-driven
decisions
Follow up on market-ing chan-
nelsFocus on conversion
Gain insight in content perform-
ance
Increase job
views, profiles
Create a cus-tom job exper-
ience
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TotallyTwoBring SoMe followers to
own plat-form
Focus on conversion
Gain insight in content perform-
ance Gain in-sight in
visitor behaviour
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The engagement grows on all plat-
forms
Do followers like our con-
tent?
…
Applause rateConversation rate…
Do followers re-act to our con-
tent?
Take aways
Data should serve your business with actionable insights.
Automation of standard reports = time for analysis
Data should tell a story
User centred dashboards
Actionable notifications, the necessary info at the right time
“In god we trust...all others should bring good data” W. Edwards Deeming
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Because it’ all about user [email protected]
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