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www.borderecho.com

Border Echo is a magazine for Santa Cruz County, which includes a variety of products all wrapped into one simple marketing solution. Website, E-Newsletter, E-magazine, and a high gloss print edition that is distributed around the county, monthly.

As you peek inside, you will find out what's happened; or what's going on in your community. If you need to know, you will find it inside Border Echo. All things social in business, government, politics and non-profits. A product about the people in our community, by the people of our community and for the people in this unique border community.

For those concerned about reaching the communities eyes and ears, Border Echo is the right solution. Border Echo is highly dedicated to marketing your brand consistently. How can we say such things, well cause we push your brand through all mediums; print, web and community out reach. Lets not forget the content, when you pair your brand with stories about your community, and you hit all mediums of marketing available then your message will ECHO through out Santa Cruz County.

Media Information 2011

CIRCULATIONApproximately 5,000 copies distributed around the County.

SCHEDULEBORDER ECHO is published monthly. It appears the last week of the month prior publication month.

ADVERTISING DEADLINESMaterial is due on the second week of the month, two weeks before issue date; first week of March for the April issue.

SPECIFICATIONSElectronic Copy: All documents must be submitted as PDF files, with high resolution images. All fonts (Post script Fonts and Open Type fonts preferred; no True Type fonts), TIFFs, and EPSs used must be embedded. No artificial bolds or italics. No RGB images. Grayscale im ages scanned at 300 dpi and CMYK images scanned at 350 dpi. Full-sized copy of ad must be sent to borderecho@gmail.com or bordermedia@gmail.com.

About Border Echo

Print Web

At oneconvenient

price!E-Newsletter

E-Magazine

www.borderecho.com

Sonia De Rosas Marketing & Sales Ph. 520.223.6975 / sales.bordermedia@gmail.com

Border

Advertising Rates All prices are per ad.

Size 1X 2X* 3X*Full page $1190 $1090 $990Two-thirds page 890 800 710One-half page 595 515 435One-third page 490 420 350One-sixth page 245 185 125

All prices are net. Special packages and yearly contracts are available. No agency discounts offered.

Additional ChargesSpecial Positions (When Available)

Center Spread (2 pages) $200Inside front cover $300Inside back cover $200Back cover $300

ACCEPTABILITY AND INDEMNITYBorder Echo reserve the right to reject any advertisement which does not conform to professional standards of presentation or which appears to be misleading, unethical or offensive, or which in any way would tend to lower the credibility of the magazine and/or its advertisers. The advertiser and/or advertising agency assume liability for all content (including text, representation and illustrations) of all ads sent to Border Echo, and responsibility for any claims against the publisher arising therefrom.

By authorizing an agency to place advertisements in its behalf, an advertiser also agrees to pay for such ads in full if for any reason its authorized agency is or becomes unable to do so.

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Ten Top Reasons to Advertise in MagazinesMagazine advertising engages: Multiple studies show that consumers are more likely to find magazine advertising acceptable and enjoyable compared to advertising in other media. In addition, they find magazine advertising less interruptive.

Magazine advertising is considered valuable content: Consumers value magazine advertising, according to numerous studies. Starcom found that when readers were asked to pull ten pages that best demon-strate the essence of their favorite magazines, three out of ten pages pulled were ads. MRI data show that consumers trust and value magazine advertising. These studies’ findings reinforce those from the Northwestern University Magazine Reader Experience Study.

Magazine advertising moves readers to action, including visiting and searching on the web: More than half of readers took action or had a more favorable opinion about the advertiser in response to magazine ads, according to Affinity Research. Numerous studies prove that magazine advertising drives web visits and searches more than other media.

Magazine advertising improves advertising ROI: Multiple studies have demonstrated that allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of product categories.

Magazine advertising sells — and it delivers results consistently: Several studies show that magazines are the strongest driver of purchase intent and boost other media’s effectiveness. What’s more, magazines deliver results more consistently throughout the purchase funnel than TV or the Internet.

Magazine advertising is relevant and targeted: Consumers consider magazine advertising more relevant than advertising in other media. With a range of titles that appeal to a wide variety of demographics, lifestyles and interests, advertisers can hone in on targets that fit their needs.

Magazines reach the most desirable consumers: Across major demographic groups, the combination of the top 25 magazines delivers more rating points than the top 25 TV shows. In addition, heavy magazine readers are likely to be among the highest spenders across most product categories.

Magazine audiences accumulate faster than you think — and with lasting impact: The average monthly magazine accumulates approxi-mately 70% of its audience within a month’s time. In addition, consum-ers refer to magazines multiple times, even saving them, giving advertis-ers the opportunity for multiple exposures.

Magazines influence Influentials : Magazines are the medium that “Influential Americans”— the one in nine consumers who control the levers of change — turn to the most for making purchase decisions and recommendations.

Magazines supply credibility: Consumers trust and believe magazine advertising more than advertising in other media. In addition, consumers turn to magazines as a source for information on new products.

Ad Dimensions In InchesFull page – Bleed* 8.625 x 11.125Trim 8.375 x 10.875Live Area 7.875 x 10.375

Full page 7.875 x 10.3752/3 page (vertical) 4.75 x 9.6251/2 page (horizontal) 7.5 x 4.6251/2 page (vertical) 4.75 x 7.1251/3 page (square) 4.75 x 4.6251/3 page (vertical) 2.25 x 9.6251/6 page (horizontal) 4.75 x 2.1251/6 page (vertical) 2.25 x 4.625

At oneconvenient

price!

Print Web

E-Newsletter

E-Magazine