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WHAT’S INSIDE?Mahindra e2o Launched: Set to Redefine the Future of Mobility

World Class Tractor Plant Inaugurated in Andhra Pradesh

MSSSPL’s Golden Journey Of 50 Years

8th Annual Mahindra Excellence in Theatre Awards Announced

Special Feature: The Mahindra Institute of Quality

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Mahindra Everyday

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COVER STORY

SECTOR BRIEFS SUSTAINABILITY

INTERNATIONAL OPERATIONS

CULTURAL OUTREACH

AWARDS FOR EXCELLENCE

Mahindra USA’s exciting and eventful story of growth and success, from 1994 to date.

As ever there was plenty happening across sectors and in all spheres of action – new plants, new products, distinguished visitors, certifications and celebrations.

Efforts and initiatives towards preserving, safeguarding and sustaining our planet and its precious resources.

The Mahindra Group’s international action stretched from Serbia to Sri Lanka, South Africa and elsewhere around the globe.

On the art and culture front, initiatives showcased old world culture, the world’s best guitar and music talent, excellence in theatre and more.

A spectrum of awards, including the first Mahindra Sustainability awards recognising diverse sustainability initiatives, was recently presented.

CONTENTS

Please write in to group.communications@mahindra.com to give feedback on this issue.

Associate Editors: Zarina Hodiwalla, Darius Lam

Soumi RaoAS, Kandivli

Asha SabharwalAS, Nashik

Shirish KulkarniAS, Igatpuri

K.P. Narsimha RaoAS, Zaheerabad

Venecia PauloseMVML, Chakan

Nitin PandayMahindra Swaraj

Purvi RamanujamMahindra Intertrade Ltd.

Ravindra KantRujuta NadkarniFES, Kandivali

Edited and Published by Roma Balwanifor Mahindra & Mahindra Limited, Gateway Building, Apollo Bunder, Mumbai 400 001.

Editorial and Design Consultants: Corporate Communication Services

For employees of the Mahindra Group and for private external circulation only, through the Mahindra Group.

Chandrika RodriguesMLDL

Stella RozarioMTWL

Pradeep ZotingFES, Nagpur

Pavitra KamdadaiMNEPL

Martin CisnerosMahindra USA

Swapnil SoudagarSystech

Charandeep Chawla Sheetal ChokseyMahindra Finance

B. SureshMahindra ConsultingEngineers

Col. Abhijit DasguptaMahindra ManagementDev. Center

Santosh TandavMahindra Partners

Vrinda PisharodyTech Mahindra & Mahindra Satyam

Rajeev MalikPreeti NairMahindra Navistar

Pooja ThawraniMahindra Reva

Jitendra SakpalMFCWL, Mumbai

Mayank MainiMFCSL, Mumbai

ME TEAM

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Mahindra USA, which sells farm equipment in the US and Canada, reported its highest ever market share

and retail sales during the year ended March 2013 – a truly inspiring Rise story for all of us.

ME spoke to key executives at MUSA and the Mahindra Group to discover how the company used

Alternative Thinking to achieve this remarkable performance.

Dear Readers,

Our cover story for this issue of ME is the remarkable growth and success of Mahindra USA which sells farm equipment in the US and Canada. The company reported its highest ever market share and retail sales during the year ended March 2013 – a truly inspiring Rise story for all of us. We spoke to key executives at MUSA and the Mahindra Group to discover how the company used Alternative Thinking to achieve this remarkable performance.

We also have a feature story on the launch of our new electric vehicle – the lithium-ion battery powered Mahindra Reva e2o which was unveiled in New Delhi, in March this year. The e2o embodies the Mahindra Group’s vision of the Future of Mobility, which seeks to create an automotive eco-system that is Clean, Connected, Clever, Cost Effective and Convenient. Learn more about this remarkable and hi-tech vehicle on page 13.

The ‘Trend Watch’ column highlights the Mahindra Group’s performance during the past financial year, during which our Automotive Sector grew strongly despite the challenges facing the Indian automotive market. Other highlights included the launch of our Korean brand Ssangyong’s debut model, the Rexton, in India, the unveiling of our new Visual Identity, Mahindra Racing winning the Constructors title at the Italian National Championship and our efforts in the area of sustainability.

We also highlight the various domestic and global awards which the Mahindra Group has received in the past few months from leading media houses like NDTV Profit, Business Standard and the Financial Times. They are an acknowledgment of the Mahindra Group’s long-term vision, culture of innovation, ethical business practices and strong leadership talent.

I hope you enjoy reading this issue. Please do share your feedback with us on how we can make it a more relevant and compelling read.

Regards,

EDITORIAL

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COVER STORY

In 1994 Mahindra entered the US tractor market with only two products – the 350 & 450 and big ambitions! These two models were simple, rugged, no frills, two wheel drive models with

heavy duty India farming requirements to be tested in the U.S. Indeed, the odds seemed stacked against the Indian tractor major as it was up against some formidable competition from more established players which had been present in the market for over 100 years.

The brand was initially perceived by both dealers and customers as being a “lower quality” foreign made tractor that did not quite have the same quality as the industry majors.

Yet, the little red tractor maker from India soon demonstrated that it was more than a match for the

competition. As Mani Iyer, President, Mahindra USA Inc., says, there were three main reasons for the brand’s ultimate success in the US market. “We first established

Mahindra USA in Texas which has the largest tractor market in the US, including the Southwest and Southeast regions. Our tractors also came with the Mahindra legacy of tough, rugged and reliable products which was largely underestimated by competition. Perhaps the biggest factor in our favour was the reliability & performance reputation we soon gained for selling reliable and dependable workhorses

which performed exceptionally in the field and were rarely returned for repairs. We felt it was critical to establish ourselves as a company that prides itself on delivering a tractor that is simple, provides value and delights our customers based on the price/value proposition.”

Building customer confidence These factors soon translated into a healthy and growing consumer base for the company, which deployed a customer focused strategy.

“We built a solid reputation with the growing segment of the market we refer to as the Rural Lifestyler or Hobby Farmer. These customers are often first time tractor owners who use their tractors for less than 100 hours per year. However, they are price sensitive and require a tractor that is competitively priced, simple and easy to

MUSA epitomises the spirit of Rise and has used Alternative Thinking to grow from a niche player in the very competitive US tractor market into the number 3 player in its segment. The company has a strong management team with a clear vision that would ensure MUSA’s continued growth in the future, thanks to a strong product lineup and a strong and dedicated dealer network.

Dr. Pawan Goenka, President – Automotive and Farm Equipment Sectors & Chairman, Mahindra USA

Cleo Franklin and Mani Iyer at the Mahindra USA headquarters in Texas.

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use. Over the years, we have built a strong reputation with this segment and in the process increased our product offerings, expanded into higher horsepower segments, added Cab, HST, and 4WD offerings, increased our dealer representation to over 400 locations and introduced our own finance company, Mahindra Finance USA (MFUSA) which was critical for our growth. These steps allowed us to expand our offerings across North America into the General Purpose Farm segment, Livestock Producers, Hobby Farmers and Dairy Farmers – where we are steadily growing today,” continues Mani.

Today, MUSA is the No. 3 tractor manufacturer in the USA in the 0 - 80 HP (PTO) category and closed the fiscal year ended March 2013 with record billings and record retail sales, gaining over 2% points and delivering its highest ever market share in the US. The company was also ranked No. 2 in the 2013 North American Equipment Dealers Association (NAEDA) Annual Dealer/Manufacturer Relations Survey for Overall Satisfaction, indicating a high degree of customer satisfaction. NAEDA is the apex dealer association in the USA and Mahindra’s strong ranking has allowed them to surpass John Deere on their home turf, which is an exceptional feat.

Compared to the competition, Mahindra Tractors are heavier in weight, lift, carrying and pulling capacity and are built tough – yet they are simple and easy to operate, with a performance that has earned Mahindra an industry

leading 97% customer satisfaction rating. This is a clear validation of the brand’s positioning - “Push more, Pull more

and Lift more.”Perhaps nobody believes this as

much as Janeth Tomlin, a loyal MUSA repeat customer who has appeared in several of the company’s TV commercials. As she says, “You can lift just about anything with that thing! It has never let me down. My dream was to take care of my own land. Without my Mahindra, I couldn’t have done it.”

For MUSA, the customer truly is King, or Queen in the case of Janeth. Its consumer focused strategy ensured extensive feedback on the company’s products and a robust, aggressive internet campaign which included a user-focussed website. Gradually, as more and more customers and dealers became familiar with the brand and put the tractors through their paces, the ‘low quality’ perception changed to more of a value-priced tractor; however the stigma of a ‘foreign brand’ still existed in certain markets.

The idea of Mahindra USA was conceived in the early 1990s as a part of Mahindra Group’s globalisation journey. The journey from 300 tractors to 10,000 tractors has been achieved with alternative thinking to take on established competition. We identified a niche in the large U.S. market amongst hobby and sundown farmers, competing on cost and efficiency and now Mahindra USA is a recognised player in the U.S. tractor industry.

Bharat Doshi, Executive Director & Group CFO

Mahindra customer Shaun Meadows - SSGT USAF Retired. A proud Mahindra owner and part of Mahindra USA's Customer's TV/PRINT campaign.

Mahindra USA Employees at the Annual Employee Engagement Meeting (2013).

Customer Janeth Tomlin, a three- time Mahindra tractor owner and part of Mahindra USA's Customer's TV/PRINT campaign.

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Offering Value and PerformanceTo tackle this head on, from 2005-06, advertising and promotional efforts began to focus on shifting the customer’s perception of Mahindra as a producer of ‘low priced’ tractors to one that provides ‘value’ and superior performance. This differentiation continues today with MUSA introducing its industry leading 5 year warranty in 2009 and the exclusive Mahindra Max 30-day Guarantee in 2012.

Both these programs aggressively promoted and differentiated Mahindra’s product quality and reliability over the competition and have provided the brand with a new positioning that no other brand has countered.

“Mahindra’s brand perception is transitioning and we are no longer perceived as simply a maker of ‘low priced tractors', as customers today see our brand as offering the “best value” in the market,” says Mani. This was evident in several customer surveys which reflected the fact that Mahindra enjoyed the highest customer satisfaction and customer loyalty ratings in the tractor industry, at 97% and 98%, respectively.

For MUSA, the relationship it shares with its dealers is just as important since they represent the brand in the market. “We see our dealers as partners and have formed a Dealer Advisory Council to obtain feedback every quarter which is fully integrated into our business processes immediately,” says Cleo Franklin, Vice President of Marketing and Strategic Planning. MUSA dealers are a support system for the company which provides them with the tools, products and advertising support to brand their dealerships in the local markets which ultimately drives brand awareness, delivers showroom traffic and translates into increasing retail volumes.

“We were given every possible support on a very personal basis from every one at Mahindra from the

President to those who loaded our orders. Mahindra’s support with information, co/op, encouragement and physical assistance was second to none we had ever experienced in any line or endeavor…I can honestly say we have had total support from Mahindra at every level to satisfy and live up to our reputation and we have 100% customer satisfaction even after having had some trying experiences,” stated Mahindra Dealer, David Davis, Co-Owner, Tractor Pros - St Albans, West Virginia.

Cleo agrees with Dave Davis’s comments which validate the strength of MUSA’s dealership connection amongst their competitors. “Our Dealer Delight strategy is not a slogan, it is part of our DNA and imbedded into the Mahindra culture. This positioning has taken our dealer growth beyond 400 dealer locations – by understanding our dealer requirements intimately - beyond manufacturer and supplier to one of partner. I can truly say with my years of experience with other brands – MUSA has earned a competitive edge in the industry as dealer inquiries to join the Mahindra family continues to grow.”

MUSA’s last three years’ turnaround performance in a continued soft and sensitive US economy is a Rise story in itself. Closing our F-13 in this manner is a milestone for Mahindra USA in which I take extreme pride - as we were able to post record sales and market share in a difficult industry and highly competitive market dominated by major players who are fully entrenched and aggressive. F-13’s performance is a direct return on the investments we have made in the past with the support and direction of our esteemed MUSA Board of Directors, and on behalf of Mahindra USA, I want to thank each of our Board members for their support and unwavering belief in my leadership and our capabilities.

Our investments in the ‘Power of 3’: our employees, partners and brand will continue and I strongly believe F-14 will be an inflection point for MUSA’s path to Rise and become a premier player in North America – taking a strong #3 market position in the 0-80 (PTO) HP segment.

Mani Iyer, President, Mahindra USA

I worked with the Board to chart out the right path for MUSA by framing a Strategy 2015 which paved the way for MUSA to fight the battle for market share. This has helped it to emerge among the top 3 tractor brands in the US, in its chosen segment, with a targeted sales volume of 15,000 by then. I strongly believe MUSA is on its way to achieving this goal. Major initiatives like improving the swiftness of our response to changing customer needs, driving simplicity forward, bringing operations under one roof at Satsuma, the plan to open up our fourth distribution centre in the North, and focused actions for success in Canada, have all helped MUSA reach where it is today.

Pravin Shah, Chief Executive - Automotive Division

Mahindra National Dealer Meeting 2012: Mahindra Red Carpet Dealer Excellence Awards.

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Growing online presenceThe company has also effectively leveraged social media and the internet to sell its products. “In the course of our research we discovered that 75% of customers use the internet for product comparisons and other information when they decide to purchase a tractor. This led us to completely revamp our website and transform it from an information provider to a sales-facilitation and retail support tool,” says Cleo.

In fact, the MUSA website was redesigned on the basis of nine months of feedback and revised no less than five times to incorporate the waves of feedback received from customers. Unique features included a tractor selector tool for first time buyers and the ‘Tractorpedia’ which provides visitors with extensive information on tractors and tractor technology.

The Mahindra Max was the first ever tractor to be launched via the internet in North America. Taking best practices from India from the successful Digital launch of the Mahindra XUV 500 - this involved a 10-day teaser campaign encompassing YouTube and the MahindraMax.com site which revealed the new tractor piece by piece over a 10-day period to generate buzz around the product.

All these initiatives have resulted in a loyal fan following for the brand amongst Hobby Farmers, no mean feat considering the fact that tractor conversion is traditionally quite difficult. According to Cleo Franklin, there are three main factors which have contributed to the brand’s popularity. These include the dealers’ positive experience with the brand and a high customer satisfaction index of 97%, product quality and robust after-sales service and word of mouth which is the no. 1 brand driver, translating into a greater number of customers becoming advocates for the brand.

Taking the Rise spirit to heartMUSA has also undertaken a comprehensive CSR campaign in the US and Canada to support the communities in which it operates; in keeping with the Rise spirit. According to Cleo “We truly believe that our ability to

When I attended the MUSA National Dealer Meeting in February 2012 in Galveston, Texas, and interacted with the over 700 Dealers and Partners of MUSA, I quickly realized the passion, pride and commitment to become the #3 Brand in North America extended beyond MUSA’s employees.

