ISSUE 4, DECEMBER 2014 - City of Hume 4, DECEMBER 2014 10 SUNBURY WINE REGION ... CITY...

ISSUE 4, DECEMBER 2014

10 SUNBURY WINE REGION

12 HUME BUSINESS AWARDS

08 DISCOVER YOUR OWN BACKYARD

06 PLANNING FOR GROWTH IN HUME

CITY SUSTAINABILITY - ECONOMIC DEVELOPMENTTAGLINE - Hume City, Get Connected

Taglines are at 100% scale.

Please do not shrink, enlarge or change the ratio of the tagline.

The left of the banner can be extended to fit across a document. The point on the right can not be extended at any time.

Please see attached document - ‘EcoDev_Tagline_DocumentPlacement.PDF’ for correct examples of tagline and placement.

CONTENTS MAYOR’S INTRODUCTION

Cover: Regional Tourism offerings

If you have any comments, suggestions or stories of interest for the Economic Update, or if you would like to receive a copy every quarter please contact us on 03 9205 2200, or visit Hume City Council’s website www.hume.vic.gov.au

The ECONOMIC UPDATE is designed to be used as an ongoing resource showing trends over time, and we recommend readers keep back issues for future reference. Produced for Hume City Council, PO Box 119, Dallas, Victoria 3047

Designed by adz@work, Studio 104, 9-11 Claremont Street, South Yarra, Victoria 3141

HUME CITY COUNCIL IS A PROUD SUPPORTER OF THE AUSTRALIAN MADE, AUSTRALIAN GROWN CAMPAIGN

HUME CITY COUNCIL ECONOMIC UPDATE / 2

As the new Mayor of Hume City, I would like to welcome you to this edition of the Hume Economic Update. Economic Development is an important aspect of Hume City Council. It’s about investment and the creation of jobs. I will work with Federal and Victorian governments to ensure Hume is the place to invest.

This edition explores the importance of the tourism sector and how it benefits the Hume economy. We also share details on some of the key business events held by the Hume City Council.

Tourism is the fourth largest contributor to the Hume Economy and fifth largest employer in Hume. In the ‘Planning for Growth in Hume’ article you’ll learn about Council’s 2011-2015 Hume Tourism Strategy and its key achievements to date.

The Discover Your Own Backyard (DYOB) campaign is encouraging local residents to get out and discover the many things to see and do in the municipality with visiting friends and relatives. You can read how the DYOB campaign has assisted Hume tourism operators to promote their businesses in our interview with Andrew Clarke, CEO of Living Legends, one of Hume’s best kept secrets!

We profile the Sunbury Visitor Information Centre (SVIC) and discover how it provides visitors with information on the many experiences available in Hume as well as access to a range of locally made produce and souvenirs.

Peter Simmie joins us to discuss the Sunbury Wine Region and the Sunbury and District Grape Growers Association. Peter - the president of the association and owner of Yuroke Vineyard, explains the evolution of the expanding Sunbury Wine and Food Festival.

Melbourne Airport is a major contributor to the Hume Economy and the article ‘Melbourne Airport: International Visitation Benefits Local Tourism’ explores the growth they are experiencing in passenger numbers and their future plans for development.

Most of you will have attended one or more of the business events held by Council this year. In this edition we talk to three businesses that sponsored our events and reveal the benefits gained through their sponsorship.

Council believes in recognising the contribution businesses in our region make. The 2014 Hume Business Awards saw twenty-five local businesses from a range of industries being recognised. I congratulate all the winners and finalists.

This month the Northern Business Achievement Award Grand Finale is being held. This is a major event involving seven councils from Melbourne’s North. We feature the nominees from Hume for this event.

I am keen to work with businesses and advocate for Hume City in encouraging investment and development. I want this year to be the year of growth – growth in business and growth in jobs for Hume residents. Success of our businesses will lead to prosperity for our residents and this is what I will aim for.

As we approach the festive season, I would like to wish everyone a Merry Christmas, and a happy, healthy and prosperous new year. Please keep safe and care for your neighbours over the holiday period. I look forward to meeting you in 2015.

3 News in Brief

3 Sunbury Visitor Information Centre

4 Melbourne Airport International Visitation Benefits Local Tourism

5 Kangan Institute BEC Opportunities for Business Development

6 Tourism Strategy Planning for Growth in Hume

8 Discover Your Own Backyard Strengthening Tourism Locally

9 Case Study Living Legends, Woodlands Historic Park

10 Sunbury Wine Region Working Together

11 Sponsorship Opportunities Developing Your Business

12 Hume Business Awards A Celebration of Innovation

13 Kitchen Innovations

14 NBAA Acknowledging Regional Business Achievement: PARKROYAL, Selectrix & Food Plastics

People in Hume 16 Kristen Sammartino

16 Claude Ceccomancini

16 Angus Mcleay

Hume City Snapshot 17 Statistics

NE

WS

IN B

RIE

F

BOOKMARK 3047: BROADMEADOWS’ NEWEST CAFÉ HAS OPENED ITS DOORS

Bookmark 3047, a new Broadmeadows café has just opened. Bookmark 3047 is a joint partnership between Hume City Council and Kangan Institute where hospitality students run the café.

This provides students the opportunity to gain real workplace experience whilst serving healthy and locally produced food for the community. The new venture also fosters literacy and community engagement with a free book exchange for patrons.

Bookmark 3047 offers a fresh, flavoursome and nutritionally balanced seasonal breakfast and lunch menu in addition to coffee competing with the best in Broadmeadows.

Bookmark 3047 has a catering menu available for local businesses and the community to take advantage of at their next event.

Location: Hume Global Learning Centre, 1093 Pascoe Vale Road, Broadmeadows.

Hours of Operation: 7:30am to 4:00pm, Monday to Friday.

Like us on Facebook www.facebook.com/bookmark3047

NEWS IN BRIEF

The Sunbury Visitor Information Centre (SVIC) is recognised as a fully accredited Visitor Centre within the Australian Tourism Accreditation Program. Accreditation is established by the tourism industry and assists tourism operators to provide visitors with an assurance of high level commitment to professionalism both in business operations and delivery of service.

The Sunbury Visitor Information Centre was named a Finalist in the Visitor Information and Services at both the 2013 and 2014 RACV Victorian Tourism Awards. This is in recognition of their dedication and ongoing commitment to professional excellence within the tourism industry. The RACV Victorian Tourism Awards continues to be the leading business development program for the tourism industry and offers entrants a valuable opportunity to evaluate their operations, embrace best-practice business principles and strive for tourism excellence.

SVIC is operated by Hume City Council with one dedicated full time and one casual employee. The day-to-day customer service is extended by 40 volunteers who donate their time, knowledge, expertise and passion for the local area. As the gateway to Northern Victoria, Sunbury is the closest destination for many visitors seeking to travel further.

During the 2013/14 financial year, the centre fielded 13,742 enquiries, 91% of which referred local businesses. The majority of these enquiries were walk-ins, however since embracing digital media the SVIC email audience has significantly increased by 133.3%. This is well above the state average and significantly higher than the 79.7% overall increase in emails to other Visitor Information Centres within the region.

