ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your engagement by 10-100x and...

Facebook Lifehacks

April 2014

Why Market on Facebook?

It is the No.1 Social Media website in Singapore & the World

•Over 3 million Singaporeans on Facebook (82% of online population)

80% of people try new products and services based on their friend’s recommendations on social media!

•Friends likely to have similar interests or are in similar life stage (e.g. parents with primary school kids)

chm.conversion-hub.com

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Source: Social Bakers, 2013


Facebook is your marketing asset


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• Always ‘ON” marketing.

• Unlike advertising, a Facebook Page gives your business a recurring benefit that you own.

• The value of your Facebook Page grows over time



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Credits: www.tocofi.com

Facebook influences buying behaviour

•Facebook increase the likelihood of a purchase by 51%

•Facebook is your social proof. An indication of Trust.


Social ProofSocial proof is the way that people can measure the value of a product or a service or a business


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Credits: www.makeyourcaloriescount.com



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or

Credits: www.makeyourcaloriescount.com Credits: eiling.blogspot.sg

Tian Tian Tong Fong Fatt

Which one will you perceive to serve up a better plate of Chicken rice?

You and your friends are looking for dinner at Maxwell, you come across these 2 chicken rice shops below:



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Garphil Enterprise

800 Likes

You are looking to buy a Samsung Note 3 and you come across the 2 FB pages below:

Which one are you more likely to trust?

orKasia Mobile

26,000 Likes


Social ProofSocial proof is very powerful in getting new traffic, gaining instant credibility, and in some cases, instant trust.

The more FB Likes, comments and shares your content has, the more social proof. The more social proof, the better you market and sell.


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4C Life Cycle


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C

C

C

C

apture revelant fans

onnect & convince

onvert to leads

ultivate champions

0 - 5000

3,000 onwards

5,000 onwards

10,000 onwards

4C Facebook Life Cycle


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1. Capture Fans

• Sweepstake Giveaways• Online Quiz

2. Connect with Fans

• Photo Contest• Video Contest• Other Content Creation

3. Convert to leads

• Coupons• Offers

4C Facebook Life Cycle


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1. Capture Fans

• Great for acquiring fans• Use this when < 5,000

fans• Award relevant prize

($100 in value)

2. Connect with Fans

• Great for engagement• Only use this when >

8,000 fans • Prize value has to be

larger (e.g. iPad Air)• Keep contest mechanics

simple

3. Convert to leads

• Exclusive to Facebook

• Offer real value

Growth Hack


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List of contest builders and Facebook tools that you can use to quickly deploy your contests

Claim your free trial:

http://chm.conversion-hub.com/social-media-marketing-agency/index.php


CONFIDENTIAL Credits: themountaintopguru.wordpress.com

GROWTH HACKS

Growth Hacks: Re-evaluate Targeting


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# Re-evaluate your Facebook Ad Targeting

How do we currently target our audience on Facebook?



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# Re-evaluate your Facebook Ad Targeting



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# Target your Email List

Source: Technorati.com



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# Target your Email List



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# Target your Website Audience



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# Target your Competitors’ Fans & Groups

Facebook Split Test


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Result: 67 Likes Result: 435 Likes

Ads lead to Facebook page.

Ads lead to Facebook Contest

# Leads Ads to a Facebook Contest Tab


CONFIDENTIAL Credits: themountaintopguru.wordpress.com

WHAT MAKES CONTENT VIRAL?

Why do people share on Facebook?

People share things that make them look good and define them.


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What makes content go viral?

1. Emotional Effect – Emotionally charged content got shared most often


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High Emotional Charge

Low Emotional Charge

4,276 Likes321 Comments785 Shares

124 Likes12 Comments51 Shares


2. Positivity Effect - Positive Content is more likely to go viral


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+ Emotion

- Emotion





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Low Positivity High Positivity

High Emotional Charge

Low Emotional Charge

Most viral content=High Emotions + High Positivity


3. QUOTE and Get 10X – 100X Likes


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“Don't be satisfied with stories, how things have gone with others. Unfold your own myth.” ― Rumi,


No Text



4. ASK fans to comment and like


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Key Take Aways


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1. Emotions

2. Positive

3. Quote

4. Ask for Action

Eugene SimConversion Hub Marketing

Email : [email protected] : +65 6844 3935Mobile : +65 9025 4725

Life’s about courage and going into the unknown.

Contact

Eugene SimConversion Hub Marketing

Email : [email protected] : +65 6844 3935Mobile : +65 9025 4725

Facebook Workshop


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Interested to learn more? Join Eugene at next Wednesday (16 April) at 3pm!

To register:http://www.eventbrite.sg/e/double-your-business-create-recurring-automated-sales-tickets-11068804091

ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your engagement by 10-100x and...

Social Media

Transcript of ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your engagement by 10-100x and...