More importantly, the MUSA ‘extended family’ connected very well to our Rise philosophy. MUSA’s rise over the last couple of years is based on its very high level of customer and dealer connect, an intensified retail focus, innovative brand-building efforts, and the passion and commitment of its people. I am proud to be part of their quest to become a premier player in North America.

Ruzbeh Irani, Chief Executive - International Operations Automotive and Farm Equipment Sectors

partner and execute on this front has been a tremendous differentiator for Mahindra USA in the industry as many say we have taken a leadership position in this arena. Our aim is to connect to the customer and our dealers beyond the tractor sale in ways that positively impact and lift their communities with Mahindra Rise.”

MUSA is the only tractor manufacturer to offer a ‘Women in Agriculture’ scholarship program that recognizes the important role women play in the future of the agricultural industry and awards 4 annual scholarships to deserving recipients. The WIA program is administered in partnership with the National Future Farmers of America (FFA) Organization.

Other initiatives include a partnership with ‘Operation Finally Home’ a non-profit organization that provides custom built – mortgage free homes for wounded veterans, families and widows of fallen military service personnel which is an industry first.

MUSA is also a corporate partner for the Texas Future Farmers of America that is committed to the future of farming in Texas. Corporate sponsorships help raise funds that are redistributed to members in the form of scholarships and other benefits to its members.

In attendance at the General Session at the Mahindra National Dealer Meeting 2012.

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TREND WATCH

Mahindra Group On a Roll This column by Darius Lam, Associate Editor, focuses on topical issues.

The Mahindra Group has performed strongly across most of its sectors and businesses during the year ended March 2013, with its Automotive Sector sales growing by 17% last year. Total volumes reached an all-time annual high of 563,373 units compared to 483,164 units sold in the previous year. This is particularly creditable, considering that during the same period India’s passenger vehicle industry grew by just 2%, according to data released by the Society of Indian Automobile Manufacturers (SIAM).

The primary reason for this sluggish growth was the drop in GDP growth, which led to an erosion of consumer confidence. In fact, the Indian passenger car market actually declined by 7% during the year, the first such drop in 12 years. Despite these challenges Mahindra has grown its volumes and moved into third place in the Indian market.

The Ssangyong Rexton which debuted in India during October 2012 became the second largest selling premium SUV model in the country soon after its launch. It has also won several prestigious automotive awards, including ‘Premium SUV of the Year’ at the ‘Bloomberg TV- Autocar Awards 2013’.

Some of the other notable achievements included the launch of our new Visual Identity and Word Mark during January 2013, which reflect the Group’s increasingly diverse and global nature. This new identity will play its part in helping us achieve our Group Aspiration, to emerge among the Top 50 most admired global brands within the next decade. This goal was unveiled by our Chairman, Anand Mahindra in Italy last year, just before the launch of the XUV 5OO in Europe.

The Mahindra Group is also being recognized as a Thought Leader, placing 10th in the 'Top 20 Thought Leaders' in India in a study conducted by Nielsen on behalf of the UK-based TLG Group.

Meanwhile, Mahindra Racing, which is playing an important role in building up the Mahindra brand globally, won the Constructors Title in the 125GP class at the prestigious Italian National Motorcycle Racing Championship in 2012. This is the first time that a racing team from Indian has won this title.

We also continued to meet our commitment towards environmental preservation, planting 1.75 million trees and thus adding substantially to India’s green cover during F-2013. This is part of the Group’s ‘Mahindra Hariyali’ initiative which aims to plant one million trees each year to counter climate change and global warming.

All in all, it’s been a great year for the Mahindra Group and F-2014 promises to be an even brighter one for all of us.

The history of MUSA is both memorable, and exciting in terms of the diversity of our experiences. MUSA was born in turmoil –with M&M facing a challenging situation as we extricated ourselves from an aborted agreement. And in 1994, it was to be a “BHAG” (Big Hairy Audacious Goal) aspiration well before the term was ever coined- an attempt to demonstrate our global aspirations by entering the most challenging tractor market in the world. MUSA commenced activities in a small shed, with our first employee, Rip, loading up each tractor on his pickup and wandering around Texas till he managed to sell it. And today, MUSA is a multi location no 3 tractor OEM in the US, with 350 dealers. We have not always had growth, learnt innumerable hard lessons, at times made steady progress and at times lost the plot completely. But through these many years, the Mahindra Tractor brand has steadily crept across the US hinterland, moving our brand recognition from “Mahindra who?” to “Mahindra, yes I know that company well”. And today, led by a dynamic young team, the company is breaking records and making dramatic market share gains every month.

Zhooben Bhiwandiwala, Executive Vice-President & Managing Partner – Mahindra Partners Division, Mahindra & Mahindra Limited

Another important element of MUSA’s CSR initiatives are its community Recovery and Rebuilding Programs that get into high gear during times of natural disasters. The company has played an important role in the Hurricane Katrina Recovery Program, donated tractors to the Haiti earthquake recovery effort, Texas Drought Relief Program, Hurricane Isaac Relief Program and Super storm Sandy Relief Program to name just a few.

MUSA has clearly come a long way from its humble beginnings back in 1994 thanks to the hard work and commitment of its employees. Their vision and passion will ensure that the little red tractor company becomes an increasingly potent force in the US tractor industry.

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CORPORATE NEWS

Mahindra Group Honoured with NDTV Profit Business Leadership Awards

Other Prestigious Accolades

Keshub Mahindra, Chairman Emeritus, Mahindra Group, received the Lifetime Achievement Award for his tremendous contributions to the Indian industry, at the NDTV Profit Business Leadership Awards 2012 ceremony on April 8, in

New Delhi. These awards acknowledge the most dynamic leaders in corporate India, particularly those who have emerged on top in their respective businesses.

Anand Mahindra, Chairman, Mahindra Group, received the prestigious ‘Business Leader of the Year’ award. While conferring the award, NDTV acknowledged Mr. Mahindra’s strong leadership qualities and highlighted the fact that the Mahindra Group has emerged stronger in the automotive, farm equipment, IT, realty and hospitality sectors, despite an overall slowdown in the Indian economy during 2012.

Pawan Goenka, President, Automotive and Farm Equipment Sectors, received a Business Leader Award in the 4-wheeler category.

Anand Mahindra, Chairman, Mahindra Group, receives the ‘Business Leader of the Year’ Award from Shri Montek Singh Ahluwalia, Deputy Chairman, Planning Commission of India (centre) and R.K Arora, CMD, Super Tech Ltd.

Keshub Mahindra, Chairman Emeritus, Mahindra Group and Deepak Parekh, Chairman, HDFC, receive Lifetime Achievement Awards from Dr. Prannoy Roy of NDTV.

Pranab Mukherjee, President of India (centre) presents Business Standard's ‘Most Innovative Company of the Year’ award to Chetan Maini, Chief of Strategy & Technology, Mahindra Reva Electric Vehicles Pvt. Ltd, (left) and Rajan Wadhera, Chief Executive - Technology, Product Development and Sourcing, AFS.

Pawan Goenka, President – Automotive & Farm Equipment Sectors, receives the Business Leader award from Shri Montek Singh Ahluwalia, Deputy Chairman of the Planning Commission for India.

Ruzbeh Irani, Chief Executive - International Operations, AFS (centre) and Members of the Group Executive Board, M&M Ltd. receiving the Financial Times Arcelor Mittal Award for ‘Boldness in Business’award on behalf of the Group.

The Mahindra Group has also received several other prestigious accolades in recent months. The Group was recognized as the ‘Most Innovative Company of the Year’ by Business Standard, a premier Indian financial news publication. This

recognition acknowledges the Group’s focus on becoming an innovation factory that does not just look at the lowest cost per unit of output, but strives for the lowest cost per unit of innovation.

Globally, the Mahindra Group recently received the Financial Times Arcelor Mittal Award for ‘Boldness in Business’. The award recognises the Mahindra Group’s growing global ambition and acknowledges its innovative sprit.

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Bharat Doshi Speaks at CAFRAL Programme

Annual PR Conference: In-depth Networking & Brainstorming

Bharat Doshi, Executive Director & Group CFO, M&M Ltd., was

present at the CAFRAL (Centre for Advanced Financial Research and Learning) Advanced Leadership Programme, held on November 30, 2012, in Lonavla. The occasion was the panel discussion during the first ever senior level management programme of CAFRAL, set up by the Reserve Bank of India.

Mr. Doshi made an impactful presentation to the very senior leadership of the banking fraternity in India, during the session on “Meeting Indian Corporates’ Global Needs”. He spoke on corporates’ expectations from public sector banks in India and the areas they need to look into to make them competitive.

M&M’s Group Communications Department held its Annual PR Conference on February 26-27, 2013, at the Club Mahindra Lake

Pavna Resort, in Tungi, close to Lonavala. The pristine surroundings of the resort which overlooks Lake Pavna and is located close to the

Tungi Fort, proved an apt setting for this conference – the aims of which were to take stock of PR activities undertaken by various sectors/ businesses through the year and to lay the roadmap for the future.

In addition to the Group Communications team,

communication representatives from across the Mahindra Group and a team from Adfactors PR also attended the two-day conference.

Seen from left: V. Srikanth, CFO - Reliance Industries Ltd., Y.M. Deosthalee, Director - L&T Fi-nance, Kalpana Morporia, CEO India - J.P. Morgan, Bharat Doshi, Executive Director & Group CFO - M&M Ltd. and Usha Thorat, Director, CAFRAL and ex-Deputy Governor, RBI.

The large gathering at M&M’s Group Communications Department’s Annual PR Conference.

Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, M&M Ltd., lights the inaugural lamp.

Roma Balwani, Chief Group Communications Officer and B. Karthik, Senior General Man-ager, Corporate Brand Management, light the inaugural lamp.

CORPORATE NEWS

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SECTOR BRIEFS INTERNATIONAL OPERATIONS

Mahindra Tractors Grab Attention in Serbia

For the sixth time, Mahindra Tractors were exhibited at the 79th Agricultural Fair in Novi Sad, Serbia, through Agropanonka, Mahindra Tractor’s general

importer from Novi Sad. On show were the standard series 475/575 and 595 DI Turbo models, as well as the 6030 and 7030 4WD models. These tractors attracted plenty of attention from customers, as well from journalists, since Mahindra tractors have gained a reputation for being strong, high quality tractors with very low fuel consumption.

Visitors to the Agropanonka Mahindra stall included Nengcha Lhouvum, Ambassador of India in Serbia, Naveen Saxena, First Secretary and a delegation from the India Chamber of Commerce.

The Mahindra Tractors display at the the 79th Agricultural Fair in Novi Sad, Serbia, attracted a large number of visitors.

Making Waves In TanzaniaAttractive Mahindra Tractors product displays were

put up at the SABA SABA International Trade Fair in Dar-es-Salaam, as well as at the Nane Nane Trade Fair in Dodoma by the Mahindra team in Tanzania, led by Country Managers, Praveen Chandra and Milind Tiredesai.

The large number of visitors to the Mahindra pavilion at the SABA SABA fair included H.E. Jakaya Mrisho Kikwete, President of the United Republic of Tanzania, as well as Ministerial staff, engineers from Tanzanian Agri universities and around 35000 out growers, who appreciated the products on display and the genuine spare parts ready in stock. The pavilion won kudos as one of the most informative pavilions at this fair.

At the Nane Nane Trade Fair, the Mahindra pavilion was visited by Dr. Gharib Bilal, Hon. Vice President of Tanzania, who discussed Mahindra Tractors’ applications and after-sales service support with Praveen Chandra, Country Manager, ETC Agro Tractors, Tanzania.

Dr. Gharib Bilal, Hon. Vice President of Tanzania, discusses after-sales service support with Praveen Chandra, Country Manager, ETC Agro Tractors.

H.E. Jakaya Mrisho Kikwete, President of the United Republic of Tanzania, at the Mahindra pavilion at the SABA SABA International Trade Fair.

Mr. Lusanjo, Technician, explains the features and benefits of the Mahindra 585, 50 HP tractor to farmers visiting the Nane Nane Trade Fair in Dodoma.

M&M at 9th CII-EXIM Bank Conclave

M&M participated in the 9th CII-EXIM Bank Conclave on India-Africa Project Partnerships, in March 2013, in New

Delhi. The ‘Focus Country’ was Ethiopia and the ‘Guest Country’ was Cameroon. Delegations from both the government and the private sector participated in this mega event.

The M&M theme for the conclave.Sanjay Jadhav, Sr. GM – Africa, speaks at the conclave.

Mahindra South Africa Continues to Set the Growth Pace

Mahindra South Africa (Mahindra SA) continues to set a phenomenal pace in terms of sales growth. The company has set a sales growth target of at least 50% for 2013. Last year, sales of Mahindra and SsangYong products rocketed

by 118% in the passenger car and light commercial vehicle segments. There was an increase of 238% in car sales and a growth of 77% in the LCV market. The Scorpio PikUp remained the highest volume seller with 1423 units sold. The XUV500 SUV sold 1203 units and there was a strong sales performance by many of the dealers, with 22 of them at least doubling sales in 2012. Top-selling outlets were Mahindra Motorland, East London and Mahindra Bloemfontein.

“We are very proud of our achievements in 2012. We added new products to our line-up, launched new models and expanded our dealer footprint,” said Ashok Thakur, CEO, Mahindra SA. “Mahindra SA is determined to become an increasingly significant player in the region and we are very confident about the future of our company.”

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SECTOR BRIEFS INTERNATIONAL OPERATIONS

On Show In Malawi

The 9th Agricultural Fair, recently held in Malawi with the theme ‘Agricultural Productivity: The Foundation for Industrialization’, saw excellent participation

from farmers, agricultural research institutions, financial institutions and producers of agricultural equipment, such as Mahindra Tractors. It was an opportunity for participants to better understand buyers’ needs, gain technical

knowledge and enter into business deals.There was a large number of visitors at the Mahindra Tractors pavilion, including the Right Hon. Khumbo Kachali, Vice President of Malawi (above left); Hon. Prof. Peter Mwanza, Minister of Agriculture and Food Security Purushotham Kallianpur, Second Secretary, High Commission of India in Malawi, who expressed appreciation for both the products and the attractive display.

XUV500 Launched in Kathmandu

The XUV500 was launched in Kathmandu on March 25, 2013, during the inauguration of the new showroom and workshop of Mahindra

Distributor, Agni Incorporated Pvt. Ltd. Nepal’s daily newspapers carried the news with headlines like ‘The Cheetah is Here’ and ‘The Cheetah Pounces’, etc. Two XUV500s displayed thereafter at Nepal Fashion Week grabbed much attention. Agni Incorporated Pvt. Ltd. is the first Mahindra Distributorship where the new wordmark branding has been implemented across just about every customer interface!

The XUV500 is unveiled in Kathmandu.

