Issues & challenges in next generation marketing
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Transcript of Issues & challenges in next generation marketing
Next Generation Marketing: Challenges and Issues
Presented By:Megha JainMBA- 2nd
semester
CONTENT1. Meaning2. Introduction3. Issues & challenges4. Conclusion
MARKETING
INTRODUCTIONIn the words of BETH COMSTOCK- “ you can’t sell anything if you can’t tell anything” and this is all about
Marketing.So, marketing is the basic strategy which uses the
4C`s –Communication, convenience, cost, consumer 4P`s- product, price, promotion, place
Thus, all these tactics are used in business to reach to its exponential heights.
It is necessary for the next generation to focus on the innovation, creativeness & experiments.
4 C’S 4P’S
ISSUES & CHALLENGES FOR NEXT GENERATION MARKETING
1. Customer's oriented markets
Each generation has unique qualities for their own survival based on certain aspects like the lifestyle, brands, experience, expectations, values and so on which all influences the buying behaviours.
Customer Orientation Market
Understanding your customer
Changing yourself as per the needs of your Customers
2. Small screen deviceThe whole world comes to a small screen
device in everybody’s hands i.e. The mobile phones, another issues are the websites
offering the multi brands, multi products at a single instant place.
3.Customizations due to the consumerism
The market survival’s basic tagline for the survival in the
competition world. The modification changes the definition of the original
one’s.
4. Evolution from “digital marketing” to "marketing in a digital world”
a successful delivery of the transition to the next generation of marketing will be dependent on people and process, not just the technology.
WHY DIGITAL MARKETING… Speed & Popularity
To reach 50 million customers Radio took 38 Years
It took 13 year forInternet took 4 years
Added 50M in 62 days in 2010
And in 2016 took 5 days for the same
CONCLUSION• Challenges are beneficiary for change• Nobody can ignore the digital platform in
marketing.• Provides a wide scope for business survival by
digital marketing.• It is necessary for the next generation to focus on
the innovation, creativeness & experiments
THANK YOU