“The core responsibility of the SVIC is to service visitors through the provision of comprehensive and accurate information,” said Virginia Smedley, Visitor Information Centre Officer.

“Dispersal of information through our tourism operators, regional events, industry networks and local businesses facilitates greater distribution to benefit the tourism experience of visitors,” she said.

The Centre is a crucial component of local tourism, teaming professional advice with showcasing what Hume has to offer to visitors and residents.

As a ‘one-stop-shop’ the centre offers a service that cannot be found online or in any guidebook. SVIC provides face-to-face interaction and an accurate insight to local treasurers and shares a wealth of inherent knowledge. Sunbury Visitor Information Centre supports local tourism and focuses on industry growth opportunities that will in turn result in extended visitor stays and expenditure.

For more information on the SVIC call: (03) 9744 2291

SUNBURY VISITOR INFORMATION CENTRE

BOOKMARK 3047 SUNBURY VISITOR INFORMATION CENTRE


The 2013/14 financial year recorded more than 31 million international passengers at Melbourne Airport, an increase of 9 per cent international visitation compared to last year.

“Our transformation is more than just a physical one and to recognise this, our new corporate vision is to be Australia’s airport of choice by delivering a superior customer experience,” said Melbourne Airport CEO Chris Woodruff.

“We’re focusing on making the customer journey more seamless, intuitive and welcoming as we bring a greater sense of our world renowned liveability to the airport. We want people to remember their experience at Melbourne Airport – for all the right reasons,” he said.

The increase in passengers vising Melbourne is supported by the ongoing investment Melbourne Airport has spent on facilities. In June, approximately $53 million was invested in the airport, twice the amount spent in June last year.

This investment contributed to projects including: a new domestic terminal, new ground transport hub, improvements to the international terminal, expansion of the airline transit and bussing lounges, significant airfield capacity works, a tri-generation energy production plant and a new Airport Drive.

“This private expenditure is not just supporting our transformation but also local and regional tourism, the Victorian economy and creating more jobs.

“Next year alone we expect to invest around $700 million as part of sustained ten year investment period,” said Mr Woodruff.

The increase in visitation from Asia continues to drive local tourism. This international growth came from markets including Japan, Taiwan, Hong Kong, Singapore and China, all growing by more than 10 per cent for the year and taking total international passengers to more than $7.7 million.

“Asia continued to drive our international growth with China holding its place as our most important long haul market. Elsewhere in Asia; Singapore, Japan, Malaysia, Hong Kong and Taiwan all grew by an extraordinary minimum of 20 per cent,” said Mr Woodruff.

New services introduced during the year have contributed to the growth and continued to make Melbourne a more accessible hub to international locations. International services introduced in the past year include Air India’s new direct Melbourne – Delhi, Jetstar’s new Melbourne – Tokyo and Aircalin’s new Melbourne – Noumea flights.

Melbourne is a true events destination, especially at this time of the year attracting people from all parts of Australia and the world who enjoy summer cricket, AFC Asian Cup, Cricket World Cup, Australian Open, the Formula One and the recent Spring Racing Carnival.

For the month of June alone, international passengers increased by 9 per cent while domestic and total passengers increased by 4 and 5 per cent respectively compared to June last year. In addition to the international growth, domestic passenger numbers also increased by 2 per cent to reach 23.3 million for the year.

Australian passport holders have increased by 7 per cent marking an increase in travel popularity.


MELBOURNE AIRPORT INTERNATIONAL VISITATION BENEFITS LOCAL TOURISMMelbourne continues to become an increasingly attractive market for international travel and over the past year Melbourne Airport has again achieved growth in the numbers of international visitation.


BU

SIN

ES

S G

RO

WTH

KANGAN INSTITUTE BEC OPPORTUNITIES FOR BUSINESS DEVELOPMENTBusiness Enterprise Centres (BEC) Australia is a national network of business centres providing advice for small businesses. BEC Australia has just under 100 business centres that collaborate to bring business development opportunities to local communities.

This influx in visitation provides the perfect opportunity for local tourism operators to take advantage of. When international visitors arrive at Melbourne Airport, Hume City Council is the gateway to their next stop. Tourism operators can capture this growing group, offering accommodation, transport, tourism experiences and options that appeal to national and international visitors.

Hume is the perfect environment for all local businesses to promote their products and services. Businesses should be looking to target major arterials leading to and from the airport, showcasing their product or service and tailoring their offering to travellers arriving on our own backdoor.

For more information on Melbourne Airport visit: www.melbourneairport.com.au

The BEC Network Victoria provides these services across the local network to businesses in both metropolitan and regional centres. The Kangan Institute BEC services the Hume region and was recently awarded Best Metro BEC in Australia for 2014.

Free services include business counselling and business consultation. Victorian Chair of BEC, Joe Imbesi explains the programs available in the Hume Region. All programs enable business owners to work with independent professional business advisors who provide advice and a clear plan to achieve business goals, in an environment of strict confidentiality.

“We hold monthly business consultations at Hume City Council for free. These are aimed at two groups of people. The first group is those intending to go into business, they may already have an idea, want to discuss a few strategies or check out the feasibility of starting the business,” said Joe Imbesi.

“The other group that we deal with are people already in business. If they have any issues or intentions to expand or grow we will conduct a consultation with them and give advice on the options to achieve their objectives. Both of these groups receive business consultation,” he said.

BECs also work with long term unemployed people through the National NEIS program to provide these individuals with business counselling support to begin their own business. Business counselling is available to people experiencing long term unemployment who are ready to start a business of their own.

Other services Kangan Institute BEC offers include Private Small Business Mentoring, Management Skill Workshops, Seminars and Networking. All these programs are delivered by experienced business advisors.

If you are interested in joining a BEC Business Consultation session at Hume City Council visit: www.hume.vic.gov.au/business

JAPAN 61.2%

INDONESIA 61.0%HONG KONG 33%

MALAYSIA 34.8%

SOUTH KOREA 20.9%

VIETNAM

19.8%

CHINA 24.1%

FRANCE 28.5%

SINGAPORE 19.1%

SWEDEN 19.1%

AUSTRIA

19.1%

ITALY

18.0%

VISITING NATIONALITIES BY PASSPORT - JULY 2014

VICTORIAN CHAIR OF BEC, JOE IMBESI


TOURISM STRATEGY PLANNING FOR GROWTH IN HUMEIn April 2011 Council adopted the Hume City Council Tourism Strategy 2011-2015. The Strategy was developed to guide the strategic direction of tourism in the municipality and further develop Hume as a quality repeat visitor destination.

Some of Hume’s well known tourism attractions are found in the west of the municipality in Sunbury and surrounds. Many are based on history, heritage, nature, accommodation and wine. There are however, many tourism assets across Hume and the broader region awaiting further promotion.

“Council supports tourism on a strategic level and as a facilitator. This includes: visitor servicing, providing regional tourism leadership, supporting local events, brokering new partnerships, advocacy to government, supporting new and existing tourism products, investment attraction, auspicing training for operators and promoting Hume’s tourism assets,” said Emanuela Camera, Tourism Development Officer.