Maxximo Plus Launched in Sri Lanka

Ideal Motors (Pvt) Ltd., the local agent for Mahindra vehicles in Sri Lanka, launched the Maxximo Plus during the opening ceremony of Ideal Motors’ technical training center in Rathmalana.

Nalin Welgama, Chairman of the Ideal Group and Pradeep Kumar of M&M participated in the launch event. The Maxximo Plus can be defined as the first truck in the Indian market

to incorporate the newest ‘Fuel Smart’ technology. With an engine capacity of 26 HP, a wheel base of extra width and a strong rear suspension system, this vehicle is designed to carry heavier loads. It is attractively priced and is available with a

two-year or 75,000 km. warranty.

SA Training Centre Opened

Mahindra SA has opened its new training centre for Africa, in Centurion, near the company’s head office, for training both internal staff and dealer staff. Facilities

include two fully-equipped technical training bays, a lecture room, working, sectioned examples of the Mahindra M-Hawk diesel engine, manual gearboxes and more.This centre is staffed by a training expert from Mahindra India, assisted by two local trainers.

"Our growing dealer network and the increasing level of technology in our products, necessitates ongoing training as we aim to grow our volumes in the local market significantly,” says Ashok Thakur, CEO, Mahindra SA. “Last year we invested 650 man days in training and we expect this figure to rise substantially."

For International Operations, building dealer and distributor capability is a priority. Thus, the 8th Product and Sales Process Training program was

held in March 2013 – multiple times in India and once each in Italy and Sri Lanka.

The program included a plant visit for confidence-building, brand sessions and a hands-on product session, in addition to Sales Process sessions and Dealer Business sessions, which were customised for participants.

A senior team from South America at the program.

Building Dealer Capability

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AUTOMOTIVESECTOR BRIEFS

Mahindra e2o LaunchedSet to Redefine the Future of Mobility

The launch of the Mahindra e2o at India Gate in New Delhi on March 18, 2013, marked a historic day for the Indian automotive industry. This is the first all-electric car to be introduced on Indian roads by an Indian car

manufacturer. Present on the occasion were Dr. Farooq Abdullah. Hon. Minister for New and Renewable Energy; Praful Patel,

Hon. Minster for Heavy Industries and Public Enterprises; Sheila Dixit, Chief Minister of Delhi; Anand Mahindra, Chairman, Mahindra Group and Dr. Pawan Goenka, President – AFS, M&M Ltd. & Chairman, Mahindra Reva Electric Vehicles Pvt. Ltd.

With the Mahindra e2o, the Mahindra Group has taken a quantum leap forward in co-imagining and co-creating the future of mobility in India. This 100% electric, zero emission, fully automatic car uses next generation lithium-ion batteries to give drivers an impressive travel range of 100 kms. per charge, enough to satisfy the needs of the most discerning customers. This could well shape the way people commute in the 21st century.

Based on Mahindra’s 5C framework of Clean, Convenient, Connected, Clever and Cost-effective vehicle technology, the e2o is the Mahindra Group’s answer to the pertinent issues of climate change, energy security, rising oil and gas prices and pollution-related health concerns.

The vehicle which is priced at Rs.5.96 lacs (on-road Delhi post state subsidy) went on sale at select Mahindra dealerships nationwide in a phased manner.

The Mahindra e2o is unveiled in New Delhi.

The Mahindra e2o with (from left) Anand Mahindra, Chairman, Mahindra Group, Pravin Shah, Chief Executive, Automotive Division, M&M Ltd., Chetan Maini, Chief of Strategy & Technology, Mahindra Reva Electric Vehicles Pvt. Ltd., Rajan Wadhera, Chief Executive – Technology, Product Development & Sourcing, AFS, M&M Ltd. and Dr. Pawan Goenka, President – AFS, M&M Ltd. & Chairman, Mahindra Reva Electric Vehicles Pvt. Ltd.

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SECTOR BRIEFS AUTOMOTIVE

New Maxximo Plus Mini-truck Unveiled

The Maxximo Plus, India’s most technologically advanced 0.85 ton

payload mini-truck was launched recently. Equipped with the pioneering yet simple-to-use ‘Fuel Smart’ technology, the new Maxximo Plus allows the customer to choose between higher power (26 HP; 19.2 kW) and higher mileage (21.9 KMPL), as and when needed, at the press of a switch. An upgrade over the successful Maxximo launched in 2010, the Maxximo Plus is attractively priced at Rs. 3.40 lacs (BS3, ex-showroom Thane).

Apart from its Fuel Smart technology, the new Maxximo Plus is equipped with a longer wheelbase and a stronger 7-leaf rear suspension, which imparts additional sturdiness when heavily loaded and over rough roads.

Thanks to its superior mileage which lowers fuel and maintenance costs and its ability to carry greater loads with faster turn-around time, the new Maxximo Plus will help customers to potentially earn around 30% more per year, over the competition.

The vehicle also comes with a class-leading 2-year/60,000 km. warranty, which provides greater peace-of-mind to the customer. It retains the delight-features which give it the lead in comfort, style and safety and is available in two attractive shades of Appy Red and Diamond White.

Pravin Shah, Chief Executive, Automotive Division, M&M Ltd., with the recently launched Maxximo Plus Mini-truck.

Key Features of the e2o• Top speed of 81 kmph and driving range of 100 kms.

• Charging of the vehicle in just 5 hours from any 15 ampere power socket available in all homes and workplaces across India.

• Regenerative breaking system pumps energy back into the car’s batteries every time the driver applies the brakes.

• The Sun2Car® suite of solutions empowers Mahindra e2o owners to generate their own source of energy for their commuting needs, giving them independence from traditional fossil fuels. These personal solar charging units can provide users with sufficient energy to power an EV for life.

• Smartphone application to remotely access and manage all key car functions. For example, drivers can lock the car by simply sending it a lock command or activate the car’s air-conditioning remotely. The trip planner feature in the application can integrate distance-to-empty information into Google Maps to let drivers know if they can cover the desired distance on the current charge. The application can also direct drivers to the nearest charging station.

• REVive: In the eventuality of running low on charge en-route to the destination, drivers can rely on REVive, a proprietary technology developed in-house at Mahindra Reva, to remotely activate the reserve energy simply by calling the Mahindra Reva call centre or by using the REVive feature in the smart phone app.

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AUTOMOTIVESECTOR BRIEFS

MVML SnapshotsMahindra Vehicle Manufacturers Ltd. (MVML) recently organised its biggest technical event, Techfest 2013. This action-packed event witnessed a series of exciting happenings and knowledge sessions.

A ‘Supplier Interaction Meet’ was organized at MVML to sensitize relevant and critical suppliers on the importance of Quality.

MVML is the first company in M&M’s Automotive Sector to employ 15 women trainees on the shopfloor.

MVML moms with toddlers can now rejoice as a crèche facility has been opened for children aged 0-6 years.

MVML’s PVT team organised an XUV 5OO Advanced Cotek Meet in Igatpuri for Coteks/E Teks from all over India.

Action Time at Nashik Plant

Warm congratulations to the Nashik Plant team which recently celebrated 500 Days of Zero Defect RFI & A Nova C at Verito.

Women’s Day celebrations were organized and a ‘Family Empowerment Workshop’ was conducted for employees’ spouses.

The 5th A World in Motion (AWIM) National Olympics was held in Indore in December 2012. There was participation from 25 teams from 13 cities, including five teams from M&M. The M&M teams did very well to bag two awards – in the Jet Toy Category and in the Skimmer Category.

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SECTOR BRIEFS AUTOMOTIVE

Update from Ssangyong Motor

Ssangyong Motor unveiled the Korando Turismo, its new, premium multi-leisure vehicle (MLV), in Gangnam, Seoul, on February 5, 2013. An 11-seater leisure vehicle, the Korando Turismo offers the styling of an SUV, the driving comfort of a sedan and the practicality of an MPV. Ssangyong invested around KRW 180 billion in the development of this model in two-and-a-half years.

A Shadow Board junior management committee, comprising of 11 promising junior managers, handpicked from each division/team was recently launched. It will help to anticipate changes in the environment and get the organization

ready to exploit such changes productively and profitably. Its members will choose and discuss operational and strategic issues affecting the company and offer suggestions for tackling them. A mentor group of senior managers will help in developing and deploying new ideas.

The Chairman W Summit, an enhanced version of its flagship sedan the Chairman W, was unveiled at the Seoul Motor Show on March 28, 2013. It boasts of a high-quality interior that lives up to its name, while offering world-class convenience and providing an optimum mobile office and resting space for VVIPs.

Ssangyong Motor also revealed the LIV-1, a large-sized SUV concept, showcasing the present and future of the premium line-up of the company for the first time. The LIV-1 is built on a highly durable frame body and is equipped with an interface that allows for active communication. Ssangyong Motor showcased a total of 19 cars at the Seoul Motor Show 2013.

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SECTOR BRIEFS AUTOMOTIVE

MOTOR SPORTSSECTOR BRIEFS

Thrills Galore at 6th Edition of BAJA SAEINDIA 2013

The much awaited 6th edition of the Mahindra Presents Baja SAEINDIA 2013 rally was flagged off from the NATRIP facility in

Indore on February 14, 2013. Ninety-one teams competed for the title in the endurance round, including two all-girl teams from Pune and New Delhi.

The team from College of Engineering, Pune, emerged winners, with teams from Krishna Institute of Engineering & Technology, Ghaziabad and the PEC University of Technology, Chandigarh, being declared first runner-up and second runner-up, respectively.

The on-ground event was followed by HR recruitment, with

selected participants appearing before participating industry heads at the Indore Institute of Science & Technology. Sixty-three students were offered placements, including 54 on-the-spot confirmations!

Dr. Pawan Goenka, President, AFS, M&M Ltd., Shrikant Marathe, Director of ARAI & President of SAEINDIA and Nirmal Matharu, Convener of BAJA 2013 and VP - Mahindra Two-Wheelers, presented numerous other awards to the teams for static events.

The 100th Mahindra Great Escape, one of India’s most loved off-roading adventures, was recently held at Manvar, near

Jodhpur in Rajasthan. This annual ‘Invitation Only’ Great Escape received an overwhelming response. Over 65 Mahindra

SUVs – Mahindra Thar, Bolero, Scorpio and Scorpio Getaway – manoeuevred the challenging route, negotiating 45 kms. of steep

inclines, shifting slopes and undulating sand dunes.

The Mahindra SUVs stood their ground and emerged unscathed from the grip of the desert, after the participants had had

their share of challenges. Participants also got a chance to see some splendid

display driving by the Mahindra Adventure Rally Team drivers, Gaurav Gill, Sunny

Sidhu and Lohit Urs, in the Super XUV and the Super Thar.

100th Edition of Mahindra Great Escape in Manvar, Rajasthan

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SECTOR BRIEFS MOTOR SPORTS

Mahindra Racing Season 2013A Warm Welcome

The new Mahindra Racing riders received a warm welcome on their first visit to India. The pair,

comprising experienced Spanish rider Efrén Vázquez and promising Portuguese teenager Miguel Oliveira, embarked on the 2013 Moto3 championship in Qatar in April 2013, on an all-new Mahindra Racing machine.

Official IRTA Tests Completed

Mahindra Racing has completed the three pre-season Official IRTA tests for the 2013 Moto3 World Championship

in promising style. The team successfully tested the all-new Mahindra MGP3O (250cc, 4-stroke) racing bike developed at the team base in Switzerland with the new rider pairing of Efrén Vázquez and Miguel Oliveira.

Miguel received Top 10 finishes throughout the three tests, in which the Mahindra MGP3O completed 2,427 kms.

New Mahindra MGP3O Unveiled

The all-new Mahindra MGP3O 250cc, 4-stroke racing bike with new livery was unveiled in March 2013. It has been developed

at the team base in Switzerland.The bike has a 249.8 cc, 4-stroke, single-cylinder engine and

a 10-litre fuel tank. The front brake system is a Brembo radial caliper with Brembo discs. The rear brakes are Brembo with braking discs.

A Slew of Prestigious Awards for Mahindra Racing

ZigWheels Motorsport Award of the Year, 2012.

AutoTrack Motorsport Award 2012 – For promoting young riders.

NDTV Car and Bike Awards – Mobile 1 Motorsport Award of the Year 2012.

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FARM EQUIPMENTSECTOR BRIEFS

World Class Tractor Plant Inaugurated in Andhra Pradesh

Mahindra Tractors Creates History - Rolls Out 2 Millionth Tractor

The Farm Equipment Sector (FES) launched its first tractor

manufacturing plant in Zaheerabad, Andhra Pradesh, on March 6, 2013. The new facility is the largest tractor manufacturing plant in India. It was inaugurated by Shri Kiran Kumar Reddy, Chief Minister of Andhra Pradesh, in the presence of Dr. J. Geeta Reddy, Minister of Major Industries, Sugar, Commerce & Export Promotion, Government of Andhra Pradesh and a host of other dignitaries. Anand Mahindra, Chairman, Mahindra Group, Dr. Pawan Goenka, President, AFS, M&M Ltd. and other senior officials from the Mahindra Group were also present.

The new plant has been set up at a substantial investment of over Rs. 300 crores. It will have an installed capacity of 1,00,000 tractors per annum, which can be scaled up to meet additional demand.

This world class facility is fully equipped to meet international manufacturing standards. It is the largest tractor plant in India, spread across 80 acres, with a built-up area of over 60,000 sq. mt.

FES produced its 2 millionth tractor from the Kandivili Plant in Mumbai, on February 27,

2013.This tractor was rolled out by Dr. Pawan Goenka, President, AFS, at a special ceremony attended by workers and union representatives.

FES achieved the one million tractors milestone in 2004 and has reached the two million mark within the short span of eight years.

Hon’ble Shri Kiran Kumar Reddy, Chief Minister, Andhra Pradesh, Hon’ble Dr. Geeta Reddy, Minister of Major Industries, Mr. Anand Mahindra, Chairman, Mahindra Group and other senior Mahindra team members at the inauguration of the tractor manufacturing plant in Zaheerabad.

825 XM Tractor Launched in MP

On March 14, 2013, Swaraj launched the 825 XM at the Ashok Nagar dealership, which is its first dealership in

Madhya Pradesh. Rajeev Rellan, VP - Sales & Customer Care, Swaraj Division, unveiled the 825 XM tractor in front of a huge gathering of 600 customers, dealers, delegates from various financial institutes and the MP Sales & Customer Care team.

On this occasion, 57 tractors, including eleven 825 XM tractors, were delivered to their delighted new owners. The local dealer added a surprise element by gifting a television set to each of the 825 XM customers, who were overwhelmed by this gesture. This prompted spot bookings of the 825 XM by other farmers!

