Issues Brunei Darussalem - Tobacco Atlas
Transcript of Issues Brunei Darussalem - Tobacco Atlas
Issues Brunei Darussalem
Tobacco harms the health, the treasury, and the spirit of Brunei Darussalem. Every year, more than 208 of its people are killed bytobacco-caused disease. Still, more than 280 children (10-14 years old) and 40740 adults (15+ years old) continue to use tobaccoeach day. Complacency in the face of the tobacco epidemic insulates the tobacco industry in Brunei Darussalem and ensures thattobacco's death toll will grow every year. Tobacco control advocates must reach out to other communities and resources tostrengthen their efforts and create change.
Adult Smoking (15+ Y.O.)
% using tobacco daily: 2015
Male
22.6%Even though fewer men smoke on averagein Brunei Darussalem than on average invery high-HDI countries, there are stillmore than 37900 men who smokecigarettes each day, making it an ongoingand dire public health threat.
Female
1.8%Even though fewer women smoke in BruneiDarussalem than on average in very high-HDI countries, there are still more than2800 women who smoke cigarettes eachday, making it an ongoing and dire publichealth threat.
Children Smoking (10-14 Y.O.)
% using tobacco daily: 2015
Boys
1.19%Even though fewer boys smoke in BruneiDarussalem than on average in very high-HDIcountries, there are still more than 200 boyswho smoke cigarettes each day, making it anongoing and dire public health threat.
Girls
0.47%Even though fewer girls smoke in BruneiDarussalem than on average in very high-HDIcountries, there are still more than 70 girlswho smoke cigarettes each day, making it signof an ongoing and dire public health threat.
Deaths% caused by tobacco: 2016
Male
16.08%Even though fewer men die from tobacco inBrunei Darussalem than on average in veryhigh-HDI countries, tobacco still kills 3 menevery week, necessitating action frompolicymakers.
Female
10.57%Even though fewer women die from tobaccoin Brunei Darussalem than on average invery high-HDI countries, tobacco still kills72 women every year, necessitating actionfrom policymakers.
Societal Harms
The economic cost of smoking in Brunei Darussalem amountsto 190 million dollar. This includes direct costs related tohealthcare expenditures and indirect costs related to lostproductivity due to early mortality and morbidity.
Smokeless Tobacco% using tobacco daily: 2013
1.8% Even though fewer people use smokeless tobaccoon average in Brunei Darussalem than on averagein very high-HDI countries, 6000 people stillcurrently use smokeless tobacco, indicating anongoing public health challenge, includingheightened levels of oral cancers.
Industry
The combined revenues of the world's 6 largest tobaccocompanies in 2016 was more than USD 346 Billion, 2731%larger than the Gross National Income of Brunei Darussalem.The industry is a powerful force that does not fear the actionsof nation-states because of their extensive resources and globalmarket power.
Growing
n/a
Production
n/a
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Solutions Brunei Darussalem
Current Policy in BruneiDarussalemProtect from Smoke
All public places completely smoke-free isthe best practice
Smokefree
HealthCare Facilities Educational Facilities
Universities Government Facilities
Indoor Offices Restaurants
Pubs and Bars Public Transport
All Other Indoor PublicPlaces
Funds for SmokefreeEnforcement
Raise Taxes
WHO BenchmarkMinimum
70%of Retail Priceis Excise Tax
Brunei Dar.
n/aof Retail Priceis Excise Tax
Offer HelpNational quit line and both NRT and cessation-services cost-covered is the bestpractice
Quitting Resources NRT and/or some cessation services (at least one of which is cost-covered)
National Quitline No
Warn About the Dangers to Tobacco Users on Product PackagingA plain, standardized pack with a large health warning is the best practice
Type of Warning Label Graphic
Percent of Pack Covered 75%
Plain Packaging No
Warn About the Dangers to the Whole Population in a Media Campaign
Ran a National Anti-Tobacco Campaign in 2014 or 2016 Yes
Appropriate Characteristics
Part Of A Comprehensive Tobacco Control Program Yes
Pre-Tested With The Target Audience Yes
Target Audience Research Was Conducted Yes
Aired On Television And/Or Radio Yes
Utilized Media Planning Yes
Earned Media/Public Relations Were Used To Promote The Campaign No
Process Evaluation Was Used To Assess Implementation Yes
Outcome Evaluation Was Used To Assess Effectiveness Yes
Enforce Bans on AdvertisingBan on all forms of direct and indirect advertising is the best practice
Number of DirectAd Bans
4/7possible bans
Number ofIndirect Ad Bans
4/10possible bans
Ad Ban CompliancePercent
High
Direct bans
• National TV and radio• Local magazines andnewspapers• Billboard and outdooradvertising• Advertising at point of sale
Indirect bans
• Free distribution in mail or through other means• Non-tobacco products identified with tobacco brand names• Appearance in TV and/or films: tobacco brands (productplacement)• Ban on the publicity of financial or other sponsorship or supportby the tobacco industry of events, activities, individuals
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