The Hume City Council Tourism Strategy 2011-2015 covers five themes and Key Performance Indicators (KPIs), each supported with a series of objectives and actions:

THEME 1: TOURISM PRODUCT AND BUSINESS DEVELOPMENT KPI: Increase in growth of quality experiences for visitors.

THEME 2: MARKETING AND PROMOTION KPI: Increase exposure of Hume as a tourist destination to the domestic and international market through various marketing and promotional activities.

THEME 3: VISITOR SERVICING KPI: Increase in visitor contacts by domestic visitors via visitor servicing programs and at Hume city tourism venues.

THEME 4: VISITOR SUPPORT INFRASTRUCTURE AND INVESTMENT KPI: Increase in the number of tourism investment and development enquiries to Hume City Council.

THEME 5: DEVELOPING INDUSTRY LEADERSHIP KPI: Encourage tourism business in Hume to network and work collaboratively in order to increase leadership in sector.

“Since the strategy launch, Council has successfully implemented a number of tactics to further develop Hume’s tourism offerings and is starting to see the results,” said George Osborne, Manager Economic Development.

“The tourism sector in Hume City is showing growth in employment and output contributing to the economic prosperity of Hume. This growth highlights the important role of Hume City Council in supporting local tourism through the delivery of the Hume City Council Tourism Strategy 2011-2015. It is also a great way to showcase Hume’s liveability to potential residents and investors,” he said.

In the calendar year ended 2013 Hume hosted an estimated 1.310 million visitors (Source: Data Insights, Travel to Daylesford and Macedon Ranges, December 2013). The estimated output generated by tourism in Hume is $1.487 billion (an increase of $300 million from 2012), and the sector employs over 4,500 people, (an increase of 554 employees from 2012).

CRAIGIEBURN CENTRAL

Tourism has moved up from being the fifth largest economic driver for the region in 2012 to the fourth in 2013.

(Source: REMPLAN, 2012-2013 Australia Bureau of Statistics).

“A crucial part in the implementation of the Strategy is the strategic partnerships we have developed with key tourism organisations. Council has been working co-operatively with industry and operators on various initiatives in order to raise the profile of tourism in Hume and promote the region as a quality repeat destination,” said Ms Camera.

Council provides local tourism businesses with information and access to various training, networking and professional development opportunities in order to encourage them to collaborate, stay informed, be innovative, develop their staff and provide visitors with high quality experiences.

Council is represented on the Daylesford and Macedon Ranges Tourism Board (DMRTB). The Board has provided support in the growth and development of tourism product in Hume directly through the provision of a range of training opportunities for operators, networking events, and marketing and promotions activity. DMRTB also provides a connection for Hume City Council into State Government - Tourism Victoria and broader tourism industry networks.

“We also work closely with a range of other tourism organisations such as Destination Melbourne - the regional tourism organisation for Melbourne, the Victorian Tourism Industry Council - the peak policy council for Victoria’s tourism sector and Melbourne Convention Bureau (MCB) - charged with marketing Melbourne and Victoria nationally and internationally as one of the world’s best destinations for hosting business events,” said Ms Camera.

Over the next 12 months Hume City Council will continue to work strategically with these key industry stakeholders and the local operators to deliver the identified actions in the Hume City Council Tourism Strategy 2011-2015 and guide the long term development of tourism in Hume.

Ms Camera said there would be a continued focus on promoting Hume through the Discover Your Own Backyard (DYOB) campaign and other initiatives.

“As well as DYOB, we will continue to work collaboratively with DMRTB to integrate Hume product into the strategic and tactical direction of the region.

“We’ll continue to position Hume as a unique place to do business with MCB, and we’ll continue to support our tourism operators with training and development, networking opportunities and encouraging collaboration through the packaging of products,” said Ms Camera.

For more information on Hume’s Tourism Strategy contact Emanuela Camera, Tourism Development Officer: call (03) 9205 2353 or email [email protected]


TOU

RIS

M D

EV

ELO

PM

EN

T

5TH20124TH2013

ECONOMIC DRIVER GROWTH

LARGEST

LARGEST

LOCAL CHEESE AND WINE

Hume City is a unique region with an abundance of contrasting visitor experiences including historic wineries, bluestone architecture, parks and gardens.

Whilst Hume City Council continues to profile its more recognised tourism offerings on the West side of the region, the Council is also working to build awareness around lesser known tourism experiences on the East side of the municipality. This includes profiling direct to public outlets, retail and dining opportunities, accommodation, function and event spaces and natural assets. Hume City has something for everyone to enjoy and Council is working hard to get the word out about these places to visit. There are so many wonderful things to see and do in Hume City, and Council has delivered a dedicated Visiting Friends and Relatives (VFR) marketing campaign to promote Hume’s tourism products and experiences amongst the Hume community. The campaign is titled ‘Discover Your Own Backyard’ (DYOB) and is delivered by Hume City Council in partnership with Destination Melbourne, the Regional Tourism Organisation for Greater Melbourne. The campaign forms part of the Hume City Council Tourism Strategy 2011-2015 aimed at further developing Hume as a quality repeat visitor destination. Denise Castro, Industry Development Manager from Destination Melbourne said Hume was one of the Councils that were quick to get on board right from the start. “Throughout the campaign we have been able to unearth gems like the Sunbury Wine Region, Living Legends and natural and historical assets,” said Ms Castro. “The DYOB campaign helps raise awareness of the value of tourism and educates residents about the attractions and local products in their region so they can be proud and become passionate advocates for their local area,” she said.

The VFR market is a key driver for visitors to Hume and accounts for 44.4% of visitation to Melbourne’s northern region (Data Insights, VFR Travel to Melbourne, 2012). The DYOB marketing and communications campaign has specifically targeted locals and their visiting friends and relatives, showcasing local and accessible tourism sites in order to increase awareness of Hume’s tourism strengths and assets (including historical, heritage and natural) amongst the community and encourage visitation.

“That is what the campaign is about, giving exposure to things people might not know about. When people visit friends and relatives they are usually heavily reliant on that person for what to see or do. The host can be the most influential tour guide,” said Emanuela Camera, Tourism Development Officer.

The DYOB campaign also helps raise awareness of the value of tourism and educates residents about the tourism products in their region and encourages them to become passionate advocates for their local area. If VFRs in our municipality have a great visitor experience, it is envisaged that they will keep coming back, they will tell others, and our local economy will continue to grow and benefit. The campaign is also a great way to showcase Hume’s liveability to potential home buyers.

“The campaign shows residents what Hume has on offer and where to entertain their guests locally and encourages them to visit our website and Sunbury Visitor Information Centre for more ideas.

“The campaign is designed so that locals and their visiting relatives and friends become aware of what’s available in their own backyard rather than having to go to other regions,” said Ms Camera.

In 2013, a range of innovative marketing outputs were implemented as part of phase three of the Hume DYOB campaign including social media (Facebook, Twitter, blogs), online competitions, train advertising, outdoor banners, QR codes, web, video, Hume Global Learning Centre light box displays, Hume Library alarm covers, book marks etc.