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FARM EQUIPMENTSECTOR BRIEFS

Swaraj 855 XM and 744 XM Tractors Launched in Maharashtra

Mahindra EarthMaster Showcased at bC India 2013

Swaraj Division launched its two new tractor models, the

Swaraj 855 XM and the 744 XM in Maharashtra in February 2013. These two powerful tractors in

the 40-50 HP range have engines with greater pulling and load carrying capacity,

as well as an XM or ‘Xtra Mileage’ branding,

which denotes their fuel-efficient nature.

The Swaraj 855 XM and 744 XM tractors are technologically advanced models, with constant

mesh, side shift gear boxes and highly advanced 'SENSILIFT' hydraulics. They are suited for all agricultural operations and haulage applications and are a result of Swaraj’s continuous focus on new product

development and upgrading.

The Mahindra Construction Equipment team showcased the

Mahindra EarthMaster, a backhoe loader, at the 2nd edition of the ‘bC India 2013’ show, held from February 5-8, 2013, in Mumbai. To showcase the Mahindra EarthMaster’s capabilities, it was displayed with a rock breaker attachment.

The Mahindra EarthMaster had been launched at the same venue during the first edition of bC India in 2011.

The Mahindra EarthMaster on display at bC India 2013

The launch of the Swaraj 855 XM and 744 XM Tractors in Maharashtra

‘LEAD to Excel’

A ‘LEAD to Excel’ training program, a first-of-its-kind initiative for new FES employees,

was rolled out at Kandivli Plant on February 28, 2013. The intent of the program was to align all new employees to FES’ TQM practices, to enable them to learn, adapt and deliver results as per organizational requirements.

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FARM EQUIPMENTSECTOR BRIEFS

A galaxy of India Agri Awards 2013 winners

FES Announces Winners of Mahindra Samriddhi India Agri Awards 2013

FES announced the winners of the Mahindra Samriddhi India Agri Awards 2013 in Delhi, on February 21, 2013. These awards, instituted to recognize Indian farmers’ noteworthy contributions to agriculture, were judged by an eminent

jury of agri experts, chaired by Ashish Bahuguna, Secretary, Ministry of Agriculture & Cooperation, Government of India. They were presented by Tariq Anwar, Minister of State for Agriculture, who presided as Guest of Honour at the awards ceremony.

• The Mahindra Samriddhi Krishi Shiromani Samman 2013 (Life Time Achievement Award 2013) went to Dr. R. S. Paroda, in recognition of his immense contribution to Indian Agriculture and for enabling rural India to RISE.

• The Mahindra Samriddhi Krishi Samrat Samman (Farmer of the Year Award - Male) went to Moti Singh Rawat for land holdings less than 5 acres, Sakthivel R. for land holdings from 5 to 20 acres and P. Azhagar for land holdings of over 20 acres.

• The Mahindra Samriddhi Krishi Prerna Samman (Farmer of the Year Award - Female) went to Sushila Gabel.

• The Mahindra Samriddhi Krishi Yuva Samman (Farmer of the Year Award - Youth) went to Nileshkumar Jayendrakumar Patel.

• The Mahindra Samriddhi Krishi Sansthan Samman (Recognition for Public Sector Organization Award) went to the Central Rice Research Institute, Cuttack.

• The Mahindra Samriddhi Krishi Shiksha Samman (Recognition for Agricultural Universities Award) went to UAS, Dharwad.

• The Mahindra Samriddhi Krishi Sahyog Samman (Recognition for NGOs/SHGs Award) went to the Lupin Human Welfare and Research Foundation.

• The Mahindra Samriddhi Krishi Vigyan Kendra Samman (Recognition for the KVK of the Year) went to Kalyan Krishi Vigyan Kendra

Sixth MCL-VI at FES Kandivli Plant

The Manufacturing Cricket League (MCL)

was organized by the Manufacturing, SCM & CME Division, Kandivli Plant, for the sixth consecutive year. It was held from March 3-10, 2013 and was inaugurated by Sudhir Pathak, Sr. VP. – MFG, SCM & CME. The MCL saw participation from nine departmental teams. The Tractor Supply Module team emerged winners.

‘Success Ka Funda’ Launched

The Young Mahindra

Council (YMC) at the FES Kandivli Plant initiated a unique event, ‘Success Ka Funda’, comprising of a series of inspirational talks.

During the inaugural session on March 20, 2013, Ashok Sharma, Chief Executive - AFS Strategy, Agri & Allied Businesses and Member of the Group Executive Board, addressed and inspired the participants.

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SECTOR BRIEFS FARM EQUIPMENT

International Women’s Day Celebrations

The Kandivili Plant HR

Team celebrated International Women’s Day on March 8, 2013. Rajesh Jejurikar, Chief Executive, Tractor and Farm Mechanization, FES, graced the occasion as Chief Guest. He spoke about women’s innate ability to use both the right and left side of the brain, which makes them great leaders as well as great home makers. Guest Speaker Dr. A.V. Iyer delivered a humorous and impactful address which was a great hit with the ladies. The event ended with a fashion show, complete with prizes.

Farm Division Rudrapur Plant team celebrated International Women’s Day with a special lunch for women team members. S. K. Dubey, Plant Head, and other senior executives participated in the celebrations and interacted with the women over lunch.

Mahindra Powerol on Show Mahindra Powerol participated in the Middle East Electricity Exhibition, which was held at the Dubai Exhibition Centre, in February 2013, to create awareness of business opportunities in the Gulf. P Palaniappan, Sr. VP & Business Head, Powerol Business, Shashank Watane and Krunal Shelke from the International Business and Joy Ghosh, Sr. Manager, Brand Management, are seen at the stall.

Mahindra Powerol also participated in the BAUMA CONEXPO India 2013 exhibition, with an

attention-grabbing stall.

Mahindra Powerol Launches DG Sets in Bahrain

Mahindra Powerol DG sets were launched in Bahrain by his Royal

Highness Sheikh Khalifa Bin Salman Al Khalifa, the Prime Minister of Bahrain, who presided as Guest of Honour at the launch function.

Mahindra Powerol also participated in the Gulf Industry Fair, held from January 15 - 17, 2013. This exhibition is the region’s most established annual B2B exhibition and is important for the fast growing industrial sector serving Bahrain, the Eastern Province of Saudi Arabia and the northern Gulf.

His Royal Highness Sheikh Khalifa Bin Salman Al Khalifa, the Prime Minister of Bahrain, launches Mahindra Powerol DG Sets in Bahrain.

Home UPS & Batteries Launched

In March 2013, Mahindra Powerol launched the

Mahindra Powerol Range of home UPS, inverters and batteries in Lucknow and Varanasi, to provide customers with a complete range of energy solutions. This range will cater to households, small offices, retail outlets, showrooms, call centers, petrol pumps, medical clinics and restaurants.

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SYSTECHSECTOR BRIEFS

Arvind Mehra Speaks at APAAL Summit

EASA Certification of Aspen EFD1000 in GA8 Airvans

Arvind Mehra, Executive Director & Global CEO, Mahindra Aerospace, spoke at the APAAL (Asia Pacific Aviation Aerospace Leaders) Summit, in

Melbourne, on February 25, 2013. He focused on ‘India in the Aviation Century - Manufacturing for New Regional Markets’.

The following day he spoke at the Australian International Aerospace Congress (AIAC) in Melbourne, on the subject ‘Aerospace in the Asian Century - Collaborative Growth through Procurement, Participation and Partnership’.

February 7, 2013, witnessed GippsAero, the aircraft manufacturing arm of Mahindra Aerospace, announce that they received European Aviation Safety

Agency (EASA) certification for the installation of a single Aspen EFD1000 PFD system into the GA8 and GA8-TC 320 Airvan aircraft.

The Aspen EFD1000 unit features a bright, clear display with all the functionality of much more expensive units. It integrates with all the major suppliers' GPS, radio and traffic units but is unique in allowing the retention of the standard 'six-pack' configuration for an easy instrument scan. It also allows the removal of the vacuum system, thus reducing reducing weight and maintenance costs.

GA18 Development Hangar Opens

The official opening of the GA18 Development Hangar, in Victoria, Australia, was held in

December 2012. The event, hosted by the Latrobe City Council at the GippsAERO facility in Traralgon, marked the completion of a manufacturing facility that will allow GippsAERO to commence work on the prototype GA18; an 18 seat utility aircraft based on the GAF Nomad.

Aviation Minister, Honourable Gordon Rich-Phillips officially opened the hangar, alongside Sandy Kam, Latrobe City Mayor and Arvind Mehra, Mahindra Aerospace Executive Director and CEO.

The development hangar is significantly larger than other hangars at the GippsAERO factory; in order to match the height and wingspan of the largest GippsAERO product to date. The company will soon be boasting of a family of 5, 8, 10 and 18-seat aircraft!

MAPL Achieves AS 9100 Rev C Certification

Mahindra Aerospace Pvt. Ltd. (MAPL) is now an AS 9100 Rev C certified company for ‘Design and manufacture of aircraft structural parts and assemblies’. This certification is in accordance with requirements of EN 9104:2006.

AS 9100 Rev C is the highest and most stringent quality certification for ‘design & manufacturing’ in the aerospace field. Through this certification, MAPL’s systems and processes are recognised as being on par with international aerospace standards.

MAPL’s Australian company, ‘Aerostaff Australia’ also renewed its AS 9100 Rev C certification.

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SECTOR BRIEFS SYSTECH

Mahindra Engineering Offsite in Hyderabad – Fun Unlimited!

After a belt-tightening and busy year, it was time

for celebrations at Mahindra Engineering. The annual offsite was held at Ramoji Flimcity, Hyderabad, on February 15-16, 2013. The gala two-day event involved a variety of Bollywood entertainment events and was indeed magical, filled with excitement and wonderful surprises.

Hemant Luthra, President, Systech Sector and Guest of

Honour for this event, shared his outlook on the progress of the company and set the tone for the coming year. He presented awards recognizing outstanding performances and accomplishments during the past year.

The Mahindra Engineering team looks forward to another rocking year, in anticipation of future growth as outlined by Mr. Luthra.

GippsAERO Appoints Summit Aviation as Authorized Dealer

January 2013 witnessed GippsAERO, the Australian manufacturing arm of Mahindra Aerospace, announce Summit Aviation, a Greenwich AeroGroup company, as an authorized dealer for the GA8 Airvan in the United

States, with a particular focus on government and surveillance aircraft sales.“Summit Aviation is one of the leading integrators of sophisticated surveillance systems and sensors into aircraft

platforms,” said Terry Miles, CEO, GippsAERO. “With over 50 years of experience in providing quality sales and service to private and government customers from their expansive facility in Middletown, Delaware, they are a natural fit for promoting and selling our surveillance GA8 model and the GA8 Astra.”

Mahindra Group Display at Aero India 2013

The Mahindra Group showcased its might in the aerospace domain with a joint display

at Aero India 2013, Asia’s premier Defense, Aerospace and Civil Aviation Air Show, promoted by the Indian Ministry of Defence as a platform to showcase and promote the Indian defence industry to a global audience. It was held at Yelahanka Air Force Base, Bengaluru, from February 6 to 10, 2013.

Mahindra Aerospace, Mahindra Satyam and Mahindra Defence Systems came together under the banner of ‘Integrated Defence Solutions for Aerospace’, to highlight the diversity of products and services on offer for the aerospace industry.

Left to Right: Hemant Luthra, President - Systech Sector, Mahindra & Mahindra Ltd., S.P. Shukla, President – Group Strategy and Chief Brand Officer, Mahindra Group, Brigadier Khutub Hai, Chief Executive, Mahindra Defence Systems and Arvind Mehra, Executive Director and Global CEO, Mahindra Aerospace at the Mahindra Group display at Aero India 2013.

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SECTOR BRIEFS SYSTECH

Energy saving through the installation of compact fluorescent lamps and a control panel.

Waste reduction by using scrap for making pallets, trolleys and crates. Communication of awareness on sustainability to stakeholders.

Water saving by recycling and reusing STP water for the garden, as well as by conducting a monthly water audit.

RISE Training for Workmen

Sustainability Drive at Kanhe

RISE Communication Workshops were held for workmen at MUSCO Stampings plants

in Kanhe and Nashik. They were conducted in Marathi by Bilas Patankar and Sunil Bhathkhande from M&M Nashik for a total of 127 workmen.

Musco Stamping, Kanhe, has successfully completed the Sustainability Drive for F 13. A number of projects and activities related to the principle activities of sustainability have been implemented, as seen in the pictures below.

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SECTOR BRIEFS SYSTECH

1962 – 2012: MSSSPL’s Golden Journey Of 50 Years

December 19, 2012, witnessed MUSCO Steel now Mahindra Sanyo Special Steel Pvt. Ltd. (MSSSPL) successfully complete 50 years of operation. Its Golden Jubilee celebrations were held on February 5, 2013, and aimed at

energizing the entire MSSSPL Parivaar The celebrations witnessed a power-packed, three-hour program, attended by MUSCO and MSSSPL Directors,

colleagues from the Systech Sector and senior executives from Sanyo, Mitsui and various suppliers, customers and auditors. Guests were welcomed with the sound of bugles, traditional tilaks and the presentation of flowers by school children.

Hemant Luthra, President, Systech Sector, read out excerpts from Mr. Keshub Mahindra’s speech: “…Most business schools and textbooks that record corporate history will tell you that it is very rare for a company to retain its position of pre-eminence over a length of time and even rarer for them to do so for 50 years…..… Anand and I have been committed to building Musco Steel in a manner consistent with the original vision of creating something that aspires to global competitiveness and best in class……"

This was followed by a video message from Anand Mahindra, in which he said: “……The steel business has, from a very early time, been a vital part of the dreams of the Mahindra Group and

of my family….. There were many lessons I learnt from my association with MSSSPL and my career here….. I learnt that MSSSPL is in an industry where the latest technology is the bhramastra that gives you the competitive edge….

I learned that the people of MSSSPL have always been skilled in collaborating with those who have the knowledge and expertise… initial collaboration with M. Rene Perrin, the inventor of the Perrin process or the current alliance with Sanyo and Mitsui…..and the most important lesson I have learned from MSSSPL is that the driving factor that creates a great business is not the business model, is not the strategy, is not even superior technology. It is the spirit of the people…..

“President Obama made the phrase ‘Yes We Can’ famous during his first presidential campaign. But in MSSSPL, ‘Yes We Can’ has been a way of life, long before that……. It is the ‘Yes We Can’ spirit that has enabled the dreams of our Founders and of my father to come true…. My very best wishes for another 50 glorious years.”

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SECTOR BRIEFS SYSTECH

This was followed by a speech by Hemant Luthra, in which he encouraged one and all to return MSSSPL to its competitive strength with speedy action, while partnering with our new found Gurus from Sanyo and Mitsui. He announced that on this Golden Jubilee occasion, Anand Mahindra had made a personal donation of Rs. 30 lacs towards upgradation of the plant dispensary.

