To many, a pop tab is just a piece of alumi-num with one purpose to

open a can. But to the Ronald McDonald House of Indiana, the pop tab is a valuable resource. Why? Collected pop tabs are re-cycled, generating much-need-ed funds to support the House and the nearly 1,900 families they serve each year. The Ronald McDonald House of Indiana had its 7th annual Pop Tab Drop on Monument Circle Friday, August 5. DSC has been a proud supporter of the Ron-ald McDonald House for the past 3 years, providing breakfast to families on the 1st Friday of

each month and dinner once each quarter. This year DSC participated in the annual Pop Tab Drop. For 45 days, a men vs. women contest was held at corporate to see who could collect the most tabs. In true DSC spirit, everyone contributed by collecting 585,844 tabs. The women came out victorious and won an ice cream social hosted by the men. To underscore DSC’s com-mitment to the Ronald McDonald House of Indiana, Brian Geitner, DSC CEO, led a team to the pop tab drop to drop off the tabs. “It’s nice to see that DSC employees pull together and get involved to support the needs of our community. We’ve been involved with the Ronald McDonald House for several years and really respect what they are doing,” said Geitner.The Pop Tab Drop is a major fundraiser for the Ronald McDonald House, which provides a temporary home for families of children receiving medical care at Riley Hospital for Children and other area hospitals.Funds received from the recycling of tabs or donations made by groups recycling their tabs in their local communities are a signifi-cant source of annual revenue, underwriting the approximate cost of operating three rooms for an entire year. Last year the Ronald McDonald House of Indianapolis raised $131,000 from pop tabs.

DSC Donates Over a Half Million Pop Tabs in Ronald McDonald’s

Annual Pop Tab Drop

the

In our continued effort to enhance service levels to our dealers, DSC has launched a Spanish version of the company’s corporate website for the Spanish-speaking used car dealer community. DSC is the first inventory floorplan finance provider to offer bilingual web services, which are easily acces-sible via a one-click link at the top of the homepage, DiscoverDSC.com.The new Spanish website is another step in DSC’s ef-forts to broaden company services and empower the DSC dealer. In addition to the Spanish website, DSC’s bilingual Customer Service Center currently supports more than 10,000 dealerships through the processing of funds, providing account analytics, and by aligning customers with the best product and service options to maximize dealership profit levels. “It’s important that DSC keeps business smooth and simple for its dealers; giving the bilingual, Spanish speaking dealers options

brings us closer to this goal,” COO Shane O’Dell explained. The latest census figures show the Spanish-speaking population, cur-rently at more than 39 million, is the fastest growing segment of

the U.S. population. Additional studies outlined in the Statistical handbook on U.S. Hispanics confirm that online usage of Spanish speaking individuals exceeds that of the general population. It is estimated that the Spanish-speaking used car market will purchase over 25% of the new and used cars in this country over the next 20 years. “Providing this service is part of our ongoing commit-ment to our entire dealer base and will allow us to meet

the needs of a diverse marketplace,” said Patty Turner, Director of Marketing and Administrative Services. “We hope that by making the website information available in a bilingual format, it will help our dealers increase productivity and build stronger relationships,” continued Turner.

DSC Offers Bilingual Customer Service and Launches New Spanish Website

Kris Chambers was the winner of the 2011 DSC Pop Tab Drop Contest. Chambers brought in over 71,000 pop tabs. From left to right: Amanda Twerberg, Janelle Smart, Kris Chambers & Amy Hatcher

From left to right: Marty McFarland, President, Shane O’Dell, COO and Brian Geitner, CEO

An exciting new initiative that will positively impact DSC employ-ees and customers is being unveiled next month. DSC has appoint-ed a Training and Development Specialist to support the imple-mentation of the company wide Learning Management System. The implementation of the program called Discover U University will let DSC employees enhance their personal growth and de-velopment by becoming confident and well trained employees. This allows DSC to offer the highest level of service, improve op-

erational efficiencies, automate workflow processes and better integrate business needs. “Our employees

have always been our greatest asset, so this seems like the natural next

step to help employees define their career/job paths for each

position at DSC,” comment-ed Peggy Boyd, Human Resource

Manager. DSC will make available a robust amount of coursework from several disciplines such

as accounting, collections, management, marketing and cus-tomer service. A library of courses will be available 24/7 in several training formats. Future expansion of the University would extend to our dealers. Through this system we could provide our dealers a means to get up-to-date information on the latest DSC happenings that impact them. DSC is rolling out Discover U University on September 1, 2011 with a company pep rally.

By: Jesse Boyd - DSC Sales Executive, Jackson, MS

In 1988, MC Morris founded Long Beach Auto Auction. Located on the gulf coast of Missis-sippi, the auction is centrally located serving customers from Mississippi, Louisiana and Ala-bama. Family owned and operated, MC’s son Bryan Morris manages the day-to-day operations and oversees the reconditioning facility and mechanic shop. “The Customer always comes first”, he says. “My door is open to every dealer and I ensure they are completely satisfied before they leave our auc-tion.” With 37 years of experience MC says, “We pride ourselves in customer service,” and it shows. You will usually find Bryan walk-ing the facility before each auction visiting with and greeting everyone.

Long Beach Auto Auction is the only independent auction on the gulf coast that services DSC, running on average 400 cars each week with a mix of dealer trades, VSC and CAC repos. In an effort to maintain their high standards of customer service and keep pace with the ever-changing car market, Long

Beach offers full mechanical service with full time certified me-chanics. Also windshield and tire replacement is offered on site to handle the needs of their customers. Backed by experience and the latest industry technology, Long Beach recently added AutoIMS capability, a one-stop shop for managing vehicle remarketing portfolios. Dealers can exchange vehicle data via the internet increasing their efficiency by con-ducting business through the click of a mouse. Just a few years ago Long Beach Auto Auction was not accepting any floorplan but “in house.” After many meetings, building trust and fostering a great relationship, DSC became a valued part-ner. Since then DSC has been their #1 floorplan company and now has a stronger presence on the gulf coast because of the partnership that was created with Long beach Auto Auction. For more information about Long Beach Auto Auction logon to their website at www.lbautoauction.com

Auction

Try the Long Beach Auto Auction Way

Page 2Issue 3.7the

It’s Time for Back to School at Discover U

8/19 & 8/26 ADESA Raleigh8/23 Western Wisconsin Auto Auction8/24 Clark County Auto Auction

8/25 Central Massachusetts Auto Auction8/26 Capital City Auto Auction9/15 Lubbock Auto Auction

U P C O M I N G D S C S P O N S O R E D E V E N T S A L E S

*Enjoy special terms when flooring with DSC. Dealer must be in good standing with DSC with available credit to be eligible for incentive. Please see your local DSC representative for complete details. Not available in CA.

*

Scan vehicles for DSC floorplan book out View account availability View vehicle titles Make payments and view upcoming payments

Visit DSCUnplugged.com for more Info

Over 1,860+ DSC dealers are using DSC Unplugged TM