Over 60% of Hume City Council’s workforce lives in Hume. A dedicated internal campaign to engage staff was implemented in 2013 including internal communications and a competition which indicated to Council what staff identified as their favourite places to visit in Hume.

Council continued the promotion and distribution of the dedicated DYOB online promotional video featuring ambassador Eddie McGuire. Since its launch in May 2012 the video has received over 67,000 views across a range of online platforms including Dailymotion and YouTube. Council is also working with local real estate agents to distribute the DVDs of the video to potential buyers.

In January 2014, the DYOB video featured on Channel 31 and was televised in Melbourne and Geelong. On 20 January 2014, the video aired at 7:30pm and received 7,600 views. It was then repeated on 22 January 2014 at 4:30pm and received 5,600 views.

In May 2014, Hume’s key tourism attractions featured on Channel Nine’s Postcards. 263,000 people tuned in to the episode.

“The campaign and particularly the DYOB promotional video, for which Eddie McGuire is an ambassador has drawn a lot of interest,” said Ms Camera.

DISCOVER YOUR OWN BACKYARD STRENGTHENING TOURISM LOCALLY


CRAIGIEBURN FESTIVAL GOONA WARRA VINEYARD

CASE STUDY: LIVING LEGENDS, WOODLANDS HISTORIC PARK

Living Legends has been working with Hume City Council and the DYOB campaign since it began.

“One of the greatest challenges we have is getting the word out about Living Legends, the homestead and the park. We are one of Melbourne’s best kept secrets. It has been great having the support from Hume as they have co-ordinated the DYOB program,” said Living Legends CEO Andrew Clarke.

“The important thing about DYOB is that it gives great exposure to local attractions and places to visit. You look around and there are wineries, enormous parks, historic buildings and attractions all minutes from Melbourne Airport that need the exposure and Hume City Council has brought that all together,” he said.

Living Legends has something for everyone with one of the most historic homesteads in the Southern Hemisphere, a group of champion horses where people can come and live past memories and kids can pat a horse for the first time, the neighbouring park with over 1,000 kangaroos, birdlife and echidnas, the historic gardens and indigenous heritage.

DYOB has really driven VFRs to go and see local tourism spots, which in turn has built community involvement.

“We saw results straight away from our involvement in the DYOB campaign. There was an instant spike in visitation. Our best marketing is word of mouth, when people come, see, taste and hear they understand what we have to offer and then tell others.

“Someone living locally may learn about Living Legends when they have a family member come to stay and they are looking for something to do, but often we find they will come back again or spruik their experience to others in the community.

“We also give VFRs a great Australian experience from native animals, to freshly baked scones as part of the homestead Devonshire tea,” he said.

Living Legends is also working further to attract the international market with Melbourne Airport and surrounding accommodation providers. Overseas visitors are able to get off the plane and within a 10-15 minute drive see their first kangaroo and horse close up.

For more information on Living Legends visit: www.livinglegends.org.au

For more information on Hume’s Discover Your Own Backyard campaign contact Emanuela Camera, Tourism Development Officer: call (03) 9205 2200 or email [email protected]


LOC

AL TO

UR

ISM

LIVING LEGENDS HORSES


SUNBURY WINE REGION WORKING TOGETHERThe Sunbury Wine Region is an officially gazetted area made up of wineries from across Keilor, Bulla, Clarkefield, Sunbury, Diggers Rest, Rockbank, Parwan and extending out to Melton and Bacchus Marsh.

The Sunbury Wine Region produces award-winning cool climate wines and is the closest wine region to Melbourne city (only 20km from the CBD). One of Melbourne’s oldest regions, wine growers in the area also produce dry climate wines. The land surrounding Melbourne Airport within the region is home to a variety of terrains including deep valleys and steep hills, remnant indigenous grasslands, volcanic plains and sloping foothills. This diverse terrain and ranging soil varieties produce excellent Riesling, Pinot Noir, Cabernet Sauvignon and acclaimed Shiraz and Chardonnay varieties.

The Sunbury and District Grape Growers Association (SDGGA) is a membership based organisation that supports the Sunbury Wine Region through a range of initiatives.

Various wineries and vineyards make up the membership of the SDGGA including: Ardundel Farm Estate, Bacchus Hill Winery, Craiglee Winery, Galli Estate Winery, Goona Warra Vineyard, Pitruzzello Estate, Rose Creek Estate, Toolern Vale Hills Winery, Witchmount Estate, Wildwood Vineyard and Yuroke Vineyard.

The association promotes local growers, the geographic area and showcases the marketing potential and production responsibilities to growers and the wider community. Providing information and knowledge of viticulture and sustainable practices is a main aim of the association. The marketing support provided is important to increase awareness of the area and in turn increase winery visitation and sales to allow the expansion of premium grape production.

One of the key roles of the SDGGA is to deliver the annual Sunbury Wine and Food Festival. Peter Simmie has been president of the SDGGA for the last three years and has worked with the association to grow the festival in order to further market and promote the Sunbury Wine Region.

This year on Saturday the 26th October the SDGGA held their second Sunbury Wine and Food Festival in a new format which brought wineries from across the Sunbury Wine Region together in one location for a day of wine tasting, food and entertainment. The main objective of the festival is to raise the profile of the Sunbury Wine Region, encourage visitation to the wineries and generate positive publicity.

“It was a great day of local wine, gourmet food, children’s activities and entertainment for the whole family held at Living Legends, Woodlands Historic Park in Greenvale. Entertainment included Buddy England & the Vi-Queens and Lisa Edwards live on the festival stage. Each year visitation to the festival is steadily increasing which is a great outcome,” said Mr Simmie.

“It is great to see growing support for the festival. We run the festival to get our name out there and provide an opportunity for individual growers to follow up on the visitors they meet.

“At the festival, growers have the opportunity to run individual stores with tastings to showcase their products,” he said.

For more information on the Sunbury Wine Region and the Sunbury Wine and Food Festival visit: www.sunburywines.com

Sunbury

Melton

BacchusMarsh

Gisborne

MelbourneAirport

Melbourne

Yuroke

Arundel

Pitruzzello

RoseCreek

Toolern Vale Hills

Craiglee

GoonaWarra

Witchmount

GalliBacchus

Hill

Sunbury Rd

Calder Fwy

Melton Hwy

N

Wildwood

GOONA WARRA VINEYARD


SPONSORSHIP OPPORTUNITIES DEVELOPING YOUR BUSINESSHume City Council’s Economic Development department holds a range of events for the region’s business community throughout the year. The Council is known for delivering high quality events that are well attended. Local Hume businesses are given the opportunity to sponsor these events and further showcase their business.

Sponsorship of these events provides the opportunity for organisations to be aligned with high profile, successful, positive and inspiring business networking events. There are various levels of sponsorship opportunities available depending on the type of event.

We’ve spoken to three businesses that have sponsored Hume events about their experiences and to gather their perspective on why they feel the process has been so rewarding.