MSSSPL’s JV partners, the new team members from Japan, suppliers and customers shared memories of their association with MSSSPL, as well as their future expectations. Union Leader, Ravi Kamble shared the active participation of workmen in the company’s 50-year journey and said that they would be working hand in hand to retain the glory of the company.

Speaking in conclusion, Uday Gupta, MD, invited employees across the organization - workmen, middle management, and newly joined members - to ask those on stage a simple question about what made them return to MSSSPL every day. In response, various facets of the company's culture were revealed. He wrapped up by sharing the core values of the company and touched upon the evolving core standard operating practices assimilated from the cultural ethos of Japan and India – MSSSK: Mottainai (too precious to waste), Shraddha, Saburi, Shinrai (trust) and Kaizen (continuous improvement in work & family life).

There was a resonating ‘Yes We Can’ from the audience at the conclusion of the program. Thereafter, a Safety Excellence Centre and New Ring Office were inaugurated by the dignitaries present, which was followed by tree plantation. It was a memorable experience for the close to 1200 people who participated.

The celebrations were interspersed by enjoyable songs and graceful dances by employees and students of the JCMM School. Earlier, a short film was made on MSSSPL’s 50-year journey, with the heroes being employees narrating the story.

The entire event was successfully organized by Vijay M. Adkar and R.S. Rane supported by MSSSPL team members. R.S. Rane also served as the Master of Ceremonies, supported by Deepa Menon from JCMM School and Sachin Barve.

It was in 1962 that J. C. Mahindra, the then Controller of Iron & Steel,

understood the important role of steel in the economy of post-Independent India and, together with K. C Mahindra, laid the foundation of India’s 1st alloy steel plant, MUSCO. This was a step towards the creation of a strong, self-reliant & technologically advanced nation.

Right from inception, technology absorption and establishing the market – product – customer triad helped MUSCO scale up to become the reputed brand that it is today.

From 1962 to 1999, MUSCO was ably led by Harish Chandra Mahindra, Chairman and Managing Director, after which Keshub Mahindra took over as Chairman, MUSCO. Anand Mahindra joined the company in 1981 after graduating from Harvard Business School, became Dy. MD and President in 1989 and Vice Chairman in 1991.

During its 50-year journey, MUSCO has faced diverse challenges but has always remained a front

runner. The company has numerous ‘Firsts’ to its credit: the first steel company to get ISO 9001 certification, the first single source supplier to many reputed MNCs, the first to implement SAP ECC 6 in its industry and the first company in the Mahindra Group to be awarded ISO 50001 (for its Energy Management System).

MUSCO serves various sectors of Indian industry and has been a pioneer in developing products for the Auto, Bearings, Railways, Tool & Die, Engineering, Oil & Gas, Mining, Defence and Aerospace industries. The company has also grown as a socially responsible organization, engaging with all stakeholders and catering to their aspirations and needs. A residential colony was built, in which executives and workmen dwell together and their children go to the same school – the JCMM School. Today this school also provides primary education to children from surrounding areas.

Firmly focused on Sustainability,

MUSCO has initiated a number of activities in this sphere, such as reduction in water consumption through rain water harvesting and efforts towards reducing the company’s carbon foot print. The company also works closely with the community towards promoting health and education. These initiatives include helping the Mahila Bachat Gaat to generate additional income for the family, arranging medical camps, spending quality time with senior citizens and helping orphanages.

The Annual Quiz Contest, conducted across the Mahindra Group, is also a MUSCO initiative. It witnesses enthusiastic participation and contestants vie for the coveted Harish Mahindra Memorial Trophy.

Two 2013 highlights include the Nav Chandi Yag Pooja being performed on January 31, 2013 and the milestone of 10,000 trees being planted in F 13.

1962 – 2012: the Eventful MUSCO Journey

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SECTOR BRIEFS FINANCE

Mahindra Finance RISE Awards

The eagerly awaited Mahindra Finance RISE Awards night, held on January 23, 2013, in Mumbai, was eventful and well attended. The emphasis of this year’s RISE awards was to reach grassroots employees and make them a part of the RISE

story. Branches were invited to send in their RISE stories and jury panels in the various zones selected the Zonal Winner for the Operations Band and Mahindra Insource employees. The Sector winner was then chosen from these Zonal winners.

Awards were also given to employees in the M, DH and E bands, the winners of which were selected by senior Mahindra Finance team members. The coveted Department Pride Awards were closely contested.

A highlight of the evening was a play on the 3 RISE pillars, depicting how Mahindra Finance employees live the philosophy of RISE. All in all, it was truly an evening to remember!

Ramesh Iyer, MD – Mahindra Finance, CEO – Financial Services Sector & Member of the Group Executive Board, with a galaxy of Mahindra Finance RISE Award winners.

Mahindra Finance Website Revamped

Mahindra Finance has completely revamped its corporate website. It

has been designed to focus primarily on the company's three key stakeholders – customers, investors and prospective employees – and now has 28 new features. It is both the best in its class as well as the most dynamic in the NBFC space.

The new website incorporates Web 2.0 design – large images and fonts, clean interfaces, white spaces, use of Ajax for interactive and dynamic interfaces, collapsible JS menus, robust information architecture for ease in navigation and more. It is compatible with desktops/laptops/tablets and can be accessed at www.mahindrafinance.com

Mahindra Finance is the first NBFC to have its very own mobile site viewable on smart phones and feature phones. The mobile version can be viewed at www.m.mahindrafinance.com.

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SECTOR BRIEFS FINANCE

Loan Mela by Mahindra Home Finance

Promoting Cultural Arts

A Loan Mela was organised to bring potential

customers from several villages together to a common location to hear about Mahindra Home Finance’s products and services.

Spot sanctions of loans were made possible through this activity as Sales, Credit, Legal and Technical teams were present to appraise the leads generated.

Till date, around 80% of the leads generated from the Loan Mela have been converted into business.

Mahindra Finance sponsored the 10-day ‘Indradhanush Mahotsav’ event at the Fine Arts Cultural Centre in Chembur, Mumbai. It commenced on January 26, 2013. The company also sponsored the Carnatic Sangeetha Vizha, which

commenced from February 15, 2013.In order to reinforce the company's ‘RISE’ values to the external world, standees and banners based on the brand

pillars of RISE were displayed. A kiosk was put up to ensure interaction with the audience.

Honour for MRHFL

Mahindra Rural Housing Finance Limited (MRHFL) has been

given membership of UNDP’s ‘Business Call to Action’ (BCtA). This serves as a confirmation of the company’s leadership in and commitment to inclusive and sustainable business initiatives at the base of the pyramid (BoP). BCtA is a global initiative that challenges companies to develop inclusive business models that offer potential for development impact, along with commercial success.

‘BrainTrain’ Season 2 Grand Finale

March 20, 2013, witnessed spectators from across the Mahindra Group gather together to witness the final clash of the Mahindra Finance Fixed Deposits ‘BrainTrain’ Season 2. This quiz contest, organised by Mahindra Finance’s Fixed

Deposit and Marketing team, was run online and received an overwhelming response, with participation from over 2600 people from across the Mahindra Group. After two qualifying rounds, the top 10 teams made it to the grand finale held at the Media Cube at Mahindra Towers, Mumbai.

The event witnessed seven interesting quizzing rounds, during which Varsha Shah, in the role of Quiz Master, engaged the audience and the teams. There were chances of winning exciting prizes for the audience too!

Tech Mahindra (Mumbai) emerged winners and bagged Rs.1,00,000 and a rolling trophy. The runners-up team bagged a prize of Rs. 75,000.

The Organising Team behind ‘BrainTrain’ Season 2.

Jaideep Devare, Managing Director, MIBL, presents an award to the winning team from Tech Mahindra (Mumbai) comprising of Soumya Jha and Sudipto Manna.

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SECTOR BRIEFS AFTER-MARKET

Action at Mahindra First Choice Services A Rapidly Expanding Network

100,000 Car Servicing Milestone Crossed

New Digital Initiatives

In a short two-month span, Mahindra First Choice Services Limited (MFCSL) has inaugurated three new

workshops - in Bangalore, Surat and Ambattur (Chennai).

The Ambattur workshop is the largest workshop in the MFCSL network and boasts of a capacity to

process 1000+ cars per month. The Bangalore and Surat workshops have a processing capacity of about 800+ cars per month.

MFCSL now has a presence in eight cities with 12 company owned and operated workshops. An additional three workshops will shortly be inaugurated in Nellore, Coimbatore and Hadapsar (Pune).

Mahindra First Choice Services Ltd. (MFCSL), India’s leading multi-brand car workshop company, has crossed the 100,000 mark in terms

of the number of cars serviced. To mark this milestone, Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, warmly congratulated Y.V.S. Vijay Kumar, CEO, MFCSL and presented him with a memento.

Major contributors to this significant achievement were MFCSL’s emphasis on increased customer retention and its focus on the individual car owners segment.

The newly launched Mahindra First Choice Services Ltd. website is feature-rich and mobile compatible. It supports localization at

city level and personalization at customer level. Customers can now conveniently book their car servicing

appointments online and subscribe to the’ Yellow Spanner’ community to get car care tips, post service-related queries to MFCSL technical experts and maintain their car logbooks.

MFCSL has also started using social media to engage with target groups and create brand awareness. Social media campaigns have initiated conversations around the brand and the company’s facebook community is now 10,000+ strong.

As per a recent survey by MFCSL, most of the respondents who booked their car service appointments online had used the digital route for car-related services for the first time.

Encouraged by this insight and the response thus far, MFCSL is planning to drive full throttle down the digital route!

The Bangalore and Ambattur workshops were inaugurated by Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board.

The Surat workshop was inaugurated by Y.V.S. Vijay Kumar CEO, MFCSL.

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AFTER-MARKETSECTOR BRIEFS

Highlights at Mahindra First Choice Wheels 1 Lakh Vehicles Sold Through ‘Autobid’

AUTOINSPEKT Used Car Valuation Services

Indian Blue Book Launched

Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand used car company, recently announced that it has sold one lakh vehicles through

its ‘Autobid’ auction platform (formerly called eDiig). Nearly 7,500 auctions have been conducted on this platform, with over 6,500 buyers across nearly 900 locations - making Autobid the leading used vehicle b2b platform in India.

According to Nagendra Palle, CEO, MFCWL, “Autobid is a world-class auction platform that allows for immense flexibility in auction formats which provides excellent liquidity for sellers and buyers, producing the best vehicle values for either customer, with a high conversion rate. It offers complete transparency and end-to-end analytics and I am confident that it will continue to grow rapidly.

The one lakh actual transactions represent the number of vehicles sold through the platform and this scale is testament to the efficacy of the platform and the efficiency of our team.”

T he Indian Blue Book (IBB), the used car industry’s first unique online pricing tool, was

recently launched by MFCWL. Available at www.indianbluebook.com, it is

currently the most reliable used car pricing guide for buyers and sellers of used cars in the industry.

The IBB is the only guide based on real transactions. It has a superior proprietary analytics engine. It is updated every two weeks to reflect close to real time used car prices and to account for any shifts in the macro environment. It offers a host of advantages, not just to buyers and sellers of used cars, but to car manufacturers and insurance companies too.

This comprehensive car evaluation package from MFCWL, available at http://autoinspekt.

com, is the used car industry’s first unique online car valuation service. This comprehensive car evaluation package helps determine the quality of the car. Qualified engineers thoroughly inspect the vehicle across a comprehensive checklist and provide a detailed evaluation report, including the vehicle’s history and a scientifically indexed market price range.

Thus, AUTOINSPEKT provides both the speed of automation as well as the assurance of physical inspection!

Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, M&M Ltd., congratulates Mr. Nagendra Palle, CEO, MFCWL on the 1 Lakh milestone on Autobid.

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SECTOR BRIEFS PEOPLE INITIATIVES

8th Fireside Chat with C.P. GurnaniThe Fireside Chat series at M&M witnesses a senior GEB member providing a forum for young leaders to engage in discussions on pertinent topics.

C.P. Gurnani (popularly known as CP) – CEO, Mahindra Satyam and

MD, Tech Mahindra – is known to the world as the 'Turnaround CEO' and calls himself the ‘Chief Happiness Officer’. A man who dons many hats, he is a people’s person and a die hard fan of golfing and Govinda!

He was the Guest Speaker at the Fireside Chat held on January 10, 2013, and ensured that it was an interactive and insightful interaction for all those who attended, as well as for those who viewed it over the Group-wide webcast.

A natural leader and motivator, CP truly lives up to his ‘Chief Happiness Officer’ title and said, “In order to be successful today, one needs to have drive, zeal and enthusiasm, and all this is possible only when one is happy!”

He believes in happiness, not just that of his employees, but that of the company’s stakeholders too. “It is this very happiness that is reflected in our ‘Customer First’ attitude and drives our positive energy – a mindset that ensures that we stand tall in the face of extreme adversity,” he says, making a reference to the acquisition of Satyam and the subsequent legal battle. “No acquisition, be it Swaraj, Satyam or Ssanyong has had the perfect playbook – in terms of people, culture and business integration. What stands us in good stead are our RISE pillars that have always helped pave the way.”

Innovation as a concept is very close to CPs heart and is, according to him, a phenomenon that applies equally to individuals, organizations and countries. “At any point in time as an individual, I am either a Worker Bee, an Improver or a Game Changer, depending on how I approach my work. If I choose to be a Game Changer, I will innovate, I will question the status quo, I will take risks, I will challenge conventional thinking – RISE in action. Unless we as individuals innovate and add value to ourselves, we will not add value to our jobs,” he explained.

He added, “From an organizational perspective, we had the Scorpio – which was a Game Changer from the Mahindra Group, with similar success stories from Reliance and Airtel. But how did this happen? The philosophy is the same - challenge conventional thinking!”

“We cannot rest on our laurels… we have to continuously innovate, improve and ask ourselves questions… not just about our own company, but about our country as well. Is India Inc. investing enough to create the ecosystem to encourage the next Nobel Laureate? Are we ready with the next Google or Apple? We as a country and as India Inc. have to cultivate and breed innovation so that it becomes part of the culture, part of our DNA!" he asserted firmly in his closing remarks. "The answer my friend is not blowing in the wind. The answer lies in the tenets of Mahindra RISE."

C P Gurnani, CEO, Mahindra Satyam and MD, Tech Mahindra, with participants.

Managerial Transition Program for First Time Managers

Group HR organized the second Managerial Transition Program for First Time Managers (FTM), on February 22, 2013. It was custom-made to guide First Time Managers from diverse sectors through the crucial first few

months of transition into their new management roles. It followed the 3-module framework, each of which has two days of offsite training followed by a rigorous 2-4 month follow-up process

Key program highlights were: • A step-by-step focus on managing self, people and business. • Reflection of the Rise Leadership Competencies through experiential, case-study simulation and game-based learning methodology. • A comprehensive follow-through process to support participants and their managers in implementing learnings and overcoming obstacles.