NATURALLY GOOD PRODUCTS Next year Naturally Good Products celebrate a milestone for the company – 30 years of business success, the last six of which have been in Hume City Council. The company has sponsored the Women in Front Lunch since its inauguration three years ago, and are looking forward to continuing the sponsorship in 2015.

“The main reason I choose to sponsor this event is because I believe in the objectives of the event – creating a space where women can connect with other business women as they might not have the opportunity in the workplace, especially manufacturing” said Connie Manglaviti, Marketing Manager.

Connie explains on a personal level she loves giving back.

“The company receives great exposure from the sponsorship, broadening our brand audience to the many business representatives that attend the breakfast. Hume has been a great support in growing our business and also in supporting other women in the workplace.

“Sponsoring the lunch has benefitted our business’ connection with other likeminded businesses. It keeps us in contact with the Council team so we don’t feel like we are working on our own. The connections through sponsorship mean we are working in a community and getting to know the different people in the local business community,” she said. www.naturallygoodproducts.com.au

SUNBURY COMMUNITY HEALTH Sunbury Community Health (SCH) in partnership with Healthy Together Hume sponsored the 2014 Sunbury Business Association’s Business Dinner.

“We sponsored the event to connect and learn from other businesses. The event aligned perfectly with our newly articulated mission to strengthen the social fabric in Sunbury,” explained Phillip Ripper, CEO of SCH.

In their work, SCH supports workplaces to create safe and healthy work environments that support employee wellbeing, offering a step-by-step approach to creating a healthy workplace.

“The process of sponsoring the event strengthened our relationship with the Sunbury Business Association and other member businesses.

“The sponsorship also gave SCH visibility in relation to being an organisation that exists to strengthen social fabric in Sunbury, which includes supporting local business, employment, education and health opportunities, wherever possible,” he said.

Sunbury businesses and not-for-profit organisations are facing challenging times, due to high population growth and shifting global retail trends.

“In light of this we managed to secure high-profile business commentator Bernard Salt to speak at the event. He educated businesses on how they can adapt in the challenging business environment,” he said.

The sponsorship put SCH in touch with what matters to local businesses. This has led to co-designing local activities that have mutual benefits for Sunbury businesses and residents. Initiatives being rolled out as a result include the ‘It’s Not That Far’ campaign, a trial of a smoke-free outdoor dining in Sunbury and a series of 2015 SBA business networking events.

www.sunburychc.org.au

MODERN BAKING Modern Baking have sponsored a number of events in the past including the Women in Front networking Lunch and have also sponsored the Hume Community Xmas Tree.

“I chose to sponsor these events, by way of providing products, to support the local community, which is home to many of our employees. I believe through supporting Council events our company has an avenue to give back to the community,” said Nicholas Arena, Managing Director.

Nick lists many advantages he has seen for his business after sponsoring the event including increased awareness of his company and the Modern Baking brand.

“The most important thing for me was that we supported the local community and the progressive Hume Council that builds this community,” he said.

www.modernbaking.com.au

If your business is interested in sponsoring an event please call Kelly Court, Business Development Officer on (03) 9205 2200.

SP

ON

SO

RS

HIP


HUME BUSINESS AWARDS A CELEBRATION OF INNOVATION

2014 HUME BUSINESS AWARDS

The annual Hume Business Awards were held on Thursday 23 October at the PARKROYAL, Melbourne Airport. Melbourne Airport was the awards’ major sponsor for the second year in a row.

The Awards are Council’s way to recognise the significant contribution Hume businesses make to the local economy, either by providing employment opportunities, services for the community or reinvesting profits locally.

Businesses range from a broad variety of industries and are acknowledged in different award categories for delivering exceptional service, quality and supporting the economic prosperity of the municipality.

25 local businesses from varied industries were recognised and celebrated at the award ceremony.

Former Hume Mayor Councillor Casey Nunn said that the Awards congratulated both the finalists and winners.

“Although nationally we are seeing a challenging business environment emerging for many businesses, there are also opportunities.

“Several of our local businesses have proven this and through their innovation and tenacity are reaping the benefits,” said Cr Nunn.

The Awards are a beneficial time for organisations that have worked hard during the year to celebrate their achievements.

“The hard-working companies in our city deliver exceptional service, quality and support the economic prosperity of the region making Hume a better place to invest, work, live and play. Council is passionate about celebrating their efforts.

“All of the finalists add extraordinary value to the local economy, and their success promotes further employment opportunities and the Hume community as a whole. I was pleased to announce the winner of the Hume Business of the Year Award as Kitchen Innovations,” said Cr Nunn.

FINALISTS AND WINNERSBusiness of the Year • Kitchen Innovations

New and Emerging Small Business • Australian Community Logistics - WINNER • Paws on the Move • Trickstar & Co • Rolco Boats

Small Business • Paramount Pest Control (Sunbury) - WINNER • Hothlyn Bakery

Manufacturing Small • NJ Engineering Pty Ltd - WINNER • Aztech Cutting Solutions

Manufacturing Large • Kitchen Innovations

Building and Works Code of Practice • Tullamarine Concrete P/L

Tourism and Hospitality • Living Legends - WINNER • Pitruzzello Estate • Rockleigh Tours

Café and Restaurants • Vic’s Food & Wine (Sunbury) - WINNER • Ginger Club Indian Restaurants

Retail • Bali Abundance - WINNER • Freshplus Supermarkets • Telstra Store Broadmeadows • Greater Discount Chemist

Professional Services • SP Solutions - WINNER • GTE HR Solutions

Food Manufacturing • Procal Dairies

Sustainability • DDC Pty Ltd (Sunbury)

Business Leader • Willow Ware Australia - Mr Ralph Wilson Snr and Mr Ralph Wilson


KITCHEN INNOVATIONSLocated in Campbellfield, Kitchen Innovations is a leading manufacturer and supplier of kitchens to the Australian market, employing over 100 people and has been manufacturing quality kitchen solutions since 1993.

The company continues to invest in the development of their employees and design programs and custom solutions to ensure they stand out in their industry. They are considered to be the fastest growing kitchen cabinet manufacturers in Australia.

Company owners Enzo Crocitti and Giulio Marsili attended the awards with Kitchen Innovations Chief Operating Officer Mario Siketa. Mario Siketa explained it was a great event hosted by Council and beneficial recognition for the company.

“We were very proud to win such a prestigious award that will help increase our profile in the market. Looking at the calibre of other businesses competing in Hume City Council, it’s a significant achievement to be recognised with the award,” said Mr Siketa.

“From a cultural point of view, winning this award has already built the team’s pride in the hard work they consistently put in. You don’t win an award like this without great people who are good at what they do. We have a company saying, ‘You don’t build the business, you build people and they build the business,’” he said.

Kitchen Innovations’ commitment to customer service and excellence is witnessed every day, with the majority of business generated through recommendations and repeat business. This excellent business standard along with ongoing investment in skilled craftsmen and technology make them a deserving winner of this accolade.