The program covered 50 First Time Managers from seven Mahindra sectors. It received strong reviews, with an average rating of 4.7 on 5.

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PEOPLE INITIATIVESSECTOR BRIEFS

InSpectrum Meet for HR Fraternity

InSpectrum, the Mahindra Group HR Fraternity Meet, held on March 15, 2012, at VITS Pune, was attended by over 250 people. Anita Arjundas, CEO, Mahindra LifeSpaces, presided as Chief Guest. Other senior Mahindra

Group leaders including Rajeev Dubey, Prince Augustin and Rajeshwar Tripati were also present. For the second year, discussions focused on ‘Diversity’. Among the subjects discussed were perspectives

and work being done in the areas of Generational Intelligence and Global Mindset within the fraternity, as well as intelligently managing various generations towards creating a global workplace with global mindsets, etc.

Highlights were Rajeev Dubey providing direction and context on the importance of Diversity and launching M-Power, the HR Newsletter; Anita Arjundas demystifying the theme and emphasising the need for careful thought about diversity initiatives; and Neha Kharde helping participants understand how diversity needs to be managed through inclusion and shared values.

Energetic panel discussions on ‘Generational Intelligence’ and ‘Building a Global Mindset’ provided very good insights. Prince Augustin and team energized the group and showed how each team member brings something unique to the table and how one needs to leverage such uniqueness towards creating a winning team!

A competition during the event witnessed some great presentations, replete with substance, structure and style. In addition, Neha Kharde organized an activity to help participants realize the role that diversity plays in their lives and how it could be managed through inclusion and shared values.

Participants felt that the conference was a great opportunity to understand the theme of Generational Intelligence and Global Mindset, as well as to network.

Conference convener, Dr. Renu Khanna from Mahindra Satyam Learning World was very happy that each of the HR fraternity members had gained greater understanding on Generational Intelligence and global mindset. “We are also more confident about what we need to do to take our efforts on diversity to the next level,” she said.

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SECTOR BRIEFS PEOPLE INITIATIVES

Leadership Lifecycle Programs in Partnership with CCLTo build an integrated Leadership pipeline, the Group Leadership Development team had launched Leadership Lifecycle

programs across the Mahindra Group in partnership with Centre for Creative Leadership (CCL) in 2009.The Leadership Lifecycle programs for FY13, the fourth in the leadership series, were conducted at Bodhivriksha, Nashik as under:1. Early Leaders Program with Alfred Osta as Business Anchor2. Emerging Leaders Program with Jaideep Devare as Business Anchor3. Senior Leaders Program with Vinay Deshpande as Business Anchor4. Early Leaders Program for GMC

As in the past, participants in each of the above programs prepared an Action Learning project based on Individual/Group development needs identified and presented to the Business Anchor. The programs were well received by the participants and received rave reviews, a record which has remained unbroken till now. The average feedback for the above programs was 4.7 on 5.

Participants and faculty of the Emerging Leaders Program (January 27 - February 1, 2013).

Participants and faculty of the Senior Leaders Program (February 10 - 16, 2013).

Participants and faculty of the Early Leaders Program (March 3 - 6, 2013).

Participants and faculty of the Early Leaders Program for GMC (February 12 - 15, 2013).

100th Program of F-13 at MMDC, Nashik

The Mahindra Management Development Centre (MMDC), Nashik, recently celebrated the hosting of the hundredth training program of F-13. Naveen Chopra, Sr GM, Vehicle Engg, AS and Dr. K. Iyer, Behaviourial

Trainer and author 'Seven Habits for Highly Effective People', were present on the occasion. The large number of training programs at MMDC speaks volumes about the continued patronage and preference of this Centre by sectors and businesses across the Mahindra Group. Naveen Chopra and Col. Abhijit Das Gupta cut a cake to celebrate

the 100th training program of F-13 at MMDC, Nashik.

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CULTURAL OUTREACH

Mahindra Sanathkada Celebrates Old World Charm and Culture

Mahindra Blues Festival:

Music to Soothe the Soul

This year’s Mahindra Sanathkada continued

the tradition of celebrating “Lucknowi tehzeeb”, the old-world charm of the Nawabs of Awadh, their culture and lifestyle. The fourth edition of this festival, in February 2013, brought together Lucknowi art, music, dance, literature, heritage and cuisine. Artisans and master craftsmen from all over India attended the five-day event to display their work. Shubha Mudgal, Shruti Sadolikar, Parvathy Baul and Indian Ocean performed to packed houses.

Known as Asia’s largest and finest Blues festival, this

year’s Mahindra Blues Festival featured a fantastic international line-up of artists showcasing music legends like Walter Trout, Robert Randolph, Poppa Chubby and Dana Fuchs, along with home-grown talent Soulmate, Vivienne and Big Bang Blues. The two-day event gave fans of the genre a rare opportunity to experience some of the best guitar and music talent in the world.

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CULTURAL OUTREACH

8th Annual Mahindra Excellence in Theatre Awards Announced

The 8th Mahindra Excellence in Theatre (META) Awards were announced on March 9, 2013, in New Delhi. A six-member

jury judged the productions nominated for these awards, which are considered India’s most prestigious national awards for Indian theatre. During the six-day META Festival 2013, audiences were enthralled by 10 of the nation’s best theatre productions. Thereafter, the spotlight focussed on the winners across META’s 13 categories.

The red carpet META awards ceremony was attended by luminaries from the country’s performing arts and theatre scene. Congratulating the META winners, Ravi Dubey, Creative Director for META, said, “All the plays nominated for the awards this year have been stellar in their own right and have already won the hearts of the audiences during their performance at the festival.”

“META is an important part of Mahindra’s Cultural Outreach, as it not only supports the cultural fabric of our society, but also becomes a platform to engage with the creativity and vibrancy of this rich art form,” explains Jay Shah, Sr. General Manager, Head – Cultural Outreach, Mahindra Group, who heads the Group’s cultural initiatives.

QUALITY FOCUS

2012-13: A Year of Action at MIQ

Internal Companies

• Auto Division (Green Belt Projects) • Farm Division (TRIZ Innovation) • Mahindra Gears (Manufacturing Excellence)• Mahindra Hinoday (TPM)• Mahindra Sanyo Special Steel Ltd (Quality

Improvement)

External Companies

• Sundaram Clayton for Quality Improvement• Welspun for Quality Improvement • ACC Ltd for Statistical Process Control • IPCL (vendor) for Productivity and Quality Improvement • JBM Cluster (vendor) for Transformation of Tier 1 and

Tier 2 companies

The past year witnessed plenty of action at the Mahindra Institute of Quality (MIQ). There were 112 training programs, comprising 412 days of training for 2728 participants. The average program rating was 4.52.A special feature of the MIQ training programs was the 'project based teaching'. Till date there have been 3112

projects – 1923 of these have been completed and 623 are current ‘live’ projects.

Company Facilitation

12 New Programs at MIQ• PGDQM program for Service• FMEA Workshop for Manufacturing• ISO 9001 Awareness Program• Kaizen Workshop• New 7 QC Tools• Breakthrough Quality

• Improvements through Shainin Tools

• Mahindra Green Belt for Service Sector

• Programmable Logic Control• Meeting the Competitive

Challenges

• Tier II Manufacturing Management

• Sustainability: Energy Conservation

• Sustainability : Water Management the Mahindra Way.

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QUALITY FOCUS

Milestone Achieved – 7000th Participant

February 6, 2013, witnessed an important milestone in the history of MIQ - the welcoming of the 7000th participant.

The welcoming of the 6000th participant milestone had been celebrated in October 2012, which means that 1000 more participants attending MIQ Programs was achieved in just 3.5 months!

A cake is cut to celebrate the 7000th participant milestone.

A Series of Training Programs• Towards building a culture of innovation, a TRIZ program was held for 20 participants from AFS, MVML, Mahindra

Intertrade and the Systech Sector in January 2013, by Prof. Apte from IIT Mumbai and Narayan S.S. from MIQ. (above left). The same faculty conducted a TRIZ program for 23 participants from FES - Rudrapur & Mahindra Swaraj Mohali in February 2013 at the FES Rudrapur Plant.

• Bishwambhar Mishra, Director Designate – MIQ, attended the 32nd batch of the ‘Achieving Excellence Through TMW’ program at MIQ, Nashik, held in January 2013. He also participated in the Annual Planning off-site at Saputara in the following month.

• Mahindra Two Wheelers team members got equipped for the TMW journey by attending the 33rd batch of ‘Achieving Excellence through TMW’. The faculty for this program was Anjanikumar Choudhari, Director – MIQ and Samir Khachane, DGM – TMW.

• The Mahindra Green Belt for Service program was conducted for the first time at MIQ. It was conducted for 24 participants from Mahindra Holidays. The faculty was Rohit Pathak, Narayan S. S. and Mangesh Chirekhani from MIQ.

• The Manufacturing Management – Tier 2 program was conducted for the first time at MIQ, in March 2013, by D. Chhibba, M. Chirekhani, V. Patil and U. Kulkarni. The program was attended by 18 mid-career managers from AFS, Powerol, the Construction Equipment Divisions and Mahindra Intertrade.

• A Daily Work Management & Standardization Workshop was held for 32 participants from Mahindra Holidays and Resorts India Ltd. (MHRIL), in January 2013. The faculty for this program was Samir Khachane, DGM-TMW.

• ‘Water Management – The Mahindra Way’ was conducted for 32 participants from M&M Group and Supplier companies, in March 2013. It was jointly organized by MIQ and the Group Sustainability Cell and the faculty members were D. Chhibba, A. Marathe, Beroz Gazdar and Anirban Ghosh.

• MIQ started its operations in South India, when a TRIZ program was conducted for 21 participants from Daimler India Commercial Vehicles, Elgi Equipment, MHRIL, AFS and MRV, in February 2013. The training was conducted at RIED (Rane Institute for Employee Development), Chennai, by Prof. Apte from IIT Mumbai and Rajinder Singh and Narayan S.S. from MIQ.

• The last phases of the PGDQM – Manufacturing and PGDQM – Service programs were conducted at MIQ, Nashik. The PGDQM – Manufacturing program was conducted for 34 participants from AFS, Systech Group and outside M&M companies. An M&M internal faculty, external experts and MIQ faculty - Rajinder Singh, Narayan S.S., Sharathchandra Peddi, Rohit Pathak and Ashish Gupta conducted the program. The PGDQM – Service program was conducted for participants from Mahindra Group and external companies. It covered practical applications of TQM in Service organizations. Faculty members were Sr. Mary Jean, Sanjay Jha, Dinesh Kurup, Jitendra Agarwal and MIQ faculty Rajinder Singh, Narayan S.S., Sharathchandra Peddi, Rohit Pathak and Ashish Gupta.

Launched

The Mahindra Way (TMW) was launched on February 19. Thereafter, TMW training has gained steady momentum, with 33 programs on

‘Achieving Excellence through The Mahindra Way’ and 18 programs on ‘Concept and Practice of Daily Work Management and Standardization’ being conducted successfully.

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SPECIAL FEATUREQUALITY FOCUS

A Tete-a-Tete With Anjanikumar ChoudhariME met with Anjanikumar (Anjou) Choudhari, Director, Mahindra Institute of Quality (MIQ), to gain an insight to new initiatives at MIQ, as well as to understand its achievements, future plans and more…

Many congratulations on the exponential progress made by MIQ. Tell us about some of the things you have initiated in the last 3 years. The Mahindra Institute of Quality is just over six years old. It had a slow start but we learnt a great deal in the first three years. These learnings have been applied now. For example, our programs are now shorter and more focused on specific training needs. MIQ has started running programs off-campus, at company locations, which makes it more convenient and economical for our customers. There is much greater use of experienced Indian rather than overseas teachers, which provides a better local business perspective. We now also have a small but very competent and enthusiastic group of young program managers. Training programs have been introduced for service sector businesses – something totally missing earlier. These are some of the changes which have accelerated progress at MIQ. MIQ’s activities, programs and achievements are now also better ‘advertised’ through the intranet and the internet and a well produced annual training brochure and calendar is distributed widely within and outside our Group.

What have been the major achievements in the last 3 years?There have been 8-10 new programs introduced every year and the size of the annual training calendar has increased almost six-fold from 19 programs in 2010 to 112 programs this year. The number of training days has increased from 119 to 412 in these three years and the number of participants has grown five-fold from 575 to over 2700 this year.

Is it true that all participants have to go back and solve real life problems before they are certified?Most of our TQM-related programs require every participant to compulsorily bring along an actual problem his department or work group is facing, duly confirmed by his boss. The participant applies the teachings at MIQ to solve the problem – again the solution being confirmed by the superior – before he or she is certified by MIQ. Program managers at MIQ guide every participant in this. Till date, over 1900 projects have been completed, with certified savings of over Rs. 240 crores and another 600+ projects are currently underway.

How have our Group companies and participants related to the enhanced offerings and quality of training at MIQ?It is very heartening that the CAPS rating for MIQ, given by 400 respondents from our Group companies and from non Mahindra organizations, is 73 – one of the highest in our Group. MIQ also checks individual program feedback and overall feedback on a 5-point scale averages between 4.5 – 4.7. There have been other forms of recognition and appreciation. This year has seen a number of awards being received by MIQ: The National Award for application-oriented training from the Quality Council of India, the Asian Quality Leadership Award for teaching practices and the Golden Peacock National Training Award.

The Mahindra Way has now been widely accepted as the Group’s Business Excellence model. Can you share how this was made possible? The Mahindra Way is now the business excellence model adopted by 23 companies in our Group, 12 of which are from the Service Sector businesses. In its earlier years, there was a lot of resistance to adopting the model. There were a number of reasons. There was no significant training and facilitation in adoption of the model and there was limited interaction between the businesses and MIQ. The process of annual assessments was largely managed by Japanese assessors, who had limited long-term interest in the efficient application of the MQW model and essentially visited a business once a year for one or two days.

In the last three years, over 40 training programs have been conducted to induct company executives into the model and over 1500 executives have attended these programs. In addition, the annual assessments are now conducted by a combination of experienced senior Indian assessors along with their Japanese counterparts, which has made it easier to relate to the Indian context in which our companies operate. Finally, the annual assessments are followed through the year by a series of formal interactions between the company and the MIQ – TMW team. All of this has improved the understanding and the credibility of our Group’s Business Excellence Model.

Where do you see MIQ in the next two years in terms of future growth? MIQ has been largely Western India focused because that is where many of our businesses are located. There is considerable scope to expand operations to the South for the MRV staff, as well as to the growing engineering and automotive sector in Tamil Nadu and Andhra Pradesh. We also need to further strengthen our offerings in the services sector. There is considerable scope for the use of e-learning so that people can learn from their workplaces.

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SPECIAL FEATUREQUALITY FOCUS

The Mahindra Institute of QualityVision 2012:

PROGRESS UPDATE

'Preferred' means fulfilling the following criteria:

Statictics of MIQ’s Project Based Training

Achievements

Training Statistics:

• CaPS greater than +30

• 25% participation from non-M&M Companies

• Gallup score higher than 4.0

• Number of projects to date – 3112 • Number of projects completed – 1923 • Current ‘live’ projects – 623

}To be recognized as a preferred business excellence training and application institute in India, for

manufacturing & service sectors, by 2015~

Year No. of Programs

No. of training days

Participants trained

F 2007 4 76 112

F 2008 16 133 289

F 2009 10 103 230

F 2010 19 119 575

F 2011 39 206 1044

F 2012 88 352 2277

F 2013 112 412 2728

*As certified by participant’s manager and company

Awards and Accolades

• April 2012: Quality Council of India National Award

for best application-oriented QM education and

training. The award recognizes the economic

benefits achieved through initiatives in the field of

quality education.

• September 2012: Best Paper Award at Asian

Network of Quality, Hongkong: Rajinder Singh,

Dean – MIQ received the Best Paper certificate

from Lotto Lai, Chairman, Hong Kong Society, at

the ANQ Congress.

• February 2013: Golden Peacock National Training

Award for Excellence in Training Practices.

• CAPS score of 73 • MCARES Score of 4.32

• MIQ commenced operations in the South

No. of Programs Conducted

04

F2007

F2008

F2009

F2010

F2011

F2012

F

No. of Programs Conducted

2013

16 1019

39

88

112

20

40

60

80

100

120

No. of Training Days

0

76

133103

F2007

F2008

F2009

F2010

F2011

F2012

F

No. of Training Days

2013

50100

200150

250300

400450

350

119

206

352

412

Participants Trained

0

500

1000

1500

2000

2500

3000

112289 230

575

1044

2277

2728

F2007

F2008

F2009

F2010

F2011

F2012

F

Participants Trained

2013

No. of Programs Conducted

04

F2007

F2008

F2009

F2010

F2011

F2012

F

No. of Programs Conducted

2013

16 1019

39

88

112

20

40

60

80

100

120

No. of Training Days

0

76

133103

F2007

F2008

F2009

F2010

F2011

F2012

F

No. of Training Days

2013

50100

200150

250300

400450

350

119

206

352

412

Participants Trained

0

500

1000

1500

2000

2500

3000

112289 230

575

1044

2277

2728

F2007

F2008

F2009

F2010

F2011

F2012

F

Participants Trained

2013

No. of Programs Conducted

04

F2007

F2008

F2009

F2010

F2011

F2012

F

No. of Programs Conducted

2013

16 1019

39

88

112

20

40

60

80

100

120

No. of Training Days

0

76

133103

F2007

F2008

F2009

F2010

F2011

F2012

F

No. of Training Days

2013

50100

200150

250300

400450

350

119

206

352

412

Participants Trained

0

500

1000

1500

2000

2500

3000

112289 230

575

1044

2277

2728

F2007

F2008

F2009

F2010

F2011

F2012

F

Participants Trained

2013

ISSUE 1, 2013

40

Five Prestigious TPM Awards for Farm Division & Swaraj Division Plants

March 27, 2013, was a great day for the Tractor & Farm Mechanization

Business along their Journey of Excellence through Total Productive Maintenance (TPM). Three Farm Division plants – in Kandivali, Nagpur and Rudrapur – received TPM Consistency Awards and two Swaraj Division plants – Plant 1 and Plant 2 – received TPM Excellence Awards from the Japan Institute of Plant Maintenance (JIPM).

The awards were presented at a glittering ceremony in Kyoto, Japan.

The TPM Journey was initiated by the Kandivali Plant in 2006, and by the Nagpur and Rudrapur Plants in 2008. In 2011, all three plants had bagged TPM Excellence Awards.

Learning from the Farm Division were deployed at Swaraj Division, enabling two Swaraj manufacturing plants in Mohali to bag TPM Excellence Awards.

The TPM Journey at the Farm and Swaraj Divisions has been actively facilitated by the Business Excellence Team. This journey has enabled the achievement of breakthrough results, such as Zero Breakdown in critical machines, Zero Accident Levels and more. The pursuit of excellence continues…

Representatives of the three winning Farm Division teams with the TPM Consistency Awards.

M&M won the Italian 'Premio Innovazione Focus 2013' award for its electric car, the Mahindra NXR (e2o) that is produced in an eco-friendly factory.

This award from 'Focus', Italy’s most famous scientific magazine, in partnership with the Politecnico University of Milan, recognises the best end most interesting innovations in the fields of science and technology that can change and improve life.

Premio Innovazione Focus 2013 Award for M&M

On behalf of M&M, Rossana Molfetta from Mahindra Europe accepted the award from Francesca Folda, Editor, Focus.

Mahindra Group Places 10th in TLG Thought Leadership Index

The Mahindra Group has placed 10th in the London-based firm TLG’s second annual Index of Thought Leadership, India, for 2013. In addition, Mr. Anand Mahindra, Chairman, Mahindra Group, was ranked at number 13 in TLG’s

listing of the Top 20 Global Thought Leaders. The list is topped by US President Barack Obama.TLG advises companies about building reputation and shareholder value through Thought Leadership content,

marketing and communications. The Index series receives considerable media coverage in the UK, USA and India.

Seven Rural Marketing Awards 2013 for FES

FES, along with its BTL partner RC&M, a leading experimental marketing solution provider, won seven awards – 1 Gold, 3

Silver and 3 Bronze – for its unique ATL & BTL Communications, at the recently concluded 4th edition of the RMAI (Rural Marketing Association of India) Awards.

The awards were presented at a ceremony organized by RMAI in New Delhi, on January 18, 2013.

AWARDS FOR EXCELLENCE

ISSUE 1, 2013

41

AWARDS FOR EXCELLENCE

Rich Haul of PRCI Annual Corporate Collateral Awards

The Mahindra Group recently received a record 34 awards,

including the coveted ‘Champion of Champions’ trophy, at the PRCI (Public Relations Council of India) Corporate Collateral Awards 2013, held on February 23, 2013 in Hyderabad.

PRCI is a national registered corporate body of public relations professionals, corporate communicators, advertising and media practitioners and academicians.The PRCI Annual Corporate Collateral Awards are presented annually to recognise talent and professional standards in the industry.

Sectors and companies from across the Group were recognised for their efforts in the area of corporate collateral.

Team Mahindra receives the ‘Champion of Champions’ Trophy from Mr. M.B. Jayaram, Founder and Advisor, YCC and Chairman Emeritus and Chief Mentor, PRCI

FES Kandivli Plant was adjudged the winner in the ‘Best Warehousing

Practices’ category by the Indian Institute of Materials Management (IIMM), during their Annual Award Function 2012.

This award recognizes a significant contribution in the field of innovative and advanced practices in warehousing and related areas. Major attributes considered were safety, space utilization, use of IT, best practices followed, etc.

The ‘JH’ practices followed in the warehouse were specifically appreciated during an on-site audit.

Mahindra Intertrade HR Department Bags 3 Prestigious Awards

Cheers to the HR team of Mahindra Intertrade Ltd. which bagged a trio of prestigious awards in various categories in March 2013:

• The Employer Branding Award for Innovation in Employee Retention Strategies • The Employer Branding Award for 5th Best Employer of the Year• The ET Now Talent & HR Leadership Award for Organization with Innovative HR Practices.

HR team members are seen with the awards won by their department.

FES Wins ‘Best Warehousing Practices’ Award

Nozer Sadri, Chairman, IIMM and R. Ramkrishnan, Vice-President, SAP India, present the award to Madhav Limaye, Ashok Mhatre, Vipin Sonje and Manoj Melwanki of the SCPC Kandivli team.

ISSUE 1, 2013

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AWARDS FOR EXCELLENCE

A Slew of Prestigious IT AwardsMahindra Satyam bagged the prestigious ‘Most Admired Knowledge Enterprise’ (MAKE) Award for 2012. This award is presented by Teleos, in association with the KNOW Network- an independent analytical body – both of which are Knowledge Management organisations. Adi Godrej, Chairman of the Godrej Group, presented the MAKE Award 2012 to Bheemesh Kumar, KM Head, MSAT & TechM, at the CII – Knowledge Summit 2013, held on March 7, 2013, in Mumbai.

Mahindra Comviva bagged a GSMA Global Mobile Award for its mobiquity® mTicketing platform. Deployed in collaboration with leading operators in Bangladesh and the Bangladesh Railways, this service allows customers to purchase train tickets using their mobile devices. The award was presented on February 26, 2013, at the Mobile World Congress in Barcelona.

“We are delighted to win this award. These awards are widely known as the ‘Oscars’ of the Telecom Industry,” said Manoranjan Mohapatra, CEO, Mahindra Comviva. “It is recognition of Mahindra Comviva’s product leadership in the mobile financial services space and of our continued efforts to innovate and bring the best of digital life to consumers.”

Mahindra Comviva bagged the Golden Peacock Innovative Product/Service Award – 2012 for its Managed VAS Services. The award was presented on February 9, 2013, at a ceremony in Bangalore. “It is an honor to be conferred with this prestigious award,” said Anurag Srivastava, Head, Managed Services, Comviva. “It is a recognition of our ability to provision, manage, monitor and deliver a qualitatively superior and consistent service experience for operators and enhance customer experience.”

The annual Golden Peacock Awards, introduced by India’s Institute of Directors in 1991, are considered to be the greatest form of recognition for corporate excellence in areas of innovation, quality, training, governance, environment management and corporate social responsibility.

With Tech Mahindra as the delivery partner, BT Global Services was awarded Gartner’s BPM Excellence Award in the category of ‘Best Business Outcome Driven by BPM’ for the year 2013, in recognition of a unique BPM program titled ‘Telco Configuration Hub Services'.

This award-winning program truly demonstrates the co-value creation partnership that Tech Mahindra and BT share – together achieving up to 60 percent of cost savings in system delivery and £27 million in annual benefit over the past two years. The award recognizes excellence shown in leveraging BPM, both as a management and a technology discipline, to realize cost savings, drive continuous growth and achieve customer excellence.

Tech Mahindra has received the DSCI Excellence Award 2012 for Security in IT Services (large) from the Data Security Council of India. Tech Mahindra also received the DSCI Excellence Certificate for being among the top three in the category ‘Privacy’.

The prize distribution ceremony was organized by DSCI (Data Security Council of India) – a NASSCOM initiative for Information Security, Data Protection & Privacy in India. Som Mittal – President, NASSCOM, presided at the event.

Tech Mahindra’s ESG initiative won the ‘Best Virtual Learning Program’ Award for LFH (Learning From Home) at the CLO Summit, held in November 2012, in Mumbai. Vijay Kumar (SVP), who heads the TechM training team received the award.

LFH is an online, credit based, virtual learning solution for freshers. The program was assessed on impact, efficiency, reach and effectiveness.

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AWARDS FOR EXCELLENCE

Tech Mahindra’s training team recently bagged the TOP-125 Training Award, 2013. Training magazine is a 48-year-old business publication, with a readership of over 40,000 Learning/ HR professionals across the world. Top125 is an annual award which ranks excellence in employer-sponsored training and development programs.

Mahindra EarthMaster Wins India Design Mark

After a stringent assessment process, the Mahindra EarthMaster was awarded the prestigious India Design Mark by

the India Design Council – an autonomous body established by the Government of India.

The India Design Mark – a design standard and a certification of design excellence – has been initiated by the India Design Council, in co-operation with the Japan Institute of Design Promotion.

Farm Equipment Sector Mahindra Institute of QualityGolden Peacock National Awards – 2012

The Farm Equipment Sector (FES) bagged the prestigious Golden Peacock National Quality Award

- 2012 for Excellence in Quality. It was presented in Bangalore, on January 8, 2013.

The Mahindra Institute of Quality (MIQ) was awarded the prestigious Golden Peacock National Training Award –

2012 for Excellence in Training Practices. It was presented in Bangalore, on February 7, 2013.

Abhay Kulkarni, Vice President - Quality Assurance, FES, receives the Golden Peacock Award from Lt. Gen. J. S. Ahluwalia, PVSM (Retd), President, Institute of Directors and Justice M. N. Venkatachaliah, Chairman, IOD Advisory Council and former Chief Justice of India.

Justice M. N. Venkatachaliah, former Chief Justice of India, presents the award to Rajinder Singh and Sharathchandra Peddi from MIQ.

Recognition for Mahindra Finance

Mahindra Finance won an eOdisha Award 2013 in the ICT (Information & Communication Technologies) category for its

Financial Inclusion initiative for ‘Deployment of BIZCONNECT’.Mahindra Finance’s Lead Generation (Enquiry

Management) won a Mahindra IT Connect 2013 Award.

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AWARDS FOR EXCELLENCE

Nashik Plant Victories

Winner: MT Award for Excellence in Sustainability.

Winner: MT Award for Excellence in Corporate Social Responsibility.

Runner-up: MT Award for Excellence in Innovation.

The Nashik Plant team has bagged three Manufacturing Today (MT) Awards 2012:

Other Highlights

• The Nashik Plant achieved Stage 6 in the MQW Cycle 3 Assessment.

• The highest ever number of 55,156 Bolero bodies was despatched to Haridwar.

• Upto February 2012, 28 Mahindra Green Belt Projects and 170 Mahindra Yellow Belt projects have been completed.

Joint IMCR-CRE Award Functions were recently held at M&M’s Mumbai, Nashik,

Nagpur, Zaheerabad, Rudrapur and MRV locations. There was participation from 800 AD and FD participants from various locations. During F12 around 80 teams across locations have implemented about 700 projects.

IMCR-CRE Awards Presented

The award function at Kandivili Plant was inaugurated by R Sridhar, Sr. VP - Strategic Sourcing and Vasudev Tumbe, Ex. VP - Accounts & Finance, Automotive Division.

Farm Equipment Sector’s Swaraj

Division won the prestigious Deming Prize medal in November 2012, becoming the 2nd tractor brand in India to have won this honour. The prize was received by Bishwambhar Mishra, Chief Executive, Tractor and Farm Mechanization Business, FES, at the award ceremony held in Tokyo on November 14, 2012. The Deming Prize medal was handed over to the Mahindra Group on February 19, 2013, when Dr. Pawan Goenka, President, AFS, presented it to Anand Mahindra, Chairman, Mahindra Group, in the presence of the Group Executive Board members.

FES Presents Deming Prize Medal to Mahindra Group

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AWARDS FOR EXCELLENCE

MVML received the IMCR Award for successful implementation of the IMCR/VAVE proposal on the Maxximo, Genio and XUV500 in F12.

High Score for MVMLRecent months have seen Mahindra Vehicle Manufacturers Limited (MVML) bag a series of prestigious awards:

Three MVML Associates won awards in the Welder category and Tool & Die Maker category in the 25th CII Regional Work Skill Competition. A total of 13 Associates from MVML in different trades participated in this competition.