“The Awards made me realise how valuable the events Hume City Council organise are. They were a great opportunity to meet people, network and learn about the range of businesses operating in Hume based on other businesses that won awards. As a company we will prioritise attending more of these events to continue our awareness of what is going on in Hume. “It was excellent to get out of our everyday pace, we often try to do that and participate with Council programs.

“We run a jobs program through the Council and the Awards were another good way of getting involved with Council and learning about the great support they offer. We will continue to back Council programs by being part of this community and connect with Council,” he said.

The organisation has recently acquired Choice Cabinets, a boutique cabinet manufacturer based in Knoxfield, Melbourne. This will further increase and strengthen Kitchen Innovations’ position in the market at their Campbellfield location.

“This year we celebrate our 20th year and the award was the icing on the cake of a great business period. Over the past year we have acquired Choice Cabinets which we will relocate to Campbellfield and this move will continue to bring job opportunities to the area. We respect our employees’ service and skills and will continue to invest in our people.

From a cultural point of view, winning this award has already built the team’s pride in the hard work they consistently put in. “In the past year we have been awarded government funding in the wake of major manufacturing closures to continue developing manufacturing in the region. We have also introduced a new stone manufacturing line and won an award from The Cabinet Makers Association for the best project. All these things in combination with the Hume Business Award have set us up for another great year,” he said.

For more information on Kitchen Innovations visit: www.kitcheninnovations.com.au

RE

CO

GN

ISIN

G A

CH

IEV

EM

EN

T

“One of our goals was to create a higher sense of identity through the awards,” explained Mick Butera, NORTHLink Executive Officer.

“We do that via holding four breakfasts a year divided among seven Councils. For the first three of the four breakfasts two Councils act as hosts and their businesses and young achievers are featured as nominees,” he said.

Each Council takes a turn at hosting the final breakfast held in December. “In December the nominees for firms and young business achiever are represented in a finale celebration. The 14 companies that have been nominated all anxiously await the result but at the end of the day they are all winners just by being nominated as they all receive exposure.

“Business of the Year is voted by an independent regional panel made up of local industries, education and Victorian Government representatives,” said Mr Butera.

In addition to the Business of the Year there are seven other awards voted by the panel. The awards have continued to evolve to ensure the process remains rewarding for the Councils and businesses alike.

“The sense of community is important to the awards as it produces a high level of engagement amongst businesses, local government and education. The engagement we create has led to many relationships being formed and positive business outcomes realised,” he said.

Robin Williams, ex Director of Alumni and Development at La Trobe University, and at times George Osborne from Hume City Council, MC the breakfasts and facilitate meeting opportunities throughout the morning which creates a buzz, so much so the MC often finds it hard to restore quiet.

“Each year we debrief with the Councils and ask them to give us Strength Weakness Opportunity and Threat (SWOT) analysis feedback.

“Councils are responsible for identifying the businesses that will be nominated, identifying the young achievers and selecting a few students from local schools to come along and experience the awards,” he said.

Reflecting on the awards Mr Butera explains these forums respond to regional needs and not just individual Council needs.

“I believe that these awards have played a big part in creating the relationships that have led to a greater sense of identity for Melbourne’s north. This is reflected in the fact that we now have forums with local government CEOs and Mayors.

“This has led to a greater sense of unity, community and working together for a higher purpose,” he said.

For more information on NBAA visit: www.nbaa.com.au

We spoke to this year’s nominees from Hume to find out about their positive experiences with the awards and how they have befitted them.


NBAA ACKNOWLEDGING REGIONAL BUSINESS ACHIEVEMENTThe Northern Business Achievement Award (NBAA) began six years ago. The basis of the awards was to create a partnership between the Councils in Melbourne’s north to own and drive these awards within the community.

NBAA 2015 BREAKFAST DATES

DATE HOST5th March 2015 City of Whittlesea City of Yarra

4th June 2015 City of Darebin Banyule City Council

3rd September 2015 Hume City Council Moreland City Council

Grand Finale Nillumbik Shire 3rd December 2015 Council

NBAA EXECUTIVE OFFICER MICK BUTERA


YOUNG BUSINESS ACHIEVER - DEMPSEY ROSS

Dempsey Ross works at PARKROYAL Melbourne Airport as Meeting and Events Coordinator and was nominated for the NBAA Young Achiever Award by her manager.

Completing her Diploma of Events before working at PARKROYAL Melbourne Airport, Dempsey is passionate about being part of the industry.

“My role involves working within the Meetings and Events team coordinating all the events PARKROYAL Melbourne Airport holds. PARKROYAL Melbourne Airport provides accommodation to many visitors on business and holidays wanting easy access to the airport, for this reason we are heavily involved with conference clients. We have 16 meeting rooms and are able to facilitate conferences and events right through from the initial enquiry to hosting the events,” said Ms Ross.

“Many of our clients are large organisations from a variety of industries including education, government and corporate sectors. They are able to fly in from around Australia and we can host an entire conference right here, making it convenient for travelling participants being so close to the airport,” she said.

Dempsey originally started working at PARKROYAL Melbourne Airport in August 2012 in the AIRO Restaurant. She worked at the restaurant until January 2013 when she moved across to a graduate position in Meeting and Events. Dempsey was internally supported in securing the role of Meeting and Events Coordinator after a year in her graduate position.

“My team and manager have helped me to reach many personal and professional goals; I believe PARKROYAL really support their young staff members. A large part of my role is also maintaining relationships and sourcing new clients and I was fortunate to be given the opportunity to manage a lot of large conferences during the past year.

“All our guests fly in, stay at the hotel and their conference is held here so there are a lot of elements to organise for these events. It is always very rewarding to work on these events and I have felt supported by the team.

“I still feel like I am learning a lot about the industry but I’m really humbled to have been recognised at the awards and can’t wait for the next steps in my career. On top of this the breakfast was a great environment to get out and meet a lot of businesses from the region and network,” she said.

For more information visit: www.parkroyalhotels.com/melbourne

BUSINESS NOMINATION - SELECTRIX

Having attended NBAA breakfasts in the past, Managing Director of SELECTRIX, David Stuckey was excited to be nominated.

“They are great for networking; we have made a lot of connections through the breakfasts. We have teamed up with another local company we met at a breakfast and now do reciprocal business with them,” said Mr Stuckey.

“We often want to deal with someone local so it’s very beneficial to make these connections. I also think the breakfasts are worthwhile to attend to find out what other businesses are doing,” he said.

David also believes it is beneficial for his team to be recognised as a nominee.

“It’s great coverage for the team and the business. We never know who might be sitting in the audience that we could collaborate with, we may become their client or they may become ours.

“Sometimes we meet influential decision and policy makers who we would never meet without the breakfast,” he said.

David believes it’s a great connection between the local Council and business.

“It’s good to collaborate and hear what the Council is up to and build a sense of community. They learn what we are up to as well and it’s a great touch point,” he said.

For more information visit: www.selectrix.com

BUSINESS NOMINATION - FOOD PLASTICS

Hugh Donelly, Managing Director of Food Plastics, has attended a few of the NBAA breakfasts and plans to attend more in the future as he has found them a valuable networking tool.

“The breakfasts we attend allow us to interact with other business representatives within the local area. This network is really valuable for our business. It is my hope that we will connect with other businesses in the future,” said Mr Donelly.

When asked about the most rewarding part of his nomination for the NBAA award Hugh explains the recognition of where the business has come from.

“It has been great to receive recognition of our efforts over the past 15 years. We have grown from a single-employee entity into a company competing on a national scale, now employing almost 50 people. This recognition is important as it involves us in the business community and showcases what we have achieved to policy makers and members of government who we can collaborate with in the future.

“We hope the exposure from the award will continue to help us to grow. We pride ourselves on technical expertise, innovation and on manufacturing quality products; this further exposure will also put us in the minds of more people, allowing us to grow further. This nomination gives formal recognition to Food Plastics for our team effort which I believe will continue to build morale internally,” he said.

For more information visit: www.foodplastics.com.au

NO

RTH

ER

N R

EG

ION

DEMPSEY ROSS DAVID STUCKEY HUGH DONELLY

Claude and wife Sandra have owned and managed Arundel Farm Estate in the City of Hume for the past three years.

“We are in the process of moving to Hume permanently as our property at Epping has now been sold and we will take up full time residency in Hume. It’s an exciting move and I look forward to the relocation,” he said.

Claude and Sandra bought Arundel Farm Estate as we saw it as a great new opportunity.

“My family have been cattle farmers for 30 years and we have always wanted to expand. When the opportunity came up to purchase a large parcel of land in the City of Hume we jumped.

“We decided to purchase the land as it meant that we could continue with cattle farming plus have the added benefits of a thoroughbred stud and an established vineyard,” he said.

Claude aims to offer a tourism experience to visitors beyond his product targeting people who enjoy wine, fine dining and thoroughbred horses.

“Our vineyard and cellar door are a good fit with tourism and events. We are currently renovating some of the old horse stables on the property to house our new cellar door sales and are also establishing a café where visitors will be able to sit and enjoy a fabulous meal and a glass of our premium wines.

Arundel Farm Estate was established in 1850 and has a wonderful rich history, still retaining a bluestone mansion and other historic buildings. www.arundelfarmestate.com.au

MCLEAYANGUSCLAUDE

CECCOMANCINISAMMARTINO Kristen loves living in Hume and now is operating Mayflour Cakes cupcake business in the area with her husband Pasquale.

“We decided to start a business here because we live here. Being a local and knowing people is a bonus and adds to the community feel we have in our shop.

“Being connected to the community is important to us,” she said.

Kristen has put a lot of effort into developing her product to ensure it doesn’t just look great but tastes delicious.

“At Mayflour Cakes, we make our cupcakes in store from scratch. This is our biggest selling point and one of the reasons that our cupcakes are so delicious. Keeping this level of quality is very important for our reputation and this popularity gives us room to grow.

“We have had customers that travel the world, buy from famous cupcake shops overseas and then come back and compliment us on our products. It is always great to receive positive feedback and very fulfilling,” she said.

Kristen is already thinking ahead and is excited about the potential to distribute her cupcakes further and partner with large organisations in the area.

“We are close to the airport and hotels. In the future I think there is potential to work with these groups and supply cupcakes to these venues,” she said. www.mayflourcakes.com.au

PEOPLE IN HUME

Angus is Managing Director of Travel Essentials and he started the company to provide tourism operators with pre-packaged snacks and meals.

“Travel Essentials introduced ‘minibar’ breakfast meals into accommodation. We were also the first company to introduce upsell meals onto Australian airlines and today we are a preferred supplier to several national accommodation providers and hundreds of independent accommodation properties.

“We provide value to consumers by bundling diverse items together for those away from home. Traveling can be stressful, unpredictable and even tedious. We create our amenity packs to help those who are traveling enjoy their experience by giving them access to meals and other items when and where needed or preferred,” he said.

Travel Essentials also try to work with hospitality customers to extend services, putting together accommodation specials and discounts.

“During the last Australian Open Tennis we created a day pack made up of snacks for tennis-goers to take from the hotel.

“I can see the industry is adapting to the increasing volume of travellers from Asia. Our response to this shift has been to introduce Asian-focused options. We cater to a range of other cultural and religious dietary requirements.

“The ongoing development and growth of Melbourne Airport is providing ever greater opportunities for local accommodation operators and suppliers to national and international travel and tourism” he said. www.travelessentials.com.au

KRISTEN


September Quarter 2014 Total number of residential properties in Hume 62,366

Number of Residential Lots Released 874

Number of Planning Permit Applications 240

June Quarter 2014 Number of Property Sales 921

June Quarter 2014 Hume City Unemployment Rate (%) 10%

September Quarter 2013 Consumer Price Index, Melbourne (% change from previous quarter) 0.2%

3.5%

2.5%

3.6%

1.9%

3.1%

HUME CITY SNAPSHOT

September Quarter 2014 Attwood 1,032

Broadmeadows/Jacana 4,898

Bulla/Wildwood/Clarkefield 369

Campbellfield/Fawkner 1,718

Craigieburn 13,922

Dallas/Coolaroo 3,217

Gladstone Park 3,237

Greenvale 4,165

Meadow Heights 4,575

Mickleham/Yuroke/Kalkallo 617

Oaklands Junction 154

Roxburgh Park 5,685

Sunbury/Diggers Rest 13,529

Tullamarine/Melbourne Airport/Keilor 2,989

Westmeadows 2,259

Hume City 62,366

No. of Residential Properties by Precinct

Source: Hume City Council

Facts at a Glance

Weather Information

Average Minimum Daily Temperature (°C)

Average Maximum Daily Temperature (°C)

Average Daily Rainfall (mm)

Total Rainfall for the Quarter (mm)

2013 2014

7.8

16.4

1.5

141.8

6.5

15.5

1.0

96.2

September Quarter

Source: Bureau of Meteorology. Note: Weather information recorded at Melbourne Airport monitoring station.

Domestic/Residential

Commercial/Retail

Industrial

Other

Total

Hume City

No. of Building Permits

Value of Building Work ($’000)

350

32

1

9

392

$35,531

$23,738

$200

$5,428

$64,898


Value of Building Work ($’000)

Melbourne

4,568

579

59

212

5,418

$1,244,509

$351,564

$61,864

$113,179

$1,771,115


Value of Building Work

% of Melbourne

7.7%

5.5%

1.7%

4.2%

7.2%

Building Work

June Qtr 2014

Source: Victorian Building Authority The value of all building works in Hume City during the three months to June 2014 was $64.9 million, representing 3.7% of the value of all building works in the Melbourne Metropolitan area. Domestic/Residential works amounted to $35.5 million and Commercial/Retail works $23.7 million. A total of 392 building permits were issued in Hume City in the three months to June 2014, 7.2% of the Melbourne Metropolitan total.