MVML’s M&HCV TCF team won the 2nd Prize for their case study presentation on 'Frame a High Performance Trucking' at the Indian Institution of Industrial Engineering.

MVML‘s Maxximo TCF team won the 2nd Prize in the Case Study Competition in the Poona Divisional Productivity Competition for their case study titled ‘Throughout Improvement by De-bottle Necking and Ergonomic Improvement’.

Mahindra Logistics Wins!Mahindra Logistics was presented with the Brand Leadership Award 2013 in the Logistics and Supply Chain Sector, at the Brand Leadership Awards 2013, organized by the World Brand Council on February 14, 2013.

ET Now Award for Mahindra Retail

Mahindra Retail’s ‘Talent Leadership Strategy

for the Future’ initiative, Supernova, bagged the ET Now Talent & HR Leadership Award for Most Innovative Talent Management Program/Initiative.It was presented on February 15, 2013, in Mumbai.

MUSCO Stampings’ Flower Power!

MUSCO Stampings received recognition at the flower exhibitions organized by the Pune Municipal Corporation and the Pimpri

Chinchwad Municipal Corporation. A total of 37 prizes, including 7 First Prizes were won at the Pune exhibition. No less than 32 prizes, including ‘King of The Show’ and ‘Queen of The Show’ were bagged at the Pimpri Chinchwad exhibition.

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AWARDS FOR EXCELLENCE

PEOPLE AWARDS

President’s Medal of Honour

Madhu Kadam of Mahindra Powerol was awarded the President’s Medal of Honour – an award for Home Guards and Civil Defence personnel for meritorious service – in

February 2013. He has voluntarily been associated with the Defence Corps of Greater Mumbai for the last 24 years and has trained over 6000 civilians in civil defence. Last year, he took up the initiative of training Mahindra employees and thus far he has trained over 200 employees.

Harsh Kumar,

Managing Director, Mahindra Intertrade Limited (MIL), won the ‘CEO of the Year’ award at the Global HR Excellence Awards, 2013. The award ceremony was held in Mumbai on February 17, 2013, during the World HRD Congress, a knowledge-sharing platform for Global HR Thought Leaders.

CEO of the Year Award

Jitesh Balakrishnan,

Head – IT, Mahindra Intertrade Limited, was awarded an ‘IT NEXT 100 CIO Award’ at the third edition of the ‘NEXT 100’ awards. These awards recognise senior IT prefessionals with the skill and talent to become CIOs.

A jury of eminent CIOs selected the 100 winners, who were felicitated in Hyderabad, on December 2, 2012.

Prestigious IT Award CFO100 Roll of Honour Award

V. Ravi, Chief

Financial Officer, Mahindra Finance, won the ‘CFO100 Roll Of Honour 2013’ award in the ‘Innovation’ category. This is the third consecutive year in which he has won a CFO100 Roll of Honour award!

It was presented at a function on March 21, 2013, in Mumbai.

V. Ravi, Chief Financial Officer, Mahindra Finance, bagged an award in the category 'Use of Technology'.

IMA Awards for M&M Leaders

Three senior Mahindra Group executives bagged India CFO Awards at the 9th India CFO Awards ceremony, recently held in Mumbai. These awards were instituted in 2001 by International Market Assessment India Pvt. Ltd. (IMA),

an Asia-focused research think tank, to recognise distinction in finance and honour individuals who have demonstrated outstanding capabilities and achievements by combining the imperatives of business leadership and excellence. These awards are judged by a completely independent and authoritative jury and are considered the country’s pre-eminent awards for India’s finance leadership.

Ajay Choksey, Exec. VP & CFO, Automotive Sector, M&M Ltd., received the ‘Excellence in Cost Management’ award. It was presented to him by Anil Bhatia, Group Director & Head Sales, Indian Sub-continent, Ariba.

V.S. Parthasarathy, Group CIO, EVP – Group Mergers & Acquisitions, Finance & Accounts and Member of the Group Executive Board, M&M Ltd., received the 'CFO of the Year Award’. It was presented by D. R. Dogra, Managing Director & CEO, CARE Ratings.

“I feel honoured to receive this award on behalf of the entire Finance & Accounts fraternity. If I am able to stand tall and see afar, it is only because I am carried on the shoulders of giants – my leaders and team from Finance & Accounts,” said Mr. Parthasarathy.

ISSUE 1, 2013

47

SUSTAINABILITY

World Water Day Celebrations in Pune

M&M Bags Second Place on Carbon Disclosure Leadership Index 2012

M&M Limited received the second highest score of 82 in the Carbon Disclosure Leadership Index (CDLI), from among 200 Indian companies that were rated in 2012.

The CDLI has been created under the Carbon Disclosure Project by a consortium of 655 investors with assets of US$ 78 trillion. The project gathers data about corporate behavior as regards Climate Change.

Pune-based Mahindra units participated in the celebrations on World Water Day, March 22, 2013. On the occasion, a

Jala Dindi (water awareness rally) was jointly organised by the Bharatiya Jala Sanskriti Mandal (a national organisation for water and culture), the Yashwantrao Chavan Pratishthan - Pune, Shree Yashlaxmi Arts, Ekavira Prakasahn, Bapu’s Services and M&M Ltd.

The rally covered the main areas in old Pune city and the entire atmosphere was charged with the spirit of water saving

and conservation awareness. Water Conservation poster competitions were held and saw participation from over 18,000 students from Pune-based educational institutions.

The prizes were given away by Arvind Nene, Chief Operating Officer, Magnetic Products Division and Chairman, Mahindra Systech Shashwati Council. The event was sponsored by M&M’s Group Sustainability Cell.

Top Indian Companies to Submit Business Responsibility Reports

Market regulator SEBI has asked the top 100 listed entities on BSE and NSE, based on Market Capitalization, as on March 31, 2012, to mandatorily submit an annual ‘business responsibility report’ as part of the Annual

Report, wherein they will have to disclose compliance to various environmental, social and governance aspects. Mahindra & Mahindra Ltd. and Mahindra Satyam are included among these top 100 companies.The norms have been issued in line with the ‘National Voluntary Guidelines on Social, Environmental and Economic

Responsibilities of Business’, published by the Ministry of Corporate Affairs in July 2011.

9 Principles of National Voluntary Guidelines

• Businesses should be conducted with ethics, transparency and accountability

• Businesses should provide goods and services that are safe and contribute to sustainability

• Businesses should promote wellbeing of their employees

• Businesses should be responsible towards all stakeholders, especially the disadvantaged, vulnerable and

marginalized

• Businesses should respect and promote Human Rights

• Businesses should respect protect and make efforts to restore the environment

• Businesses engaging in influencing public and regulatory policy should do it in a responsible manner

• Businesses should support inclusive growth and equitable development

• Businesses should engage and provide value to their consumers/customers in a responsible manner.

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CORPORATE SOCIAL RESPONSIBILITY

Giving to Save Lives

A Blood Donation Camp organised at SBU

Kanhe, in coordination with PCMC Blood Bank,

saw participation from around 117 SBU -

Kanhe employees from TVS and MLL.

A recent Blood Donation Camp in Rajasthan,

covering the Ajmer, Alwar and Jhunjhunu branches,

witnessed 41 units of blood being collected.

A Blood Donation Camp in Bangalore in January 2013

witnessed the collection of 90 units of blood from employees and their families and friends.

There was keen participation from

Nashik Plant team members in

a mega Blood Donation Camp

– Project Rakhee – to support

children affected by Thalassemia.

Mahindra First Choice Services Ltd.

conducted Blood Donation Camps in Hyderabad and Chennai.

A Blood Donation Drive conducted by the team at SBU - Hyderabad

Warehouse, in association with the Red Cross Blood Bank, Hyderabad, witnessed the collection of 24 units

of blood.

Thirty-eight bottles of blood

were collected during the Blood

Donation Camp organized by

Musco Stampings, in conjunction

with Civil Hospital Blood Bank.

Swaraj Plant 1 Sets New Record

MUSCO Stampings Initiatives

A new record was set on March 8, 2013, when an Esops blood donation camp at Swaraj Plant 1, organised in association with PGIMER, Department of Blood Transfusion, received an overwhelming response - 294 units of blood were collected!

MUSCO Stampings, Kanhe, donated school benches, school bags, notebooks, black boards, etc. to less priviledged students.

The team at MUSCO Stampings, Kanhe, planted no less than 2800 trees!

Glaucoma Screening

A glaucoma screening

camp at FES Kandivili Plant saw participation from 87 employees.

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CORPORATE SOCIAL RESPONSIBILITY

Rudrapur Team in Action

Let There Be Light!

MFCSL Brings Smiles to Young Faces

Running to Support Nanhi Kali

The Esops team in AFS Rudrapur organized a series of medical camps for underprivileged children in Government schools in the villages of Maharajpur, Pratappur and Preet Vihar. A pediatrician screened a large

number of students and those requiring further medical attention were referred to the Government Hospital.

Towards transforming the lives of less fortunate people and enabling them to RISE, the FES Mahindra Watershed team, led by Anirban Ghosh, VP - Strategic Planning, brought light into the lives of people who did not have electricity earlier by presenting them with solar lamps. “It is a humbling experience to enable people to go beyond their current limitations and add value to their lives,” observed Anirban Ghosh.

The Mahindra First Choice Services Limited (MFCSL) team celebrated International Women’s Day with a difference. Esops volunteers visited an orphanage for girls, interacted with the inmates and presented the insitution with an array of useful items.They presented each girl with a goody bag of necessities.

Anirban Ghosh, VP, Strategic Planning, training people on how to use the solar lamps

The Standard Chartered Mumbai Marathon 2013 saw a huge number of supporters running for Project Nanhi Kali and the education of the girl child. A large number of Mahindra Group team members tested their mettle in the full and half

marathons, as well as in the Dream Run, in which they were led by Anand Mahindra, Chairman, Mahindra Group, who ran as the Dream Champion.

Devansh Jalota (the youngest supporter this year), raised Rs 3.2 lacs for this cause. In the ‘DNA I Can’ Women’s Half-Marathon

Rs. 3 lacs was raised for Project Nanhi Kali.

Nanhi Kali Update• The Project Nanhi Kali website has been revamped to enable a better and smoother user experience. •The Project Nanhi Kali Facebook page has crossed 50,000 fans. Please click on ‘Like’ and help this page garner 1 lakh fans! • In 2012-13, the total number of Nanhi Kalis reached out to was 78,338. The number of government schools covered is 1829, with the average attendance rate at 75% and the dropout rate at 10%. • A new project has been started in Tuticorin.

A Helping Hand from MMDC The Mahindra Management Development Centre (MMDC) organised a Medical Camp on March 3, 2013 for over 200 needy patients of Govardhan Village. Dr. P. Nandakumar, VP - Group HR and Dean MMDC was the Chief Guest. The MMDC team was ably supported by the officials of Gram Panchayat, Govardhan and the neighbouring Motiwala Homeopathic College & Hospital.

ISSUE 1, 2013

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CORPORATE SOCIAL RESPONSIBILITY

Mahindra Powerol Does Its BitIn an example of alternative thinking, Mahindra Powerol’s Customer Care team from North India initiated a series of CSR activities to celebrate Mahindra Powerol achieving a 50% reduction in the overall fault count, thanks to persistent efforts. Among the varied initiatives undertaken by the team were:

• Dehradun – M/s Om Power distributed blankets in the Shridanand Bal Vinita Ashram. • Agra – M/s Unique Power distributed gifts to the children of Lions Nehru Siksha Niketan. • Meerut – M/s Muktesh Tractors distributed blankets to the Missionaries of Charity, Mother Teresa, Prem Niwas. • Muzaffarnagar – M/s New Delhi Auto Engg. provided financial aid to the Al-Zahraa Charitable Foundation. • Muradabad – M/s Sai Power provided financial aid to the Missionaries of Charity. • Aligarh – M/s Sai Diesel provided financial aid to the Mother Teresa Home, Prem Niwas. • Bareilly – M/s Capital Traders distributed gifts/woollen blankets to underpriviledged children of Tara Chand Memorial School.

MVML Lends a Hand

MVML ESOPS volunteers installed a bore well in a drought prone area of Padali Village in Parner Taluka, Maharashtra.

Water supply from this well will benefit over 3000 villagers.

Other MVML inititiaves included an antenatal camp for expectant mothers, a ‘Say NO to Plastic’ campaign, a Blood

Donation camp and an ESOPS camp at a school for specially-abled children.

Towards ensuring better air quality, MVML volunteers organised a vehicle PUC

check-up camp

Diverse Initiatives by Nashik Plant Team A number of social initiatives by the Nashik Plant team included:

• The planting of 20,500 saplings by 3500 volunteers at the plant premises, in Nashik City and in Borgad Hills - thereby emerging toppers in the tree plantation initiative across the Auto Sector. • The presentation of a cheque to the NAME Foundation, in the presence of the District Collector. • Participation in an AIDS Awareness & Rehabilitation Drive which

reached out to 6.9 lac people!• Reaching out to orphaned children of farmers who now live at Adhartirth Ashram.• Supporting 12 promising athletes from the tribal area of Nashik, who have contributed to setting 15 National Records! (above right).• Supporting the Nanhi Kali initiative for education of the girl child was launched in Nashik Plant. The team has adopted 2583 Nanhi Kalis from 18 tribal schools in the district (left).

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CORPORATE SOCIAL RESPONSIBILITYSOCIAL STATUS

anand mahindra @anandmahindra

So I suppose we now have no choice but to consider naming an SUV a 'GAYLE-ERO'?

Manish Jamwal @manijamwal

@anandmahindra Bought rodeo rz yesterday. Ride was awesome :)))))))

Neil Dodhia@iN3IL

Impressed with new ad campaign by #Mahindra.Test drive a Mahindra scooter if you buy any other scooter they pay Rs.500 to u! @anandmahindra

@Mahindrae2o@anandmahindra Expecting it to be delivered today. I believe

the domestic sparks will be enough to charge the #Mahindrae2o :)

Venance Roche @VenanceRoche

A fantastic end to another brilliant #Mahindra Blues festival. It’s been a privilege to watch those artists live on stage #fb

Steve Tappin CEO (@SteveTappin)

@MahindraNews Congrats, @anandmahindra has made #4 in our global ranking of the

Top 25 CEOs To Follow On Twitter theceoguru.com/the-top-25-ceo… #CEO

Siddharth V Patankar @sidpatankar

Congrats to @MahindraRacing! Both riders in top 10 at the Qatar Moto3 GP today. Vasquez in at 10th & Oliviera in 7th place. SVP via @adiljal

Mahindra Corporate @MahindraNews

SsangyongMotor records highest vol. growth rate of 37% in Korean automotive Industry dur-ing Q1-2013 backed by strong sales of Korando Series

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Mahindra Odyssea boats at the Mumbai Harbour