2.9%

6.8%

0.3%

4.8%

3.7%


200

250

300

350

400

150

100

50

0

400

500

600

700

800

300

200

100

0

Property Sales

COMMERCIAL/RETAIL VACANT

COMMERCIAL/RETAIL IMPROVED

RESIDENTIAL VACANT

RESIDENTIAL IMPROVED

Source: Hume City Council

1

2 800,000

700,000

600,000

500,000

400,000

300,000

200,000

100,000

0 0

no. of sales median price

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0


INDUSTRIAL VACANT

20

25

30

35

40

15

10

5

0

800,000

700,000

600,000

500,000

400,000

300,000

200,000

100,000

0


800,000

700,000

600,000

500,000

400,000

300,000

200,000

100,000

0


800,000

700,000

600,000

500,000

400,000

300,000

200,000

100,000

0


40

50

60

70

80

30

20

10

0

INDUSTRIAL IMPROVED

800,000

700,000

600,000

500,000

400,000

300,000

200,000

100,000

0


25

20

15

10

5

0

Thomson

Cardinia

Upper Yarra

Sugarloaf

Silvan

Tarago

Yan Yean

Greenvale

Maroondah

O’Shannassy

Total

October 2013

Vol (ML) Vol (ML)% Full % Full

876,084

198,296

119,859

95,153

35,343

35,130

27,890

20,452

17,489

3,194

1,428,890

901,074

185,675

129,335

92,644

35,219

37,842

27,734

17,821

18,790

2,188

1,448,322

82.0%

69.1%

59.8%

98.9%

87.4%

93.5%

92.1%

76.2%

78.9%

102.3%

78.8%

84.4%

64.7%

64.5%

96.3%

87.1%

100.7%

91.6%

66.4%

84.7%

70.1%

79.9%

Melbourne Water Reserves Waste

Reservoir

Source: Melbourne Water

Domestic Waste Collection

- Total waste collected (tonnes)

- Kilograms per household per week (kg)

Waste weighed at Council landfills (tonnes)

2013 2014

9,932

12.5

8,675

September Quarter

Source: Hume City Council.

10,169

12.4

9,380

International Air Traffic

Melbourne Airport

Passengers (no.)

Freight (tonnes)

Aircraft Movements (no.)

2013

1,679,781

56,620

8,920

1,245,193

60,586

9,807

June Quarter

Source: Air Transport Statistics – International Airlines, Bureau of Infrastructure, Transport & Regional Economics

2014

1

JUN 13

SEP 13

DEC 13

MAR 14

4

12

JUN 13

17

SEP 13

DEC 13

MAR 14

10

284 254

JUN 13

SEP 13

DEC 13

MAR 14

229

JUN 13

SEP 13

DEC 13

MAR 14

22

7

34

38

JUN 13

SEP 13

DEC 13

MAR 14

28

578

603

676

JUN 13

SEP 13

DEC 13

MAR 14

584October 2014

JUN 14

JUN 14

JUN 14

JUN 14

JUN 14

JUN 14

11

1236

38

257

147

605

50

10

5


THE

STA

TS

FOR MORE HUME STATISTICS VISIT:

Powered by:

Hume Economic Profile or

Powered by:

Hume Community Profile

RESIDENTIAL LOTS RELEASED

400

500

600

700

800

900

1000

300

200

100

0

400

500

600

700

800

900

1000

300

200

100

0

no. of lots no. of lots

There were 874 residential lots released was during

the September Quarter 2014; this was an increase of

17.5% on the previous quarter (744 lots released).

During the September Quarter 2014, Craigieburn

recorded the highest number of lots released (455).

This was followed by Mickleham with 257.

Source: Hume City Council Note: ‘Lots Released’ refers to the number of lots which have been completed to the satisfaction of Council and issued with a Statement of Compliance.

MEDIAN PRICE OF RESIDENTIAL PROPERTY SALES BY PRECINCTMarch Quarter 2014

Vacant Improved Vacant Improved

June Quarter 2014

Source: Hume City Council. Note: ‘na’ denotes not available due to an inadequate number of sales or incomplete data. Excludes ‘Rural’ sales.

Attwood

Broadmeadows/Jacana

Bulla/Wildwood/Clarkefield/Oaklands Junction/

Yuroke/Mickleham/Kalkallo

Campbellfield/Somerton

Craigieburn

Dallas/Coolaroo

Gladstone Park

Greenvale

Meadow Heights

Melbourne Airport

Roxburgh Park

Sunbury/Diggers Rest

Tullamarine

Westmeadows

Total

$297,500

na

na

$210,000

na

na

$263,500

na

$224,000

$220,000

na

na

$167,900

na

$220,000

$559,000

$330,000

$342,500

$330,000

$292,500

$377,500

$527,500

$320,000

$365,000

$365,000

$376,000

$410,000

$727,500

na

$350,000

$285,000

$315,000

$186,900

na

$211,500

na

na

$259,000

na

na

$265,000

$252,500

na

$1,249,000

$228,000

na

$345,000

na

$343,750

$340,000

$307,750

$395,000

$542,500

$309,000

na

$345,000

$345,000

$382,500

$390,000

$350,000

Suburb

SEP 10

DEC 10

MAR 11

JUN 11

SEP 11

MAR 12

DEC 11

JUN 12

SEP 12

DEC 12

MAR 13

JUN 13

SEP 13

DEC 13

MAR 14

JUN 14

SEP 14

Unemployment

8

10

12

14

16

18

6

4

2

0

20

%

8

10

12

14

16

18

20

6

4

2

0

%

The unemployment rate for Hume City increased

to 10.0% in the June Quarter 2014. Hume City’s

unemployment rate remains higher than both the

Greater Melbourne (6.4%) and Victoria (6.2%).

Unemployment for Hume City is higher than the

same quarter last year, when the unemployment

rate was 6.9%.

Source: Small Area Labour Markets, Department of Employment Note: Sunbury South SA2 includes Diggers Rest, which is partly in the City of Melton. Therefore SA2 areas will not add up to the total of Hume City.

KEYH - Hume CityM - Melbourne Statistical Local AreaV - Victoria

DEC 12

MAR 13

JUN 13

SEP 13

DEC 13

MAR 14

JUN 14

THE STRATEGIC LOCATION FOR YOUR BUSINESS• Logistics Advantages• Melbourne Airport• Large Local Workforce• Business to Business Opportunities• Green Field Development Opportunities• Predictions of Strong Growth• Diverse Housing Stock• All just 20 minutes from Melbourne’s CBD

If your business is planning to move to, or significantly expand in Hume City, the Economic Development Department can help smooth the process and connect you to opportunities that will support your vision for business growth.

Contact the Economic Development team to arrange a confidential consultation.

PH: 9205 2200E: [email protected]

183,263 RESIDENTS

62,551 RESIDENTIAL PROPERTIES

12,384 BUSINESSES

504km2 IN SIZE

HUME CITY THEPLACE TO INVEST

ISSUE 4, DECEMBER 2014 - City of Hume 4, DECEMBER 2014 10 SUNBURY WINE REGION ... CITY...

Documents

Transcript of ISSUE 4, DECEMBER 2014 - City of Hume 4, DECEMBER 2014 10 SUNBURY WINE REGION ... CITY...